Pathwayctm.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
64% 
Page structure
100% 
Link structure
96% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.72 s
File size
547.90 kB
Words
650
Media files
6
Number of links
38 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home 2024 - Pathway CTM
The length of the page title is perfect. (251 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://pathwayctm.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
generatorWordPress 6.2.6
cdp-version1.4.3
article:published_time2024-01-17T06:02:05+00:00
article:modified_time2024-09-05T11:43:29+01:00
langen-gb
twitter:cardsummary_large_image
twitter:titleHome 2024 - Pathway CTM
twitter:site@PathwayCTM
twitter:creator@PathwayCTM
twitter:label1Written by
twitter:data1Jenish Mandalia
twitter:label2Time to read
twitter:data2Less than a minute
og:localeen_GB
og:typewebsite
og:titleHome 2024 - Pathway CTM
og:urlhttps://pathwayctm.com/
og:site_namePathway CTM
og:updated_time2024-09-05T11:43:29+01:00
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 650 words. That's ok.
36.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (547.9 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 183 characters this one is longer than 70 characters:
"we offer all students on our programme free 15-minute telephone mentoring sessions. want to discuss yo..."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...igin-theme/assets/images/pathwaylogo.svgPathway CTM Logo
...tent/uploads/2024/01/banner_hero_img.pngNo alt attribute provided
...ploads/2024/01/access_apprenticeship.pngAccess Apprenticeship Mentoring sessions
/wp-content/uploads/2024/01/impact.pngOur impact

Page structure

H1 heading
(Critically important)
The UK's leading early careers support service - specialising in diverse talent
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The UK's leading early careers support service - specialising in diverse talent
H2 Students are 10x more likely to get an apprenticeship by coming through the Pathway Programme 🚀
H2 Explore upcoming events
H2 AWE Nuclear Security Technologies Application Clinic 1!
H2 Kickstart Your Career: Apprenticeships & Opportunities This year!
H2 NHS England – South East Nursing Insight Event
H2 HEY Business Growth Skills Hub Health and Care Parents and Carers Information Webinar
H2 Opportunities spotlight
H2 Attend FREE career events
H2 Access apprenticeship mentoring sessions
H2 Prepare for the world of work with our quality resources
H2 Our impact
H2 Join our FREE programme today!
H2 Speak to the team
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://pathwayctm.com/login/Log In
/registration/Sign Up
/student-register/Student Sign Up
https://pathwayctm.com/IMG-ALT Pathway CTM Logo
https://pathwayctm.com/Home
A-TITLE Home
https://pathwayctm.com/schools/Schools
A-TITLE Schools
https://pathwayctm.com/employers/Employers
A-TITLE Employers
https://pathwayctm.com/events/Events
A-TITLE Events
/opportunity/Employer opportunities
A-TITLE Employer opportunities
https://pathwayctm.com/companies/Employer Profiles
A-TITLE Employer Profiles
/join-our-volunteer-network/Join our volunteer network
A-TITLE Join our volunteer network
https://pathwayctm.com/blog/Blog
A-TITLE Blog
https://pathwayctm.com/contact/Contact
A-TITLE Contact
/registration/Register Now
https://pathwayctm.com/events/Free Events
https://pathwayctm.typeform.co...External Subdomain Book Now
/event/awe-application-clinic-1/AWE Nuclear Security Technologies Application Clinic 1!
/event/awe-application-clinic-1/View Event
/event/apprenticeship-opportun...Kickstart Your Career: Apprenticeships & Opportunities This year!
/event/apprenticeship-opportun...Text duplicate View Event
/event/nhs-se-insight-3/NHS England – South East Nursing Insight Event
/event/nhs-se-insight-3/Text duplicate View Event
/event/hey-business-growth-ski...HEY Business Growth Skills Hub Health and Care Parents and Carers Information Webinar
/event/hey-business-growth-ski...Text duplicate View Event
https://pathwayctm.com/events/View all events
/opportunity/All Opportunities
https://pathwayctm.com/events/View Events
https://pathwayctm.typeform.co...New window External Subdomain Text duplicate Book Now
https://pathwayctm.com/resources/Watch more
/our-impact/Find out more
/student-register/Students
/services/for-parents-carers/p...Parents
/services/for-schools/teacher-...Teachers
https://pathwayctm.com/register/Sign up
https://pathwayctm.com/login/Text duplicate Log In
/cookie-policy/Cookie Policy
/privacy-policy/Privacy Policy
/terms-of-service/Terms of Service
/additional-policies/Additional Policies
https://www.facebook.com/Pathw...New window External Subdomain Facebook
https://twitter.com/pathwayctmNew window External Twitter
https://www.youtube.com/channe...New window External Subdomain Youtube
https://www.instagram.com/path...New window External Subdomain Instagram
https://pathwayctm.com/Anchor Skip to content

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://pathwayctm.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.72 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (548 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 15 Sep 2024 07:59:41 GMT
content-typetext/html; charset=UTF-8
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
cf-edge-cachecache,platform=wordpress
link<https://pathwayctm.com/wp-json/>; rel="https://api.w.org/", <https://pathwayctm.com/wp-json/wp/v2/pages/103356>; rel="alternate"; type="application/json", <https://pathwayctm.com/>; rel=shortlink
set-cookie73 Characters
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 109 referring domains.
This page has 476 backlinks.
This page has backlinks from 99 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://pathwayctm.com/sitemap_index.xml

Similar sites

Search preview

pathwayctm.com
Home 2024 - Pathway CTM

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pathway70%Check
Pathway CTM68%Check
CTM66%Check
support55%Check
career54%Check
apprenticeship51%Check
careers50%Check
service50%Check
leading50%Check
early50%Check
Show more keywords and terms

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