Outdoorindustry.org - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
77% 
Page structure
75% 
Link structure
48% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
268.90 kB
Words
684
Media files
18
Number of links
113 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Outdoor Industry Association
The length of the page title is perfect. (328 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://outdoorindustry.org/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
google-site-verificationNFvFyjhvCmSVFCArBkOZhOU2UXq47gPu2TaXm7TbDyw
generatorPowered by Slider Revolution 6.7.34 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
msapplication-TileImagehttps://outdoorindustry.org/wp-content/uploads/2023/02/cropped-oia-logo-mobile-270x270.webp
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 684 words. That's ok.
26.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.93 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 17 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/wp-content/uploads/2022/11/oia-logo-v3.pngNo alt attribute provided
.../uploads/2022/11/of-logo-inactive-v2.pngNo alt attribute provided
.../uploads/2022/11/ezgif.com-gif-maker.pngNo alt attribute provided
...u2emtisr8zgyitb4pleu3w32iky5ulk3nxca.pngof-logo-mobileof-logo-mobile
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute providedOutdoor retail owner with clipboard checking inventory of running shoes.
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute providedCapitolSummit-2019-WebHeader
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute providedBridge over River
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute providedWalking into the Cloud
...ns/revslider/sr6/assets/assets/dummy.pngPOLICYHome
...ns/revslider/sr6/assets/assets/dummy.pngSUSTAINABILITYHome
...ns/revslider/sr6/assets/assets/dummy.pngPARTICIPATIONHome
...ns/revslider/sr6/assets/assets/dummy.pngBUSINESS INTELLIGENCEHome
...s/2025/05/OIACapitolHillxCarnegie-24.jpgOIACapitolHillxCarnegie-24OIACapitolHillxCarnegie-24
...ploads/2025/04/AdobeStock_419976695.jpegOutdoor retail owner with clipboard checking inventory of running shoes.Outdoor retail owner with clipboard checking inventory of running shoes.
...ads/2025/03/iStock-1354082425-scaled.jpgMature male and female hikers with trekking poles walking up mountain trail against clear skyMature male and female hikers walking up mountain trail
...content/uploads/2022/11/oia-logo-v3.webpNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Together, we are catalysts for meaningful change
H2 A FORCE FOR THE OUTDOOR INDUSTRY
H2 The Outdoor Industry Summits Capitol Hill
H2 Outdoor Market in Transition: What Does Retail Growth (or Stability) Look Like In 2025?
H2 A Smarter Path to Cleaner, Safer Products: OIA’s Six-Step Roadmap for Chemicals Management
H2 Become a member today
H2 TALK TO OUR TEAM ABOUT OIA MEMBERSHIP:
H2 Contact - Discuss Membership - Pillar Pages and Home
H3 Search
H3 Search Duplicate text
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://outdoorindustry.org/Anchor Skip to content
/who-we-are/press-roomOIA Press Room
http://outdoorindustry.org/news/News
/news/member-press-releases/Member Press
/who-we-are-2023Who We Are
https://careers.outdoorindustr...External Subdomain Jobs
/who-we-are/press-roomText duplicate OIA Press Room
http://outdoorindustry.org/news/Text duplicate News
/news/member-press-releases/Text duplicate Member Press
/who-we-are-2023Text duplicate Who We Are
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
https://oia.my.site.com/member...External Subdomain No Text
https://oia.my.site.com/member...External Subdomain Login
/who-we-are/press-roomText duplicate OIA Press Room
http://outdoorindustry.org/news/Text duplicate News
/news/member-press-releases/Text duplicate Member Press
/who-we-are-2023Text duplicate Who We Are
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/who-we-are/press-roomText duplicate OIA Press Room
http://outdoorindustry.org/news/Text duplicate News
/news/member-press-releases/Text duplicate Member Press
/who-we-are-2023Text duplicate Who We Are
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
https://oia.my.site.com/member...External Subdomain No Text
https://oia.my.site.com/member...External Subdomain Text duplicate Login
https://outdoorindustry.org/No Text
/participation/No Text
/research/Research
/sustainable-business/Sustainability
/cleanchemistry/Clean Chemistry
/climateactionClimate Action Corps
/participation/Participation
/participation/thrive-outside/Thrive Outside
https://outdoorfoundation.netw...External Subdomain Donate
/advocacy/Advocacy
/advocacy/policy-agenda/Policy Agenda
/events-2022Events
/capitol-summit-advocacy-eventCapitol Summit
/catalyst-conferenceCatalyst Conference
/switchbackSwitchback
/oia-education/Education
/membershipJoin
/research/Text duplicate Research
/sustainable-business/Text duplicate Sustainability
/cleanchemistry/Text duplicate Clean Chemistry
/climateactionText duplicate Climate Action Corps
/participation/Text duplicate Participation
/participation/thrive-outside/Text duplicate Thrive Outside
https://outdoorfoundation.netw...External Subdomain Text duplicate Donate
/advocacy/Text duplicate Advocacy
/advocacy/policy-agenda/Text duplicate Policy Agenda
/events-2022Text duplicate Events
/capitol-summit-advocacy-eventText duplicate Capitol Summit
/catalyst-conferenceText duplicate Catalyst Conference
/switchbackText duplicate Switchback
/oia-education/Text duplicate Education
/membershipText duplicate Join
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/participation/Outdoor Foundation
/privacy/Privacy Policy
/terms-of-use/Terms of Use
/contact/Contact Us
https://outdoorindustry.org/No Text
/participation/IMG-ALT of-logo-mobile
http://outdoorindustry.org/Anchor No Text
http://outdoorindustry.org/Anchor SEARCH
https://oia.my.site.com/member...External Subdomain No Text
https://oia.my.site.com/member...External Subdomain Text duplicate Login
http://outdoorindustry.org/Anchor No Text
http://outdoorindustry.org/Anchor MENU
/membership/Get the Data
/advocacy/policy-agenda/Watch Now
/advocacy/policy-agenda/Register Today
/membership/GET THE DATA
/membershipBecome a Member
/advocacy/No Text
/advocacy/LEARN MORE
/sustainable-business/Text duplicate LEARN MORE
/participation/Text duplicate LEARN MORE
/research/Anchor Text duplicate LEARN MORE
/article/the-outdoor-industry-...The Outdoor Industry Summits Capitol Hill
/article/the-outdoor-industry-...Text duplicate The Outdoor Industry Summits Capitol Hill
/article/outdoor-market-in-tra...Outdoor Market in Transition: What Does Retail Growth (or Stability) Look Like In 2025?
/article/outdoor-market-in-tra...Text duplicate Outdoor Market in Transition: What Does Retail Growth (or Stability) Look Like In 2025?
/article/a-smarter-path-to-cle...A Smarter Path to Cleaner, Safer Products: OIA’s Six-Step Roadmap for Chemicals Management
/article/a-smarter-path-to-cle...Text duplicate A Smarter Path to Cleaner, Safer Products: OIA’s Six-Step Roadmap for Chemicals Management
/page/2/2
/page/3/3
/page/5/5
/page/2/Next »
/participation/No Text
/search/No Text
https://twitter.com/oia?lang=enExternal No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/Outdo...External Subdomain No Text
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/participation/Text duplicate Outdoor Foundation
/privacy/Text duplicate Privacy Policy
/terms-of-use/Text duplicate Terms of Use
/contact/Text duplicate Contact Us
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/participation/Text duplicate Outdoor Foundation
/privacy/Text duplicate Privacy Policy
/terms-of-use/Text duplicate Terms of Use
/contact/Text duplicate Contact Us
/who-we-are/press-roomText duplicate OIA Press Room
http://outdoorindustry.org/news/Text duplicate News
/news/member-press-releases/Text duplicate Member Press
/who-we-are-2023Text duplicate Who We Are
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/who-we-are/press-roomText duplicate OIA Press Room
http://outdoorindustry.org/news/Text duplicate News
/news/member-press-releases/Text duplicate Member Press
/who-we-are-2023Text duplicate Who We Are
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/collections/research/RESEARCH
/sustainable-business/SUSTAINABILITY
/cleanchemistryCLEAN CHEMISTRY
/climateactionCLIMATE ACTION CORPS
/participation/PARTICIPATION
/participation/thrive-outside/THRIVE OUTSIDE
https://outdoorfoundation.netw...External Subdomain DONATE
/advocacy/ADVOCACY
/advocacy/2020-policy-platform/POLICY PLATFORM
/advocacy/national-issues/NATIONAL
/advocacy/state-local-issues/STATE AND LOCAL
/events-2022EVENTS
/catalyst-conferenceText duplicate Catalyst Conference
/oia-education/EDUCATION
https://outdoorindustry.org/oibcWEBINARS AND PODCASTS
/collections/education/OUTDOOR INDUSTRY BUSINESS CERTIFICATES
/sustainable-business/BUSINESS
/climateactionCLIMATE ACTION CROPS
/getting-started/GETTING STARTED

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 18 CSS files. This may affect the page load time negatively.
This page loads 17 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (269 kB).

HTTP Response Header

NameValue
dateWed, 14 May 2025 06:09:49 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
wpo-cache-statuscached
last-modifiedTue, 13 May 2025 23:22:35 GMT
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 6
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray93f83a9baddf6f34-CDG
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 212 referring domains.
This page has 396 backlinks.
This page has backlinks from 73 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Crawl-delay: 10
User-agent: *
Disallow: /wp-content/uploads/wpo/wpo-plugins-tables-list.json

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://outdoorindustry.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Outdoor72%Check
Outdoor Industry70%Check
industry68%Check
Outdoor Industry Association64%Check
outdoor industry business61%Check
Industry Association58%Check
Outdoor Market56%Check
Outdoor Foundation54%Check
Join us53%Check
OIA48%Check
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