Highered.collegeboard.org - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
75% 
Page structure
97% 
Link structure
97% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.61 s
File size
26.10 kB
Words
291
Media files
3
Number of links
21 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Higher Education Professionals | College Board
The length of the page title is perfect. (426 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Developed for higher education professionals, explore resources for recruiting, enrolling, placing, and retaining your incoming freshman class.
The length of the meta description is perfect. (872 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://highered.collegeboard.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionDeveloped for higher education professionals, explore resources for recruiting, enrolling, placing, and retaining your incoming freshman class.
internal-search-titleHome - Higher Education Professionals
msvalidate.01A3EF6633AE39D95ADADF14B4032D95E2
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, maximum-scale=2
langen
twitter:imagehttps://secure-media.collegeboard.org/social-media/CB_og-image_v1.png
og:imagehttps://secure-media.collegeboard.org/social-media/CB_og-image_v1.png
charsetutf-8

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Page quality

Content
(Critically important)
There are only 291 words on this page. Good pages should have about 800 words of useful content.
26.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=2" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
Higher Education
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Higher Education
H2 College Board Assessments
H2 Professional Development and Training
H2 Help Us Clear a Path for Students
H2 Contact Us
H3 Recruitment and Admissions
H3 Recruitment and Admissions Policies, Research, and Insights
H3 Financial Aid
H3 Financial Aid Policies, Research, and Insights
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
/Higher Ed
/recruitment-admissionsRecruitment and Admissions Home
/recruitment-admissions/enroll...Enrollment Solutions
/recruitment-admissions/bigfut...BigFuture College Profile
/recruitment-admissions/landscapeLandscape
https://aces.collegeboard.org/External Subdomain ACES
/recruitment-admissions/polici...Policies, Research, and Insights
/financial-aid/managementFinancial Aid Home
/financial-aid/management/css-...CSS Profile
/financial-aid/management/net-...Net Price Calculator (NPC)
/financial-aid/management/powe...PowerFAIDS
/financial-aid/policies-researchText duplicate Policies, Research, and Insights
/assessmentsCollege Board Assessments
/professional-developmentProfessional Development and Training
/contactContact
https://allaccess.collegeboard...External Subdomain Explore News for College Board Members
/recruitment-admissionsExplore Recruitment and Admissions Solutions
/recruitment-admissions/polici...Browse Reports and Articles
/financial-aid/managementExplore Financial Aid Solutions
/financial-aid/policies-researchText duplicate Browse Reports and Articles
/assessmentsChoose an Assessment
/professional-developmentView Events
https://membership.collegeboar...External Subdomain Apply for Membership
/contactGet In Touch

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://highered.collegeboard.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (26 kB).

HTTP Response Header

NameValue
dateMon, 17 Feb 2025 15:18:10 GMT
content-typetext/html; charset=UTF-8
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
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strict-transport-securitymax-age=31536000
access-control-allow-origin*
last-modifiedFri, 31 Jan 2025 17:25:10 GMT
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External factors

This website has excellent links from other websites.
This page has backlinks from 355 referring domains.
This page has 2,143 backlinks.
This page has backlinks from 285 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

# Sitemaps
Sitemap: https://www.collegeboard.org/sitemap.xml
Sitemap: https://bluebook.collegeboard.org/sitemap.xml

Disallow: /media/oembed
Disallow: /*/media/oembed
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

highered.collegeboard.org
Higher Education Professionals | College Board
Developed for higher education professionals, explore resources for recruiting, enrolling, placing, and retaining your incoming freshman class.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Higher85%Check
Higher Education79%Check
higher education professionals72%Check
College Board62%Check
College61%Check
professionals58%Check
develop50%Check
Professional Development50%Check
Explore46%Check
recruiting46%Check

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