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Nivea.de - SEO Checker

Overview of the SEO Check

Meta information

80%

Page quality

73%

Page structure

72%

Link structure

71%

Server

86%

External factors

100%

SEO Score

SEO Score Widget

Response time

1.07 s

File size

360.40 kB

Words

424

Media files

Number of links

52 internal / 5 external

Task list of SEO Improvements 3 Tasks

The domain should not be present in the title.Very important!
Improve the page response time.Very important!
Use good alternative descriptions (alt attributes) for your images.Important!

Meta specifications 80% achieved

Title

(Critically important)

NIVEA.de

The page title is too short. (90 pixels of 580 max pixel length) Optimize title

The domain is used in the page's title.

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Willkommen auf der NIVEA Website! Wir bieten Ihnen tolle Tipps und spannende Möglichkeiten rund um die beliebten Hautpflegeprodukte von NIVEA.

The length of the meta description is perfect. (926 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.nivea.de/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: de

Language defined in HTML: de-de

Server location: United States of America

The following language is defined by HTML: de-de

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1.0,maximum-scale=5
title	NIVEA.de
description	Willkommen auf der NIVEA Website! Wir bieten Ihnen tolle Tipps und spannende Möglichkeiten rund um die beliebten Hautpflegeprodukte von NIVEA.
google-site-verification	fIut_Yc7kmm9ItzaKT4bLw6UHZgiMEOE96b_zrYD75Q
lang	de-de
twitter:title	NIVEA.de
twitter:description	Willkommen auf der NIVEA Website! Wir bieten Ihnen tolle Tipps und spannende Möglichkeiten rund um die beliebten Hautpflegeprodukte von NIVEA.
twitter:card	summary
twitter:image	https://images-eu.nivea.com/-/media/niveax/icons/logos/brandmark_600x332.png?rx=1&ry=0&rw=598&rh=332&hash=D8DC2EA2C9A837EA8225C62EED44CDBC
og:title	NIVEA.de
og:description	Willkommen auf der NIVEA Website! Wir bieten Ihnen tolle Tipps und spannende Möglichkeiten rund um die beliebten Hautpflegeprodukte von NIVEA.
og:image	https://images-eu.nivea.com/-/media/niveax/icons/logos/brandmark_600x332.png?rx=1&ry=0&rw=598&rh=332&hash=D8DC2EA2C9A837EA8225C62EED44CDBC
charset	UTF-8

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Page quality 73% achieved

Content

(Critically important)

There are only 424 words on this page. Good pages should have about 800 words of useful content.

36.3% of the text are stop words.

The page contains a listing, which indicates a good text layout.

8 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 21.71 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width, initial-scale=1.0,maximum-scale=5" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

6 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...00&hash=1AFD1147A8E99B23FF0A0A5D57CA8E66	No alt attribute provided
...00&hash=833A5958F2400E04443BBFE3FAECBC1F	ANTI AGE 21N1 POWER ROUTINE
...00&hash=3396839F0F6CB4E0AA042437E157330E	No alt attribute provided
...00&hash=5F89E826D36B7F25FDA4DCE752D31FB4	No alt attribute provided
...22&hash=B0DAC6580FD94E05743537CE7D0F40AE	Women happy after exploring new range of NIVEA body milk, lotions
...20&hash=27B31A3611C28ED78CD4BCE79B8C2C8E	No alt attribute provided
...de/home/categories/cat-face-care-q10.png	NIVEA Q10 Gesichtspflegecremes
...e-cleansing-mizellenwasser-sensitive.png	NIVEA Mizellenwasser Sensitive
...e/home/categories/cat-body-body-milk.png	NIVEA Reichhaltige Body Milk
...ome/categories/cat-dusche-creme-soft.png	NIVEA Creme Soft Pflegedusche
...al/de/home/categories/catsunpclotion.png	NIVEA Schutz und Pflege Sonnenmilch mit Lichtschutzfaktor 30
...categories/cat-deo-derma-dry-control.png	NIVEA Derma Dry Control Deodorant
.../de/home/categories/cat-men-sensitiv.png	NIVEA MEN Sensitive Gesichtspflege mit Lichtschutzfaktor 15
...58&hash=647B99F5253ECBD9114EBAC8625BA6A7	Voll im Trend: Hautpflege-Wirkstoffe
...66&hash=C02BBE43432817A30D80B63962816E47	Repariert sehr trockene, raue und strapazierte Haut
...49&hash=6BBD90FB8EC1F358D4F466AC7096F8A8	No alt attribute provided
...18&hash=353EA4E2B1D3EEDF53014A9C71CA7113	No alt attribute provided
...58&hash=EF20089909BF14F04D2150EA3A587897	Junge Frau trägt NIVEA Sonnenschutz auf
...ivea/local/de/stories/stories-01-spf.png	SPF
...cal/de/stories/stories-02-dark-spots.png	Dark Spots
...de/stories/stories-03-salicylic-acid.png	Salicylic Acid
...local/de/stories/stories-04-dry-legs.png	Dry legs
...029bd4c4d5b8d57cc2d5681cd53-original.png	Bakuchiol im Tiegel
...al/de/stories/stories-06-sun-allergy.png	Sun Allergy
...00&hash=DEDDF145CFBCC537474B6CB28728710F	Hautpflege-Tipps
...91&hash=79ED67CCF786134034A0B162F5D50AD4	Haarpflege- & Styling-Tipps
...96&hash=4403C5F721EC3017CF7D40A627858264	Sonnenschutz-Tipps

Page structure 72% achieved

H1 heading

(Critically important)

NIVEA.de

The H1 heading is too short (8 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	NIVEA.de
H2	NIVEA SKINCARE LOVE BY SARAH ENGELS
H2	ANTI AGE 2IN1 POWER ROUTINE
H2	NIVEA Q10 DUAL ACTION SERUM
H2	NIVEA Repair & Care
H2	VERBESSERTE FORMEL, NACHHALTIGE VERPACKUNG
H2	Die Revolution für ebenmäßige Haut
H2	Entdecke unsere Produktkategorien
H2	Aktuelles aus der NIVEA Welt
H2	Tipps für deine Pflegeroutine
H2	Pflege seit 1911
H3	Empty heading
H4	Voll im Trend: Hautpflege-Wirkstoffe
H4	Jetzt neu mit 15% Glycerin + UREA
H4	NIVEA INFLUENCER-FAMILIE
H4	Nachhaltigkeit bei NIVEA
H4	STRAHLENDER GLOW
H4	Die besten Pflegetipps für schöne Haut
H4	MEHR VOLUMEN FÜR IHRE HAARE
H4	ALLES ÜBER SONNENSCHUTZ FÜR SCHÖNE, GEBRÄUNTE HAUT
H5	Gesichtspflege
H5	Gesichtsreinigung
H5	Körperpflege
H5	Körperreinigung
H5	Sonnenschutz
H5	Deodorants
H5	NIVEA Men
H5	Welchen LSF brauche ich?
H5	Wie werde ich dunkle Flecken los?
H5	Was bewirkt Salicylsäure?
H5	Wie pflege ich trockene Beine?
H5	Was ist Bakuchiol?
H5	Was tun bei Sonnenallergie?
H5	Informationen

Link structure 71% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

Internal Linking

External links

(Nice to have)

There are 5 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.nivea.de/		A-TITLE logo
https://www.nivea.de/produkte		PRODUKTE A-TITLE PRODUKTE
https://www.nivea.de/beratung		TIPPS & BERATUNG A-TITLE TIPPS & BERATUNG
/neu-von-nivea?sort=date	Subdomain	NEUHEITEN A-TITLE NEUHEITEN
/ueber-uns/eine-haut-eine-welt...		Nachhaltigkeit A-TITLE Nachhaltigkeit
https://www.nivea.de/ueber-uns		ÜBER UNS A-TITLE ÜBER UNS
https://www.nivea.de/	Anchor	A-TITLE Suche
/session/signin	Subdomain	A-TITLE Ihr NIVEA Konto
/?cmpscreencustom		A-TITLE Cookie-Einstellungen
https://www.nivea.de/	Text duplicate	A-TITLE logo
https://www.nivea.de/	Anchor Text duplicate	A-TITLE Suche
/session/signin	Subdomain Text duplicate	A-TITLE Ihr NIVEA Konto
/produkte/geschenke-und-sets		NIVEA SKINCARE LOVE BY SARAH ENGELS Die 1. NIVEA Pflege-Routine von Sarah Engels als Limited Edition in einer exklusiven & liebevoll gestalteten Geschenkbox ...
/neu-von-nivea/anti-age-2in1-p...		ANTI AGE 2IN1 POWER ROUTINE Für jünger aussehende Haut in nur 2 Wochen JETZT ENTDECKEN IMG-ALT ANTI AGE 21N1 POWER ROUTINE
/produkte/q10-anti-falten-expe...		NIVEA Q10 DUAL ACTION SERUM Glattere Haut in 2 Wochen dank Glycostop gegen Zuckerschäden JETZT ENTDECKEN
/neu-von-nivea/repair		NIVEA Repair & Care Strapazierte Haut? Neu: NIVEA Repair & Care mit UREA repariert und stärkt deine Haut sofort! Jetzt entdecken
/produkte/reichhaltige-body-mi...		VERBESSERTE FORMEL, NACHHALTIGE VERPACKUNG Mit 100% purem Hyaluron und Mandelöl für bis zu 72 Stunden Feuchtigkeit Jetzt entdecken IMG-ALT Women happy after exploring new range of NIVEA body milk, lotions
/produkte/luminous630-anti-pig...		Die Revolution für ebenmäßige Haut Mit LUMINOUS630®️ 3-in-1 CC Fluids zu einer makellosen Haut – Natürliche Deckkraft trifft auf langanhaltende Pflege Jetzt ...
/produkte/gesicht/gesichtspflege		Gesichtspflege IMG-ALT NIVEA Q10 Gesichtspflegecremes
/produkte/gesicht/reinigung		Gesichtsreinigung IMG-ALT NIVEA Mizellenwasser Sensitive
/produkte/koerper/pflege		Körperpflege IMG-ALT NIVEA Reichhaltige Body Milk
/produkte/koerper/reinigung		Körperreinigung IMG-ALT NIVEA Creme Soft Pflegedusche
/produkte/sonnenschutz		Sonnenschutz IMG-ALT NIVEA Schutz und Pflege Sonnenmilch mit Lichtschutzfaktor 30
/produkte/koerper/deo		Deodorants IMG-ALT NIVEA Derma Dry Control Deodorant
/produkte/maenner		NIVEA Men IMG-ALT NIVEA MEN Sensitive Gesichtspflege mit Lichtschutzfaktor 15
/beratung/trend-wirkstoffe		Voll im Trend: Hautpflege-Wirkstoffe IMG-ALT Voll im Trend: Hautpflege-Wirkstoffe A-TITLE Voll im Trend: Hautpflege-Wirkstoffe
/produkte/repair-and-care-crem...		Jetzt neu mit 15% Glycerin + UREA IMG-ALT Repariert sehr trockene, raue und strapazierte Haut A-TITLE Repair & Care Creme Glycerin + Urea
/ueber-uns/nivea-influencer-fa...		NIVEA INFLUENCER-FAMILIE A-TITLE NIVEA Influencer-Familie
/ueber-uns/eine-haut-eine-welt...		Nachhaltigkeit bei NIVEA A-TITLE Nachhaltigkeit
/produkte/mizellenwasser-skin-...		STRAHLENDER GLOW IMG-ALT Junge Frau trägt NIVEA Sonnenschutz auf A-TITLE Mizellenwasser Skin Glow
/beratung/sonnenschutz/lichtsc...		> Artikel lesen
/beratung/schoene-haut/dunkle-...	Text duplicate	> Artikel lesen
/beratung/schoene-haut/salicyl...	Text duplicate	> Artikel lesen
/beratung/schoene-haut/trocken...	Text duplicate	> Artikel lesen
/beratung/schoene-haut/bakuchi...	Text duplicate	> Artikel lesen
/beratung/sonnenschutz/sonnena...	Text duplicate	> Artikel lesen
/beratung/schoene-haut		Die besten Pflegetipps für schöne Haut 80 Artikel IMG-ALT Hautpflege-Tipps A-TITLE Tipps fürs Gesicht
/beratung/schoene-haare		MEHR VOLUMEN FÜR IHRE HAARE 14 Artikel IMG-ALT Haarpflege- & Styling-Tipps A-TITLE Tipps für die Haare
/beratung/sonnenschutz		ALLES ÜBER SONNENSCHUTZ FÜR SCHÖNE, GEBRÄUNTE HAUT 14 Artikel IMG-ALT Sonnenschutz-Tipps A-TITLE Sonnenschutz Tipps
/ueber-uns/impressum		Impressum A-TITLE Impressum
https://www.nivea.de/	Anchor	Kontakt A-TITLE Kontakt
/ueber-uns/nutzungsbedingungen		Nutzungsbedingungen A-TITLE Nutzungsbedingungen
/ueber-uns/datenschutzerklaerung		Datenschutzerklärung A-TITLE Datenschutzerklärung
/?cmpscreencustom	Text duplicate	Cookie-Einstellungen A-TITLE Cookie-Einstellungen
https://www.nivea.de/beratung/faq		FAQ A-TITLE FAQ
/session/signin		Bei NIVEA einloggen A-TITLE Bei NIVEA einloggen
/session/signin?type=signup		Bei NIVEA registrieren A-TITLE Bei NIVEA registrieren
/beratung/schoene-haut/akne-be...		Ursachen und Pflegetipps für Akne bei Erwachsenen A-TITLE Ursachen und Pflegetipps für Akne bei Erwachsenen
/beratung/schoene-haut/hanfol-...		Hanföl fürs Gesicht A-TITLE Hanföl fürs Gesicht
/beratung/schoene-haut/unreine...		Was tun bei unreiner Haut? A-TITLE Was tun bei unreiner Haut?
/beratung/schoene-haut/kraehen...		Krähenfüße entfernen A-TITLE Krähenfüße entfernen
https://www.nivea.de/		Startseite A-TITLE Startseite
https://www.facebook.com/nivea...	New window External Subdomain	A-TITLE Facebook
https://www.instagram.com/nive...	New window External Subdomain	A-TITLE Instagram
https://www.pinterest.com/nive...	External Subdomain	A-TITLE Pinterest
https://www.youtube.com/nivead...	New window External Subdomain	A-TITLE Youtube
https://www.beiersdorf.com/	New window External Subdomain	A-TITLE Beiersdorf AG

Server configuration 86% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.nivea.de/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is slow (1.07 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (360 kB).

Page Speed

HTTP Response Header

Name	Value
date	Sun, 24 Nov 2024 16:51:29 GMT
content-type	text/html; charset=utf-8
cache-control	private
content-encoding	gzip
vary	Accept-Encoding
set-cookie	44 Characters
accept-ch	Sec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-CH-UA-Arch,Sec-CH-UA-Model,Sec-CH-UA-Bitness
x-azure-ref	20241124T165129Z-r17f8d897ffhk9h7hC1FRArsyc0000000ay0000000002xbv
x-cache	CONFIG_NOCACHE
content-security-policy	default-src https: 'unsafe-inline' 'unsafe-eval' wss://umd.userlike.com wss://ws.botmaker.com; worker-src blob:; img-src 'self' blob: data: https:; font-src 'self' data: https:
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 1,407 referring domains.

This page has 28,913 backlinks.

This page has backlinks from 1,101 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Sitemap: https://www.nivea.de/sitemap.xml
Disallow: /xajax/
Disallow: /alpacaforms/
Disallow: /testing-folder/
Allow: /testing-folder/qa/ruletesting
Disallow: /-/media/local/de/neu-von-nivea/ncr-tales/*
Disallow: /search*

Similar sites

Search preview

www.nivea.de

NIVEA.de

Willkommen auf der NIVEA Website! Wir bieten Ihnen tolle Tipps und spannende Möglichkeiten rund um die beliebten Hautpflegeprodukte von NIVEA.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
NIVEA	93%	Check
NIVEA Repair	67%	Check
TIPPS	56%	Check
Pflege	56%	Check
PRODUKTE	46%	Check
Sonnenschutz	46%	Check
ROUTINE	44%	Check
schöne	43%	Check
AGE	42%	Check
Q10	42%	Check
Trend	42%	Check
anti age	41%	Check
POWER	40%	Check
Gesichtspflege	40%	Check
Voll	40%	Check
Hautpflege-Wirkstoffe	40%	Check
trockene	40%	Check
Bakuchiol	40%	Check
Nachhaltigkeit	38%	Check
SARAH	38%	Check
ENGELS	38%	Check
Repair	38%	Check
Neu	38%	Check
UREA	38%	Check
Welt	38%	Check

Show more keywords and terms

Test up to 1.000 webpages of nivea.de with our free plan!

Easy troubleshooting for your entire website
Meta and on page check for each page
Automated check for keyword optimization

Try For Free
No trial. It's just free!

Nivea.de - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of nivea.de with our free plan!

Page quality 73% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 72% achieved

(Critically important)

(Important)

Heading structure

Link structure 71% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 86% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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