Rugby.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
52% 
Page structure
64% 
Link structure
96% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
134.80 kB
Words
327
Media files
6
Number of links
63 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Rugby Borough Council
The length of the page title is perfect. (287 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Rugby Borough Council is the primary local authority for the borough of Rugby, in the heart of the English Midlands.
The length of the meta description is perfect. (709 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://rugby.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
lang_detected
lang_given_html
lang_servercountry
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, width=device-width
descriptionRugby Borough Council is the primary local authority for the borough of Rugby, in the heart of the English Midlands.
langen-gb
og:descriptionRugby Borough Council is the primary local authority for the borough of Rugby, in the heart of the English Midlands.
og:localeen_GB
og:locale:alternatepl_PL
og:site_nameRugby Borough Council
og:titleHome - Rugby Borough Council
og:typewebsite
og:urlhttps://rugby.gov.uk
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 327 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: The recycling (blue-lid bin) collections in Houlton due to take place ...
The average number of words per sentence of 48 words is high.
28.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/documents/d/guest/logo-svg?download=trueLogo Image
...ersion=1.0&t=1697202393037&download=trueResponsive Image
...ersion=1.0&t=1697202393037&download=trueResponsive Image
...ersion=1.0&t=1732551703824&download=trueThe rising stars of contemporary art look set to shine at Rugby Art Gallery and Museum from Saturday, when Rugby Open 24 opens to the public.
...ersion=1.0&t=1697202393037&download=trueResponsive Image
...ts/d/guest/footer-logo-svg?download=trueLogo Image

Page structure

H1 heading
(Critically important)
Popular services
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Popular services
H1 Services
H1 Newsroom
H2 Bin collections
H2 Home
H2 Bin collections Duplicate text
H2 Stay safe this Christmas and take a licensed cab
H2 Preparations underway for weekly food waste collection service
H2 Rising stars of contemporary art in the spotlight at Rugby Art Gallery and Museum
H2 Christmas waste collection arrangements announced
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://rugby.gov.uk/Anchor Skip to Main Content
/all-council-servicesAll council services
/w/help-for-households-and-bus...Cost of living help
/town-centre-regenerationTown centre regeneration
https://www.rugbynetzero.co.uk/New window External Subdomain Rugby Net Zero
/c/portal/loginLog in to my account
https://rugby.gov.uk/homeIMG-ALT Logo Image
https://ip.e-paycapita.com/AIP...External Subdomain Make a payment
/w/apply-for-a-job-at-the-councilWork for us
https://rugby.gov.uk/gardenwasteGarden waste subscriptions
/check-your-next-bin-dayCheck your next bin day
https://www.therugbytown.co.uk/External Subdomain Town centre events
/w/our-grants-fundsBusiness and community grants
https://rugby.gov.uk/recyclingWaste and recycling
/w/report-a-missed-binReport a missed bin
/w/disruption-and-emergenciesService updates
/w/bulky-waste-collection-serviceBook a bulky waste collection
/w/request-a-replacement-or-ad...Request a replacement or additional bin
https://rugby.gov.uk/housing1Housing
https://rugby.gov.uk/w/your-rentYour rent
/w/apply-to-join-the-common-ho...Apply for social housing
/w/report-a-repairReport a repair to a council house
/planning-and-building-controlPlanning and building control
/w/apply-for-planning-permissionApply for planning permission
https://planning.agileapplicat...External Subdomain Find a planning application
/w/have-your-say-on-a-planning...Have your say on a planning application
/council-tax-and-benefits1Council tax and benefits
/w/manage-your-council-tax-acc...Manage your council tax account - (OPENPortal)
/w/council-tax-discountsCouncil tax discounts
/w/council-tax-register-to-pay...Council tax - register to pay or update your details
/w/apply-for-a-job-at-the-councilApply for a job at the council
/w/apprenticeshipsOur apprenticeships
https://findajob.dwp.gov.uk/External Subdomain Find a job (DWP)
https://www.better.org.uk/jobsExternal Subdomain Leisure jobs with GLL
/about-the-councilAbout the council
/elections-and-votingElections and voting
https://rugby.gov.uk/councillorsFind your councillor
/committees-meetingsCouncil meetings, agendas and minutes
/leisure-and-recreationLeisure and recreation
/our-parks-and-open-spacesOur parks and open spaces
https://www.ragm.co.uk/External Subdomain Rugby Art Gallery and Museum
https://www.therugbytown.co.uk...External Subdomain Rugby town events
/economic-developmentEconomic development
/w/business-networking-events-...Business programmes and networking
/w/find-business-premises-in-r...Find Business premises in Rugby
/w/start-and-grow-your-business-1Start and grow your business
/parking-and-public-transportParking and public transport
/car-parking-chargesTown centre car parks
/w/find-a-bus-timetableFind a bus timetable
/w/pay-a-parking-finePay or challenge a parking fine
/w/stay-safe-this-christmas-an...IMG-ALT Responsive Image
/w/stay-safe-this-christmas-an...Stay safe this Christmas and take a licensed cab
/w/preparations-underway-for-w...Text duplicate IMG-ALT Responsive Image
/w/preparations-underway-for-w...Preparations underway for weekly food waste collection service
/w/rising-stars-of-contemporar...IMG-ALT The rising stars of contemporary art look set to shine at Rugby Art Gallery and Museum from Saturday, when Rugby Open 24 opens to the public.
/w/rising-stars-of-contemporar...Rising stars of contemporary art in the spotlight at Rugby Art Gallery and Museum
/w/christmas-waste-collection-...Text duplicate IMG-ALT Responsive Image
/w/christmas-waste-collection-...Christmas waste collection arrangements announced
https://rugby.gov.uk/newsMore News
https://rugby.gov.uk/homeHome
https://rugby.gov.uk/site-mapSite map
/accessibilityAccessibility
https://rugby.gov.uk/contact-usContact us
https://rugby.gov.uk/w/privacyPrivacy and cookies
/terms-and-disclaimerTerms and disclaimer
/w/disruption-and-emergenciesDisruption and emergencies
/w/our-social-media-accountsAnchor Facebook
/w/our-social-media-accountsAnchor Twitter
/w/our-social-media-accountsAnchor YouTube
/w/our-social-media-accountsAnchor Instagram
https://rugby.gov.uk/Text duplicate IMG-ALT Logo Image

Server configuration

HTTP redirects
(Critically important)
redirect_isaredirect
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (135 kB).

HTTP Response Header

NameValue
dateWed, 11 Dec 2024 08:48:21 GMT
content-typetext/html;charset=UTF-8
varyAccept-Encoding
set-cookie167 Characters
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expires0
cache-controlprivate, no-cache, no-store, must-revalidate
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubdomains
x-permitted-cross-domain-policiesnone
pragmano-cache
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,426 referring domains.
This page has 272,253 backlinks.
This page has backlinks from 650 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Disallow:
Sitemap: http://prod-rugby.digitalplace.dp.placecube.com:80/sitemap.xml

Similar sites

Search preview

rugby.gov.uk
Home - Rugby Borough Council
Rugby Borough Council is the primary local authority for the borough of Rugby, in the heart of the English Midlands.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rugby77%Check
Rugby Borough67%Check
Rugby Borough Council64%Check
council58%Check
Borough58%Check
Borough Council58%Check
Rugby Art Gallery56%Check
services54%Check
pay or53%Check
Art52%Check
Show more keywords and terms

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