Propublica.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
79% 
Page structure
58% 
Link structure
50% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
160.30 kB
Words
1424
Media files
26
Number of links
131 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ProPublica — Investigative Journalism and News in the Public Interest
The page title should be shorter than 580 pixels. It is 630 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
The length of the meta description is perfect. (683 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.propublica.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
parsely-titleProPublica — Investigative Journalism and News in the Public Interest
parsely-linkhttps://www.propublica.org/
parsely-typeindex
parsely-image-urlhttps://assets.propublica.org/2017-pp-open-graph-1200x630.jpg
parsely-pub-date2019-10-31T13:02:00-04:00
parsely-sectionEmpty
parsely-authorEmpty
parsely-tagslang:en,series:The Secret IRS Files
descriptionProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
referrerno-referrer-when-downgrade
robotsall
langen
twitter:cardsummary_large_image
twitter:site@propublica
twitter:creator@propublica
twitter:titleInvestigative Journalism and News in the Public Interest
twitter:descriptionProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
twitter:imagehttps://assets.propublica.org/2017-pp-open-graph-1200x630.jpg
fb:profile_id13320939444
fb:app_id229862657130557
og:localeen_US
og:site_nameProPublica
og:typewebsite
og:urlhttps://www.propublica.org/
og:titleInvestigative Journalism and News in the Public Interest
og:descriptionProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
og:imagehttps://assets.propublica.org/2017-pp-open-graph-1200x630.jpg
og:see_alsohttps://twitter.com/propublica
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
This page contains 1424 words. That's ok.
34.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.79 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: investigative journalism in the public interest
Image SEO
(Somewhat important)
26 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...static/prod/v5/images/donate-photo-a.pngNo alt attribute provided
...ic/prod/v4/images/medal_franklin_128.pngNo alt attribute provided
...g/static/prod/v5/images/events-promo.jpgNo alt attribute provided
...atic/prod/v4/images/promo-data-store.gifNo alt attribute provided
...72_quality_95_embedColorProfile_true.jpgNo alt attribute provided
...72_quality_95_embedColorProfile_true.jpgNo alt attribute provided
...72_embedColorProfile_true_quality_95.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Follow ProPublica
H2 Stay Informed
H2 Keep Them Honest Support journalism that speaks truth to power.
H2 Awards
H2 Complaints & Corrections
H2 ProPublica Events
H2 ProPublica Data Store
H2 Get Involved
H2 Most Read
H2 undefined
H3 Our Editor Won a 6-Year Legal Battle. It Didn’t Feel Like a Victory.
H3 Exec at Trump Media Jumped the Line for U.S. Visa After Company Lobbied GOP Lawmaker
H3 Biden EPA Rejects Plastics Industry’s Fuzzy Math That Misleads Customers About Recycled Content
H3 What Mental Health Care Protections Exist in Your State?
H3 Inside the Tax Records of the .001%
H3 Featured Reporting
H3 IRS Audit of Trump Could Cost Former President More Than $100 Million
H3 Nonprofit Explorer Now Shows Which Organizations Are Trending
H3 John Sullivan Joins ProPublica as Senior Editor
H3 Officials Voted Down a Controversial Georgia Election Rule, Saying It Violated the Law. Then a Similar Version Passed.
H3 The Unequal Effects of School Closings
H3 Why It’s So Hard to Find a Therapist Who Takes Insurance
H3 DOJ Files Antitrust Suit Against RealPage, Maker of Rent-Setting Algorithm
H3 A 10-Year-Old Pointed a Finger Gun. The Principal Kicked Him Out of His Tennessee School for a Year.
H3 This College’s 38-Acre Land Donation to a Christian School Drew Little Attention. Experts Say It Appears to Violate the Law.
H3 ProPublica Nominated for Three Gerald Loeb Awards
H3 A Vexing To-Do List for Michigan’s Gretchen Whitmer
H3 Cookie & Zo’e: A Georgia Family Wrestles With School Choice 60 Years After the Start of Desegregation
H3 In a Town Full of Segregation Academies, One Black Family Grapples With the Best School Choice for Their Daughter
H3 Facing a National Shortage of Baby Formula, Trade Officials Opposed a Plan to Boost Imports
H3 Trump Assassination Attempt Laid Bare Long-standing Vulnerabilities in the Secret Service
H3 Missouri Outlawed Abortion, and Now It’s Funding an Anti-Abortion Group That Works in Other States
H3 Struggling to Keep or Find Housing After Maui’s Wildfires? Tell Us Your Story.
H3 Have You Experienced Homelessness? Do You Work With People Who Have? Tell Us About Encampment Removals.
H3 Help ProPublica and The Texas Tribune Report on School Board and Bond Elections in Your Community
H3 Armed and Underground: Inside the Turbulent, Secret World of an American Militia
H3 Donald Trump Built a National Debt So Big (Even Before the Pandemic) That It’ll Weigh Down the Economy for Years
H3 Why It’s So Hard to Find a Therapist Who Takes Insurance Duplicate text
H3 Exec at Trump Media Jumped the Line for U.S. Visa After Company Lobbied GOP Lawmaker Duplicate text
H3 Our Editor Won a 6-Year Legal Battle. It Didn’t Feel Like a Victory. Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
18 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.propublica.org/Anchor Skip to content
https://www.propublica.org/Subdomain No Text
https://give.propublica.org/gi...External Subdomain Donate
https://www.propublica.org/Subdomain No Text
https://give.propublica.org/gi...External Subdomain Text duplicate Donate
https://projects.propublica.or...External Subdomain Nonprofit Explorer
/local-initiatives/Subdomain Local Initiatives
/newsletters/Subdomain Newsletters
https://www.propublica.org/about/Subdomain About Us
https://www.propublica.org/Subdomain No Text
https://give.propublica.org/gi...External Subdomain Text duplicate Donate
https://www.propublica.org/Subdomain No Text
https://give.propublica.org/gi...External Subdomain Text duplicate Donate
/article/bud-frazier-dismissed...Subdomain No Text
/series/a-closer-lookSubdomain A Closer Look
/article/bud-frazier-dismissed...Subdomain Our Editor Won a 6-Year Legal Battle. It Didn’t Feel Like a Victory.
/people/charles-ornsteinSubdomain Charles Ornstein
/article/trump-media-foreign-e...Subdomain No Text
/article/trump-media-foreign-e...Subdomain Exec at Trump Media Jumped the Line for U.S. Visa After Company Lobbied GOP Lawmaker
/people/robert-faturechiSubdomain Robert Faturechi
/people/justin-elliottSubdomain Justin Elliott
/people/alex-mierjeskiSubdomain Alex Mierjeski
/article/epa-rejects-mass-bala...Subdomain No Text
/series/selling-a-mirageSubdomain Selling a Mirage
/article/epa-rejects-mass-bala...Subdomain Biden EPA Rejects Plastics Industry’s Fuzzy Math That Misleads Customers About Recycled Content
/people/lisa-songSubdomain Lisa Song
/article/mental-health-wiltn-s...Subdomain No Text
/series/americas-mental-barrierSubdomain America’s Mental Barrier
/article/mental-health-wiltn-s...Subdomain What Mental Health Care Protections Exist in Your State?
/people/annie-waldmanSubdomain Annie Waldman
/people/maya-millerSubdomain Maya Miller
/series/the-secret-irs-filesSubdomain No Text
/article/trump-irs-audit-chica...Subdomain No Text
/series/the-secret-irs-filesSubdomain The Secret IRS Files
/article/trump-irs-audit-chica...Subdomain IRS Audit of Trump Could Cost Former President More Than $100 Million
/people/paul-kielSubdomain Paul Kiel
https://www.nytimes.com/External Subdomain The New York Times
/article/nonprofit-explorer-tr...Subdomain No Text
/article/nonprofit-explorer-tr...Subdomain Nonprofit Explorer Now Shows Which Organizations Are Trending
/people/brandon-robertsSubdomain Brandon Roberts
/atpropublica/john-sullivan-jo...Subdomain John Sullivan Joins ProPublica as Senior Editor
/people/propublicaSubdomain ProPublica
/article/georgia-election-rule...Subdomain No Text
/article/georgia-election-rule...Subdomain Officials Voted Down a Controversial Georgia Election Rule, Saying It Violated the Law. Then a Similar Version Passed.
/people/doug-bock-clarkSubdomain Doug Bock Clark
/article/school-closures-stude...Subdomain No Text
/article/school-closures-stude...Subdomain The Unequal Effects of School Closings
/people/alec-macgillisSubdomain Alec MacGillis
https://projects.propublica.or...External Subdomain No Text
/series/americas-mental-barrierSubdomain Text duplicate America’s Mental Barrier
https://projects.propublica.or...External Subdomain Why It’s So Hard to Find a Therapist Who Takes Insurance
/people/annie-waldmanSubdomain Text duplicate Annie Waldman
/people/maya-millerSubdomain Text duplicate Maya Miller
/people/duaa-eldeibSubdomain Duaa Eldeib
/people/max-blauSubdomain Max Blau
/people/tony-luongSubdomain Tony Luong, special to ProPublica
/people/zisiga-mukuluSubdomain Zisiga Mukulu
/article/realpage-lawsuit-doj-...Subdomain No Text
/series/rent-baronsSubdomain Rent Barons
/article/realpage-lawsuit-doj-...Subdomain DOJ Files Antitrust Suit Against RealPage, Maker of Rent-Setting Algorithm
/people/heather-vogellSubdomain Heather Vogell
/article/tennessee-school-thre...Subdomain No Text
/article/tennessee-school-thre...Subdomain A 10-Year-Old Pointed a Finger Gun. The Principal Kicked Him Out of His Tennessee School for a Year.
/people/aliyya-swabySubdomain Aliyya Swaby
/article/weatherford-college-d...Subdomain No Text
/article/weatherford-college-d...Subdomain This College’s 38-Acre Land Donation to a Christian School Drew Little Attention. Experts Say It Appears to Violate the Law.
/people/jessica-priestSubdomain Jessica Priest
/atpropublica/propublica-nomin...Subdomain ProPublica Nominated for Three Gerald Loeb Awards
/people/propublicaSubdomain Text duplicate ProPublica
/article/michigan-gretchen-whi...Subdomain No Text
/article/michigan-gretchen-whi...Subdomain A Vexing To-Do List for Michigan’s Gretchen Whitmer
/people/anna-clarkSubdomain Anna Clark
/article/cookie-zoe-macon-geor...Subdomain No Text
/series/segregation-academiesSubdomain Segregation Academies
/article/cookie-zoe-macon-geor...Subdomain Cookie & Zo’e: A Georgia Family Wrestles With School Choice 60 Years After the Start of Desegregation
/people/liz-moughonSubdomain Liz Moughon
/article/macon-georgia-segrega...Subdomain No Text
/series/segregation-academiesSubdomain Text duplicate Segregation Academies
/article/macon-georgia-segrega...Subdomain In a Town Full of Segregation Academies, One Black Family Grapples With the Best School Choice for Their Daughter
/people/jennifer-berry-hawesSubdomain Jennifer Berry Hawes
/people/sarahbeth-maneySubdomain Sarahbeth Maney
/article/facing-a-national-sho...Subdomain No Text
/article/facing-a-national-sho...Subdomain Facing a National Shortage of Baby Formula, Trade Officials Opposed a Plan to Boost Imports
/people/heather-vogellSubdomain Text duplicate Heather Vogell
/article/trump-assassination-a...Subdomain No Text
/article/trump-assassination-a...Subdomain Trump Assassination Attempt Laid Bare Long-standing Vulnerabilities in the Secret Service
https://www.spotlightpa.org/External Subdomain Spotlight PA
/people/jessica-lussenhopSubdomain Jessica Lussenhop
https://www.butlereagle.com/External Subdomain Butler Eagle
/article/missouri-anti-abortio...Subdomain No Text
/series/post-roe-americaSubdomain Post-Roe America
/article/missouri-anti-abortio...Subdomain Missouri Outlawed Abortion, and Now It’s Funding an Anti-Abortion Group That Works in Other States
/people/jeremy-kohlerSubdomain Jeremy Kohler
https://twitter.com/propublicaExternal Twitter
https://www.facebook.com/propu...External Subdomain Facebook
https://www.youtube.com/user/p...External Subdomain YouTube
/feeds/propublica/mainSubdomain RSS
https://policies.google.com/pr...External Subdomain Privacy Policy
https://policies.google.com/termsExternal Subdomain Terms of Service
https://give.propublica.org/gi...External Subdomain Keep Them Honest Support journalism that speaks truth to power. Donate Now
https://www.propublica.org/awardsSee the full list of our awards
/cdn-cgi/l/email-protectionemail us
/correctionsSubdomain Read our corrections
https://www.propublica.org/eventsProPublica Events We bring our journalism to life through events that inform, inspire and spark ideas for change
/datastoreProPublica Data Store Download or purchase the data behind our journalism
/getinvolved/help-us-report-on...Subdomain Struggling to Keep or Find Housing After Maui’s Wildfires? Tell Us Your Story.
/getinvolved/help-investigate-...Subdomain Have You Experienced Homelessness? Do You Work With People Who Have? Tell Us About Encampment Removals.
/getinvolved/texas-school-boar...Subdomain Help ProPublica and The Texas Tribune Report on School Board and Bond Elections in Your Community
/article/inside-secret-ap3-mil...Subdomain Armed and Underground: Inside the Turbulent, Secret World of an American Militia
A-TITLE View this
/article/national-debt-trumpSubdomain Donald Trump Built a National Debt So Big (Even Before the Pandemic) That It’ll Weigh Down the Economy for Years
A-TITLE View this
https://projects.propublica.or...External Subdomain Text duplicate Why It’s So Hard to Find a Therapist Who Takes Insurance
A-TITLE View this
/article/trump-media-foreign-e...Subdomain Text duplicate Exec at Trump Media Jumped the Line for U.S. Visa After Company Lobbied GOP Lawmaker
A-TITLE View this
/article/bud-frazier-dismissed...Subdomain Text duplicate Our Editor Won a 6-Year Legal Battle. It Didn’t Feel Like a Victory.
A-TITLE View this
https://www.propublica.org/Subdomain No Text
https://www.propublica.org/Subdomain Text duplicate ProPublica
/local-reporting-network/Subdomain Local Reporting Network
https://www.propublica.org/texas/Subdomain Texas Tribune Partnership
/datastore/Subdomain The Data Store
/electionland/Subdomain Electionland
/topics/Subdomain Topics
/series/Subdomain Series
https://www.propublica.org/video/Subdomain Videos
/newsapps/Subdomain News Apps
/getinvolved/Subdomain Get Involved
https://www.propublica.org/nerds/Subdomain The Nerd Blog
/atpropublica/Subdomain @ProPublica
/events/Subdomain Events
https://www.propublica.org/about/Subdomain About
/leadership/Subdomain Board and Advisors
https://www.propublica.org/staff/Subdomain Officers and Staff
/diversity/Subdomain Diversity
https://www.propublica.org/jobs/Subdomain Jobs
/fellowships/Subdomain Fellowships
/media-center/Subdomain Media Center
/reports/Subdomain Reports
/impact/Subdomain Impact
/awards/Subdomain Awards
/corrections/Subdomain Corrections
/code-of-ethics/Subdomain Code of Ethics
/advertising/Subdomain Advertising Policy
https://www.propublica.org/legal/Subdomain Text duplicate Privacy Policy
/newsletters/Subdomain Text duplicate Newsletters
https://itunes.apple.com/us/ap...External Subdomain iOS
https://play.google.com/store/...External Subdomain Android
/feeds/propublica/mainSubdomain RSS Feed
https://www.propublica.org/tips/Subdomain Send Us Tips
/steal-our-stories/Subdomain Steal Our Stories
http://p53lf57qovyuvwsc6xnrppy...External Browse via Tor
/contact/Subdomain Contact Us
/donate/Subdomain Text duplicate Donate
/support/other-ways-to-give/Subdomain More Ways to Give

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.propublica.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (160 kB).

HTTP Response Header

NameValue
dateMon, 02 Sep 2024 00:56:30 GMT
content-typetext/html; charset=UTF-8
access-control-allow-originhttps://projects.propublica.org
cache-controlmax-age=900, public, must-revalidate, stale-while-revalidate=60, stale-if-error=60
strict-transport-securitymax-age=10886400; includeSubDomains; preload
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pragmacache
x-authorqueue-worker
x-debugCached
x-frame-optionsDENY
x-originv3-www.propublica.org
varyAccept-Encoding
set-cookie148 Characters
servercloudflare
cf-ray8bc98a63086718e6-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 44,134 referring domains.
This page has 3,496,942 backlinks.
This page has backlinks from 27,353 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 17917 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for https://www.propublica.org/

Sitemap: https://www.propublica.org/sitemap.xml

User-agent: *
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env
Disallow: /cache/
Disallow: /static/projects/investigating-digital-advertising/

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www.propublica.org
ProPublica — Investigative Journalism and News in the Public Interest
ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ProPublica79%Check
Public Interest75%Check
ProPublica Investigative Journalism70%Check
Journalism66%Check
Investigative Journalism64%Check
Public Service63%Check
new56%Check
news56%Check
Investigative Reporting50%Check
nonprofit news47%Check
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