Overview of the SEO Check
Meta information
80% 
Page quality
42% 
Page structure
100% 
Link structure
85% 
Server
54% 
External factors
100% 
SEO Score
Response time
2.15 s
File size
51.30 kB
Words
196
Media files
32
Number of links
32 internal / 35 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The University of Hong Kong (HKU)
The length of the page title is perfect. (321 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Established in 1911, the University of Hong Kong (HKU) is the territory's oldest institute of higher learning and also an internationally recognized, research led, comprehensive university.
The meta description is too long: 1136 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Hong Kong
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
msapplication-config/assets/img/browserconfig.xml
theme-color#ffffff
descriptionEstablished in 1911, the University of Hong Kong (HKU) is the territory's oldest institute of higher learning and also an internationally recognized, research led, comprehensive university.
langen
twitter:cardsummary
twitter:titleThe University of Hong Kong (HKU)
twitter:descriptionEstablished in 1911, the University of Hong Kong (HKU) is the territory's oldest institute of higher learning and also an internationally recognized, research led, comprehensive university.
twitter:imagehttps://www.hku.hk/assets/img/hku-shield-logo.jpg
fb:app_id244675792646893
og:urlhttps://www.hku.hk/
og:titleThe University of Hong Kong (HKU)
og:descriptionEstablished in 1911, the University of Hong Kong (HKU) is the territory's oldest institute of higher learning and also an internationally recognized, research led, comprehensive university.
og:imagehttps://www.hku.hk/assets/img/hku-shield-logo.jpg
og:image:width400
og:image:height210
Content-Typetext/html; charset=utf-8
X-UA-CompatibleIE=edge
Content-Style-Typetext/css
Content-Script-Typetext/javascript

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Page quality

Content
(Critically important)
There are only 196 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
12.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 18 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://hku.hk/assets/img/hku-logo.svgThe University of Hong Kong
...ts/img/home/img_hero-1-sm.jpg?1598702724The University of Hong Kong Index
.../527c345/20200219 COVID-19 flipboard.jpgCOVID-19 Info Hub
...rd/7739/527c345/Research_2x_1054x694.jpgResearch
...rd/21472/527c345/flipboard-libraries.jpgLibraries
...board/7633/527c345/HKU_Giving_202008.jpgGiving to HKU
...527c345/Flipboard JUPAS scholarships.pngHKU JUPAS Scholarships
...rd/21471/527c345/ProspectiveStudents.JPGProspective Students
...board/21473/527c345/flipboard-events.jpgEvents
.../HKU Flip board_studentstories-02-01.jpgStudent Stories
/f/flipboard/7740/527c345/IMG_5829a.jpgNews Centre
...ipboard/21470/527c345/currentstudent.JPGCurrent Students
/f/flipboard/7738/527c345/flipboard-tnl.jpgTeaching & Learning
/f/flipboard/21483/527c345/Pub2020Nov_s.jpgPublications
...rd/7916/527c345/flipboard-multimedia.jpgMultimedia
...1504/527c345/flipboard-hkuinthemedia.jpgHKU in the Media
/f/flipboard/21545/527c345/hkuscholars.jpgHKU Scholars - Top 1%
...rd/10567/527c345/flipboard-publicity.jpgPublicity on hku.hk
/f/flipboard/21501/527c345/career.JPGCareers
/assets/img/home/svg_rank-1.svg?1598702724Ranking icon
/assets/img/home/svg_rank-2.svg?1598702724QS Asian University Rankings 2021 icon
/assets/img/home/svg_rank-3.svg?1598702724QS World University Rankings 2021 icon
/assets/img/home/img_am1-1x.jpg?1598702724Begin your journey image
https://hku.hk/assets/img/svg/icon_fb.svgFacebook
https://hku.hk/assets/img/svg/icon_ios.svgHKU IOS App
/assets/img/svg/icon_android.svgHKU Android App
https://hku.hk/assets/img/svg/icon_more.svgSocial Media and Apps
.../img/2014_Standard_Winner.png?t=20160921University Standard of Excellence in the WebAward 2014
/assets/img/besthk-logo-2016.png?t=20170511Best .hk Website Awards 2016
...ts/img/websites_silver_20.gif?t=20160921The 20th Annual Communicator Awards - Websites Distinction
...RS-Triple-Gold-hku-color.png?t=201807302Triple Gold Award of the Web Accessibility Recognition Scheme 2018/19
Video URLWidthHeight
/assets/video/hku_home_video.mp4?1598702724

Page structure

H1 heading
(Critically important)
The University of Hong Kong Index
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The University of Hong Kong Index
H2 Global acclaim and recognition
H2 Admissions
H2 A world of knowledge and excellence in ten Faculties
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (35) on this page.
LinkAttributesAnchor text
https://hku.hk/Skip to content
https://hku.hk/IMG-ALT The University of Hong Kong
https://hku.hk/about/About HKU
http://tl.hku.hk/New window External Teaching & Learning
https://hku.hk/research/Research
http://www.ke.hku.hk/New window External Knowledge Exchange
https://hku.hk/faculties/Faculties & Departments
http://hkuportal.hku.hk/New window External HKU Portal
/prospective-students/Prospective Students
https://hku.hk/current-students/Current Students
https://hku.hk/staff/Staff
http://daaoweb.hku.hk/en/alumn...New window External Alumni
https://hku.hk/hkumedia/Media
https://hku.hk/visitors/Visitors
http://www.giving.hku.hk/en/in...New window External Giving to HKU
http://lib.hku.hk/New window External Libraries
https://hku.hk/c_index.html中文
https://hku.hk/Explore
https://covid19.hku.hk/New window External COVID-19 Info Hub
IMG-ALT COVID-19 Info Hub
https://hku.hk/research/Text duplicate Research
IMG-ALT Research
https://lib.hku.hk/New window External Text duplicate Libraries
IMG-ALT Libraries
https://fightcovid19.hku.hk/re...New window External Text duplicate Giving to HKU
IMG-ALT Giving to HKU
https://aal.hku.hk/admissions/...New window External HKU JUPAS Scholarships
IMG-ALT HKU JUPAS Scholarships
/prospective-students/Text duplicate Prospective Students
IMG-ALT Prospective Students
https://hku.hk/event/index.htmlEvents
IMG-ALT Events
https://www.cedars.hku.hk/inde...New window External Student Stories
IMG-ALT Student Stories
https://hku.hk/press/all/News Centre
IMG-ALT News Centre
https://hku.hk/current-students/Text duplicate Current Students
IMG-ALT Current Students
https://tl.hku.hk/teachonline/New window External Text duplicate Teaching & Learning
IMG-ALT Teaching & Learning
https://hku.hk/publications/Publications
IMG-ALT Publications
https://hku.hk/multimedia/Multimedia
IMG-ALT Multimedia
https://hku.hk/hkumedia/media/HKU in the Media
IMG-ALT HKU in the Media
/about/accolades-and-acclaim/HKU Scholars - Top 1%
IMG-ALT HKU Scholars - Top 1%
/reserved3/publicity/6promotio...Publicity on hku.hk
IMG-ALT Publicity on hku.hk
https://www.hr.hku.hk/career_o...New window External Careers
IMG-ALT Careers
https://aal.hku.hk/admissions/New window External Undergraduates
https://aal.hku.hk/studyabroad/New window External Exchange Students
https://www.scholarships.hku.hk/New window External Scholarship
https://aal.hku.hk/tpg/New window External Taught Postgraduates
https://www.gradsch.hku.hk/gra...New window External Research Postgraduates
https://fac.arch.hku.hk/New window External Subdomain Architecture
http://arts.hku.hk/New window External Arts
https://www.fbe.hku.hk/New window External Business
https://facdent.hku.hk/New window External Dentistry
https://web.edu.hku.hk/New window External Education
https://engg.hku.hk/New window External Engineering
https://www.law.hku.hk/New window External Law
https://www.med.hku.hk/New window External Medicine
https://www.scifac.hku.hk/New window External Science
https://www.socsc.hku.hk/New window External Social Sciences
https://www.facebook.com/hkuof...New window External Facebook
IMG-ALT Facebook
https://itunes.apple.com/us/ap...New window External Subdomain HKU IOS App
IMG-ALT HKU IOS App
https://play.google.com/store/...New window External Subdomain HKU Android App
IMG-ALT HKU Android App
/multimedia/faculties-and-depa...Social Media and Apps
IMG-ALT Social Media and Apps
https://www.hr.hku.hk/career_o...New window External Text duplicate Careers
https://hku.hk/High Contrast
A-TITLE Change to High Colour Contrast Version
https://hku.hk/Normal Contrast
A-TITLE Change to Normal Colour Contrast Version
http://www.maps.hku.hk/New window External Maps & Facilities
/policies-guidelines/Web Policies & Guidelines
https://hku.hk/contact/Contact Us
https://hku.hk/sitemap.htmlSite Map
/about/policies_reports/privac...Privacy
https://hku.hk/web-accessibility/Web Accessibility Statement
/others/Awards-for-HKU-main-si...IMG-ALT University Standard of Excellence in the WebAward 2014
/press/news_detail_16223.htmlIMG-ALT Best .hk Website Awards 2016
http://www.communicatorawards....New window External IMG-ALT The 20th Annual Communicator Awards - Websites Distinction
https://www.web-accessibility....New window External IMG-ALT Triple Gold Award of the Web Accessibility Recognition Scheme 2018/19

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://hku.hk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.15 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 7 CSS files. This may affect the page load time negatively.
This website loads 18 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (51 kB).

HTTP Response Header

NameValue
dateTue, 01 Dec 2020 13:11:17 GMT
serverApache
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-frame-optionsALLOW-FROM *.hku.hk
referrer-policyno-referrer-when-downgrade
feature-policy
expect-ct
report-to
nel
content-security-policyupgrade-insecure-requests
strict-transport-securitymax-age=31536000
last-modifiedTue, 01 Dec 2020 10:58:25 GMT
etag"cd12-5b565017f5640"
accept-rangesbytes
varyAccept-Encoding
content-encodinggzip
set-cookie16 Characters
content-length9129
content-typetext/html
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 28,989 referring domains.
This website has 8,903,937 backlinks.
This website has backlinks from 23,478 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /about/officers/officers-of-the-university/
Disallow: /this-semester/
Disallow: /campus-updates/
Disallow: /did-you-know/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

hku.hk
The University of Hong Kong (HKU)
Established in 1911, the University of Hong Kong (HKU) is the territory's oldest institute of higher learning and also an internationally recognized, research led, comprehensive university.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Kong75%Check
Hong75%Check
Hong Kong75%Check
University75%Check
HKU73%Check
University Rankings56%Check
search54%Check
Research54%Check
Index52%Check
High51%Check

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