Readingma.gov - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
79% 
Page structure
67% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.11 s
File size
159.20 kB
Words
641
Media files
21
Number of links
123 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Reading, MA | Official Website
The length of the page title is perfect. (274 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
lang_detected
lang_given_html
lang_servercountry
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
category0Home
theme-color#24305e
descriptionEmpty
keywordsHome
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 641 words. That's ok.
21.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.82 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ImageRepository/Document?documentID=63Homepage
/ImageRepository/Document?documentID=73Search
/ImageRepository/Document?documentId=89Welcome
/ImageRepository/Document?documentID=15946Screenshot 2024-10-30 154149
data:[...] Base64Sidewalk paving 9.24
data:[...] Base642024-11-11 Veterans Day Flyer
data:[...] Base64All dates, early voting (2)
data:[...] Base64Paused Parking
data:[...] Base64Calendar (1)
data:[...] Base64ACE Volunteers Needed
data:[...] Base64Tax Preparation Volunteers Needed!
data:[...] Base64Screenshot 2024-09-16 084445
data:[...] Base64Screenshot 2024-06-18 161852
data:[...] Base64Town Seal Social Media bw
/ImageRepository/Document?documentID=86People walking on snow trailPeople walking on snow trail
/ImageRepository/Document?documentId=10717Town of Reading
/ImageRepository/Document?documentID=48 Facebook
/ImageRepository/Document?documentID=50 Twitter
/ImageRepository/Document?documentID=51 YouTube
/ImageRepository/Document?documentID=52Linkedin

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Town News
H3 Event Calendar
H3 October 2024
H3 October 2024 Duplicate text
H3 Contact Us
H3 Quick Links
H3 Helpful Links
H4 Proposed Plans: MBTA Communities Informational Video
H4 Woburn Street Sidewalk Work
H4 Veterans Day Ceremony
H4 Early Voting Begins Saturday October 19, 2024
H4 Paid Parking Paused
H4 Fall Killam School Community Meetings
H4 Volunteer Opportunities: Join the ACE Committee
H4 AARP Tax Volunteers Needed!
H4 Shaw's Pharmacy Vaccine Clinic
H4 2024 Road Resurfacing
H4 Sign-Up for Website Notifications
H4 Discover Reading
H4 Thu, Oct. 31
H4 Tue, Oct. 1 - Thu, Oct. 31
H4 Tue, Oct. 1 - Thu, Oct. 31 Duplicate text
H4 Tue, Oct. 1 - Thu, Oct. 31 Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.readingma.gov/Anchor Skip to Main Content
/MyAccount/ProfileCreateCreate a Website Account
/MyAccountWebsite Sign In
/179/Police-DepartmentPolice
/424/Fire-DepartmentFire
/226/Public-WorksPublic Works
/198/Economic-DevelopmentEconomic Development
https://www.readingma.gov/IMG-ALT Homepage
/Search/ResultsIMG-ALT Search
/27/DepartmentsDepartments
/278/BoardsBoards
/31/ResidentsResidents
/35/BusinessBusiness
/9/How-Do-IHow Do I...
/145/Stay-ConnectedStay ConnectedReceive Updates & Notifications
https://www.readingma.gov/377/PayOnline PaymentsFast & Easy Way To Pay Your Bills
/Jobs.aspxEmploymentView Current Openings
https://readingma.viewpointclo...External Subdomain License & PermitsFind Documents & Applications
/217/Geographic-Information-Sy...Maps & Property InfoFind What You Need
/274/Service-RequestsService RequestLet Us Help You With Your Request
/CivicAlerts.aspx?AID=505New window IMG-ALT Screenshot 2024-10-30 154149
/CivicAlerts.aspx?AID=505New window Proposed Plans: MBTA Communities Informational Video
/CivicAlerts.aspx?AID=505New window Read on...
/CivicAlerts.aspx?AID=506IMG-ALT Sidewalk paving 9.24
/CivicAlerts.aspx?AID=506Woburn Street Sidewalk Work
/CivicAlerts.aspx?AID=506Text duplicate Read on...
/CivicAlerts.aspx?AID=520IMG-ALT 2024-11-11 Veterans Day Flyer
/CivicAlerts.aspx?AID=520Veterans Day Ceremony
/CivicAlerts.aspx?AID=520Text duplicate Read on...
/CivicAlerts.aspx?AID=514New window IMG-ALT All dates, early voting (2)
/CivicAlerts.aspx?AID=514New window Early Voting Begins Saturday October 19, 2024
/CivicAlerts.aspx?AID=514New window Text duplicate Read on...
/CivicAlerts.aspx?AID=516New window IMG-ALT Paused Parking
/CivicAlerts.aspx?AID=516New window Paid Parking Paused
/CivicAlerts.aspx?AID=516New window Text duplicate Read on...
/CivicAlerts.aspx?AID=512IMG-ALT Calendar (1)
/CivicAlerts.aspx?AID=512Fall Killam School Community Meetings
/CivicAlerts.aspx?AID=512Text duplicate Read on...
/CivicAlerts.aspx?AID=511IMG-ALT ACE Volunteers Needed
/CivicAlerts.aspx?AID=511Volunteer Opportunities: Join the ACE Committee
/CivicAlerts.aspx?AID=511Text duplicate Read on...
/CivicAlerts.aspx?AID=509New window IMG-ALT Tax Preparation Volunteers Needed!
/CivicAlerts.aspx?AID=509New window AARP Tax Volunteers Needed!
/CivicAlerts.aspx?AID=509New window Text duplicate Read on...
/CivicAlerts.aspx?AID=499IMG-ALT Screenshot 2024-09-16 084445
/CivicAlerts.aspx?AID=499Shaw's Pharmacy Vaccine Clinic
/CivicAlerts.aspx?AID=499Text duplicate Read on...
/CivicAlerts.aspx?AID=493IMG-ALT Screenshot 2024-06-18 161852
/CivicAlerts.aspx?AID=4932024 Road Resurfacing
/CivicAlerts.aspx?AID=493Text duplicate Read on...
/CivicAlerts.aspx?AID=13IMG-ALT Town Seal Social Media bw
/CivicAlerts.aspx?AID=13Sign-Up for Website Notifications
/CivicAlerts.aspx?AID=13Text duplicate Read on...
/CivicAlerts.aspx?CID=1View All
https://www.readingma.gov/Anchor Facebook
https://www.readingma.gov/Anchor Twitter
https://www.readingma.gov/Anchor Text duplicate Facebook
https://www.readingma.gov/Anchor Text duplicate Twitter
https://twitter.com/TownOfRead...External Tweets by TownOfReadingMA
/272/Discover-ReadingDiscover Reading Reading is known as a great place to live - just ask anyone who lives here! Noted for its award-winning schools and outstanding Town service...
IMG-ALT People walking on snow trail
https://www.readingma.gov/Anchor 1 People walking on snow trail
https://www.readingma.gov/Anchor Meetings
https://www.readingma.gov/Anchor Community Events
https://www.readingma.gov/Anchor Text duplicate Meetings
/calendar.aspx?view=list&year=...31
/Calendar.aspx?EID=2843Board of Health
/Calendar.aspx?EID=2843Board of HealthRead On
/calendar.aspx?CID=14View All Events
https://www.readingma.gov/Anchor Text duplicate Community Events
/calendar.aspx?view=list&year=...1
/calendar.aspx?view=list&year=...2
/calendar.aspx?view=list&year=...3
/calendar.aspx?view=list&year=...4
/calendar.aspx?view=list&year=...5
/calendar.aspx?view=list&year=...6
/calendar.aspx?view=list&year=...7
/calendar.aspx?view=list&year=...8
/calendar.aspx?view=list&year=...9
/calendar.aspx?view=list&year=...10
/calendar.aspx?view=list&year=...11
/calendar.aspx?view=list&year=...12
/calendar.aspx?view=list&year=...13
/calendar.aspx?view=list&year=...14
/calendar.aspx?view=list&year=...15
/calendar.aspx?view=list&year=...16
/calendar.aspx?view=list&year=...17
/calendar.aspx?view=list&year=...18
/calendar.aspx?view=list&year=...19
/calendar.aspx?view=list&year=...20
/calendar.aspx?view=list&year=...21
/calendar.aspx?view=list&year=...22
/calendar.aspx?view=list&year=...23
/calendar.aspx?view=list&year=...24
/calendar.aspx?view=list&year=...25
/calendar.aspx?view=list&year=...26
/calendar.aspx?view=list&year=...27
/calendar.aspx?view=list&year=...28
/calendar.aspx?view=list&year=...29
/calendar.aspx?view=list&year=...30
/calendar.aspx?view=list&year=...Text duplicate 31
/calendar.aspx?view=list&year=...Text duplicate 1
/calendar.aspx?view=list&year=...Text duplicate 2
/Calendar.aspx?EID=2649Breast Cancer Awareness Month
/Calendar.aspx?EID=2649Breast Cancer Awareness MonthRead On
/Calendar.aspx?EID=2650National Disability Employment Awareness Month
/Calendar.aspx?EID=2650National Disability Employment Awareness MonthRead On
/Calendar.aspx?EID=2651LGBTQIA+ History Month
/Calendar.aspx?EID=2651LGBTQIA+ History MonthRead On
/calendar.aspx?CID=108,61,83Text duplicate View All Events
/facebookText duplicate IMG-ALT Facebook
https://www.readingma.gov/twitterText duplicate IMG-ALT Twitter
https://www.youtube.com/c/RCTV...External Subdomain IMG-ALT YouTube
/linkedinIMG-ALT Linkedin
/QuickLinks.aspx?CID=15Quick Links
/634/Public-RecordsPublic Records Requests
https://webdocs.readingma.gov/...New window External Subdomain Public Records Archive
/FAQ.aspxFAQs
/488/Bylaws-Regulations-and-Po...Bylaws and Regulations
/209/COVID-19-InformationCOVID-19 Information
/234/Construction-UpdatesConstruction Updates
/QuickLinks.aspx?CID=16Helpful Links
https://www.readingma.gov/Home
https://www.readingma.gov/sitemapSite Map
/directory.aspxContact Us
/accessibilityAccessibility
/copyrightCopyright Notices
https://www.readingma.gov/privacyPrivacy Policy
https://connect.civicplus.com/...External Subdomain CivicPlus®

Server configuration

HTTP redirects
(Critically important)
redirect_isaredirect
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.11 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (159 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
etag" "
varyAccept-Encoding
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateThu, 31 Oct 2024 09:56:04 GMT
content-length44388
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 553 referring domains.
This page has 9,915 backlinks.
This page has backlinks from 328 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Reading68%Check
Website50%Check
Town45%Check
Volunteer44%Check
Day44%Check
Veterans Day44%Check
October43%Check
Thu43%Check
Links43%Check
Volunteer Opportunities43%Check
Show more keywords and terms

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