Orvis.co.uk - SEO Checker

Overview of the SEO Check
Meta information
60% 
Page quality
67% 
Page structure
58% 
Link structure
25% 
Server
50% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
65.90 kB
Words
970
Media files
38
Number of links
273 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Orvis UK Official Store: Quality Men's Clothing, Women's Clothing, Fly Fishing Gear, Dog Beds, Luggage, Travel, Shooting, and Gifts; Since 1856.
The page title should be shorter than 580 pixels. It is 1308 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Orvis® UK Official Site: Fly fishing gear and tackle, Men's Apparel, Women's Clothing, Gifts, Dog Beds, Dog Toys, Fly Rods, Fly Reels, Trousers, Shirts, Blouses, Skirts, and More
The meta description is too long: 1111 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.orvis.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Canada
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is invalid.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
HTTP-Header Content-Type: utf-8
Meta http-equiv Content-Type: iso-8859-1
The specified character encodings are different.
Doctype
(Nice to have)
The doctype XHTML 1.0 Transitional is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionOrvis® UK Official Site: Fly fishing gear and tackle, Men's Apparel, Women's Clothing, Gifts, Dog Beds, Dog Toys, Fly Rods, Fly Reels, Trousers, Shirts, Blouses, Skirts, and More
keywordsfly fishing,flyfishing gear,fly fishing rods,flyfishing catalog,fly fishing tackle,fly rod,flyfishing equipment,fly fishing waders,flyfishing school,flyfishing tackle,fly rods,outdoors,sporting goods,mens apparel,womens clothing,gifts,dog beds,dog toys
ROBOTSINDEX,FOLLOW
pageTypeHome
pageDetailhttps://www.orvis.co.uk/store/home_page.aspx?
resource-typedocument
distributionGlobal
copyrightOrvis
ratingGeneral
Content-Typetext/html; charset=iso-8859-1

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 970 words. That's ok.
24.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.69 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This website loads 17 javascript files. This may affect the load time negatively.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rvis.co.uk/images/081211_button-view.pngNo alt attribute provided
...orvis.co.uk/images/Orvis_Logo_Update.svgNo alt attribute provided
...rvis.co.uk/images/101220_UK42_X_HP_m.jpgSHIRTS FOR EVERY SEASON - Shop the Collection
...s.co.uk/images/101220_UK42_X_HP_main.jpgORVIS DAYS FALL 2020 NEW CLOTHING, FIELD-TESTED KIT & INSPIRATION TO GET YOU OUT THERE
...rvis.co.uk/images/101220_UK42_X_HP_1.jpgWEEKEND COMFORTABLE, EVERYDAY WEARABLE Our popular Signature Sweatshirt delivers a handsome blend of softness, warmth, and distinctive detail. Shop Men's Jumpers
...rvis.co.uk/images/101220_UK42_X_HP_2.jpgACCURATE FROM ANYWHERE The H3 allows you to put more flies in more places with more precision than you ever thought possible. Shop Fly Rods
...rvis.co.uk/images/101220_UK42_X_HP_3.jpgFREE PERSONALISED MICROSUEDE BONE PILLOW when you buy any full-priced AirFoam or Memory Foam Dog Bed. callout (if needed) Microsuede Bone Pillow actual size 17”L. Terms & conditions apply. Shop Dog Beds
...rvis.co.uk/images/101220_UK42_X_HP_4.jpgNo alt attribute provided
...rvis.co.uk/images/101220_UK42_X_HP_5.jpgNo alt attribute provided
...is.co.uk/images/1211718_5-percent_uk.jpgThe Orvis 5% For Nature Commitment
...uk/images/092419_UK39_X_Hp_paulvideo.jpgNo alt attribute provided
....orvis.co.uk/images/112718_gono_m_uk.jpgShop Men's Jumpers
....orvis.co.uk/images/112718_gono_w_uk.jpgShop Women's Jumpers
...co.uk/images/112718_bolster_bed_d_uk.jpgShop Dog Beds
...dn.orvis.co.uk/images/112718_h3_f_uk.jpgShop Fly Rods
...is.co.uk/images/112718__fatwood_h_uk.jpgLight the Fire
....co.uk/images/112718_bristol-bay_vid.jpgNo alt attribute provided
...Great_Catch_Guarantee_white_footer_b.svgNo alt attribute provided
/orvis_assets/images/divider-horizontal.gif__
/orvis_assets/images/icon-fly-fishing.pngFly Fishing Learning CenterFly Fishing Learning Centre
/orvis_assets/images/icon-we-know-dogs.pngWe Know DogsWe Know Dogs
/orvis_assets/images/icon-ff-101.pngFF 101 /SchoolsFF 101 / Schools
/orvis_assets/images/divider-horizontal.gif__
/orvis_assets/images/icon-call-email.pngEmail or Call UsEmail or Call Us
...assets/images/divider-vertical-small.gif||
...assets/images/divider-vertical-small.gif||
...cdn.orvis.co.uk/images/icon-facebook.pngFacebook
cdn.orvis.co.uk/images/icon-twitter.pngTwitter
...dn.orvis.co.uk/images/icon-instagram.pngInstagram
...dn.orvis.co.uk/images/icon-pinterest.pngPinterest
cdn.orvis.co.uk/images/icon-youtube.pngYouTube
/orvis_assets/images/divider-horizontal.gif__
...assets/images/icon-store-locator-bag.pngStore LocatorStore Locator
/orvis_assets/images/icon-store-locator.pngStore LocatorStore Locator
/orvis_assets/images/divider-horizontal.gif__
...ssets/images/logo-orvis-five-percent.pngOrvis Five Percent for NatureOrvis Five Percent for Nature
...assets/images/divider-vertical-large.gif||
/orvis_assets/images/divider-horizontal.gif__

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 81 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Men
H2 Women
H2 Fly Fishing
H2 Dogs
H2 Barbour
H2 Gifts
H2 Trips & Schools
H2 Sale
H2 WEEKEND COMFORTABLE, EVERYDAY WEARABLE
H2 ACCURATE FROM ANYWHERE
H2 FREE PERSONALISED MICROSUEDE BONE PILLOW
H2 THE FEELING OF FALL
H2 BUILDING THE PERFECT TROUSER
H2 THE ORVIS COMMITMENT
H2 CANCER AT AGE 12, A LUNG TRANSPLANT AT AGE 24
H3 YOUR SEARCH FOR THE BEST SHIRTS IN THE LAND ENDS HERE
H3 IT'S JUMPER SEASON AND WE HAVE THE LAYERS YOU NEED
H3 OUTFIT FOR THE STREAM WITH ORVIS PRO APPAREL AND KIT
H3 ADVENTURES WITH YOUR DOG START WITH THE BEST KIT & ACCESSORIES.
H3 WEATHER WINTER IN THE COMFORT OF A GENUINE BARBOUR JACKET
H3 Give the gift that always fits, and never expires: The Orvis Gift Card.
H3 BOOK NOW FOR GRAYLING DAYS ON THE TEST & ITCHEN
H3 Find our Deepest Discounts in the online clearance room.
H3 Connect with Orvis
H4 Save $10 on your order today!
H4 Tick your interests below, and you'll receive all of our emails.
H5 0333 400 4188
H5 Live Chat
H5 Featured
H5 Collections
H5 Shirts
H5 Trousers & Jeans
H5 Polos & T-Shirts
H5 Jackets & Coats
H5 Jumpers & Cardigans
H5 Accessories
H5 Featured Duplicate text
H5 Collections Duplicate text
H5 Shirts Duplicate text
H5 Trousers & Jeans Duplicate text
H5 Tops & T-Shirts
H5 Jumpers & Cardigans Duplicate text
H5 Coats & Jackets
H5 Skirts & Dresses
H5 Accessories Duplicate text
H5 Featured Duplicate text
H5 Collections Duplicate text
H5 Rods & Reels
H5 Fly Lines
H5 Waders & Wading Kit
H5 Accessories Duplicate text
H5 Fishing Clothing
H5 Flies & Fly Tying
H5 Leaders & Tippet
H5 Resources
H5 Featured Duplicate text
H5 Dog Beds
H5 Categories
H5 Empty heading
H5 Resources Duplicate text
H5 Featured Duplicate text
H5 Men's Barbour
H5 Women's Barbour
H5 Barbour Savings
H5 FEATURED
H5 Gifts for Him
H5 Gifts for Her
H5 Gifts for Dog Lovers
H5 Fishing Gifts
H5 Gifts for the Home
H5 Fly Fishing UK
H5 Fly-Fishing Schools
H5 Adventures Abroad
H5 Endorsed Guides
H5 New to Sale
H5 Women Duplicate text
H5 Men Duplicate text
H5 Dogs Duplicate text
H5 Fly Fishing Duplicate text
H5 Company Info
H5 Customer Service
H5 Orvis Services
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
There are 9 external links on this page.
LinkAttributesAnchor text
/s/cookie-policy/2755Cookie Policy
/s/orvis-information-and-servi...HELP
/s/orvis-contact-orvis-by-phon...0333 400 4188 Available Mon-Fri, 8:30 a.m. - 6 p.m.; Weekends/holidays, 9 a.m. - 4 p.m.
/s/orvis-live-chat/698Live Chat Available Mon-Fri, 8:30 a.m. - 12 a.m.; Weekends/holidays, 11 a.m. - 12 a.m.
https://stores.orvis.co.uk/External Subdomain Find a Store
http://uknews.orvis.co.uk/External Subdomain Blog
/store/mbrAccount.aspxMy Account
/store/mbrSignIn.aspx?from=hom...Sign In
/store/mbrSignIn.aspx?from=hom...Register
/intro.aspx?subject=89The benefits of Membership
https://www.orvis.co.uk/No Text
/p/orvis-gift-card/233tukGift Card
/commitment5% For Nature
/store/quick_buy_results.aspxCatalogue Quick Order
/mens-clothingMen
https://www.orvis.co.uk/shirtshopShirt Shop
/new-products-for-menNew for Men
/top-rated-for-menTop-Rated for Men
/barbour-clothing-for-menBarbour
/outdoor-clothing-for-menOutdoor Clothing
/travelwear-for-menTravel Wear
/non-iron-clothing-for-menWrinkle-Free
/smart-casual-wear-for-menSmart Casual Wear
/mens-tall-collectionTall Collection
https://www.orvis.co.uk/logo-wearLogo Wear
/shirts-for-menShirts
/short-sleeved-shirts-for-menShort-Sleeved
/long-sleeved-shirts-for-menLong-Sleeved
/non-iron-shirts-for-menWrinkle-Free Shirts
/pure-cotton-shirts-for-menCotton Shirts
/barbour-shirts-for-menBarbour Shirts
/flannel-shirts-for-menFlannel Shirts
/mens-trousers-and-shortsTrousers & Jeans
/mens-trousersTrousers
/mens-chinosChinos
/jeans-and-denim-trousers-for-menJeans
/cargo-and-rugged-trousers-for...Cargo & Rugged
/corduroy-and-moleskin-trouser...Cords & Moleskin
/shorts-for-menShorts
/polos-and-t-shirts-for-menPolos & T-Shirts
/polo-shirts-for-menPolos
/t-shirts-for-menT-Shirts
/mens-jackets-and-coatsJackets & Coats
/jackets-for-menJackets
/leather-jackets-for-menLeather & Suede
/waistcoats-for-menWaistcoats & Gilets
/mens-blazersBlazers
/jumpers-for-menJumpers & Cardigans
/cardigan-sweaters-for-menCardigans
/pullover-jumpers-for-menPullovers
/cashmere-and-wool-jumpers-for...Cashmere & Wool
/sweatshirts-for-menSweatshirts
/accessories-for-menAccessories
/watches-for-menGlasses & Watches
/hats-for-menHats, Gloves & Scarves
/socks-and-underwear-for-menSocks & Underwear
/mens-walletsBelts & Wallets
/shirts-for-menYOUR SEARCH FOR THE BEST SHIRTS IN THE LAND ENDS HERE
/womens-clothingWomen
/new-clothing-for-womenNew for Women
/top-rated-for-womenTop-Rated for Women
/barbour-for-womenText duplicate Barbour
/cashmere-clothing-for-womenCashmere Collection
/womens-outdoor-clothing-colle...Outdoor Clothing Collection
/travel-clothing-for-womenText duplicate Travel Wear
/shirts-for-womenText duplicate Shirts
/womens-short-sleeve-shirtsText duplicate Short-Sleeved
/womens-long-sleeve-shirtsText duplicate Long-Sleeved
/womens-trousers-and-jeansText duplicate Trousers & Jeans
/trousers-for-womenText duplicate Trousers
/womens-jeansText duplicate Jeans
/womens-cropped-trousersCropped Trousers
/womens-shortsText duplicate Shorts
/womens-tops-and-t-shirtsTops & T-Shirts
/womens-short-sleeve-tee-shirtsText duplicate Short-Sleeved
/womens-long-sleeve-tee-shirtsText duplicate Long-Sleeved
/womens-jumpers-and-cardigansText duplicate Jumpers & Cardigans
/womens-jumpersJumpers
/womens-cardigansText duplicate Cardigans
/sweatshirts-for-womenText duplicate Sweatshirts
/womens-coats-and-jacketsCoats & Jackets
/womens-coatsText duplicate Coats & Jackets
/womens-waistcoatsWaistcoats and Gilets
/skirts-and-dresses-for-womenSkirts & Dresses
/womens-skirtsSkirts
/womens-dressesDresses
/accessories-for-womenText duplicate Accessories
/womens-scarvesScarves
/womens-hatsHats
/womens-jumpers-and-cardigansIT'S JUMPER SEASON AND WE HAVE THE LAYERS YOU NEED
/fly-fishingFly Fishing
/fly-fishing-saleFly Fishing Sale
/procollectionPro Collection
/new-fly-fishing-kitNew Fly-Fishing Kit
https://www.orvis.co.uk/logo-wearText duplicate Logo Wear
/stillwater-and-reservoir-trou...Stillwater & Reservoir
/small-stream-and-river-trout-...Stream & River
/salmon-and-sea-trout-fishingSalmon & Sea Trout
/saltwater-and-big-game-fishingSaltwater & Big Game
/competition-trout-and-euro-ny...Euro Nymphing
https://www.orvis.co.uk/fly-rodsFly Rods
/fly-fishing-reelsFly Reels
https://www.orvis.co.uk/fly-linesFly Lines
/freshwater-fly-linesFreshwater
/saltwater-fly-linesSaltwater
/switch-spey-fly-linesSwitch, Spey & Specialty
/fly-line-backingBacking
/waders-and-wading-kitWaders & Wading Kit
https://www.orvis.co.uk/wadersWaders
/wading-bootsWading Boots
/wading-jacketsWading Jackets
/wading-staffs-accessoriesText duplicate Accessories
/fly-fishing-accessories-toolsText duplicate Accessories
/fishing-packsFishing Packs
/fishing-luggageLuggage
https://www.orvis.co.uk/fly-boxesFly Boxes
/fishing-sunglassesSunglasses
/fishing-netsFishing Nets
/fishing-clothingFishing Clothing
/fishing-clothingMen's
/womens-fishing-clothingWomen's
https://www.orvis.co.uk/fliesFlies
https://www.orvis.co.uk/fly-tyingFly Tying
/fly-fishing-leaders-tippetLeaders & Tippet
/fly-fishing-leadersLeaders
/fly-fishing-tippetTippet Material
/s/fly-rod-selector/3087?dir_i...Fly Rod Selector
/s/helios-3/3062Learn about the Helios 3
/s/fly-fishing-report-paul-pro...Fishing Tips
/fly-fishing-pro-collectionOUTFIT FOR THE STREAM WITH ORVIS PRO APPAREL AND KIT
/dog-productsDogs
/new-for-dogsNew for Dogs
/bestofbreedBest of Breed Selection
/products-for-older-dogsFor Older Dogs
/dog-safetyDog Safety
/outdoor-dog-collectionOutdoor Dog Collection
/personalised-dog-giftsPersonalised
https://www.orvis.co.uk/dog-bedsDog Beds
https://www.orvis.co.uk/dog-bedsAll Dog Beds
/memory-foam-dog-bedsMemory Foam
/airfoam-dog-bedsAirfoam
/comfortfill-dog-bedsComfortFill
/toughchew-dog-bedsToughChew
/fleecelock-dog-bedsFleecelock
/dog-bed-coversDog Bed Covers
/s/dog-bed-selector/3105?dir_i...Dog Bed Selector
/dogs-in-the-houseDogs in the House
/travelling-with-dogsTravelling
/dog-seat-protectorsSeat Protectors
https://www.orvis.co.uk/dog-bowlsDog Bowls
https://www.orvis.co.uk/dog-gatesDog Gates
/dog-collars-and-leadsCollars & Leads
https://www.orvis.co.uk/dog-toysDog Toys
/dog-treatsDog Treats
/dog-health-and-groomingHealth & Grooming
https://www.orvis.co.uk/dog-coatsDog Coats
https://www.orvis.co.uk/doormatsDoormats
/gifts-for-dogsGifts for Dogs
/s/guide-to-dogs/2999Guide to Dogs
/s/welcome-to-the-orvis-cover-...Cover Dog Photo Contest
/the-benefits-of-an-orvis-dog-bedDog-Bed Benefits
/s/orvis-dogs-bed-story/3031?d...Orvis Dog's Bed Story
/s/orvis-live-chat/698?dir_id=...Ask a Pet Expert
/s/dog-club/3033Orvis Dog Club
/outdoor-dog-collectionADVENTURES WITH YOUR DOG START WITH THE BEST KIT & ACCESSORIES.
https://www.orvis.co.uk/barbourText duplicate Barbour
/s/orvis-guide-to-barbour-/2978Barbour Guide
/barbour-for-menMen's Barbour
/new-barbour-clothing-for-menText duplicate New for Men
/barbour-jackets-for-menText duplicate Jackets & Coats
/barbour-clothing-for-menClothing
/barbour-accessories-for-menText duplicate Accessories
/view-all-mens-barbour-clothingView All Men's Barbour
/barbour-for-womenWomen's Barbour
/new-barbour-clothing-for-womenText duplicate New for Women
/barbour-jackets-for-womenText duplicate Jackets & Coats
/barbour-clothing-for-womenText duplicate Clothing
/barbour-accessories-for-womenText duplicate Accessories
/view-all-womens-barbour-clothingView All Women's Barbour
/mens-barbour-savingsText duplicate Men's
/womens-barbour-savingsText duplicate Women's
/barbour-jackets-for-womenWEATHER WINTER IN THE COMFORT OF A GENUINE BARBOUR JACKET
https://www.orvis.co.uk/giftsGifts
/p/orvis-gift-card/233tukText duplicate Gift Card
/gift-boxesGift Boxes
/p/standing-bear-statues/3h0rStanding Bear Statues
/p/bear-footrest/241yBear Footrest
/gifts-for-menGifts for Him
/best-gift-ideas-for-menBest Gift Ideas
/leather-gifts-for-menLeather
/gifts-for-womenGifts for Her
/gift-accessories-for-ladiesText duplicate Accessories
/best-gift-ideas-for-womenText duplicate Best Gift Ideas
/gifts-for-dogs-and-dog-ownersGifts for Dog Lovers
/gifts-for-dogsText duplicate Gifts for Dogs
/gifts-for-dog-loversText duplicate Gifts for Dog Lovers
/personalised-dog-giftsText duplicate Personalised
/fishing-giftsFishing Gifts
/home-decor-giftsGifts for the Home
/p/orvis-gift-card/233tukGive the gift that always fits, and never expires: The Orvis Gift Card.
/adventuresTrips & Schools
/fly-fishing-in-the-ukFly Fishing UK
/s/chalk-stream-fly-fishing/96...Day Rod Lettings
/s/uk-corporate-fishing-retrea...Corporate Entertaining
/s/the-ginger-beer-fishery-kim...Syndicates
/saltwater-fly-fishing-festivalSaltwater Fly Fishing Festival
/fly-fishing-schoolsFly-Fishing Schools
/store/product_snp_tnail.aspx?...Chalk Stream Schools
/beginners-fly-fishing-schoolsBeginner's Schools
/s/free-beginners-fly-fishing-...Free Learn to Fly Fish
/s/on-the-water-fly-fishing-co...Learn to Fly Fish on the Water
/s/orvis-adventures-abroad/286...Adventures Abroad
/s/uk-fly-fishing-guides-orvis...Endorsed Guides
/s/chalk-stream-fly-fishing/96...BOOK NOW FOR GRAYLING DAYS ON THE TEST & ITCHEN
/sale-outletSale
/womens-new-to-saleNew to Sale
/womens-new-to-saleText duplicate Women
/mens-new-to-saleText duplicate Men
/sale-outlet-womens-clothingText duplicate Women
/sale-outlet-womens-blouses-an...Text duplicate Shirts
/sale-outlet-womens-tops-and-t...Text duplicate Tops & T-Shirts
/sale-outlet-womens-skirts-and...Text duplicate Skirts & Dresses
/sale-outlet-womens-trousers-a...Trousers & Shorts
/sale-outlet-womens-jumpers-an...Text duplicate Jumpers & Cardigans
/sale-outlet-womens-coatsText duplicate Coats & Jackets
/womens-barbour-savingsWomen's Barbour Savings
/sale-outlet-mens-clothingText duplicate Men
/sale-outlet-mens-shirtsText duplicate Shirts
/mens-sale-outlet-polos-and-t-...Text duplicate Polos & T-Shirts
/sale-outlet-mens-trousers-and...Text duplicate Trousers & Shorts
/sale-outlet-mens-jumpers-and-...Text duplicate Jumpers & Cardigans
/sale-outlet-mens-jackets-and-...Text duplicate Jackets & Coats
/sale-outlet-mens-accessoriesText duplicate Accessories
/mens-barbour-savingsMen's Barbour Savings
/sale-outlet-dogsText duplicate Dogs
/sale-outlet-dog-bedsText duplicate Dog Beds
/sale-outlet-dog-gearDog Gear
/sale-outlet-fly-fishingText duplicate Fly Fishing
/orvis-clearance-roomFind our Deepest Discounts in the online clearance room.
https://www.orvis.co.uk/Orvis UK
https://www.orvis.co.uk/shirtshopIMG-ALT SHIRTS FOR EVERY SEASON - Shop the Collection
https://www.orvis.co.uk/shirtshopIMG-ALT ORVIS DAYS FALL 2020 NEW CLOTHING, FIELD-TESTED KIT & INSPIRATION TO GET YOU OUT THERE
/jumpers-for-menWEEKEND COMFORTABLE, EVERYDAY WEARABLE Our popular Signature Sweatshirt delivers a handsome blend of softness, warmth, and distinctive detail. Shop Men's Jum...
IMG-ALT WEEKEND COMFORTABLE, EVERYDAY WEARABLE Our popular Signature Sweatshirt delivers a handsome blend of softness, warmth, and distinctive detail. Shop Men's Jum...
https://www.orvis.co.uk/fly-rodsACCURATE FROM ANYWHERE The H3 allows you to put more flies in more places with more precision than you ever thought possible. Shop Fly Rods
IMG-ALT ACCURATE FROM ANYWHERE The H3 allows you to put more flies in more places with more precision than you ever thought possible. Shop Fly Rods
https://www.orvis.co.uk/dog-bedsFREE PERSONALISED MICROSUEDE BONE PILLOW When you buy any full-priced AirFoam or Memory Foam Dog Bed. Shop Dog Beds
IMG-ALT FREE PERSONALISED MICROSUEDE BONE PILLOW when you buy any full-priced AirFoam or Memory Foam Dog Bed. callout (if needed) Microsuede Bone Pillow actual size ...
/shirts-for-womenTHE FEELING OF FALL Spend your season in the welcoming comfort of our pure cotton Lodge Flannel Shirt, brushed for exceptional softness and warmth. Shop Wome...
/mens-trousers-and-shortsBUILDING THE PERFECT TROUSER Our Ultimate Khakis are more substantial than ordinary khakis, so they hold up longer. Yet they undergo our perfected prewash fo...
/jumpers-for-menIMG-ALT Shop Men's Jumpers
/womens-jumpers-and-cardigansIMG-ALT Shop Women's Jumpers
https://www.orvis.co.uk/dog-bedsIMG-ALT Shop Dog Beds
https://www.orvis.co.uk/fly-rodsIMG-ALT Shop Fly Rods
/home-decor-giftsIMG-ALT Light the Fire
http://howtoflyfish.orvis.com/New window External Subdomain IMG-ALT Fly Fishing Learning Center
http://howtoflyfish.orvis.com/New window External Subdomain Fly Fishing Learning Centre
/s/guide-to-dogs/2999IMG-ALT We Know Dogs
/s/guide-to-dogs/2999Text duplicate We Know Dogs
/s/free-beginners-fly-fishing-...IMG-ALT FF 101 /Schools
/s/free-beginners-fly-fishing-...Text duplicate FF 101 /Schools
/s/orvis-contact-centre/924?di...Email Us
https://www.facebook.com/OrvisUKNew window External IMG-ALT Facebook
A-TITLE Facebook
https://twitter.com/orvisukNew window External IMG-ALT Twitter
A-TITLE Twitter
https://www.instagram.com/orvi...New window External IMG-ALT Instagram
A-TITLE Instagram
https://www.pinterest.co.uk/or...New window External IMG-ALT Pinterest
A-TITLE Pinterest
https://www.youtube.com/user/o...New window External IMG-ALT YouTube
A-TITLE YouTube
/s/about-orvis/3086?group_id=2...About Orvis
/s/orvis-uk-careers-at-orvis-uk/6Orvis Careers
/adventuresOrvis Schools
/commitmentProtecting Nature
https://www.orvis.co.uk/couponsCoupons
/store/orderinquiryform.aspxOrder Status
/s/orvis-answer-centre-post-pa...Shipping Information
/intro.aspx?subject=611Returns & Exchanges
/s/orvis-answer-centre/593General Information
/s/orvis-answer-centre-post-pa...International Orders
/s/orvis-uk-privacy-policy/90Privacy Policy
/s/orvis-terms-and-conditions-...Terms & Conditions
/s/modern-slavery-and-ethical-...Ethical Standards Policy
/store/site_map.aspxOrvis Site Map
/store/catalogrequest.aspxFree Catalogues
/s/orvis-stores-retail-locatio...IMG-ALT Store Locator
/s/orvis-stores-retail-locatio...Find an Orvis store near you.
/commitmentLearn about our commitment.

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.orvis.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 17 javascript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libaries can save bandwith for the JQuery files.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
dateWed, 21 Oct 2020 11:07:30 GMT
content-typetext/html; charset=utf-8
set-cookie142 Characters
set-cookie144 Characters
set-cookie77 Characters
set-cookie121 Characters
cache-controlprivate
x-ua-compatibleIE=edge,chrome=1
x-aspnet-version4.0.30319
x-powered-byASP.NET
x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
cf-request-id05ec70c6d400002c5209a4f000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray5e5a83eaed682c52-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Shopping. This classification is fine.
This website has excellent links from other websites.
This website has backlinks from 1,397 referring domains.
This website has 116,169 backlinks.
This website has backlinks from 1,021 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: asterias
Disallow: /
User-agent: yahoo-blogs/v3.9
Disallow: /
User-agent: dotbot
Disallow: /
User-agent: webvac
Disallow: /
User-agent: naverbot
Disallow: /
User-agent: yeti
Disallow: /
User-agent: nutch
Disallow: /
User-agent: psbot
Disallow: /
User-agent: *
Crawl-delay: 10
Sitemap: https://www.orvis.com/sitemap_us/products.xml
Sitemap: https://www.orvis.com/sitemap_us/pages.xml
Sitemap: https://www.orvis.co.uk/sitemap_uk/products.xml
Sitemap: https://www.orvis.co.uk/sitemap_uk/pages.xml
Disallow: /store/basket.aspx
Disallow: /store/quick_buy_results.aspx
Disallow: /store/instant_service_chat.aspx
Disallow: /sek/
Disallow: /products/
Disallow: /store/email_friend.aspx
Disallow: /store/altview_mult_nw.aspx
Disallow: /store/order_confirmation.aspx
Disallow: /store/OrderInquiryForm.aspx
Disallow: /store/OrvisRewardsInquiry.aspx
Disallow: /store/productchoice.aspx
Disallow: /store/product_search_promote.aspx
Disallow: /store/product_snp_tnail.aspx
Disallow: /store/product_snp_tnail2.aspx

Facebook popularity

Shares / Likes / Comments
11,685

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.orvis.co.uk
Orvis UK Official Store: Quality Men's Clothing, Women's ...
Orvis® UK Official Site: Fly fishing gear and tackle, Men's Apparel, Women's Clothing, Gifts, Dog Beds, Dog Toys, Fly Rods, Fly Reels, Trousers, Shirts, Blouses, Skirts, and More

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ORVIS83%Check
Orvis UK81%Check
Fly Fish72%Check
Fly Fishing72%Check
Fishing70%Check
Fly70%Check
Dog Beds69%Check
Fly fishing gear66%Check
Women66%Check
Men Women66%Check

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