Nationalrail.co.uk - SEO Checker

Overview of the SEO Check
Meta information
90% 
Page quality
50% 
Page structure
98% 
Link structure
93% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
254.40 kB
Words
484
Media files
19
Number of links
53 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the Official source for UK trains | National Rail
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
You've found the gateway to Britain's national rail network. The portal to rail travel, including train times information, fares enquiries; promotions; and ticket info.
The length of the meta description is perfect. (978 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalrail.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
apple-mobile-web-app-capableyes
theme-color#312783
descriptionYou've found the gateway to Britain's national rail network. The portal to rail travel, including train times information, fares enquiries; promotions; and ticket info.
robotsindex, follow
next-head-count63
langen
og:titleWelcome to the Official source for UK trains | National Rail
og:descriptionYou've found the gateway to Britain's national rail network. The portal to rail travel, including train times information, fares enquiries; promotions; and ticket info.
og:urlhttps://www.nationalrail.co.uk/
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 484 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 71 words is high.
35.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
...a-NationalRailLogo-noBeta.svg?w=384&q=75National rail enquiries icon logo
data:[...] Base64A train crosses a viaduct with trees covered in autumn leaves either side.
data:[...] Base64A middle-aged white woman with short silver/white hair wearing a pink apron over a black shirt, opens both arms out to the side in front of the open door of a pink-painted shop front.
data:[...] Base64A multigenerational white family dressed in warm clothing, walking among fallen leaves in a wood on an autumn day.
data:[...] Base644 people dressed in white motor racing jumpsuits and wearing white racing helmets, walking side by side towards the camera in the hall of a large railway station.
data:[...] Base64A woman in a wheelchair with camping equipment on the back wheels herself down a train platform with a train standing next to it.
data:[...] Base64A man and a woman dressed in coats and scarves are holding hands and laughing as they run down an enclosed railway bridge with windows either side.
data:[...] Base64Back view of a woman with long blonde hair carrying a black rucksack, standing at a station and looking up at the large electronic departure board.
data:[...] Base642 elderly white women with white hair are sitting next to each other at a train table, holding train tickets in their hands and laughing.
data:[...] Base64A happy smiling family of 4 are walking down a woodland path. A young boy in a t-shirt, shorts and wellington boots runs ahead while his mother and father walk behind. The father is carrying the young daughter on his shoulders.
data:[...] Base64Three casually dressed men are laughing and smiling as they walk through a station, with a large departure board visible
data:[...] Base64A nighttime view of Blackpool seafront with an array of multicoloured illuminations
data:[...] Base64A girl in a purple top and with a black and white hood stands on a railway platform, smiling at the camera.
data:[...] Base64A group of young people enjoying a day out together at a fun fair
data:[...] Base64No alt attribute provided
data:[...] Base64Shaw Trust accessible
data:[...] Base64No alt attribute provided
data:[...] Base64National Rail logo

Page structure

H1 heading
(Critically important)
Plan Your Journey
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Plan Your Journey
H2 Live Departures
H2 Latest Information
H2 More Information
H2 Save Money on Train Travel
H2 Discover more
H2 Tickets, Railcards and Offers
H2 Stations and Train Companies
H2 Travel Information
H2 Days Out Guide
H2 Help and Assistance
H2 On the Train
H3 World Cup of Stations 2024 – Cast Your Vote!
H3 14 Things to Do for Less this October Half-term
H3 Small Switch Big Difference
H3 Accessibility
H3 Advance booking dates
H3 Create your own train timetable
H3 Get 1/3 off with a Railcard
H3 Money-saving tips
H3 Commute your way with a Flexi Season ticket
H3 Enjoy big savings with National Rail’s Days Out Guide
H3 Help support the Railway Children charity
H3 Travel together and save money
Some internal link anchor texts are too long.
The number of internal links is ok.
Every linktext is unique.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.nationalrail.co.uk/Anchor Skip to main content
https://www.nationalrail.co.uk/IMG-ALT National rail enquiries icon logo
/live-trains/Subdomain Live Departures
/status-and-disruptions/Subdomain Status and Disruptions
/stations/Subdomain Stations
https://www.raildeliverygroup....New window External Subdomain World Cup of Stations 2024 – Cast Your Vote! Vote for the station with the best local business in our celebration of community and connection
IMG-ALT A middle-aged white woman with short silver/white hair wearing a pink apron over a black shirt, opens both arms out to the side in front of the open door of ...
/inspiration/october-half-term/14 Things to Do for Less this October Half-term We’ve rounded up the best deals on a host of family-friendly events and attractions, when you travel by train
IMG-ALT A multigenerational white family dressed in warm clothing, walking among fallen leaves in a wood on an autumn day.
/travel-information/sustainabi...Small Switch Big Difference A small switch, like swapping 1 return car journey to train, can make a big difference in helping you reduce your carbon footprint
IMG-ALT 4 people dressed in white motor racing jumpsuits and wearing white racing helmets, walking side by side towards the camera in the hall of a large railway sta...
/on-the-train/accessible-train...Accessibility We want everyone to be able to access our services – here’s what we do to support customers
IMG-ALT A woman in a wheelchair with camping equipment on the back wheels herself down a train platform with a train standing next to it.
/travel-information/advance-bo...Advance booking dates See how far in the future you can book your Advance tickets and seat reservations
IMG-ALT A man and a woman dressed in coats and scarves are holding hands and laughing as they run down an enclosed railway bridge with windows either side.
/travel-information/timetables...Create your own train timetable Our new tool lets you create a bespoke timetable for your journey. Enter your route and travel dates, and you can download yo...
IMG-ALT Back view of a woman with long blonde hair carrying a black rucksack, standing at a station and looking up at the large electronic departure board.
/railcards/national-railcards/Get 1/3 off with a Railcard From children to seniors, there are lots of different Railcards – see which one is right for you
IMG-ALT 2 elderly white women with white hair are sitting next to each other at a train table, holding train tickets in their hands and laughing.
/tickets-railcards-and-offers/...Money-saving tips Check out our top tips to find the right ticket, at the right price
IMG-ALT A happy smiling family of 4 are walking down a woodland path. A young boy in a t-shirt, shorts and wellington boots runs ahead while his mother and father wa...
/tickets-railcards-and-offers/...Commute your way with a Flexi Season ticket Get 8 days of travel in 28 days, at any time
IMG-ALT Three casually dressed men are laughing and smiling as they walk through a station, with a large departure board visible
/days-out-guide/Enjoy big savings with National Rail’s Days Out Guide Unlock great offers on top attractions when you go by train
IMG-ALT A nighttime view of Blackpool seafront with an array of multicoloured illuminations
https://www.railwaychildren.or...New window External Subdomain Help support the Railway Children charity Keep children and vulnerable young people safe across the UK transport network and beyond
IMG-ALT A girl in a purple top and with a black and white hood stands on a railway platform, smiling at the camera.
/tickets-railcards-and-offers/...Travel together and save money Groups of at least 3 people can get discounts on train tickets
IMG-ALT A group of young people enjoying a day out together at a fun fair
/tickets-railcards-and-offers/Tickets, Railcards and Offers
/tickets-railcards-and-offers/...Buying a Ticket
/tickets-railcards-and-offers/...Ticket Types
/railcards/Railcards
/tickets-railcards-and-offers/...Saving Money
/stations/Stations and Train Companies
/stations/Find a Station
/travel-information/find-a-tra...Find a Train Company
/travel-information/Travel Information
/travel-information/alerts-and...Alerts and Notifications
/travel-information/timetables/Timetables
/travel-information/future-eng...Future Engineering Works
/travel-information/safe-train...Safe Train Travel
/travel-information/sustainabi...Sustainability
/days-out-guide/Days Out Guide
/days-out-guide/2for1-london/Days Out in London
/days-out-guide/days-out-in-gr...Days Out in Great Britain
/days-out-guide/find-your-day-...Find Your Day Out
/days-out-guide/theatre-offers/Theatre in London and the UK
/inspiration/Inspiration
/help-and-assistance/Help and Assistance
/help-and-assistance/compensat...Compensation and Refunds
/help-and-assistance/contact-us/Contact Us
/help-and-assistance/complaints/Complaints
/help-and-assistance/passenger...Passenger Assist
/media/Media
/on-the-train/On the Train
/on-the-train/accessible-train...Accessible Train Travel and Facilities
/on-the-train/train-travel-wit...Train Travel with Bicycles
/on-the-train/train-travel-wit...Train Travel with Pets
/on-the-train/train-travel-wit...Train Travel with Children
/on-the-train/food-and-drink/Food and Drink
https://www.instagram.com/nati...New window External Subdomain No Text
https://twitter.com/nationalra...New window External No Text
https://www.facebook.com/natio...New window External Subdomain No Text
https://www.accessibility-serv...New window External Subdomain IMG-ALT Shaw Trust accessible
/about-this-site/About This Site
/accessible-information/Accessible Information
/careers/Careers
/cookie-policy/Cookies
/privacy-notice/Privacy Notice
/terms-and-conditions/Terms and Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalrail.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (254 kB).

HTTP Response Header

NameValue
dateSat, 19 Oct 2024 23:53:03 GMT
content-typetext/html; charset=utf-8
x-nre-ver65eae399
cache-controlpublic, s-maxage=300, max-age=300, stale-while-revalidate=10
varyAccept-Encoding
cf-cache-statusHIT
server-timingcfCacheStatus;desc="HIT"
content-security-policydefault-src https: 'unsafe-inline' 'unsafe-eval'; img-src 'self' https: data:; worker-src 'self' blob:;
permissions-policycamera=(), geolocation=(self), microphone=()
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
servercloudflare
cf-ray8d54af72da69dbef-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 16,094 referring domains.
This page has 1,860,160 backlinks.
This page has backlinks from 9,442 different ip addresses.

Robots.txt

User-agent: *
Allow: /
Allow: /images.nationalrail.co.uk/
Allow: *?type=*
Allow: /promotions/

Disallow: /site-search/
Disallow: */promotions/pr*
Disallow: /details/
Disallow: /*.html$
Disallow: /*.aspx$

User-agent: Googlebot-Image
Allow: /

User-agent: Googlebot-news
Allow: /

User-agent: Mediapartners-Google
Allow: /

User-agent: AdsBot-Google
Allow: /
Disallow: /site-search/
Disallow: /details/
Disallow: /*.html$
Disallow: /*.aspx$

User-agent: Baiduspider
Disallow: /
User-agent: Baiduspider-video
Disallow: /
User-agent: Baiduspider-image
Disallow: /
User-agent: Yandex
Disallow: /

#scrapers
User-agent: Scrapy
User-agent: magpie-crawler
User-agent: CCBot
User-Agent: omgili
User-Agent: omgilibot
User-agent: Node/simplecrawler
Disallow: /

# Sitemaps
Sitemap: https://www.nationalrail.co.uk/sitemap.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-destinations.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/yorkshire-and-the-humber-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-incidents.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-live-trains.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-promotions.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-stations.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-pages.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-operators.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-tickets.xml

Search preview

www.nationalrail.co.uk
Welcome to the Official source for UK trains | National Rail
You've found the gateway to Britain's national rail network. The portal to rail travel, including train times information, fares enquiries; promotions; and ticket info.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
National Rail81%Check
Rail80%Check
National76%Check
train66%Check
Rail Travel66%Check
Train travel60%Check
ticket56%Check
Travel54%Check
Information54%Check
Train Tickets54%Check

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