Ncl.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
55% 
Page structure
45% 
Link structure
87% 
Server
20% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
47.00 kB
Words
389
Media files
22
Number of links
44 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The things we do here make a difference out there - Newcastle University
The page title should be shorter than 580 pixels. It is 660 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We're transforming the world through our students, graduates, staff, research and collaborations. Find out more about who we are and what we do.
The length of the meta description is perfect. (903 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionWe're transforming the world through our students, graduates, staff, research and collaborations. Find out more about who we are and what we do.
viewportwidth=device-width, initial-scale=1
content management systemTerminalFOUR
ncl_templateZephyr
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 389 words on this page. Good pages should have about 1,000 words of useful content.
23.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.88 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 14 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This website is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Explore adding intelligence to ageing and longevity
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Explore adding intelligence to ageing and longevity
H1 Explore adding intelligence to ageing and longevity Duplicate text
H2 Latest on IT service issues
H2 Undergraduate personal statements - your ultimate guide
H2 Student COVID-19 advice
H2 International students
H2 Who we are
H2 Latest from Newcastle
H2 Our research
H2 Work with us
H2 Study with us
H4 Portal to an ancient world: app takes visitors back in time
H4 Newcastle University wins award for producing vital PPE
H4 Future Leaders Fellowships for Newcastle University academics
H4 Locations
H5 Newcastle
H5 London | Malaysia | Singapore
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are too many external links (29) on this page.
LinkAttributesAnchor text
https://ncl.ac.uk/No Text
https://ncl.ac.uk/Anchor Skip to main content
https://ncl.ac.uk/Logo
https://www.ncl.ac.uk/Home
https://www.ncl.ac.uk/who-we-are/Who we Are
https://www.ncl.ac.uk/study/Study
https://www.ncl.ac.uk/research/Research
/work-with-us/Work with Us
/staffandstudents/Staff & Students
https://www.ncl.ac.uk/alumni/Alumni
https://www.ncl.ac.uk/press/Press Office
https://www.ncl.ac.uk/careers/Careers Service
https://www.ncl.ac.uk/vacancies/Job Vacancies
https://www.ncl.ac.uk/library/Library
/accommodation/Accommodation
https://directory.ncl.ac.uk/External People Search
https://ncl.ac.uk/Anchor Trivial anchor text
More
https://ncl.ac.uk/Anchor Less
https://www.uknica.co.uk/External Visit NICA
https://enquire.ncl.ac.uk/curr...External Information for prospective and current students
/itservice/latest-news/Information for staff
/undergraduate/applications-of...Undergraduate personal statements - your ultimate guide Sign up to download your complete guide to planning, writing and submitting an undergraduate personal...
https://enquire.ncl.ac.uk/covi...External Student COVID-19 advice Information for students about COVID-19 safety on campus and local restrictions in Newcastle. Our knowledge base will be updated regu...
/international/International students Information for international students applying for 2020 entry.
https://www.ncl.ac.uk/who-we-are/Who we are
/press/articles/latest/2020/10...Portal to an ancient world: app takes visitors back in time The mystery surrounding a 1,800 year old skeleton is at the heart of a new video game app designe...
IMG-ALT Portal to an ancient world: app takes visitors back in time
/press/articles/latest/2020/10...Newcastle University wins award for producing vital PPE Newcastle University wins Dynamites20Award for the GetPPE-NCL initiative.
IMG-ALT Newcastle University wins award for producing vital PPE
/press/articles/latest/2020/10...Future Leaders Fellowships for Newcastle University academics Innovative new ways of researching epilepsy and eye disorders will be led by Newcastle Universi...
IMG-ALT Future Leaders Fellowships for Newcastle University academics
https://www.ncl.ac.uk/research/Our research Our researchers are developing solutions to some of the most pressing issues facing the world today.
/work-with-us/Work with us We collaborate with governments, industry, the creative and cultural sector and community groups.
https://www.ncl.ac.uk/study/Study with us
https://www.ncl.ac.uk/london/London
https://www.ncl.ac.uk/numed/Malaysia
https://www.ncl.ac.uk/singapore/Singapore
https://www.ncl.ac.uk/press/Text duplicate Press Office
https://www.ncl.ac.uk/vacancies/Job Vacancies at Newcastle University
/who-we-are/contact/maps/Maps & Directions
/community-living/Community Living
https://www.ncl.ac.uk/sitemap/University Site Index
https://www.ncl.ac.uk/foi/Freedom of Information
/info/accessibility/Accessibility
/foi/publication-scheme/policies/Policies & Procedures
/who-we-are/structure/transpar...Transparency Information
/info/photos/Photography Credits
https://www.ncl.ac.uk/info/legal/Legal
/media/wwwnclacuk/freedomofinf...Slavery & Human Trafficking Statement
https://twitter.com/studentsnclNew window External Twitter
A-TITLE Twitter
https://www.facebook.com/newca...New window External Facebook
A-TITLE Facebook
https://www.youtube.com/user/n...New window External YouTube
A-TITLE YouTube
https://www.instagram.com/newc...New window External Instagram
A-TITLE Instagram
https://www.linkedin.com/schoo...New window External LinkedIn
A-TITLE LinkedIn
http://www.snapchat.com/add/ne...New window External Snapchat
A-TITLE Snapchat
http://www.weibo.com/UKNCLNew window External Weibo
A-TITLE Weibo
https://web.wechat.com/New window External Subdomain WeChat
A-TITLE WeChat
/info/socialmedia/accounts/Social media directory
A-TITLE Home%20%BB%20Go%20Mobile%20%BB%20www.ncl.ac.uk%20%BB%20Website%20Information%20and%20Feedback%20%BB%20Social%20Media%20%20%BB%20Our%20Accounts
https://www.ncl.ac.uk/info/legal/© 2018 Newcastle University
https://www.timeshighereducati...External IMG-ALT THE Impact Rankings
https://www.intostudy.com/en-g...External IMG-ALT INTO logo
https://www.nhs.uk/External IMG-ALT NHS Logo
https://www.topuniversities.co...External Anchor IMG-ALT QS Stars logo
https://www.erasmusplus.org.uk/External IMG-ALT Erasmus logo
https://newcastlehelix.com/External IMG-ALT Newcastle Helix logo
https://www.n8research.org.uk/External IMG-ALT N8 logo
https://www.ecu.ac.uk/equality...External IMG-ALT Athena Swan Logo
https://www.thenhsa.co.uk/External IMG-ALT NHSA
https://www.qaa.ac.uk/External IMG-ALT QAA logo
https://businessdisabilityforu...External IMG-ALT Business Disability Forum logo
https://www.stonewall.org.uk/External IMG-ALT Stonewall logo
https://www.siemens.com/uk/en/...External IMG-ALT Siemens logo
https://www.officeforstudents....External IMG-ALT TEF Gold logo
https://www.britishcouncil.jp/...External IMG-ALT Renkei logo
https://russellgroup.ac.uk/External IMG-ALT Russell Group logo
https://www.ecu.ac.uk/equality...External IMG-ALT Race Equality Charter logo

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://ncl.ac.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The used PHP version is outdated and may be a security risk.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
This website loads 14 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.30 seconds.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (47 kB).

HTTP Response Header

NameValue
dateTue, 20 Oct 2020 09:57:25 GMT
serverApache
x-powered-byPHP/5.4.16
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 30,931 referring domains.
This website has 4,948,063 backlinks.
This website has backlinks from 23,422 different ip addresses.
Facebook popularity
(Somewhat important)
This website is a little bit popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /~nsdwww/mail

User-agent: *
Disallow: /~namm4

User-agent: *
Disallow: /Admin

User-agent: *
Disallow: /logstats

User-agent: *
Disallow: /regulations/programme/

User-agent: *
Disallow: /search

User-agent: *
Disallow: /module-catalogue/reporting/

User-agent: *
Disallow: /_mm/
Disallow: /_notes/
Disallow: /_baks/
Disallow: /MMWIP/
Disallow: /iss
Disallow: /Shibboleth.sso

# Request - 2338123 - Peter Chau
User-agent: *
Disallow: /*.mno$

# 01/04/19 for pt/digital 22
Sitemap: https://www.ncl.ac.uk/sitemap.xml

Facebook popularity

Shares / Likes / Comments
33

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

ncl.ac.uk
The things we do here make a difference out there - Newcastle Unive...
We're transforming the world through our students, graduates, staff, research and collaborations. Find out more about who we are and what we do.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Newcastle University58%Check
Newcastle57%Check
university57%Check
longevity54%Check
Student54%Check
world52%Check
Newcastle University wins51%Check
Students50%Check
Search50%Check
Research50%Check

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