Nationalrail.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
44% 
Page structure
98% 
Link structure
92% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
202.40 kB
Words
439
Media files
12
Number of links
51 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the official source for trains in Great Britain | National Rail
The title contains the word Welcome to! More content should be covered in the title.
The page title should be shorter than 580 pixels. It is 624 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
You've found the gateway to Britain's national rail network. The portal to rail travel, including train times, information, fares enquiries, promotions and tickets
The length of the meta description is perfect. (952 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalrail.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
apple-mobile-web-app-capableyes
theme-color#312783
descriptionYou've found the gateway to Britain's national rail network. The portal to rail travel, including train times, information, fares enquiries, promotions and tickets
robotsindex, follow
next-head-count59
langen
og:titleWelcome to the official source for trains in Great Britain | National Rail
og:descriptionYou've found the gateway to Britain's national rail network. The portal to rail travel, including train times, information, fares enquiries, promotions and tickets
og:urlhttps://www.nationalrail.co.uk/
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 439 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 44 words is high.
35.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 29 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...dcb1f0c9a24b411e/NRE_200.svg?w=3840&q=75National Rail logo incorporating the Railway 200 logo in red
...ing-home-page-25.png?w=3840&q=75&fm=webpA railway viaduct with a field of yellow flowers in front, and a bright blue and white sky behind.
...16b3ed/vdm_tile1.png?w=3840&q=75&fm=webpScreenshot of a video with a white man in front of a map of a rail network, with subtitles and a white woman British Sign Language interpreter.
...topic-card-image.png?w=3840&q=75&fm=webpA path through Hyde Park in London, there are lots of trees with pink blossom overhanging the path and causing dappled shadows on the grass and path.
...6f943782911e30/6.jpg?w=3840&q=75&fm=webpA Victorian-era oil painting of 2 young women with dark hair and matching green dressed sitting in a railway carriage with a view of sea and cliffs from the window.
...topic-card-image.png?w=3840&q=75&fm=webpRoller coasters at a theme park with passengers suspended upside down in a bright pink carriage on a loop.
...4-08_at_12.56.42.png?w=3840&q=75&fm=webpAn infographic image that compares rail, car and air carbon commission for a journey from London Euston to Edinburgh.
...mages-1411369784.jpg?w=3840&q=75&fm=webpA woman in a wheelchair with camping equipment on the back wheels herself down a train platform with a train standing next to it.
...d2321d9b/AppStore.png?w=256&q=75&fm=webpDownload on the App Store
...2c48c0a/PlayStore.png?w=256&q=75&fm=webpDownload on the Play Store
...wtrust_accessible.jpg?w=256&q=75&fm=webpShaw Trust accessible
..._Rail_Icon_100x100.png?w=64&q=75&fm=webpNational Rail logo

Page structure

H1 heading
(Critically important)
Plan Your Journey
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Plan Your Journey
H2 Live Departures
H2 Latest Information
H2 More Information
H2 Tickets, Railcards and Offers
H2 Stations and Train Companies
H2 Travel Information
H2 Days Out Guide
H2 Help and Assistance
H2 On the Train
H3 Watch our planned disruption videos
H3 Check before you travel on the Late May Bank Holiday weekend
H3 Vote for your favourite railway artwork!
H3 14 Thrilling Theme Parks by Train
H3 Use our Carbon Calculator to check your carbon footprint
H3 Accessibility
Some internal link anchor texts are too long.
The number of internal links is ok.
Every linktext is unique.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nationalrail.co.uk/Anchor Skip to main content
https://www.nationalrail.co.uk/IMG-ALT National Rail logo incorporating the Railway 200 logo in red
/live-trains/Subdomain Live Departures
/status-and-disruptions/Subdomain Status and Disruptions
/my-travelSubdomain My Travel
/stations/Subdomain Stations
/travel-information/planned-di...Watch our planned disruption videos Sometimes planned engineering works can impact your journey, and you may need to travel by a different route or use rail ...
IMG-ALT Screenshot of a video with a white man in front of a map of a rail network, with subtitles and a white woman British Sign Language interpreter.
/travel-information/may-bank-h...Check before you travel on the Late May Bank Holiday weekend From Saturday 24 to Monday 26 May, planned engineering works and upgrades are taking place. Be i...
IMG-ALT A path through Hyde Park in London, there are lots of trees with pink blossom overhanging the path and causing dappled shadows on the grass and path.
/railway-200/New window Vote for your favourite railway artwork! To celebrate 200 years of the modern railway, Railway 200 and Art UK have partnered to find the nation’s best-loved ...
IMG-ALT A Victorian-era oil painting of 2 young women with dark hair and matching green dressed sitting in a railway carriage with a view of sea and cliffs from the ...
/inspiration/thrilling-theme-p...14 Thrilling Theme Parks by Train Offering everything from adrenaline-pumping roller coasters and log flumes to ferris wheels, kid-friendly rides and animal ...
IMG-ALT Roller coasters at a theme park with passengers suspended upside down in a bright pink carriage on a loop.
/travel-information/sustainabi...Use our Carbon Calculator to check your carbon footprint Compare your carbon emissions for a National Rail train journey with car or plane travel on more tha...
IMG-ALT An infographic image that compares rail, car and air carbon commission for a journey from London Euston to Edinburgh.
/on-the-train/accessible-train...Accessibility We want everyone to be able to access our services – here’s what we do to support customers
IMG-ALT A woman in a wheelchair with camping equipment on the back wheels herself down a train platform with a train standing next to it.
/tickets-railcards-and-offers/Subdomain Tickets, Railcards and Offers
/tickets-railcards-and-offers/...Subdomain Buying a Ticket
/tickets-railcards-and-offers/...Ticket Types
/railcards/Railcards
/tickets-railcards-and-offers/...Saving Money
/stations/Stations and Train Companies
/stations/Find a Station
/travel-information/find-a-tra...Find a Train Company
/travel-information/Travel Information
/travel-information/alerts-and...Alerts and Notifications
/travel-information/timetables/Timetables
/travel-information/future-eng...Future Engineering Works
/travel-information/safe-train...Safe Train Travel
/travel-information/sustainabi...Sustainability
/days-out-guide/Days Out Guide
/days-out-guide/2for1-london/Days Out in London
/days-out-guide/days-out-in-gr...Days Out in Great Britain
/days-out-guide/find-your-day-...Find Your Day Out
/days-out-guide/theatre-offers/Theatre in London and the UK
/inspiration/Inspiration
/help-and-assistance/Help and Assistance
/help-and-assistance/compensat...Compensation and Refunds
/help-and-assistance/contact-us/Contact Us
/help-and-assistance/complaints/Complaints
/help-and-assistance/passenger...Passenger Assist
/media/Media
/help-and-assistance/text-61016/Text 61016
/on-the-train/On the Train
/on-the-train/accessible-train...Accessible Train Travel and Facilities
/on-the-train/train-travel-wit...Train Travel with Bicycles
/on-the-train/train-travel-wit...Train Travel with Pets
/on-the-train/train-travel-wit...Train Travel with Children
/on-the-train/food-and-drink/Food and Drink
https://www.instagram.com/nati...New window External Subdomain No Text
https://twitter.com/nationalra...New window External No Text
https://www.facebook.com/natio...New window External Subdomain No Text
https://apps.apple.com/gb/app/...New window External Subdomain IMG-ALT Download on the App Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Download on the Play Store
https://www.accessibility-serv...New window External Subdomain IMG-ALT Shaw Trust accessible
/about-this-site/About This Site
/accessible-information/Accessible Information
/careers/Careers
/cookie-policy/Subdomain Cookies
/privacy-notice/Privacy Notice
/terms-and-conditions/Terms and Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalrail.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 29 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.15 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (202 kB).

HTTP Response Header

NameValue
dateWed, 14 May 2025 15:46:58 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
x-nre-ver1747055138560
cache-controlpublic, s-maxage=300, max-age=300, stale-while-revalidate=10
varyAccept-Encoding
cf-cache-statusHIT
age93
server-timingcfCacheStatus;desc="HIT"
speculation-rules"/cdn-cgi/speculation"
content-security-policydefault-src https: 'unsafe-inline' 'unsafe-eval'; img-src 'self' https: data: blob:; worker-src 'self' blob:;
cross-origin-opener-policysame-site; report-to="default";
permissions-policycamera=(), geolocation=(self), microphone=()
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
servercloudflare
cf-ray93fb880ded6022a5-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,327 referring domains.
This page has 203,135 backlinks.
This page has backlinks from 2,459 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#Hello! Thanks for checking out our robots file. We assume you work in SEO, so we're flattered! Choo! Choo!

User-agent:  *
Allow: /
Allow: /images.nationalrail.co.uk/
Allow: /promotions/

Disallow: /stationPicker/*
Disallow: /site-search/
Disallow: */promotions/pr*
Disallow: /details/

User-agent: Googlebot-Image
Allow: /

User-agent: Googlebot-news
Allow: /

User-agent: Mediapartners-Google
Allow: /

User-agent: AdsBot-Google
Allow: /
Disallow: /site-search/
Disallow: /details/
Disallow: /*.html$
Disallow: /*.aspx$

User-agent: Baiduspider
Disallow: /
User-agent: Baiduspider-video
Disallow: /
User-agent: Baiduspider-image
Disallow: /
User-agent: Yandex
Disallow: /

#scrapers
User-agent: Scrapy
User-agent: magpie-crawler
User-agent: CCBot
User-Agent: omgili
User-Agent: omgilibot
User-agent: Node/simplecrawler
Disallow: /

#Sitemaps
Sitemap: https://www.nationalrail.co.uk/sitemap.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-destinations.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-1-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-2-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-3-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-4-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-5-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-6-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-7-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-8-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-9-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-10-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-11-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-12-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-13-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-14-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-15-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-16-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-17-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-18-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-19-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-20-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-21-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-22-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-23-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-24-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-25-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-1-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-2-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-3-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-4-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-5-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-6-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-7-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-8-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-9-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-10-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-11-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-12-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-13-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-14-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-15-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-16-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-17-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-18-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-19-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-20-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-21-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-22-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-23-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-24-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-25-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-1-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-2-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-3-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-4-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-5-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-6-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-7-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-8-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-9-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-10-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-11-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-12-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-13-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-14-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-15-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-16-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-17-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-18-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-19-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-20-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-21-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-22-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-23-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/yorkshire-and-the-humber-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/scotland-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-west-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/east-of-england-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-east-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/east-midlands-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/wales-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/west-midlands-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-incidents.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-live-trains.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-promotions.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-stations.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-pages.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-operators.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-tickets.xml

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www.nationalrail.co.uk
Welcome to the official source for trains in Great Britain | Nation...
You've found the gateway to Britain's national rail network. The portal to rail travel, including train times, information, fares enquiries, promotions and tickets

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rail80%Check
National Rail79%Check
National72%Check
Train66%Check
Rail Travel66%Check
Train travel60%Check
Britain56%Check
Travel54%Check
Information54%Check
Plan54%Check
Show more keywords and terms

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