Outdoorretailer.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
65% 
Page structure
70% 
Link structure
67% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.77 s
File size
196.80 kB
Words
499
Media files
36
Number of links
61 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Outdoor Sports Retail Expo, Conference, Experience
The length of the page title is perfect. (475 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Outdoor Retailer is the leading outdoor sports business event in North America. Two annual shows, Summer & Winter, highlight new gear, trends, and ideas.
The length of the meta description is perfect. (962 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://outdoorretailer.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
facebook-domain-verification58xakho0el1e514tsblhq6zafefagi
descriptionOutdoor Retailer is the leading outdoor sports business event in North America. Two annual shows, Summer & Winter, highlight new gear, trends, and ideas.
robotsmax-image-preview:large
generatorWordPress 6.6.2
googlenositelinkssearchbox
article:published_time2024-02-08T14:47:31+00:00
article:modified_time2024-09-19T18:46:21+00:00
langen-us
twitter:cardsummary
twitter:titleSummer Outdoor Sports Retail Expo & Conference
twitter:descriptionWe are the largest outdoor retail expo & conference in the country. Our Summer show highlights new trends and industry-related workshops.
twitter:imagehttps://outdoorretailer.com/wp-content/uploads/2020/06/OR_Logo_Primary-200-200.png
og:localeen_US
og:site_nameOutdoor Retailer
og:typearticle
og:titleSummer Outdoor Sports Retail Expo & Conference
og:descriptionWe are the largest outdoor retail expo & conference in the country. Our Summer show highlights new trends and industry-related workshops.
og:urlhttps://outdoorretailer.com/
og:imagehttps://outdoorretailer.com/wp-content/uploads/2020/06/OR_Logo_Primary-200-200.png
og:image:secure_urlhttps://outdoorretailer.com/wp-content/uploads/2020/06/OR_Logo_Primary-200-200.png
og:image:width200
og:image:height200
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 499 words on this page. Good pages should have about 800 words of useful content.
24.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: june 18-20, 2025
Image SEO
(Somewhat important)
22 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...20/05/OR_Logo_Primary_Icon_black_rgb.pngNo alt attribute providedOR_Logo_Primary_Icon_black_rgb
...ent/uploads/2023/05/icons-search-new.svgSearch
...20/05/OR_Logo_Primary_Icon_black_rgb.pngNo alt attribute provided
..._Update_Webpage_Slider-3-yellow_bg-1.pngNo alt attribute provided
...1920X600_website_slider_Summer_recap.jpgNo alt attribute provided
...nners_rotating_OR2024_1920X580_Daily.pngNo alt attribute provided
data:[...] Base64previous arrow
data:[...] Base64next arrow
...t/uploads/2017/06/sand-cloud_300x250.pngSand Cloud
/wp-content/uploads/2024/09/Logo_shade.pngshade
...ntent/uploads/2024/09/Logo_Stansport.pngStansport
...tent/uploads/2017/06/Sun-Bum_300x250.pngSun Bum
...nt/uploads/2024/09/Logo_Teton-Sports.pngTeton-Sports
...tent/uploads/2024/09/Logo_Kingcamp-1.pngKingcamp
...content/uploads/2024/09/Logo_Melan-1.pngmelan
/wp-content/uploads/2024/09/Logo_Nokta.pngNokta
...nt/uploads/2024/09/Logo_MyWickedDude.pngMyWickedDude
...ontent/uploads/2024/09/Logo_NARescue.pngNARescue
...content/uploads/2023/04/sq_camp_hike.jpgNo alt attribute providedsq_camp_hike
/wp-content/uploads/2023/04/sq_sourcing.jpgNo alt attribute providedsq_sourcing
...content/uploads/2023/04/sq_lifestyle.jpgNo alt attribute providedsq_lifestyle
...ontent/uploads/2023/07/snow-homepage.pngSnow Categorysnow homepage
/wp-content/uploads/2023/04/sq_climb.jpgNo alt attribute providedsq_climb
...t/uploads/2023/04/sq_overland_travel.jpgNo alt attribute providedsq_overland_travel
...content/uploads/2023/04/sq_run_cycle.jpgNo alt attribute providedsq_run_cycle
...t/uploads/2023/04/sq_retail_services.jpgNo alt attribute providedsq_retail_services
...t/uploads/2024/07/100A4970-1-300x200.jpgNo alt attribute provided
...ent/uploads/2024/06/100A4438-300x200.jpgNo alt attribute provided
...4/06/100A4936-e1719245474148-300x103.jpgNo alt attribute provided
...ent/uploads/2024/06/TiCKMiTT-300x216.jpgNo alt attribute provided
...rw21_web_icon_googles_jacket_120x120.pngNo alt attribute provided
.../orw21_web_icon_retail_store_120x120.pngNo alt attribute provided
.../04/orw21_web_icon_handshake_120x120.pngNo alt attribute provided
...rw21_web_icon_sewing_machine_120x120.pngNo alt attribute provided
...2020/04/orw21_web_icon_media_120x120.pngNo alt attribute provided
/wp-content/uploads/2021/04/emeraldx.pngNo alt attribute providedemeraldx

Page structure

H1 heading
(Critically important)
Discover Your Path at Outdoor Retailer
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Discover Your Path at Outdoor Retailer
H1 Apply Now For The Hosted Buyer Program
H1 Activity-Focused Show Floor Aligns Brands with Retail Buyers
H2 Here’s a Sneak Peek of Which Brands You’ll See Next June:
H2 News
H3 Outdoor Retailer and Outdoor Design + Innovation Summer 2024 Recap
H3 Media Coverage from Outdoor Retailer and Outdoor Design + Innovation Summer 2024
H3 Outdoor Retailer and Outdoor Design + Innovation Usher in New Era with Successful Summer Events
H3 OUTDOOR RETAILER UNVEILS WINNERS OF SIXTH ANNUAL INNOVATION AWARDS
H3 Build direct relationships with attendees, brands and media this summer.
H3 Brands
H3 Retailers
H3 Reps
H3 Sourcing
H3 Media
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/outdoor-design-and-innovationSourcing at OR
https://thedaily.outdoorretail...New window External Subdomain The Daily
https://outdoorretailer.com/No Text
/inquire/Sign Up For Updates
/exhibit/get-a-booth/Exhibit/Inquire
/show/about/About the Show
/uncategorized/outdoor-retaile...Summer 2024 Show Recap
/show/areas-community/Show Areas
/travel/hotels/Travel
https://outdoorretailer.com/faq/FAQ
/show/meet-the-team/Contact Us
/attend/why-attend/Why Attend
/attend/register/Register
/attend/show-tools/Tools + Contacts
/exhibit/inquire/why-exhibit/Why Exhibit
/exhibit/get-a-booth/Get a Booth
/exhibit/exhibitor-resources/Exhibitor Resources
/exhibit/marketing-opportunities/Sponsorship & Marketing Opportunities
/events-education/education/Education
/events-education/innovation-a...Innovation Awards
/events-education/inspiration-...Inspiration Awards
/category/webinars-education/Webinars
/resources/sustainability/Sustainability
/resources/stewardship/Stewardship
https://outdoorretailer.com/No Text
/show/about/Text duplicate About the Show
/uncategorized/outdoor-retaile...Text duplicate Summer 2024 Show Recap
/show/areas-community/Text duplicate Show Areas
/travel/hotels/Text duplicate Travel
https://outdoorretailer.com/faq/Text duplicate FAQ
/show/meet-the-team/Text duplicate Contact Us
/attend/why-attend/Text duplicate Why Attend
/attend/register/Text duplicate Register
/attend/show-tools/Text duplicate Tools + Contacts
/exhibit/inquire/why-exhibit/Text duplicate Why Exhibit
/exhibit/get-a-booth/Text duplicate Get a Booth
/exhibit/exhibitor-resources/Text duplicate Exhibitor Resources
/exhibit/marketing-opportunities/Text duplicate Sponsorship & Marketing Opportunities
/events-education/education/Text duplicate Education
/events-education/innovation-a...Text duplicate Innovation Awards
/events-education/inspiration-...Text duplicate Inspiration Awards
/category/webinars-education/Text duplicate Webinars
/resources/sustainability/Text duplicate Sustainability
/resources/stewardship/Text duplicate Stewardship
/inquire/Text duplicate Sign Up For Updates
/exhibit/get-a-booth/Text duplicate Exhibit/Inquire
/attend/or-hosted-buyer-program/New window Apply Now
/show/areas-community/camp-hike/No Text
/show/areas-community/sourcing/No Text
/show/areas-community/lifestyle/No Text
/show/areas-community/snowIMG-ALT Snow Category
/show/areas-community/climb/No Text
/show/areas-community/overland...No Text
/show/areas-community/run-cycle/No Text
/show/areas-community/retail-s...No Text
/uncategorized/outdoor-retaile...Outdoor Retailer and Outdoor Design + Innovation Summer 2024 Recap
/uncategorized/media-coverage-...Media Coverage from Outdoor Retailer and Outdoor Design + Innovation Summer 2024
/news/outdoor-retailer-and-out...Outdoor Retailer and Outdoor Design + Innovation Usher in New Era with Successful Summer Events
/news/outdoor-retailer-unveils...OUTDOOR RETAILER UNVEILS WINNERS OF SIXTH ANNUAL INNOVATION AWARDS
https://outdoorretailer.com/news/SEE MORE NEWS
/inquireNew window Sign Up for Updates
/exhibit/get-a-booth/Exhibit/Request Info
https://www.facebook.com/Outdo...New window External Subdomain Follow
A-TITLE Follow on Facebook
https://twitter.com/outdoorret...New window External Text duplicate Follow
A-TITLE Follow on X
https://www.instagram.com/outd...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Instagram
https://www.youtube.com/Outdoo...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Youtube
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Follow
A-TITLE Follow on LinkedIn
https://www.emeraldx.com/?__hs...External Subdomain No Text
https://www.emeraldx.com/New window External Subdomain Emerald X, LLC.
https://www.emeraldx.com/about/New window External Subdomain ABOUT
A-TITLE about
https://www.emeraldx.com/careers/New window External Subdomain CAREERS
A-TITLE careers
http://emeraldx.com/authorized...New window External AUTHORIZED SERVICE PROVIDERS
A-TITLE authorized-service-providers
https://www.emeraldx.com/terms...New window External Subdomain TERMS OF USE
A-TITLE terms-of-use
https://www.emeraldx.com/priva...New window External Subdomain PRIVACY POLICY
A-TITLE privacy-policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://outdoorretailer.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.77 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (197 kB).

HTTP Response Header

NameValue
dateFri, 20 Sep 2024 14:13:14 GMT
content-typetext/html; charset=UTF-8
cf-cache-statusDYNAMIC
link<https://outdoorretailer.com/wp-json/>; rel="https://api.w.org/", <https://outdoorretailer.com/wp-json/wp/v2/pages/13278>; rel="alternate"; title="JSON"; type="application/json", <https://outdoorretailer.com/>; rel=shortlink
varyAccept-Encoding
cf-edge-cachecache,platform=wordpress
ki-cache-typeNone
ki-cf-cache-statusBYPASS
ki-edgev=20.2.8;mv=3.1.1
ki-edge-o2oyes
ki-origing1p
x-content-type-optionsnosniff
x-edge-location-klb1
x-kinsta-cacheHIT
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=tgYHfEpK38kERwyqDB7zwvTYKtMuTwi6QdMzYZAXlujxyCiSV%2FIrq7PnaPdDuhwEz9ONj8BxttDe%2F2Y1JLWeX92uWSxPiWPESqNc0o48O8jpmi6TFEROGEOFlfWUQM4hW7YTljQ%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
speculation-rules"/cdn-cgi/speculation"
servercloudflare
cf-ray8c626a394c08367f-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,210 referring domains.
This page has 384,276 backlinks.
This page has backlinks from 1,508 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: User-agent: *
Disallow: /
User-agent: User-agent: googlebot
Allow: /
User-agent: User-agent: Slurp
Allow: /
User-agent: User-agent: msnbot
Allow: /
User-agent: User-agent: bingbot
Allow: /
User-agent: User-agent: bingpreview
Allow: /
User-agent: User-agent: aolbuild
Allow: /
User-agent: User-agent: baidu
Allow: /
User-agent: User-agent: duckduckgo
Allow: /
User-agent: User-agent: adsbot-google
Allow: /
User-agent: User-agent: mediapartners-google
Allow: /
User-agent: User-agent: teoma
Allow: /
User-agent: User-agent: yandex
Allow: /

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Search preview

outdoorretailer.com
Outdoor Sports Retail Expo, Conference, Experience
Outdoor Retailer is the leading outdoor sports business event in North America. Two annual shows, Summer & Winter, highlight new gear, trends, and ideas.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Outdoor91%Check
OUTDOOR RETAILER83%Check
Outdoor Sports Retail79%Check
Outdoor Sports78%Check
RETAILER76%Check
Sports Retail73%Check
Outdoor Sports Retail Expo70%Check
Outdoor Design66%Check
OUTDOOR RETAILER ODI66%Check
Outdoor Industry64%Check
Show more keywords and terms

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