Iata.org - SEO Checker

Overview of the SEO Check
Meta information
73% 
Page quality
92% 
Page structure
100% 
Link structure
32% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
121.50 kB
Words
1011
Media files
45
Number of links
192 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IATA - Home
The page title is too short. (114 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The International Air Transport Association (IATA) represents and serves airlines with advocacy and global standards for safety, security, efficiency and sustainability.
The meta description is too long: 1013 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.iata.org/en/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#da532c
theme-color#ffffff
descriptionThe International Air Transport Association (IATA) represents and serves airlines with advocacy and global standards for safety, security, efficiency and sustainability.
facebook-domain-verificationux5n88q52rfjg61asdfh4j15pgxsu6
msvalidate.01FEE580FED01AACE33FF597E82874E321
langen
twitter:site@iata
og:titleIATA
og:typewebsite
og:urlhttps://www.iata.org/en/
og:descriptionThe International Air Transport Association (IATA) represents and serves airlines with advocacy and global standards for safety, security, efficiency and sustainability.
og:imagehttps://www.iata.org/globalassets/iata/general/brand_icons/iata-160.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: As a trusted voice in the aviation community, we can help raise your p...
This page contains 1011 words. That's ok.
20.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 18.54 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g?height=127&rmode=crop&v=20240116100112iata-logo-header.svg
...0&height=320&rmode=crop&v=20230726091038Any questions about traveling?Any questions about traveling?
...0&height=320&rmode=crop&v=20230726091116Advancing gender balanceAdvancing gender balance
...0&height=320&rmode=crop&v=20240711151041Decarbonizing aviation Decarbonizing aviation
...937467_0.png?rmode=crop&v=20211119140354web_schiphol-airport-exterior_credit__iStock-458937467_0.png
...bin-food.jpg?rmode=crop&v=20240710121715aircraft cabin food.jpg
...airport2.jpg?rmode=crop&v=20200724143334passengers-airport2.jpg
...ck-961553644_2000x1500.png?itok=140wcPFRThumbnail
...edit_iStock-1387900543.png?itok=__VQJLQCThumbnail
...compress.com_2000x1500.png?itok=pj7sYWSVThumbnail
...ck-641732514_2000x1500.png?itok=GWEA12J0Thumbnail
...vg?height=95&rmode=crop&v=2019082017395595_airlines_neg (2).svg
...vg?height=95&rmode=crop&v=20210112133350Strategic Partners icon
...vg?height=95&rmode=crop&v=20230420152234IATA Accredited Agents Logo
...60&height=60&rmode=crop&v=20210112133017Member icon in gray shades
...60&height=60&rmode=crop&v=20201215143031Member icon in colors
...60&height=60&rmode=crop&v=20210112133034Airports icon in gray shades
...60&height=60&rmode=crop&v=20201215143021Airport icon in colors
...60&height=60&rmode=crop&v=20210112133101Air Traffic icon in gray shades
...60&height=60&rmode=crop&v=20201215143049Air traffic management icon in colors
...60&height=60&rmode=crop&v=20210112133133Freight Forwaders icon in gray shades
...60&height=60&rmode=crop&v=2019091320215137_freight_forwarders.svg
...60&height=60&rmode=crop&v=20210112133157Governement & Regulators icon in gray shades
...60&height=60&rmode=crop&v=2019091320215138_governments_regulators.svg
...60&height=60&rmode=crop&v=20210112133219Ground Handlers icon in gray shades
...60&height=60&rmode=crop&v=2019091320215139_ground_handlers.svg
...60&height=60&rmode=crop&v=20210112133241Industry Partners icon in gray shades
...60&height=60&rmode=crop&v=2019091320215140_industry_partners.svg
...60&height=60&rmode=crop&v=20210112133303Travelers icon in gray shades
...60&height=60&rmode=crop&v=2019091320215141_travelers.svg
...60&height=60&rmode=crop&v=20210112133327Travel Agents icon in gray shades
...60&height=60&rmode=crop&v=2019091320215142_travel_agents.svg
...25&height=25&rmode=crop&v=20240409195543x-logo-white.png
...25&height=25&rmode=crop&v=20201201081603Follow IATA on Facebook
...25&height=25&rmode=crop&v=20201201081619Follow IATA on LinkedIn
...25&height=25&rmode=crop&v=20201201081646Follow IATA on Youtube
...25&height=25&rmode=crop&v=20201201081527IATA RSS Feed
...25&height=25&rmode=crop&v=20220919183235instagram_whiteontransparent.png

Page structure

H1 heading
(Critically important)
International Air Transport Association (IATA)
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 International Air Transport Association (IATA)
H2 Our mission is to represent, lead and serve the airline industry
H3 Find out about some key considerations for airport planning and design
H3 Access environment and sustainability talks around the IATA environmental assessment program (IEnvA)
H3 Learn about best practices for airline passenger taxes, fees and charges
H3 Navigate the current landscape of Security Management Systems (SeMS)
H3 Discover the new standards in airport handling
H3 Statement on Dutch Supreme Court Decision Concerning Schiphol Airport
H3 IATA and ASF to Develop Standard Cabin Waste Composition Audit Program
H3 Passenger Demand Up 10.7% in May
H3 Air Passenger Market Analysis - May 2024
H3 Air Cargo Market Analysis - May 2024
H3 Global Outlook for Air Transport - June 2024
H3 Finance: A new dimension to currency clearing
H3 Diversity: Elevating the need for diversity
H3 Nathaniel Pieper, CEO, oneworld: Stitching together networks to shrink the world
H3 Sustainability: Responding to aviation’s sustainability needs
H3 320 Member airlines
H3 400 Strategic partners
H3 100,000 IATA-accredited agents
H3 Airlines magazine
H3 Sign up for IATA news
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.iata.org/IMG-ALT iata-logo-header.svg
https://www.iata.org/en/about/About Us
/en/about/mission/Vision & Mission
/en/about/priorities/Priorities
/en/about/members/Members
/en/about/management/IATA Management
/en/about/corporate-structure/Corporate Governance
https://www.iata.org/en/about/sp/Strategic Partnerships Program
/en/about/our-commitment/Our Commitment
/en/about/worldwide/IATA by Region
/en/about/history/History
/en/about/speaker-request-form/Speaker Request Form
https://www.iata.org/en/careers/Careers
/en/contact-support/Contact & Support
https://airlines.iata.org/External Subdomain Airlines magazine
https://www.iata.org/en/programs/Programs & Policy
/en/programs/cargo/Cargo
/en/programs/passenger/Passenger Experience & Policy
/en/programs/airline-distribut...Distribution, Payment & Taxation
/en/programs/environment/Sustainability
/en/programs/safety/Safety
/en/programs/ops-infra/Operations & Infrastructure
/en/programs/security/Aviation Security
/en/programs/innovation/The Innovation Hub
/en/programs/environment/flyne...Fly Net Zero - Decarbonizing Aviation Fly Net Zero is the commitment of airlines to achieve net zero carbon by 2050, bringing air transport in line with the ...
IMG-ALT Fly Net Zero - Decarbonizing Aviation
/en/publications/Publications
/en/publications/economics/Economics
/en/publications/manuals-stand...Manuals, Standards & Regulations
/en/publications/signup/Sign up for IATA News
/en/publications/newsletters/Newsletters & Blogs
/en/publications/airlines-maga...Text duplicate Airlines magazine
/en/publications/annual-review/Annual Review
/en/publications/directories/Directories
/en/publications/resellers/Publications Resellers
/en/services/advertising/Advertise with us As a trusted voice in the aviation community, we can help raise your profile and ensure you are seen by the audience that really matters to...
IMG-ALT Advertise with us
https://www.iata.org/en/services/Services
/en/services/travel-agency-pro...Travel Agency Program
/en/services/cargo-agency-prog...Cargo Agency Program
/en/services/data/Data Solutions
/en/services/certification/Certification
/en/services/compliance/Compliance Solutions
/en/services/finance/Financial Services
/en/services/consulting/Consulting
/en/services/codes/IATA Codes
/en/services/advertising/Text duplicate Advertise with us As a trusted voice in the aviation community, we can help raise your profile and ensure you are seen by the audience that really matters to...
IMG-ALT Advertise with us
https://www.iata.org/en/training/Training
/en/training/courses/Courses & Diplomas
/en/training/subject-areas/Subject Areas
/en/training/delivery/Delivery Methods
/en/training/exam-information/Exams
/en/training/trainingpartners/Training Partners
/en/training/corporate-training/Corporate Training
/en/training/aboutus/Text duplicate About Us
/en/training/delivery/digital-...Digital Training Acquire the new skills needed to meet the challenges of the road to recovery, from safety management to emergency planning and risk manageme...
IMG-ALT Digital Training
https://www.iata.org/en/events/Events
/en/events/all/All Conferences
/en/events/agm/Annual General Meeting
/en/events/webinars/Global Webinars
/en/events/financial-webinars/Financial Webinars
/en/events/airline-retailing-w...Modern Airline Retailing Webinars
/en/events/agm/2024/IATA Annual General Meeting & World Air Transport Summit Aviation's primary event has just ended with some 1500 participants from airlines, Strategic Partner...
IMG-ALT IATA Annual General Meeting & World Air Transport Summit
/en/pressroom/Pressroom
/en/pressroom/Text duplicate Pressroom
/en/pressroom/dg-biography/Willie Walsh Biography
/en/events/agm/2024/news/AGM 2024 News
/en/events/agm/2024/program/Annual General Meeting Media Kit Find all press material from IATA's Annual General Meeting and World Air Transport Summit that took place in Dubai, 2-4 June
IMG-ALT Annual General Meeting Media Kit
/en/youandiata/IATA for you
/en/youandiata/airlines/AIRLINES
/en/youandiata/airports/AIRPORTS
/en/youandiata/ans/Air Navigation Services
/en/youandiata/freight-forward...FREIGHT FORWARDERS
/en/youandiata/governments-pol...GOVERNMENTS & REGULATORS
/en/youandiata/ground-handlers/GROUND HANDLERS
/en/youandiata/industry-suppli...INDUSTRY PARTNERS
/en/youandiata/travelers/TRAVELERS
/en/youandiata/travel-agents/TRAVEL AGENTS
https://www.iata.org/en/programs/Text duplicate Programs & Policy
/en/programs/cargo/Text duplicate Cargo
/en/programs/passenger/Text duplicate Passenger Experience & Policy
/en/programs/airline-distribut...Text duplicate Distribution, Payment & Taxation
/en/programs/environment/Text duplicate Sustainability
/en/programs/safety/Text duplicate Safety
/en/programs/ops-infra/Text duplicate Operations & Infrastructure
/en/programs/security/Text duplicate Aviation Security
/en/programs/innovation/Text duplicate The Innovation Hub
/en/publications/Text duplicate Publications
/en/publications/economics/Text duplicate Economics
/en/publications/manuals-stand...Text duplicate Manuals, Standards & Regulations
/en/publications/signup/Text duplicate Sign up for IATA News
/en/publications/newsletters/Text duplicate Newsletters & Blogs
/en/publications/airlines-maga...Text duplicate Airlines magazine
/en/publications/annual-review/Text duplicate Annual Review
/en/publications/directories/Text duplicate Directories
/en/publications/resellers/Text duplicate Publications Resellers
https://www.iata.org/en/services/Text duplicate Services
/en/services/travel-agency-pro...Text duplicate Travel Agency Program
/en/services/cargo-agency-prog...Text duplicate Cargo Agency Program
/en/services/data/Text duplicate Data Solutions
/en/services/certification/Text duplicate Certification
/en/services/compliance/Text duplicate Compliance Solutions
/en/services/finance/Text duplicate Financial Services
/en/services/consulting/Text duplicate Consulting
/en/services/codes/Text duplicate IATA Codes
https://www.iata.org/en/training/Text duplicate Training
/en/training/courses/Text duplicate Courses & Diplomas
/en/training/subject-areas/Text duplicate Subject Areas
/en/training/delivery/Text duplicate Delivery Methods
/en/training/exam-information/Text duplicate Exams
/en/training/trainingpartners/Text duplicate Training Partners
/en/training/corporate-training/Text duplicate Corporate Training
/en/training/aboutus/Text duplicate About Us
https://www.iata.org/en/events/Text duplicate Events
/en/events/all/Text duplicate All Conferences
/en/events/agm/Text duplicate Annual General Meeting
/en/events/webinars/Text duplicate Global Webinars
/en/events/financial-webinars/Text duplicate Financial Webinars
/en/events/airline-retailing-w...Text duplicate Modern Airline Retailing Webinars
/en/pressroom/Text duplicate Pressroom
/en/pressroom/Text duplicate Pressroom
/en/pressroom/dg-biography/Text duplicate Willie Walsh Biography
/en/events/agm/2024/news/Text duplicate AGM 2024 News
/en/youandiata/airlines/Text duplicate AIRLINES
/en/youandiata/airports/Text duplicate AIRPORTS
/en/youandiata/ans/Text duplicate Air Navigation Services
/en/youandiata/freight-forward...Text duplicate FREIGHT FORWARDERS
/en/youandiata/governments-pol...Text duplicate GOVERNMENTS & REGULATORS
/en/youandiata/ground-handlers/Text duplicate GROUND HANDLERS
/en/youandiata/industry-suppli...Text duplicate INDUSTRY PARTNERS
/en/youandiata/travelers/Text duplicate TRAVELERS
/en/youandiata/travel-agents/Text duplicate TRAVEL AGENTS
https://www.iata.org/en/about/Text duplicate About Us
https://www.iata.org/en/about/Text duplicate About Us
/en/about/mission/Text duplicate Vision & Mission
/en/about/priorities/Text duplicate Priorities
/en/about/members/Text duplicate Members
/en/about/management/Text duplicate IATA Management
/en/about/corporate-structure/Text duplicate Corporate Governance
https://www.iata.org/en/about/sp/Text duplicate Strategic Partnerships Program
/en/about/our-commitment/Text duplicate Our Commitment
/en/about/worldwide/Text duplicate IATA by Region
/en/about/history/Text duplicate History
/en/about/speaker-request-form/Text duplicate Speaker Request Form
https://www.iata.org/en/careers/Text duplicate Careers
https://www.iata.org/en/careers/Text duplicate Careers
/en/contact-support/Text duplicate Contact & Support
/en/contact-support/Text duplicate Contact & Support
https://airlines.iata.org/External Subdomain Text duplicate Airlines magazine
https://airlines.iata.org/External Subdomain Text duplicate Airlines magazine
/en/youandiata/travelers/Any questions about traveling?
IMG-ALT Any questions about traveling?
/en/about/our-commitment/25-by...Advancing gender balance
IMG-ALT Advancing gender balance
/en/programs/environment/flyne...Decarbonizing aviation
IMG-ALT Decarbonizing aviation
/en/services/data/passenger-in...Subdomain A-TITLE Elevate your passenger experience with data-driven insights
/en/services/data/passenger-in...Subdomain Learn More
/en/services/compliance/timati...Subdomain A-TITLE Prepare your passengers for travel with easy-to-use interface
/en/services/compliance/timati...Subdomain Text duplicate Learn More
/en/events/sponsorship-exhibit...Subdomain A-TITLE Connect to a thriving community of aviation leaders and increase your brand visibility
/en/events/sponsorship-exhibit...Subdomain Text duplicate Learn More
/en/events/all/world-sustainab...Subdomain A-TITLE Join us in Miami to discuss aviation’s decarbonization
/en/events/all/world-sustainab...Subdomain Text duplicate Learn More
/en/events/agm/2024/A-TITLE Find out the proceedings of the aviation world's most important event
/en/events/agm/2024/Text duplicate Learn More
/en/publications/newsletters/i...Subdomain Find out about some key considerations for airport planning and design
/en/publications/newsletters/i...Subdomain Access environment and sustainability talks around the IATA environmental assessment program (IEnvA)
/en/publications/newsletters/i...Subdomain Learn about best practices for airline passenger taxes, fees and charges
/en/publications/newsletters/i...Subdomain Navigate the current landscape of Security Management Systems (SeMS)
/en/publications/newsletters/i...Subdomain Discover the new standards in airport handling
/en/publications/newsletters/i...View all
/en/pressroom/2024-releases/20...Statement on Dutch Supreme Court Decision Concerning Schiphol Airport Press Release 12.07.2024
IMG-ALT web_schiphol-airport-exterior_credit__iStock-458937467_0.png
/en/pressroom/2024-releases/20...IATA and ASF to Develop Standard Cabin Waste Composition Audit Program Press Release 04.07.2024
IMG-ALT aircraft cabin food.jpg
/en/pressroom/2024-releases/20...Passenger Demand Up 10.7% in May Press Release 03.07.2024
IMG-ALT passengers-airport2.jpg
/en/pressroom/New window Text duplicate Pressroom
/en/iata-repository/publicatio...New window Air Passenger Market Analysis - May 2024 Released 3 July 2024
/en/iata-repository/publicatio...New window Air Cargo Market Analysis - May 2024 Released 2 July 2024
/en/iata-repository/publicatio...New window Global Outlook for Air Transport - June 2024 Released 3 June 2024
/en/publications/economics/Text duplicate View all
https://airlines.iata.org/2024...New window External Subdomain 7 July 2024 Finance: A new dimension to currency clearing
IMG-ALT Thumbnail
https://airlines.iata.org/2024...New window External Subdomain 1 July 2024 Diversity: Elevating the need for diversity
IMG-ALT Thumbnail
https://airlines.iata.org/2024...New window External Subdomain 23 June 2024 Nathaniel Pieper, CEO, oneworld: Stitching together networks to shrink the world
IMG-ALT Thumbnail
https://airlines.iata.org/2024...New window External Subdomain 23 June 2024 Sustainability: Responding to aviation’s sustainability needs
IMG-ALT Thumbnail
/en/about/members/How to become a member
https://www.iata.org/en/about/sp/Join the program
/en/youandiata/travel-agents/Travel agents
/en/youandiata/freight-forward...Freight forwarders
/en/youandiata/airlines/Airlines
IMG-ALT Member icon in gray shades
/en/youandiata/airports/Airports
IMG-ALT Airports icon in gray shades
/en/youandiata/ans/Text duplicate Air Navigation Services
IMG-ALT Air Traffic icon in gray shades
/en/youandiata/freight-forward...Freight Forwarders
IMG-ALT Freight Forwaders icon in gray shades
/en/youandiata/governments-pol...Governments & Policy Makers
IMG-ALT Governement & Regulators icon in gray shades
/en/youandiata/ground-handlers/Ground Handlers
IMG-ALT Ground Handlers icon in gray shades
/en/youandiata/industry-suppli...Industry Partners
IMG-ALT Industry Partners icon in gray shades
/en/youandiata/travelers/Travelers
IMG-ALT Travelers icon in gray shades
/en/youandiata/travel-agents/Travel Agents
IMG-ALT Travel Agents icon in gray shades
https://www.airlines.iata.org/New window External Subdomain www.airlines.iata.org
https://twitter.com/iataNew window Nofollow External IMG-ALT x-logo-white.png
A-TITLE IATA on Twitter
https://www.facebook.com/iata.orgNew window Nofollow External Subdomain IMG-ALT Follow IATA on Facebook
A-TITLE IATA on Facebook
https://www.linkedin.com/compa...New window Nofollow External Subdomain IMG-ALT Follow IATA on LinkedIn
A-TITLE IATA on Linkedin
https://www.youtube.com/iatatvNew window Nofollow External Subdomain IMG-ALT Follow IATA on Youtube
A-TITLE IATA on Youtube
/api/rss/pressreleaseNew window Nofollow Subdomain IMG-ALT IATA RSS Feed
A-TITLE IATA RSS Feed
https://www.instagram.com/iata...New window Nofollow External Subdomain IMG-ALT instagram_whiteontransparent.png
A-TITLE IATA on Instagram
/en/about/our-commitment/Our commitment
/en/about/our-commitment/slave...Anti-slavery statement
https://www.iata.org/en/privacy/Privacy
https://www.iata.org/en/terms/Terms
https://www.iata.org/en/privacy/New window privacy policy
/en/privacy/cookies/New window cookies policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.iata.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (122 kB).

HTTP Response Header

NameValue
dateFri, 12 Jul 2024 21:06:56 GMT
content-typetext/html; charset=utf-8
cache-controlpublic, max-age=300
expiresFri, 12 Jul 2024 21:11:56 GMT
pragmano-cache
strict-transport-securitymax-age=2592000
request-contextappId=cid-v1:029dd82e-cc82-4beb-b054-c3056845bafd
cf-cache-statusHIT
age797
last-modifiedFri, 12 Jul 2024 20:53:39 GMT
varyAccept-Encoding
servercloudflare
cf-ray8a240000585c90f4-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 28,370 referring domains.
This page has 8,256,956 backlinks.
This page has backlinks from 19,211 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.iata.org
IATA - Home
The International Air Transport Association (IATA) represents and serves airlines with advocacy and global standards for safety, security, efficiency and sustainability.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IATA93%Check
transport68%Check
IATA News67%Check
Transport Association66%Check
IATA Codes65%Check
Air Transport64%Check
air63%Check
Association62%Check
International Air Transport Association60%Check
Airlines58%Check

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