Services.columbia.edu - SEO Checker

Overview of the SEO Check
Meta information
73% 
Page quality
48% 
Page structure
43% 
Link structure
100% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
50.90 kB
Words
204
Media files
6
Number of links
14 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University Services
The page title is too short. (174 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://services.columbia.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 204 words on this page. Use at least 250 words to provide useful information.
Only 2 paragraph/s was/were found on this page.
17.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/logo/services.pngUniversity Services logo
/sites/default/files/logo/services.pngUniversity Services logo
...617492948_31bd28f66d_z.jpg?itok=zklwhiHlRoughly a dozen students sit in a circle on a grassy patch near the steps of Low Memorial Library on a bright, sunny day
...c/2017-04/FacultyInLab.jpg?itok=yeULA25XInside a laboratory stocked with bottles on shelves, two women researchers wearing white lab coats hold up a beaker, looking at the dark liquid it contains
...FemaleOfficerOnBicycle.jpg?itok=RIUfJx5fA female public safety officer straddles a bicycle on College Walk with Low Library in the background on a sunny day
...tom/columbia/assets/img/cu-blue-logo.svgColumbia University Logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Main navigation expanded
H2 Everyday Tools for the Columbia Community
H2 Top Services
H2 Phone
H2 Contact Us
H2 Follow Us
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.
LinkAttributesAnchor text
https://services.columbia.edu/Anchor Skip to main content
https://www.columbia.edu/External Subdomain Columbia University in the City of New York
https://services.columbia.edu/University Services
IMG-ALT University Services logo
/content/services-facultyFaculty
/content/services-staffStaff
/content/services-all-studentsStudents
/content/services-graduate-stu...Graduates
A-TITLE Services for Graduate Students
/content/services-undergraduat...Undergraduates
A-TITLE Services for Undergraduate Students
/content/services-all-studentsStudent Services
IMG-ALT Roughly a dozen students sit in a circle on a grassy patch near the steps of Low Memorial Library on a bright, sunny day
/content/services-facultyFaculty Services
IMG-ALT Inside a laboratory stocked with bottles on shelves, two women researchers wearing white lab coats hold up a beaker, looking at the dark liquid it contains
/content/services-staffStaff Services
IMG-ALT A female public safety officer straddles a bicycle on College Walk with Low Library in the background on a sunny day
http://registrar.columbia.edu/External Subdomain address-book icon Registrar
http://sfs.columbia.edu/External Subdomain money icon Student Financial Services
/content/global-programsSubdomain globe icon Global Programs
/content/finding-my-communitySubdomain comments icon Finding My Community
https://ssol.columbia.edu/External Subdomain address-card icon SSOL
/content/career-servicesdashboard icon Career Services for Students
/cdn-cgi/l/email-protection[email protected]
https://www.facebook.com/columbiaExternal Subdomain Facebook
https://twitter.com/columbiaExternal Twitter
https://www.instagram.com/colu...External Subdomain Instagram
https://www.youtube.com/user/c...External Subdomain Youtube
http://www.columbia.edu/External Subdomain Columbia University
IMG-ALT Columbia University Logo
https://www.columbia.edu/conte...External Subdomain ©2024 Columbia University
https://accessibility.columbia...External Subdomain Accessibility
http://eoaa.columbia.edu/notic...External Subdomain Nondiscrimination
https://careers.columbia.edu/External Subdomain Careers
https://sites.columbia.edu/External Subdomain Built using Columbia Sites

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://services.columbia.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (51 kB).

HTTP Response Header

NameValue
dateTue, 06 Aug 2024 13:11:10 GMT
content-typetext/html; charset=UTF-8
x-content-type-optionsnosniff
cache-controlmax-age=300, public
x-drupal-dynamic-cacheMISS
link<https://services.columbia.edu/>; rel="canonical", <https://services.columbia.edu/>; rel="shortlink"
x-ua-compatibleIE=edge
content-languageen
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 12 Jul 2024 17:44:19 GMT
varyCookie
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
set-cookie203 Characters
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8aef456e3b35699f-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 60 referring domains.
This page has 94 backlinks.
This page has backlinks from 58 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /sites/default/files/private/

Search preview

services.columbia.edu
University Services

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Services65%Check
University Services56%Check
Columbia54%Check
Columbia University51%Check
Financial Services50%Check
University48%Check
Students41%Check
Student41%Check
Faculty41%Check
Staff39%Check

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