Networkadvertising.org - SEO Checker

Overview of the SEO Check
Meta information
78% 
Page quality
39% 
Page structure
79% 
Link structure
85% 
Server
24% 
External factors
100% 
SEO Score
Response time
1.48 s
File size
56.80 kB
Words
281
Media files
109
Number of links
50 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NAI: Network Advertising Initiative
The length of the page title is perfect. (304 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 7 (http://drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width
langen
x-dns-prefetch-controlon
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 281 words on this page. Good pages should have about 1,000 words of useful content.
30.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.67 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 5 javascript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
107 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/all/themes/nai2/images/linkedin-2.pngNo alt attribute provided
...es/all/themes/nai2/images/facebook-3.pngNo alt attribute provided
/sites/all/themes/nai2/images/twitter.pngNo alt attribute provided
...front.net/sites/all/themes/nai2/logo.pngHome
...019annualreportpromo_3.png?itok=n4trqaA4No alt attribute provided
...ating_banner/codepromo.png?itok=AtOrhb81No alt attribute provided
...r/iabindustryframework.png?itok=5SaBAUu_No alt attribute provided
...tating_banner/image001.png?itok=C0ZPkXq4No alt attribute provided
...net/sites/default/files/imce/nai_pdf.pngNo alt attribute provided
...et/sites/default/files/imce/join_nai.pngNo alt attribute provided
/sites/default/files/nai_300x250.gifBetter Ads for a Better Internet
...ites/default/files/imce/member_login.pngNo alt attribute provided
...works/criteo_rgb_small.png?itok=IbTC2lNYNo alt attribute provided
...ing_networks/sharethis.png?itok=fNH6SS0DNo alt attribute provided
...ting_networks/medianet.png?itok=v-m0QpQONo alt attribute provided
...cipating_networks/logo.png?itok=SFEYSwe0No alt attribute provided
...ting_networks/truedata.png?itok=biuPVkOuNo alt attribute provided
...ing_networks/kbmg_logo.png?itok=Hl9FL-VxNo alt attribute provided
...ng_networks/sonobilogo.png?itok=m3bZyXefNo alt attribute provided
..._networks/numberlylogo.png?itok=AK9OazMJNo alt attribute provided
...dedesk-logolockup-cmyk.png?itok=wOJuVUUANo alt attribute provided
...networks/nextrolllogo2.png?itok=pH-S8SVjNo alt attribute provided
...orks/appnexusxandrlogo.png?itok=OxqA0D57No alt attribute provided
..._networks/outbrainlogo.png?itok=w1-JkPXXNo alt attribute provided
...ng_networks/33across_0.png?itok=cQ-uHDb2No alt attribute provided
...ing_networks/rubicon_0.png?itok=dbbC4g7yNo alt attribute provided
..._networks/clickagylogo.png?itok=TfUQ055sNo alt attribute provided
...works/veevacrossixlogo.png?itok=2Rdec281No alt attribute provided
...ng_networks/carbonlogo.png?itok=T0e1AAY_No alt attribute provided
...logo-oct2014-onlightbg.png?itok=BZgjGMRXNo alt attribute provided
...etworks/salesforcelogo.png?itok=dCxR_uJqNo alt attribute provided
...ng_networks/cuebiqlogo.png?itok=DrhMKXDONo alt attribute provided
...ng_networks/apollologo.png?itok=qCdg8NPENo alt attribute provided
...networks/tihealthlogo2.png?itok=hYDnWL0KNo alt attribute provided
...pating_networks/signal.png?itok=hZt0yzjqNo alt attribute provided
...networks/safegraphlogo.png?itok=3w3apTeCNo alt attribute provided
...orks/simplifi_logo_rgb.png?itok=B-oLbXG9No alt attribute provided
...ng_networks/vdx_tvlogo.png?itok=IHcfCFO8No alt attribute provided
...ting_networks/r1logo_0.png?itok=F42AXTxtNo alt attribute provided
...g_networks/innovidlogo.png?itok=kakea8B6No alt attribute provided
...ng_networks/intentlogo.jpg?itok=KWdQJl0kNo alt attribute provided
...g_networks/beeswaxlogo.png?itok=EoOulbJ4No alt attribute provided
..._networks/audigentlogo.png?itok=2f9HTAkPNo alt attribute provided
...ng_networks/artsailogo.jpg?itok=pMchXXxhNo alt attribute provided
...ing_networks/inuvologo.png?itok=oWxoxCDDNo alt attribute provided
...g_networks/adobelogo_0.png?itok=F-NyPP3uNo alt attribute provided
...ks/alikeaudiencelogo_0.png?itok=QJWUACBaNo alt attribute provided
...pating_networks/lotame.png?itok=UQa8qFsbNo alt attribute provided
...works/audienceratelogo.png?itok=MUmRcYThNo alt attribute provided
...s/rakutenmarketinglogo.jpg?itok=JDmBRFQINo alt attribute provided
..._networks/weboramalogo.png?itok=6pwlMuziNo alt attribute provided
...works/verizonmedialogo.jpg?itok=KNQuA271No alt attribute provided
...works/inmarowneriqlogo.png?itok=aEosSYEbNo alt attribute provided
...g_networks/undertone_0.png?itok=O7eXFYFpNo alt attribute provided
...ating_networks/miqlogo.png?itok=wtmKE5AdNo alt attribute provided
...ting_networks/_addthis.png?itok=bYTQr_cCNo alt attribute provided
...ting_networks/datonics.png?itok=7FxBTlGTNo alt attribute provided
...ticipating_networks/ns.png?itok=tMAHDAgKNo alt attribute provided
...ng_networks/nativologo.png?itok=pnBs0iyiNo alt attribute provided
..._networks/flashtalking.png?itok=wbbgfbGQNo alt attribute provided
...ing_networks/sambalogo.jpg?itok=aha6M_W0No alt attribute provided
...orks/gumgum_logo_final.png?itok=0tKRo0msNo alt attribute provided
...ng_networks/crosspixel.png?itok=etkalvQ7No alt attribute provided
...pating_networks/Google.png?itok=2uCpozCkNo alt attribute provided
...pating_networks/imlogo.png?itok=LjFLh3dUNo alt attribute provided
...orks/placeexchangelogo.png?itok=OO64BBjENo alt attribute provided
...ing_networks/gravylogo.jpg?itok=BOpxjNNNNo alt attribute provided
...ating_networks/emxlogo.png?itok=GtrB-JyDNo alt attribute provided
...ing_networks/ubimologo.png?itok=3P7wQ1z3No alt attribute provided
.../throtleonboardinglogo.png?itok=5V9igMIwNo alt attribute provided
...ticipating_networks/cv.png?itok=YTMTdUShNo alt attribute provided
...g_networks/semasiologo.jpg?itok=Sbl6o07uNo alt attribute provided
...etworks/odatacloudlogo.png?itok=74ADw5DtNo alt attribute provided
...tworks/parrablelogo_sm.png?itok=f3Zw7_5iNo alt attribute provided
...ing_networks/adaralogo.png?itok=NR1izW3yNo alt attribute provided
...ating_networks/exelate.png?itok=SnoGMUw_No alt attribute provided
...g_networks/placeiqlogo.png?itok=B8HDLGf2No alt attribute provided
...pp_logo_gradient_horiz.png?itok=1cxj36jzNo alt attribute provided
...g_networks/taboolalogo.jpg?itok=ECYI2_BZNo alt attribute provided
...ng_networks/adstralogo.jpg?itok=WsLPOGbGNo alt attribute provided
...etworks/steelhouselogo.png?itok=Q-JvrBBaNo alt attribute provided
...pating_networks/logo-q.png?itok=XWIVU8RRNo alt attribute provided
...g_networks/choozlelogo.png?itok=xrcHalueNo alt attribute provided
...ng_networks/amobeelogo.jpg?itok=LRAlAE9GNo alt attribute provided
...etworks/Microsoft_Logo.png?itok=imiDBvLMNo alt attribute provided
...ing_networks/tapadlogo.png?itok=70Al56pKNo alt attribute provided
...ing_networks/mediamath.png?itok=aAqDvuluNo alt attribute provided
...ing_networks/pulpologo.png?itok=uXqpKX9GNo alt attribute provided
...ing_networks/acuity_sm.png?itok=qpJxLuw5No alt attribute provided
...networks/hivestacklogo.png?itok=HPUEdFTQNo alt attribute provided
...works/retargetlylogo_0.png?itok=zG86xGc0No alt attribute provided
...etworks/wunderkindlogo.png?itok=v932rkUHNo alt attribute provided
...ng_networks/adformlogo.png?itok=6OtF_E9lNo alt attribute provided
...ng_networks/eyeotalogo.png?itok=RQwntQEdNo alt attribute provided
...works/revealmobilelogo.png?itok=sS1OCuvFNo alt attribute provided
...ing_networks/xmodelogo.png?itok=6O1Q_WfuNo alt attribute provided
...ting_networks/pubmatic.png?itok=_eTBaKrtNo alt attribute provided
...etworks/appreciatelogo.png?itok=ruLFrO6xNo alt attribute provided
...rgo_logo_w_tagline_rgb.png?itok=-CBR98jqNo alt attribute provided
...ing_networks/viantlogo.png?itok=ab2YqsEANo alt attribute provided
...ating_networks/vibrant.png?itok=q4c7ZfdVNo alt attribute provided
...g_networks/skyhooklogo.png?itok=KIUb_9CTNo alt attribute provided
...g_networks/fysicallogo.png?itok=qBKErGvpNo alt attribute provided
...networks/yieldmologo_0.png?itok=cPVX71URNo alt attribute provided
...ng_networks/branchlogo.png?itok=ybKlI4CONo alt attribute provided
...networks/ihsmarkitlogo.png?itok=B9NV3MuNNo alt attribute provided
...g_networks/factuallogo.png?itok=-x1rPY1zNo alt attribute provided
...ing_networks/swooplogo.png?itok=4MoEVprPNo alt attribute provided
...works/ninthdecimallogo.png?itok=bY7VYJHNNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Leading Industry Since 2000
H2 Public Policy Updates
H2 Recent News
H2 Blog
H2 NAI Members
H2 Main menu
Some anchor texts are used more than once.
6 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
/Anchor Jump to navigation
https://www.linkedin.com/compa...External No Text
https://www.facebook.com/pages...External No Text
https://twitter.com/NAIExternal No Text
/IMG-ALT Home
A-TITLE Home
/about-nai/Who We Are
/about-nai/our-team/Our Team
/about-nai/board-of-directors/Board
/participating-networks/Members
/about-nai/about-nai/About NAI
/about-nai/nai-news/NAI in the News
/about-nai/careers/Careers
/understanding-online-advertis...About Online Advertising
/understanding-online-advertis...What is it?
/understanding-online-advertis...How does it work?
/understanding-online-advertis...How does it benefit me?
/understanding-online-advertis...What are my options?
/faq/FAQs
/understanding-online-advertis...Glossary
/code-enforcement/Code & Enforcement
/code-enforcement/codeCode
/code-enforcement/enforcement/Enforcement
/blog/Blog
/public-policy-updates/Public Policy
/contact-support/Contact & Support
/contact-support/report-problem/Report a Problem
A-TITLE Report a Problem
/join-nai/Join NAI
/sites/default/files/naiannual...No Text
/sites/default/files/nai_code2...No Text
https://iabeurope.eu/transpare...External No Text
/sites/default/files/nai_nonma...No Text
http://optout.networkadvertisi...External Subdomain No Text
/Anchor Back to top
/sites/default/files/nai_code2...No Text
/content/joint-industry-letter...Joint Industry Letter In Opposition to CPRA
/content/joint-ad-trade-letter...Joint Ad Trade Letter on the Washington Privacy Act of 2021
/content/ad-trade-response-tex...Ad Trade Response to Texas Privacy Council Survey
/sites/default/files/joint_ind...Joint Industry Letter in Opposition to CPRA
/sites/default/files/press_rel...NAI Warns Brands & Publishers About the Risks of Taking a “Service Provider” Approach to CCPA Compliance
/sites/default/files/final_joi...Text duplicate Joint Ad Trade Letter on the Washington Privacy Act of 2021
/sites/default/files/nai_comme...NAI Comments to CDT-eHI Draft Framework
/sites/default/files/press_rel...NAI Release: Delay in IDFA Implementation
/blog/Text duplicate Blog
/blog-entry/publishers-and-bra...Publishers and Brands Beware: Service Provider Approach to CCPA is Risky
/blog-entry/tamera-reynolds-an...Tamera Reynolds and Audrey Trainor Bring Data Privacy, Governance and Compliance Expertise to NAI Board
/blog-entry/guidance-members-w...Guidance for Members Working with Partners on Health Advertising
/blog-entry/ccpa-can-be-enforc...The CCPA can be enforced as of today – what does that mean, and where does it leave us?
/join-naiNo Text
/understanding-online-advertisingIMG-ALT Better Ads for a Better Internet
/user/loginNo Text
/choices/Opt Out
/mobile-choice/Mobile Opt Out
/privacy-policy/Privacy
/terms-of-use/Terms
/user/login/Members Only Login

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.networkadvertising.org/"
HTTP header
(Important)
The used PHP version is outdated and may be a security risk.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.48 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 5 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
cache-controlno-cache, must-revalidate
cache-controlno-cache="set-cookie"
content-encodinggzip
content-languageen
content-typetext/html; charset=utf-8
dateTue, 20 Oct 2020 01:01:58 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
p3pCP="NON DSP COR CUR ADMi DEV OUR BUS NAV"
serverApache/2.4.7 (Ubuntu)
set-cookie152 Characters
set-cookie177 Characters
varyAccept-Encoding
x-content-type-optionsnosniff
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (http://drupal.org)
x-powered-byPHP/5.5.9-1ubuntu4.29
x-ua-compatibleIE=edge
content-length8842
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 417,832 referring domains.
This website has 23,724,844 backlinks.
This website has backlinks from 132,137 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.networkadvertising.org
NAI: Network Advertising Initiative

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Network59%Check
Advertising58%Check
Network Advertising Initiative54%Check
Advertising Initiative52%Check
NAI52%Check
Ad Trade51%Check
Digital Advertising46%Check
Initiative46%Check
Industry Letter In Opposition46%Check
Online Advertising46%Check

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