Tracer.tech - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
82% 
Page structure
81% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
84.60 kB
Words
770
Media files
73
Number of links
39 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tracer
The page title is too short. (60 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Tracer is a marketing reporting & analytics platform that enables brands and agencies to unify disparate data sources to gain a holistic understanding of the impact your marketing spend has on your business.
The meta description is too long: 1277 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://tracer.tech/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
keywordsadvertising,data
descriptionTracer is a marketing reporting & analytics platform that enables brands and agencies to unify disparate data sources to gain a holistic understanding of the impact your marketing spend has on your business.
theme-color#044638
langen
og:titleTracer
og:typewebsite
og:urlhttps://www.tracer.tech
og:descriptionYour engine for answers.
og:imagehttps://www.tracer.tech/assets/opengraph.png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 770 words. That's ok.
30.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.95 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
63 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...5fabd6eda6c9cfda985977b/hero-preview.pngNo alt attribute provided
...97bea98f08d04ae20c8ff5a84/papa-johns.svgPapa John's logo
...c9d220ece7566a83e85c6c5e6b/headspace.svgNo alt attribute provided
...de9c09659cf65e13a4e2/MediaMonks_logo.pngNo alt attribute provided
...7e49bc7b9c2d504f731bd0d17487/VaynerX.pngNo alt attribute provided
...9b2b743b1f9f7fdd07f3ee01/JD_logo_png.pngNo alt attribute provided
...2686fec34d4c1f2/channel_factory_logo.pngNo alt attribute provided
...7a3f3cda7a7409faddfbbbdda322/Crispin.pngNo alt attribute provided
...b39309fdc88702346d577140/prosek_logo.pngNo alt attribute provided
...59c9b91b6da2e94b0b9ca9e80/Code3_Logo.jpgNo alt attribute provided
...ebfce1b7334c3b62b8200/Invited_ForWeb.pngNo alt attribute provided
/_astro/tech-diagram.BUFmBvOA_1mgmq0.pngImage showing the many steps involved in a typical data pipeline
/_astro/data-sources.Da3r2kH9_2iq44X.pngImage showing data sources
...ad73c2a946c218a004d6d27f/logo-google.svgNo alt attribute provided
...1f72a4f60f2432e656a38e/logo-facebook.svgNo alt attribute provided
...3c6bbd81054c339e4f8/neon-tiktok-logo.pngNo alt attribute provided
...3687db8235/fivetran_logo_icon_170149.pngNo alt attribute provided
...c4a02c251422adae37/Shopify_bag_logo.webpNo alt attribute provided
...ee0f7540bc2714c5dc214f0/YouTube-logo.pngNo alt attribute provided
...22baaaaa24/instagram-icon_1057-2227.avifNo alt attribute provided
...b2ff6312be0b0cc4fd3bb5b5c5/hubspot-1.svgNo alt attribute provided
...soft_Office_Excel__2019_present_.svg.pngNo alt attribute provided
...fc55929c2cc6f34e44d8142b29/logo-Meta.pngNo alt attribute provided
...7dce4c5255fe7cd5421/Dropbox_Icon.svg.pngNo alt attribute provided
...885022474f10fbd065/Criteo_logo21.svg.pngNo alt attribute provided
...6a9b4b6ec7df005/Bing_Fluent_Logo.svg.pngNo alt attribute provided
...c61b1b085/snowflake_logo_icon_167979.pngNo alt attribute provided
...2f8d5e2280913784bc/LinkedIn_Logo.svg.pngNo alt attribute provided
...aa67f26caad5/Supermetrics-logo-black.pngNo alt attribute provided
...7d81e5800fce5ea05/The_Trade_Desk.svg.pngNo alt attribute provided
...054c761a88cea02d7a7/zeta_logoprimary.pngNo alt attribute provided
...6ae284664470112bfb7a6fb/walmart_logo.pngNo alt attribute provided
...82ec5524f64/NSR-2016-Green-Logo-Huge.jpgNo alt attribute provided
...84598bc22d35/Salesforce.com_logo.svg.pngNo alt attribute provided
...3fcc61602fb0982aad76/Improvado_logo.jpegNo alt attribute provided
...3f131adbd2c9893ee83d/Amazon_icon.svg.pngNo alt attribute provided
...itter-x-logo-0339F999CF-seeklogo.com.pngNo alt attribute provided
...631040a2853/Target_Bullseye-Logo_Red.jpgNo alt attribute provided
...b5073658e05f/Spotify-logo-500x281-1.webpNo alt attribute provided
...d48554e106f73ec1acb72cf/reddit_logo.jpegNo alt attribute provided
...fe65f75693e71ffc029bca34/Kroger_2019.pngNo alt attribute provided
...9914c243780f0f58f5603/Instacart-Logo.pngNo alt attribute provided
/_astro/logo_white.DURS77ZA_1V62Ca.svgTracer
/_astro/Dashboards.CZYy9Qdq_Z1vTAgc.svgDashboards
/_astro/DataBases.Tz8eebZO_Dd857.svgDatabases
/_astro/Spreadsheets.ClCer2ns_1tzzB7.svgSpreadsheets
/_astro/email-allerts.Ds7gCoY0_RmiU8.svgEmail Allerts
...63b1163e49eb83b4f8e4ca807b/amazon_S3.svgNo alt attribute provided
...2c1d87ed11dee3a6ec8336b8baf3/tableau.svgNo alt attribute provided
...14e1b8c48607ec9c561/google_big_query.svgNo alt attribute provided
...1bb17c0332a81c78690a/amazon_redshift.svgNo alt attribute provided
...fb2e13390fdfbe5eef34224738/domo_logo.pngNo alt attribute provided
...6c0e6826f07d6b568042ea3/looker_logo.webpNo alt attribute provided
...63b1163e49eb83b4f8e4ca807b/amazon_S3.svgNo alt attribute provided
...2c1d87ed11dee3a6ec8336b8baf3/tableau.svgNo alt attribute provided
...14e1b8c48607ec9c561/google_big_query.svgNo alt attribute provided
...1bb17c0332a81c78690a/amazon_redshift.svgNo alt attribute provided
...fb2e13390fdfbe5eef34224738/domo_logo.pngNo alt attribute provided
...6c0e6826f07d6b568042ea3/looker_logo.webpNo alt attribute provided
...c9d220ece7566a83e85c6c5e6b/headspace.svgNo alt attribute provided
...30e7c6d8c68543ca9f0e012b91/image__3_.pngNo alt attribute provided
...3af5846c548012ffbf9c911f83/image__2_.pngNo alt attribute provided
...9b2b743b1f9f7fdd07f3ee01/JD_logo_png.pngNo alt attribute provided
...f444737de5b45d68dd1e/admonsters_logo.pngNo alt attribute provided
...7695487c2c234acdf961016c50/sts_logo.jpegNo alt attribute provided
...187220aae18349298/adxtalks-logo__1_.webpNo alt attribute provided
...97bea98f08d04ae20c8ff5a84/papa-johns.svgPapa John's logo
...c9d220ece7566a83e85c6c5e6b/headspace.svgNo alt attribute provided
...bfe31af4259ed7847b4a/january-digital.pngNo alt attribute provided
...d3ad1638188d80a0d29f843e14/reels__1_.jpgNo alt attribute provided
...ad3add78b4140f0696722fe63/tiktok__1_.pngNo alt attribute provided
...ae510b5f5c97bd85c9c47969722/nfl__1_.jpegNo alt attribute provided
/_astro/logo_green.zDs2QCuf_YtDoP.svgTracer logo

Page structure

H1 heading
(Critically important)
Your engine for answers.
The H1 heading is perfect.
Headings
(Important)
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Your engine for answers.
H2 Proudly trusted by
H2 The problem
H2 The solution
H2 EXPORT TO POWER
H2 Flexible enough to work with your warehouse and integration partners as needed.
H2 Real Customer Experiences
H2 TOP BRANDS AND PUBLICATIONS LEVERAGING TRACER'S EXPERTISE.
H2 Tracer in the News
H2 Case Studies
H2 The Blog
H2 Get our insights in your inbox.
H2 Thank you for subscribing! More from Team Tracer soon!
H3 You use too many technologies
H3 for too many data sources.
H3 Technology that automates every step of the way.
H3 REPORTING
H3 INSIGHTS
H3 Faster, smarter decisions for leading brands.
H3 20 Ad Tech Industry Experts Weigh In On Google’s Third Party Cookie Deprecation Delay
H3 SalesTechStar Interview with Valerie Bartlett, SVP of Growth at Tracer
H3 From ‘Big Data’ To Business Intelligence
H3 Empowering national retail brands.
H3 Centralizing cross-platform reporting.
H3 Delivering time and cost savings to marketing agencies.
H3 Tracer Insights: Benchmarking and Trends for March 2024
H3 Tracer Insights: Digital Advertising in a TikTok-Less World?
H3 Tracer Insights: Super Bowl Digital Advertising Takes a Swift Turn in 2024
H3 Are you ready to maximize your data?
H3 Company
H3 Follow
H4 FLEXIBLE ENOUGH TO WORK WITH ANY DATA TECH STACK.
H4 APPLY BUSINESS CONTEXT TO ALL DATA SOURCES
H4 Automated answers and tools
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://tracer.tech/No Text
https://tracer.tech/No Text
https://tracer.tech/Overview
https://tracer.tech/case-studiesResources
https://tracer.tech/case-studiesCase Studies
https://tracer.tech/blogBlog
https://tracer.tech/newsIn the News
/solutions/enterpriseSolutions
/solutions/enterpriseEnterprise
/solutions/agenciesAgencies
/solutions/brandsBrands
/solutions/techTech
/solutions/applicationsApplications
https://tracer.tech/technologyTechnology
https://tracer.tech/teamTeam
/request-to-partnerRequest to Partner
/request-to-partnerRequest To Partner
https://tracer.tech/Anchor Learn more
https://tracer.tech/newsView all posts
https://www.admonsters.com/17-...New window External Subdomain 20 Ad Tech Industry Experts Weigh In On Google’s Third Party Cookie Deprecation Delay
https://www.admonsters.com/17-...New window External Subdomain Read more about 20 Ad Tech Industry Experts Weigh In On Google’s Third Party Cookie Deprecation Delay
https://salestechstar.com/inte...New window External SalesTechStar Interview with Valerie Bartlett, SVP of Growth at Tracer
https://salestechstar.com/inte...New window External Read more about SalesTechStar Interview with Valerie Bartlett, SVP of Growth at Tracer
https://www.adexchanger.com/ad...New window External Subdomain From ‘Big Data’ To Business Intelligence
https://www.adexchanger.com/ad...New window External Subdomain Read more about From ‘Big Data’ To Business Intelligence
https://tracer.tech/case-studiesText duplicate View all posts
https://tracer.tech/case-studiesEmpowering national retail brands.
https://tracer.tech/case-studiesRead more about Empowering national retail brands.
https://tracer.tech/case-studiesCentralizing cross-platform reporting.
https://tracer.tech/case-studiesRead more about Centralizing cross-platform reporting.
https://tracer.tech/case-studiesDelivering time and cost savings to marketing agencies.
https://tracer.tech/case-studiesRead more about Delivering time and cost savings to marketing agencies.
https://tracer.tech/blogText duplicate View all posts
/blog/tracer-insights-benchmar...Tracer Insights: Benchmarking and Trends for March 2024
/blog/tracer-insights-digital-...Tracer Insights: Digital Advertising in a TikTok-Less World?
/blog/tracer-insights-super-bo...Tracer Insights: Super Bowl Digital Advertising Takes a Swift Turn in 2024
/request-to-partnerBook a Demo
https://tracer.tech/teamNo Text
https://tracer.tech/Text duplicate Overview
https://tracer.tech/case-studiesText duplicate Case Studies
https://tracer.tech/technologyText duplicate Technology
https://tracer.tech/teamText duplicate Team
/request-to-partnerText duplicate Request to Partner
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/trac...New window External Subdomain Instagram
https://tracer.tech/terms-of-useTerms of Use
/privacy-policyPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://tracer.tech/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (85 kB).

HTTP Response Header

NameValue
content-typetext/html
dateTue, 23 Jul 2024 08:47:19 GMT
serverAmazonS3
last-modifiedThu, 11 Jul 2024 17:24:29 GMT
cache-controlpublic, max-age=0, s-maxage=2
content-encodinggzip
etagW/"9ca5df7d759abcaebbccbb2c797fa14c"
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 0d4b487d54766de7560aa02de852bbf8.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-C2
alt-svch3=":443"; ma=86400
x-amz-cf-idtYd6GEZtqsu-NIFl0hZAtVItVxR9jLNi4yPKX1mKM_QIGPHeXJlPGg==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 140 referring domains.
This page has 272 backlinks.
This page has backlinks from 86 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

tracer.tech
Tracer
Tracer is a marketing reporting & analytics platform that enables brands and agencies to unify disparate data sources to gain a holistic understanding of the impact your marketing spend has on your business.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tracer79%Check
data58%Check
sources58%Check
DATA SOURCES58%Check
Tech56%Check
business54%Check
REPORTING54%Check
Brands54%Check
answers54%Check
Big Data51%Check
Show more keywords and terms

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