Kirkandco.ca - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
37% 
Page structure
66% 
Link structure
67% 
Server
46% 
External factors
82% 
SEO Score
Response time
0.80 s
File size
71.20 kB
Words
133
Media files
2
Number of links
29 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home – Kirk & Co. Consulting Ltd.
The length of the page title is perfect. (308 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Kirk & Co. is one of Canada's leading firms specializing in strategic communications, consultation and engagement. We specialize in supporting policy, planning and infrastructure projects of all shapes and sizes with multi-year, comprehensive strategic communications, consultation and engagement programs.
The meta description is too long: 1906 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://kirkandco.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
descriptionKirk & Co. is one of Canada's leading firms specializing in strategic communications, consultation and engagement. We specialize in supporting policy, planning and infrastructure projects of all shapes and sizes with multi-year, comprehensive strategic communications, consultation and engagement programs.
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
msapplication-TileImagehttp://kirkandco.ca/wp-content/uploads/2018/01/KCo-favicon-2x-1.png
article:publisherhttps://www.facebook.com/kirkandco/
article:modified_time2020-02-27T22:53:07+00:00
langen-us
twitter:cardsummary
twitter:creator@KirkandCo
twitter:site@KirkandCo
twitter:label1Written by
twitter:data1kirk
twitter:label2Est. reading time
twitter:data28 minutes
og:localeen_US
og:typewebsite
og:titleHome – Kirk & Co. Consulting Ltd.
og:descriptionKirk & Co. is one of Canada's leading firms specializing in strategic communications, consultation and engagement. We specialize in supporting policy, planning and infrastructure projects of all shapes and sizes with multi-year, comprehensive strategic communications, consultation and engagement programs.
og:urlhttp://kirkandco.ca/
og:site_nameKirk & Co. Consulting Ltd.
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 133 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 42 words is high.
15% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 23 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (8). We recommend using a maximum of 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/wp-content/uploads/2018/01/kirk-logo.pngKirk & Co. Consulting Ltd.
Video URLWidthHeight
...uploads/2018/03/AdobeStock_190117504.mov1800700

Page structure

H1 heading
(Critically important)
Kirk & Co. is one of Canada's leading firms specializing in strategic communications, consultation and engagement.
Too many H1 headings
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Kirk & Co. is one of Canada's leading firms specializing in strategic communications, consultation and engagement.
H1 Brightside Community Homes Foundation
H1 QuadReal Capilano Mall
H1 Jericho Lands and Heather Street Lands
H1 UBC Campus + Community Planning
H1 Greater Vancouver Gateway 2030
H1 CRD Wastewater Treatment Project
H2 Strategic Communications
H2 Consultation and Engagement
H2 Graphic Design
H2 Media Relations
H2 Event Management
H2 Indigenous Engagement Services
H2 Research and Public Opinion
H2 Environmental Services
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H4 Services
H4 Our Latest Projects
Some anchor texts are used more than once.
11 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.80 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 16 CSS files. This may affect the page load time negatively.
This page loads 23 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 17 May 2021 01:56:24 GMT
content-typetext/html; charset=UTF-8
content-length13618
connectionkeep-alive
x-powered-byPHP/5.6.40
x-powered-byPleskLin
link<http://kirkandco.ca/wp-json/>; rel="https://api.w.org/", <http://kirkandco.ca/>; rel=shortlink
varyAccept-Encoding,User-Agent
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page has only a few links from other websites.
This page only has backlinks from 25 referring domains.
This page only has 37 backlinks.
This page only has few backlinks from 24 different ip addresses.
Facebook popularity
(Somewhat important)
This page is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

kirkandco.ca
Home – Kirk & Co. Consulting Ltd.
Kirk & Co. is one of Canada's leading firms specializing in strategic communications, consultation and engagement. We specialize in supporting policy, planning and infrastructure projects of all shapes and sizes with multi-year, comprehensive strategic communications, consultation and engagement programs.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Kirk Co93%Check
Kirk89%Check
specializing in strategic communications72%Check
firms specializing in strategic71%Check
engagement70%Check
strategic70%Check
consultation70%Check
communications70%Check
Strategic Communications70%Check
comprehensive strategic communications65%Check

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