Open.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
67% 
Page structure
100% 
Link structure
82% 
Server
0% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
52.90 kB
Words
703
Media files
22
Number of links
42 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Distance Learning Courses and Adult Education - The Open University
The page title should be shorter than 580 pixels. It is 632 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Open University offers flexible part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications.
The length of the meta description is perfect. (942 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Open University offers flexible part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications.
keywordsopen university, distance, learning, study, employee development, research, course, qualification, uni
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
botify-site-verificationDLIaleBa0YW28cyXZJU9EpgqhYncIWGd
msvalidate.017CEF8DC2B7E313CAC56C5C7D1AB75B12
msapplication-TileColor#ffffff
msapplication-TileImage/oudigital/v4/external/img/favicons/ie10-win8-tile-icon.png
robotsnofollow
langen-gb
twitter:imagehttp://www.open.ac.uk/ouheaders/gui/england.svg
og:imagehttp://www.open.ac.uk/ouheaders/gui/england.svg
og:image:altThe Open University
X-UA-CompatibleIE=edge, chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 703 words. That's ok.
33.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.31 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 22 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/ouheaders/gui/sprite.png?2.0.0.43The Open University
/ouheaders/gui/sprite.png?2.0.0.43The Open University
/ouheaders/gui/sprite.png?2.0.0.43The Open University
/ouheaders/gui/sprite.png?2.0.0.43The Open University
/ouheaders/gui/sprite.png?2.0.0.43The Open University
/ouheaders/gui/sprite.png?2.0.0.43The Open University
/ouheaders/gui/sprite.png?2.0.0.43The Open University
/ouheaders/gui/sprite.png?2.0.0.43Toggle service linksToggle service links
...e-assets/images/iStock-1213665869-v4.pngNo alt attribute provided
/ouhome-assets/images/train-your-staff2.jpgNo alt attribute provided
/ouhome-assets/images/open-learn.jpgNo alt attribute provided
...assets/images/Ambition - OU homepage.jpgNo alt attribute provided
/ouheaders/gui/sprite.png?2.0.0.43The Open University CrestThe Open University Crest
http://www.open.ac.uk/Menu toggleMenu toggle
/ouheaders/gui/sprite.png?2.0.0.43FacebookFacebook
/ouheaders/gui/sprite.png?2.0.0.43TwitterTwitter
/ouheaders/gui/sprite.png?2.0.0.43YouTubeYouTube
/ouheaders/gui/sprite.png?2.0.0.43LinkedInLinkedIn
/ouheaders/gui/sprite.png?2.0.0.43Menu toggleMenu toggle
/ouheaders/gui/sprite.png?2.0.0.43Menu toggleMenu toggle
/ouheaders/gui/sprite.png?2.0.0.43Menu toggleMenu toggle
/ouheaders/gui/sprite.png?2.0.0.43Menu toggleMenu toggle

Page structure

H1 heading
(Critically important)
Coronavirus information
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Coronavirus information
H2 Browse our courses
H2 Boost your career
H2 Distance learning
H2 Funding your studies
H2 News from the OU
H2 Our research
H2 Free your ambition
H2 Statement on equality and diversity
H3 Latest research news:
H3 Our vision of a fair and just society
H3 Our equality and diversity principles
H3 The Open University
H4 OU Community Menu toggle
H4 OU Students Community Menu toggle
H4 Support Menu toggle
H4 Study Menu toggle
H4 Policy Menu toggle
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.
LinkAttributesAnchor text
http://www.open.ac.uk/Anchor Skip to content
http://www.open.ac.uk/IMG-ALT The Open University
A-TITLE The Open University
/republic-of-ireland/Text duplicate IMG-ALT The Open University
A-TITLE The Open University
/northern-ireland/Text duplicate IMG-ALT The Open University
A-TITLE The Open University
http://www.open.ac.uk/scotland/Text duplicate IMG-ALT The Open University
A-TITLE The Open University
http://www.open.ac.uk/wales/en/Text duplicate IMG-ALT The Open University
A-TITLE The Open University
http://www.open.ac.uk/wales/cy/Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://msds.open.ac.uk/signon...External Subdomain Sign in
https://msds.open.ac.uk/signon...External Subdomain Sign out
https://msds.open.ac.uk/students/External Subdomain My Account
https://msds.open.ac.uk/students/External Subdomain StudentHome
https://msds.open.ac.uk/tutorh...External Subdomain TutorHome
http://intranet.open.ac.uk/oul...External Subdomain IntranetHome
http://www.open.ac.uk/contactContact the OU
http://www2.open.ac.uk/student...External Subdomain Text duplicate Contact the OU
http://www2.open.ac.uk/tutors/...External Subdomain Text duplicate Contact the OU
/about/main/strategy-and-polic...Accessibility
/about/main/strategy-and-polic...Text duplicate Accessibility
http://www.open.ac.uk/courses/Courses
/postgraduate/Postgraduate
http://www.open.ac.uk/research/Research
http://www.open.ac.uk/about/main/About
http://ounews.co/External News & media
http://www.open.ac.uk/business/Business & apprenticeships
/courses/coronavirusNews and free resources
http://www.open.ac.uk/courses/Browse our courses Choose from over 200 qualifications and 400 modules.
/courses/careersBoost your career 86% of our alumni say that study with us helped them achieve their career goals.
/courses/what-is-distance-lear...Distance learning Three quarters of our students study alongside work. Our teaching fits around you.
/courses/fees-and-fundingFunding your studies 60% of our students pay for their course with a student loan.
http://www.open.ac.uk/businessLooking to train your staff?
http://www.open.edu/openlearn/External Free learning
https://ounews.co/External Read more news
/research/main/Learn more about our research
/research/news/ou-ranked-fifth...Fifth for PhD satisfaction
https://www.open.ac.uk/coursesBrowse our courses
/postgraduateSee our postgraduate courses
/equality-diversity/Equality and Diversity Website
http://www.open.ac.uk/contact/Text duplicate Contact the OU
http://www2.open.ac.uk/tutors/...External Subdomain Text duplicate Contact the OU
/about/employment/Jobs
/about/main/strategy-and-polic...Text duplicate Accessibility
http://www.open.ac.uk/wales/cyCymraeg
/about/main/strategy-and-polic...Conditions of use
/about/main/strategy-and-polic...Privacy and cookies
/about/main/sites/www.open.ac....Modern Slavery Act (pdf 149kb)
/about/main/strategy-and-polic...Copyright
https://www.facebook.com/theop...External IMG-ALT Facebook
A-TITLE Facebook
https://twitter.com/OpenUniver...External IMG-ALT Twitter
A-TITLE Twitter
https://www.youtube.com/user/T...External IMG-ALT YouTube
A-TITLE Youtube
https://www.linkedin.com/edu/s...External IMG-ALT LinkedIn
A-TITLE LinkedIn
http://www.open.edu/openlearn/External OpenLearn: free learning
http://www.open.edu/openlearn/...External OU on TV and radio
http://www.open.ac.uk/ousa/OU Students Association
https://www.oustudents.com/sho...External OU Students Shop (including exam papers)
http://learn1.open.ac.uk/cours...External Subdomain OU Students Forums
https://www.facebook.com/OUstu...External OU Students on Facebook
https://twitter.com/OUstudentsExternal OU Students on Twitter
https://www.oustudents.com/fre...External OU Students Freshers
http://www2.open.ac.uk/student...External Subdomain Text duplicate Contact the OU
http://learn1.open.ac.uk/cours...External Subdomain Computing Guide
http://learn1.open.ac.uk/admin...External Subdomain Computing Helpdesk
https://status.open.ac.uk/External Subdomain System Status
/library/help-and-supportLibrary help and support
http://www2.open.ac.uk/student...External Subdomain Careers
http://www2.open.ac.uk/student...External Subdomain Help Centre
http://www.open.ac.uk/library/Library
https://msds.open.ac.uk/studen...External Subdomain Study planning and funding
/about/main/strategy-and-polic...Text duplicate Accessibility
/about/main/strategy-and-polic...Text duplicate Conditions of use
/about/main/strategy-and-polic...Text duplicate Copyright
http://www.open.ac.uk/wales/cyText duplicate Cymraeg
/about/main/strategy-and-polic...Text duplicate Privacy and cookies
https://help.open.ac.uk/docume...External Subdomain Student Charter and policies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "http://www.open.ac.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This page loads 10 CSS files. This may affect the page load time negatively.
This page loads 22 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
dateSat, 07 Nov 2020 02:16:13 GMT
serverApache
last-modifiedMon, 02 Nov 2020 09:06:43 GMT
accept-rangesbytes
content-length54214
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 32,647 referring domains.
This page has 8,566,290 backlinks.
This page has backlinks from 22,232 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# 
# This file is to prevent the crawling and indexing of certain parts
# of our site by web crawlers and spiders run by sites like Google. 
# By telling these "robots" where not to go on the site,
# we save bandwidth and server resources.
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/wc/robots.html
User-agent: rightnow_webindexer # RightNow # CUSTOM
User-agent: *    # applies to all robots
Disallow: /*cgi-bin*
Disallow: /*CFIDE*                 
# feeds
Disallow: /*feed-items*
Disallow: /*feed=*
Disallow: /library/news/feed*
Disallow: /libraryservices/feeds*
Disallow: /*feed?*
Disallow: /*Tooltip-feed-atom*      
# search results
Disallow: /library/digital-archive/search*
Disallow: /Arts/reading/UK/search_basic_results*
Disallow: /Arts/reading/UK/browse_reader*
Disallow: /libraryservices/beta/search/*
Disallow: /outbound/article/*
# Paths
Disallow: /author/admin/
Disallow: /libraryservices/feedback/poll/*
Disallow: /*hello-world
# parameters
Disallow: /*sort=*
Disallow: /*URL=*
Disallow: /*url=*
Disallow: /*MEDIA=*
Disallow: /*KWCAMPAIGN=*
Disallow: /*CATCODE=*
Disallow: /*payments?rid=*
Disallow: /*replytocom*
Disallow: /*attachment_id=*
Disallow: /*ajaxCalendar=*
Disallow: /*timein=*
Disallow: /*field_category_value*
Disallow: /*pid=*
Disallow: /*tag=*
# wikis
Disallow: /wikis/*

Facebook popularity

Shares / Likes / Comments
20,510

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.open.ac.uk
Distance Learning Courses and Adult Education - The Open University
The Open University offers flexible part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Open78%Check
Open University72%Check
University64%Check
Learn63%Check
Distance Learning Courses62%Check
Courses62%Check
Distance Learning62%Check
diversity at59%Check
OU Students55%Check
postgraduate courses54%Check

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