Mackmanresearch.co.uk - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
59% 
Page structure
100% 
Link structure
88% 
Server
65% 
External factors
56% 
SEO Score
Response time
0.25 s
File size
52.00 kB
Words
731
Media files
10
Number of links
91 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Research Company - Research services include Social Research, Customer Satisfaction Surveys, Business Market Research
The page title should be shorter than 580 pixels. It is 1129 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Mackman Research a UK research company on the Essex Suffolk border. Core services are market research, social research, customer satisfaction surveys, qualitative research & quantitative research
The meta description is too long: 1241 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mackmanresearch.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Belgium
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 4.01 Strict is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
google-site-verificationGxvVgpEF2Zem563UHb4GyfcxNPqVeHJTTqSIG-PjEYs
descriptionMackman Research a UK research company on the Essex Suffolk border. Core services are market research, social research, customer satisfaction surveys, qualitative research & quantitative research
langen-us
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
This page contains 731 words. That's ok.
22.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.13 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This website loads 12 javascript files. This may affect the load time negatively.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (24). We recommend using a maximum of 15 tags for this page.
The following tag is repeated too often: social research
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
At least one CSS file was found, which is not integrated via HTTPS.
This website uses HTTPS to protect privacy and integrity of the exchanged data.

Page structure

H1 heading
(Critically important)
Social Research & Business Market Research
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Social Research & Business Market Research
H2 Mackman Research is a UK research company based on the Essex Suffolk border with easy links to London, Cambridgeshire & Norfolk.
H2 Core Research Services
H2 Mackman Research Approach
H3 Company Services
H3 We provide tailored research services to public and private sector organisations. Our innovative research design and research methodologies inform decision-making. We can conduct any research proje...
H3 Customer Satisfaction Surveys
H3 Social Research
H3 Telephone Interviews
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
/Home
/research-testimonials/Testimonials
/latest-news/News
/contact-us/Contact Us
/mackman-research/why-choose-m...Why Choose Mackman Research?
/mackman-research/mackman-grou...Mackman Group Mission Statement
/mackman-research/accreditatio...Accreditations & Memberships
/mackman-research/awards/Awards
/mackman-research/our-research...Our Researchers
/mackman-research/recruitment/Recruitment
/about/awareness-surveys-brand...Awareness Surveys & Brand Tracking
/about/competitor-reports/Competitor Research
/about/customer-research/Customer Research
/about/customer-satisfaction-m...Customer Satisfaction Market Research
/about/mystery-shopping/Mystery Shopping
/about/quantitative-research/Quantitative Research
/about/research-training/Research Training
/satisfaction-surveys/Satisfaction Surveys
/about/tailored-research-servi...Tailored Research Services
/customer-satisfaction-surveys...Customer Satisfaction Survey
/customer-satisfaction-surveys...Customer Satisfaction Survey FAQ’s
/customer-satisfaction-surveys...Customer Satisfaction Survey Incentives
/customer-satisfaction-surveys...Customer Satisfaction Survey Process
/customer-satisfaction-surveys...Customer Satisfaction Survey Questionnaire
/customer-satisfaction-surveys...Customer Satisfaction Survey Response Rates
/customer-satisfaction-surveys...Getting Customer Satisfaction Surveys Completed
/employee-satisfaction-surveys...Employee Satisfaction Survey
/employee-satisfaction-surveys...Employee Satisfaction Survey Process
/employee-satisfaction-surveys...Employee Satisfaction Survey Questionnaire
/social-research/interviewing-...Interviewing High Demand Groups
/social-research/our-social-re...Our Social Researchers
/social-research/social-resear...Social Research Case Study
/social-researcher/Social Researcher
/qualitative-social-research/Qualitative Social Research
/ehnographic-research/Ethnographic Research
/research-methods/research-met...Bench Marking
/research-methods/face-to-face/Face-to-Face
/research-methods/focus-groups/Focus Groups
/research-methods/online-surveys/Online Surveys
/research-methods/participant-...Participant Observation
/research-methods/research-met...Postal Surveys
/research-methods/sample-size/Sample Size
/research-methods/telephone-in...Telephone Interviews
/category/case-studies// Case Studies
/research-testimonials/// Research Testimonials
/research-enquiry/// Research Enquiry
/contact-us/// Contact Us
https://twitter.com/MackmanRes...External IMG-ALT twitter
https://en-gb.facebook.com/Mac...External Subdomain IMG-ALT facebook
/Text duplicate Home
/research-testimonials/Text duplicate Testimonials
/latest-news/Text duplicate News
/contact-us/Text duplicate Contact Us
/about/awareness-surveys-brand...Text duplicate Awareness Surveys & Brand Tracking
A-TITLE Awareness Surveys & Brand Tracking
/about/competitor-reportsText duplicate Competitor Research
A-TITLE Competitor Research
/customer-satisfaction-surveysCustomer Satisfaction Surveys
A-TITLE Customer Satisfaction Surveys
/research-methods/face-to-faceFace-to-Face Interviews
A-TITLE Face-to-Face Research
/research-methods/focus-groupsText duplicate Focus Groups
A-TITLE Focus Groups
/about/mystery-shoppingText duplicate Mystery Shopping
A-TITLE Mystery Shopping
/research-methods/online-surveysText duplicate Online Surveys
A-TITLE Online Surveys
/about/qualitative-researchQualitative Research
A-TITLE Qualitative Research
/about/quantitative-researchText duplicate Quantitative Research
A-TITLE Quantitative Research
/about/research-training/Text duplicate Research Training
/research-methods/telephone-in...Text duplicate Telephone Interviews
A-TITLE Telephone Interviews
/about/tailored-research-servicestailored research services
A-TITLE Tailored Research Services
/research-methodsresearch methodologies
A-TITLE Research Methods
/social-researchsocial research
A-TITLE Social Research
/customer-satisfaction-surveyscustomer satisfaction surveys
A-TITLE Customer satisfaction Surveys
/research-servicesresearch services
A-TITLE Research Services
/about/qualitative-researchqualitative research
A-TITLE Qualitative Research
/about/quantitative-researchquantitative research
A-TITLE Quantitative Research
/customer-satisfaction-surveysText duplicate Customer Satisfaction Surveys
A-TITLE Customer Satisfaction Surveys
/research-methods/face-to-faceface to face
A-TITLE Face-to-Face Methods
/research-methods/telephone-in...telephone
A-TITLE Telephone Interviews
/research-methods/online-surveysonline
A-TITLE Online Surveys
/about/customer-satisfaction-m...customer satisfaction research
A-TITLE Customer Satisfaction Market Research
/research-methodsmethodology
A-TITLE Research Methods
/customer-satisfaction-surveys...questionnaire design
A-TITLE Customer Satisfaction Survey Questionnaire Design
/customer-satisfaction-surveys...incentives
A-TITLE Customer Satisfaction Survey Incentives
/accreditations-membershipsMarket Research Society (MRS)
A-TITLE Accreditations & Memberships
/social-researchSocial Research
A-TITLE Social Research
/research-methodsmethodologies
A-TITLE Research Methods
/about/qualitative-researchqualitative
A-TITLE Qualitative Research
/about/quantitative-researchquantitative
A-TITLE Quantitative Research
/our-researchersteam
A-TITLE Our Researchers
/research-methods/telephone-in...Text duplicate Telephone Interviews
A-TITLE Telephone Interviews
/research-methods/face-to-faceface to face surveys
A-TITLE Face-to-face surveys
/research-methods/telephone-in...telephone interviews
A-TITLE Phone Research
/about/tailored-research-servicestailored research
A-TITLE Tailored Research Services
/research-methodsresearch methods
A-TITLE Research Methods
/accreditations-membershipsText duplicate Market Research Society (MRS)
A-TITLE Accreditations & Memberships
https://twitter.com/MackmanRes...External Text duplicate IMG-ALT twitter
https://en-gb.facebook.com/Mac...External Subdomain Text duplicate IMG-ALT facebook
/sitemapSite Map
/cookies-policyPrivacy and Cookies

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.mackmanresearch.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 9 CSS files. This may affect the page load time negatively.
This website loads 12 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (52 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 31 Aug 2018 07:28:02 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
keep-alivetimeout=20
link<https://www.mackmanresearch.co.uk/wp-json/>; rel="https://api.w.org/"
link<https://www.mackmanresearch.co.uk/>; rel=shortlink
wpe-backendapache
x-cacheableSHORT
varyAccept-Encoding,Cookie
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 2
x-pass-why
x-cache-groupnormal
x-typedefault
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has only a few links from other websites.
This website only has backlinks from 13 referring domains.
This website only has 81 backlinks.
This website only has few backlinks from 11 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.mackmanresearch.co.uk
Research Company - Research services include Social Research, Custo...
Mackman Research a UK research company on the Essex Suffolk border. Core services are market research, social research, customer satisfaction surveys, qualitative research & quantitative research

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Research92%Check
Social Research87%Check
Search Social86%Check
Mackman Research82%Check
Market Research81%Check
Social81%Check
research company81%Check
Research Services81%Check
UK research company74%Check
Research services include Social73%Check

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