Open.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
64% 
Page structure
95% 
Link structure
67% 
Server
0% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
93.60 kB
Words
954
Media files
32
Number of links
95 internal / 53 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Distance Learning Courses and Adult Education - The Open University
The page title should be shorter than 580 pixels. It is 632 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Open University offers flexible part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications.
The length of the meta description is perfect. (942 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Open University offers flexible part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications.
keywordsopen university, distance, learning, study, employee development, research, course, qualification, uni
viewportwidth=device-width, initial-scale=1.0
botify-site-verificationDLIaleBa0YW28cyXZJU9EpgqhYncIWGd
msvalidate.017CEF8DC2B7E313CAC56C5C7D1AB75B12
google-site-verificationONiBPgDBPMuHbLge1MXCHk-9kKLjrEV85Fm_M1WViM4
msapplication-TileColor#ffffff
msapplication-TileImage/oudigital/v5/external/img/favicons/ie10-win8-tile-icon.png
langen-gb
twitter:imagehttps://www.open.ac.uk/ouheaders/gui/Open_University_OG_Image.png
og:imagehttps://www.open.ac.uk/ouheaders/gui/Open_University_OG_Image.png
og:image:altThe Open University
og:titleThe Open University
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: This Spring, thousands of OU graduates will attend their degree ceremo...
This page contains 954 words. That's ok.
34.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.39 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 21 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: choose your course
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.573The Open University
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.573The Open University
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.573The Open University
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.573The Open University
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.573The Open University
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.573The Open University
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.573The Open University
...gui/Accordion_Chevron_Down.svg?2.0.0.573Toggle service linksToggle service links
.../gui/Search_Icon_Magnifier.svg?2.0.0.573SearchSearch
...ets/TEF-website-banner-horizontal-v2.jpgTEF 2023 Gold Award. Find out more.
...ts/images/Homepage_banner_image_lady.jpgNo alt attribute provided
...-assets/TEF-website-banner-mobile-v2.jpgTEF 2023 Gold Award. Find out more.
/ouhome-assets/images/train-your-staff2.jpgNo alt attribute provided
/ouhome-assets/images/open-learn.jpgNo alt attribute provided
/ouhome-assets/home-research-new.jpgOU research impact
/ouhome-assets/home-research-new.jpgOU research impact
/ouhome-assets/VOD_img.jpgVirtual open day
/ouhome-assets/VOD_img.jpgVirtual open day
/ouheaders/gui/OU_Crest_SVG.svg?2.0.0.573The Open University CrestThe Open University Crest
...rs/gui/OU_Crest_SVG_Mobile.svg?2.0.0.573The Open University CrestThe Open University Crest
...gui/Accordion_Chevron_Down.svg?2.0.0.573Menu toggleMenu toggle
...gui/Accordion_Chevron_Down.svg?2.0.0.573Menu toggleMenu toggle
...gui/Accordion_Chevron_Down.svg?2.0.0.573Menu toggleMenu toggle
...gui/Accordion_Chevron_Down.svg?2.0.0.573Menu toggleMenu toggle
...eaders/gui/Social_facebook.svg?2.0.0.573FacebookFacebook
/ouheaders/gui/Twitter_X_icon.svg?2.0.0.573X (formerly Twitter)X (formerly Twitter)
/ouheaders/gui/Social_youtube.svg?2.0.0.573YouTubeYouTube
...eaders/gui/Social_linkedin.svg?2.0.0.573LinkedInLinkedIn
/ouheaders/gui/OU_Crest_SVG.svg?2.0.0.573The Open University CrestThe Open University Crest

Page structure

H1 heading
(Critically important)
The future is open with The Open University
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 The future is open with The Open University
H2 Browse our courses
H2 Boost your career
H2 Distance learning
H2 Funding your studies
H2 News from the OU
H2 OU research impact
H2 Join us at a Virtual Open Day
H2 Congratulations OU graduates!
H2 Congratulations OU graduates! Duplicate text
H2 Statement on equality and diversity
H2 The Open University
H3 Our vision of a fair and just society
H3 Our equality and diversity principles
H3 Explore Menu toggle
H3 Undergraduate Menu toggle
H3 Postgraduate Menu toggle
H3 Policy Menu toggle
H4 Follow us on Social media Menu toggle
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (53) on this page.
LinkAttributesAnchor text
https://www.open.ac.uk/Anchor Skip to content
https://www.open.ac.uk/Subdomain IMG-ALT The Open University
A-TITLE The Open University
/republic-of-ireland/Subdomain Text duplicate IMG-ALT The Open University
A-TITLE The Open University
/northern-ireland/Subdomain Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://www.open.ac.uk/scotland/Subdomain Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://www.open.ac.uk/wales/en/Subdomain Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://www.open.ac.uk/wales/cy/Subdomain Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://msds.open.ac.uk/signon...External Subdomain Sign in
https://msds.open.ac.uk/signon...External Subdomain Sign out
https://msds.open.ac.uk/students/External Subdomain My Account
https://msds.open.ac.uk/students/External Subdomain StudentHome
https://msds.open.ac.uk/tutorh...External Subdomain TutorHome
https://intranet.open.ac.uk/ou...External Subdomain IntranetHome
https://www.open.ac.uk/contactSubdomain Contact the OU
https://www2.open.ac.uk/studen...External Subdomain Text duplicate Contact the OU
https://www2.open.ac.uk/tutors...External Subdomain Text duplicate Contact the OU
/about/main/strategy-and-polic...Subdomain Accessibility hub
/about/main/strategy-and-polic...Subdomain Text duplicate Accessibility hub
https://www.open.ac.uk/coursesSubdomain Courses
/postgraduateSubdomain Postgraduate
/courses/international-studentsSubdomain International
https://research.open.ac.uk/External Subdomain Research
https://about.open.ac.uk/External Subdomain About
https://ounews.co/External News & media
https://www5.open.ac.uk/business/External Subdomain Business & apprenticeships
https://ounews.co/around-ou/th...New window External IMG-ALT TEF 2023 Gold Award. Find out more.
https://www.open.ac.uk/coursesSubdomain Find your course
https://ounews.co/around-ou/th...New window External Text duplicate IMG-ALT TEF 2023 Gold Award. Find out more.
https://www.open.ac.uk/coursesSubdomain Browse our courses Choose from over 200 qualifications and 400 modules.
/courses/careersSubdomain Boost your career 86% of our alumni say that study with us helped them achieve their career goals.
/courses/what-is-distance-lear...Subdomain Distance learning Three quarters of our students study alongside work. Our teaching fits around you.
/courses/fees-and-fundingSubdomain Funding your studies 80% of our students pay for their course with a student loan.
https://www.open.ac.uk/businessLooking to train your staff?
http://www.open.edu/openlearn/External Subdomain Free learning
https://ounews.co/External Read more news
/research/impactSubdomain Learn more about the impact of our research
https://openuniversity.swoogo....New window External Subdomain IMG-ALT Virtual open day
https://openuniversity.swoogo....New window External Subdomain Text duplicate IMG-ALT Virtual open day
https://openuniversity.swoogo....New window External Subdomain Book now and reserve your place.
https://www.open.ac.uk/coursesSubdomain Choose your course
https://www.open.ac.uk/coursesSubdomain Text duplicate Choose your course
/equality-diversity/Subdomain Equality and Diversity Website
/about/main/strategy-and-polic...Subdomain anti-racism
/about/main/strategy-and-polic...Subdomain anti-discrimination
https://www.open.ac.uk/coursesSubdomain Study with us
https://www5.open.ac.uk/employ...External Subdomain Work with us
/courses/what-is-distance-lear...Subdomain Supported distance learning
/courses/fees-and-fundingSubdomain Funding your studies
/courses/international-studentsSubdomain International students
/courses/what-is-distance-lear...Subdomain Global reputation
/sustainability/Subdomain Sustainability
https://www5.open.ac.uk/businessExternal Subdomain Business
https://www5.open.ac.uk/busine...External Subdomain Apprenticeships
/business/develop-your-workforceSubdomain Develop your workforce
https://research.open.ac.uk/External Subdomain Text duplicate Research
https://ounews.co/External Text duplicate News & media
https://www.open.ac.uk/contactSubdomain Text duplicate Contact the OU
/courses/accountingSubdomain Accounting
/courses/artsSubdomain Arts and Humanities
/courses/search-result/art-his...Subdomain Art History
/courses/biologySubdomain Biology
/courses/business-managementSubdomain Business and Management
/courses/chemistrySubdomain Chemistry
/courses/combined-studiesSubdomain Combined Studies
/courses/computing-itSubdomain Computing and IT
/courses/counsellingSubdomain Counselling
/courses/creative-artsSubdomain Creative Arts
/courses/creative-writingSubdomain Creative Writing
/courses/criminologySubdomain Criminology
/courses/designSubdomain Design
/courses/early-yearsSubdomain Early Years
/courses/economicsSubdomain Economics
/courses/educationSubdomain Education
/courses/search-result/electro...Subdomain Electronic Engineering
/courses/engineeringSubdomain Engineering
/courses/englishSubdomain English
/courses/environmentSubdomain Environment
/courses/search-result/film-mediaSubdomain Film and Media
/courses/geographySubdomain Geography
/courses/health-social-careSubdomain Health and Social Care
/courses/health-wellbeingSubdomain Health and Wellbeing
/courses/health-sciencesSubdomain Health Sciences
/courses/historySubdomain History
/courses/international-studiesSubdomain International Studies
/courses/languagesSubdomain Languages
/courses/lawSubdomain Law
/courses/marketingSubdomain Marketing
/courses/mathsSubdomain Mathematics
/courses/mental-healthSubdomain Mental Health
/courses/musicSubdomain Music
/courses/nursing-healthcareSubdomain Nursing and Healthcare
/courses/philosophySubdomain Philosophy
/courses/physicsSubdomain Physics
/courses/politicsSubdomain Politics
/courses/psychologySubdomain Psychology
/courses/search-result/religio...Subdomain Religious Studies
/courses/scienceSubdomain Science
/courses/social-sciencesSubdomain Social Sciences
/courses/social-workSubdomain Social Work
/courses/search-result/sociologySubdomain Sociology
/courses/search-result/softwar...Subdomain Software Engineering
/courses/sport-fitnessSubdomain Sport and Fitness
/courses/statisticsSubdomain Statistics
/postgraduateSubdomain Postgraduate study
/postgraduate/research-degreesSubdomain Research degrees
/postgraduate/qualifications/f80Subdomain Masters in Social Work (MA)
/postgraduate/qualifications/f96Subdomain Masters in Economics (MSc)
/postgraduate/qualifications/f71Subdomain Masters in Creative Writing (MA)
/postgraduate/qualifications/f70Subdomain Masters in Education (MA/MEd)
/postgraduate/qualifications/f46Subdomain Masters in Engineering (MSc)
/postgraduate/qualifications/f88Subdomain Masters in English Literature (MA)
/postgraduate/qualifications/f89Subdomain Masters in History (MA)
/postgraduate/qualifications/f94Subdomain Masters in International Relations (MA)
/postgraduate/qualifications/f67Subdomain Masters in Finance (MSc)
/postgraduate/qualifications/f87Subdomain Masters in Cyber Security (MSc)
/postgraduate/qualifications/f74Subdomain Masters in Psychology (MSc)
/postgraduate/qualifications/f61Subdomain MBA
/postgraduate/atozSubdomain A to Z of Masters degrees
https://about.open.ac.uk/strat...External Subdomain OU Accessibility statement
https://www5.open.ac.uk/wales/...External Subdomain Cymraeg
https://about.open.ac.uk/strat...External Subdomain Conditions of use
https://about.open.ac.uk/strat...External Subdomain Privacy policy
https://about.open.ac.uk/strat...External Subdomain Cookie policy
https://about.open.ac.uk/sites...External Subdomain Modern slavery act (pdf 149kb)
https://about.open.ac.uk/strat...External Subdomain Copyright
https://www.facebook.com/theop...External Subdomain IMG-ALT Facebook
A-TITLE Facebook
https://twitter.com/OpenUniver...External IMG-ALT X (formerly Twitter)
A-TITLE Twitter
https://www.youtube.com/user/T...External Subdomain IMG-ALT YouTube
A-TITLE Youtube
https://www.linkedin.com/edu/s...External Subdomain IMG-ALT LinkedIn
A-TITLE LinkedIn
https://about.open.ac.uk/strat...External Subdomain Text duplicate OU Accessibility statement
https://about.open.ac.uk/strat...External Subdomain Text duplicate Conditions of use
https://about.open.ac.uk/strat...External Subdomain Text duplicate Copyright
https://www5.open.ac.uk/wales/...External Subdomain Text duplicate Cymraeg
https://about.open.ac.uk/strat...External Subdomain Text duplicate Privacy policy
https://about.open.ac.uk/strat...External Subdomain Text duplicate Cookie policy
https://help.open.ac.uk/docume...External Subdomain Student Policies and Regulations
https://www2.open.ac.uk/studen...External Subdomain Student Charter
https://status.open.ac.uk/External Subdomain System Status
https://www.open.ac.uk/contactSubdomain Text duplicate Contact the OU
https://www2.open.ac.uk/tutors...External Subdomain Text duplicate Contact the OU
https://www5.open.ac.uk/employ...External Subdomain Text duplicate Work with us
https://about.open.ac.uk/strat...External Subdomain Text duplicate OU Accessibility statement
https://www5.open.ac.uk/wales/...External Subdomain Text duplicate Cymraeg
https://about.open.ac.uk/strat...External Subdomain Text duplicate Conditions of use
https://about.open.ac.uk/strat...External Subdomain Text duplicate Privacy policy
https://about.open.ac.uk/strat...External Subdomain Text duplicate Cookie policy
https://about.open.ac.uk/sites...External Subdomain Modern Slavery Act (pdf 149kb)
https://about.open.ac.uk/strat...External Subdomain Text duplicate Copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.open.ac.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 12 CSS files. This may affect the page load time negatively.
This page loads 21 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (94 kB).

HTTP Response Header

NameValue
dateSat, 22 Jun 2024 03:45:07 GMT
last-modifiedTue, 18 Jun 2024 10:09:25 GMT
accept-rangesbytes
content-length95850
content-typetext/html; charset=UTF-8
strict-transport-securitymax-age=157680000
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 14,159 referring domains.
This page has 5,515,573 backlinks.
This page has backlinks from 9,310 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

# 
# This file is to prevent the crawling and indexing of certain parts
# of our site by web crawlers and spiders run by sites like Google. 
# By telling these "robots" where not to go on the site,
# we save bandwidth and server resources.
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/wc/robots.html
User-agent: rightnow_webindexer # RightNow # CUSTOM
User-agent: Twitterbot
Allow: /ouheaders/gui/
User-agent: *    # applies to all robots
Disallow: /*cgi-bin*
Disallow: /*CFIDE*                 
# feeds
Disallow: /*feed-items*
Disallow: /*feed=*
Disallow: /library/news/feed*
Disallow: /libraryservices/feeds*
Disallow: /*feed?*
Disallow: /*Tooltip-feed-atom*      
# search results
Disallow: /library/digital-archive/search*
Disallow: /Arts/reading/UK/search_basic_results*
Disallow: /Arts/reading/UK/browse_reader*
Disallow: /libraryservices/beta/search/*
Disallow: /outbound/article/*
# Paths
Disallow: /author/admin/
Disallow: /libraryservices/feedback/poll/*
Disallow: /*hello-world
# parameters
Disallow: /*sort=*
Disallow: /*URL=*
Disallow: /*url=*
Disallow: /*MEDIA=*
Disallow: /*KWCAMPAIGN=*
Disallow: /*CATCODE=*
Disallow: /*payments?rid=*
Disallow: /*replytocom*
Disallow: /*attachment_id=*
Disallow: /*ajaxCalendar=*
Disallow: /*timein=*
Disallow: /*field_category_value*
Disallow: /*pid=*
Disallow: /*tag=*
# wikis
Disallow: /wikis/*

Search preview

www.open.ac.uk
Distance Learning Courses and Adult Education - The Open University
The Open University offers flexible part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
open98%Check
Open University90%Check
University80%Check
course66%Check
learning62%Check
Courses62%Check
distance62%Check
Distance Learning62%Check
Distance Learning Courses62%Check
Virtual Open Day60%Check

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