- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.16 s
File size
49.80 kB
Media files
Number of links
130 internal / 3 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Scottish Wildlife Trust - Scotland's leading nature conservation charity
The page title should be shorter than 580 pixels. It is 624 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Find out about the latest news, project updates, events and opportunities with the Scottish Wildlife Trust, Scotland's leading nature conservation charity.
The length of the meta description is perfect. (930 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1
descriptionFind out about the latest news, project updates, events and opportunities with the Scottish Wildlife Trust, Scotland's leading nature conservation charity.
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
twitter:label1Written by
twitter:data1Andy Watson
og:titleScottish Wildlife Trust - Scotland's leading nature conservation charity
og:descriptionFind out about the latest news, project updates, events and opportunities with the Scottish Wildlife Trust, Scotland's leading nature conservation charity.
og:site_nameScottish Wildlife Trust

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Page quality

(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Whether you choose to volunteer, donate, raise funds or leave a legacy...
This page contains 942 words. That's ok.
32% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19.5 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ntent/uploads/2016/09/SWT-Logo-small.pngScottish Wildlife Trust
/wp-content/uploads/2017/10/small-blue.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Help protect native woodlands
Too many H1 headings
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Help protect native woodlands
H1 Stay home, stay connected
H1 Adopt an animal
H1 A lasting legacy
H2 We champion
H2 We demonstrate
H2 We inspire
H2 Protecting Scotland's giants
H2 Coronavirus update
H2 Watch wildlife online
H2 News
H2 Blogs
H2 Connect with us
H2 Visit our clothing store
H2 How you can help
H2 A big thank you
H3 Experience winter wildlife on our reserves
H4 Empty heading
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
/Anchor CLOSE
/things-to-do/visit-our-reserv...Visit a reserve
/our-work/connecting-people-wi...Our visitor centres
/things-to-do/watch-wildlife-o...Osprey webcam
/how-to-help/make-a-donation/a...Current appeals
/about-us/working-with-us/Working with us
/about-us/contact-us/Contact us
/about-us/About us
/social/Social wall
/local-groups/Text duplicate Groups
/about-us/Text duplicate About us
/press-office/latest-news/Text duplicate News
/blog/Text duplicate Blog
/social/Text duplicate Social wall
/IMG-ALT Scottish Wildlife Trust
/scotlands-wildlife/species-fi...Scotland’s wildlife
/scotlands-wildlife/Text duplicate Scotland’s wildlife
/scotlands-wildlife/key-threat...Key threats to wildlife
/scotlands-wildlife/tackling-t...Tackling the threats
/scotlands-wildlife/species-quiz/Which Scottish species are you?
/things-to-do/watch-wildlife-o...Take a closer look at Scotland’s wildlife
/scotlands-wildlife/lost-species/Reintroducing Scotland’s lost species
/scotlands-wildlife/priority-s...Our priority species
/things-to-do/watch-wildlife-o...Watch wildlife online
/scotlands-wildlife/species-fi...Species finder
/things-to-do/watch-wildlife-o...Watch this month’s wildlife highlights
/our-work/Our Work
/our-work/our-vision/Our vision
/our-work/our-projects/Our projects
/our-work/our-wildlife-reserves/Our wildlife reserves
/our-work/connecting-people-wi...Text duplicate Our visitor centres
/our-work/our-evidence-base/Our evidence base
/our-work/our-advocacy/Our advocacy
/our-work/our-impact/Our impact
/our-work/connecting-people-wi...Connecting people with nature
/things-to-do/Things to do
/things-to-do/visit-our-reserv...Visit our wildlife reserves and visitor centres
/things-to-do/wildlife-events/Enjoy our events
/things-to-do/watch-wildlife-o...Text duplicate Watch wildlife online
/things-to-do/snorkel-trails/Discover our snorkel trails
/our-work/our-evidence-base/ge...Get recording
/things-to-do/wildlife-watch/Join a Wildlife Watch group
/things-to-do/wilder-future/wi...Become a wildlife champion
/things-to-do/learn/Visit our Learning Zone
/how-to-help/How to help wildlife
/how-to-help/become-a-member/Become a member
/how-to-help/make-a-donation/Make a donation
/our-work/our-advocacy/current...Join our campaigns
/how-to-help/fundraise-for-us-3/Fundraise for wildlife
/how-to-help/online-shop/adopt...Adopt an animal
/how-to-help/volunteer/Volunteer with us
/how-to-help/leave-a-gift-in-y...Leave a gift in your Will
/how-to-help/online-shop/Visit our shop
/things-to-do/helping-wildlife...How to help wildlife at home
/how-to-help/become-a-member/Join Us
/woodlandDonate today
/things-to-do/learn/Find out more
/how-to-help/online-shop/adopt...Adopt an animal today
/how-to-help/leave-a-gift-in-y...Text duplicate Find out more
/Anchor Previous
/Anchor Next
/things-to-do/visit-our-reserv...Click here to view all reserves
/product/scottish-wildlife-tru...Support our work by joining today
/news/conservation-charities-w...Text duplicate Find out more
/news/coronavirus-keeping-you-...New window Latest information
/things-to-do/watch-wildlife-o...Text duplicate Watch wildlife online
/things-to-do/watch-wildlife-o...Wildlife highlights
/things-to-do/watch-wildlife-o...Online wildlife talks
/things-to-do/watch-wildlife-o...Take a closer look
/things-to-do/watch-wildlife-o...Text duplicate Osprey webcam
/things-to-do/watch-wildlife-o...Falls of Clyde trailcam
/things-to-do/watch-wildlife-o...Osprey tracking
/news/scottish-wildlife-trust-...Scottish Wildlife Trust responds to Scottish Government’s Statement of Intent on Biodiversity
/tag/green-recovery/green recovery
/tag/nature-recovery-plan/nature recovery plan
/news/conservation-charities-w...Conservation charities welcome further protection for Scotland’s seas
/tag/basking-shark/basking shark
/tag/minke-whale/minke whale
/tag/rissos-dolphin-marine-pro...Risso’s dolphin Marine Protected Area
/tag/special-protection-area/Special Protection Area
/news/trust-welcomes-action-on...Trust welcomes action on driven grouse shooting
/tag/climate-change/climate change
/tag/wildlife-crime/wildlife crime
/press-office/latest-news/View all news
/2020/12/a-positive-view-to-en...A Positive View to End the Year
/tag/biomass-fuel/biomass fuel
/tag/good-eco-inventions/good eco inventions
/tag/solar-farms/Solar farms
/tag/wave-energy/wave energy
/tag/wind-energy/wind energy
/2020/12/my-experience-volunte...My experience volunteering with the Trust in Ayrshire
/tag/european-voluntary-corps/European Voluntary Corps
/tag/sand-martin/sand martin
/2020/12/whats-the-rarest-bird...What’s the rarest bird we’ve seen at Montrose Basin?
/tag/montrose-basin/Montrose Basin
/blog/View all blogs
/social/View our social wall
https://scottishwildlifetrust....New window External Subdomain Go shopping
/how-to-help/Text duplicate Find out more
/about-us/partners-and-support...View our partners and supporters
/sign-up-to-our-mailing-list/Subscribe now
/about-us/contact-us/Text duplicate Contact us
/about-us/who-we-are/Who we are
/about-us/partners-and-support...Partners and supporters
/press-office/Press office
/about-us/working-with-us/Careers and volunteers
/things-to-do/watch-wildlife-o...Wildlife webcams
/things-to-do/wildlife-watch/Wildlife Watch groups
/local-groups/Local groups
/press-office/latest-news/Latest news
/social/Text duplicate Social wall
/privacy-notice/Privacy notice
/cookie-policy/Cookie policy
/keeping-people-safe/Keeping people safe
/Anchor BACK TO TOP window External Design by Glidden window External Developed by Red Paint
/Anchor Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to ""
HTTP header
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
(Somewhat important)
This page loads 14 CSS files. This may affect the page load time negatively.
This page loads 14 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (50 kB).

HTTP Response Header

dateTue, 05 Jan 2021 23:21:12 GMT
content-typetext/html; charset=UTF-8
last-modifiedTue, 05 Jan 2021 22:34:48 GMT
cache-controlmax-age=0, no-cache, no-store, must-revalidate
expiresMon, 29 Oct 1923 20:30:00 GMT
strict-transport-securitymax-age=31536000; includeSubDomains
content-security-policydefault-src 'self'; script-src 'self' 'unsafe-inline' 'unsafe-eval'; img-src 'self' https: data:; style-src 'self' 'unsafe-inline'; font-src 'self' data:; frame-src 'self' data: https://*; object-src 'self'; connect-src 'self'; media-src 'self' blob:; worker-src 'self' blob:; frame-ancestors 'self'; base-uri 'self'

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,329 referring domains.
This page has 50,690 backlinks.
This page has backlinks from 1,733 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


User-agent: *
Disallow: /wp-admin/
Disallow: /docs/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview
Scottish Wildlife Trust - Scotland's leading nature conservati...
Find out about the latest news, project updates, events and opportunities with the Scottish Wildlife Trust, Scotland's leading nature conservation charity.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Wildlife and Wild84%Check
Scottish wildlife83%Check
Wildlife Trust83%Check
Scottish Wildlife Trust82%Check
help wildlife70%Check
wildlife reserves64%Check
Wildlife Watch64%Check

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