Umb.edu - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
56% 
Page structure
79% 
Link structure
92% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
18.80 kB
Words
293
Media files
5
Number of links
50 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Massachusetts Boston
The length of the page title is perfect. (321 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The oceanfront campus is minutes from downtown Boston and nationally recognized as a student-centered urban public research university.
The length of the meta description is perfect. (866 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionThe oceanfront campus is minutes from downtown Boston and nationally recognized as a student-centered urban public research university.
keywordsUniversity of Massachusetts Boston, UMass, UMB, Beacons, U-Mass, Boston State College
entry_idEmpty
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 293 words on this page. Good pages should have about 1,000 words of useful content.
17.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.5 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/images/umb-white.pngUniversity of Massachusetts Boston
/assets/images/umb-white-mobile.pngUMass Boston
...ack_ncaa_JT1_7014_news_jan19_760x400.jpgKiera Prusmack at the NCAA Convention
...families_news_AO1I3710_feb19_760x400.jpgThe seniors on the men's hockey team posed with their family members on Senior Night.
...mages/UMASSB0STON_ID_blue.png?1550240321UMass Boston Logo Blue

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 News
H3 Upcoming Events
H4 UMass Boston – Boston's Best Educational Value
H4 Circle Time Meditation
H4 No. 7/8 Men's Hockey Topples Babson to Win Regular Season NEHC Title
H4 Centers and Institutes Questionnaire
H4 Share the Love by Supporting Our Students
3 links don't have an anchor text.
The amount of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 20 external links on this page.
LinkAttributesAnchor text
https://www.umb.edu/Anchor Skip to Content
https://www.umb.edu/Return to Home Page
IMG-ALT University of Massachusetts Boston
/managemyaccountPassword Management
/it/getting_services/emailEmail
https://umb.umassonline.net/New window External Subdomain Blackboard
/it/getting_services/wiserWISER
https://hr.umb.edu/hr-directNew window External HR Direct
https://umb.campuslabs.com/eng...New window External Subdomain UMBeInvolved
/news_events_media/appMobile App
/registrar/academic_calendarAcademic Calendar
http://www.bkstr.com/massachus...New window External Bookstore
https://www.umb.edu/bursarBursar
https://www.umb.edu/calendarCalendar
/academics/course_catalogCourse Listings
/offices_directoryDirectory
/admissions/financial_aid_scho...Financial Aid
/the_university/getting_hereGetting Here
https://www.umb.edu/housingHousing
https://www.umb.edu/libraryLibrary
/news_events_mediaUMass Boston News
A-TITLE UMass Boston News
https://www.umb.edu/registrarRegistrar
https://twitter.com/umassbostonNew window External No Text
https://www.facebook.com/umass...New window External No Text
https://www.flickr.com/photos/...New window External No Text
https://www.youtube.com/user/u...New window External No Text
https://www.linkedin.com/schoo...New window External No Text
https://www.instagram.com/umas...New window External No Text
https://www.umb.edu/admissionsApply
/admissions/visitVisit
https://www.umb.edu/academicsAcademics
https://www.umb.edu/researchResearch
https://www.umb.edu/athleticsAthletics
/the_universityAbout
https://www.umb.edu/givingGive
/life_on_campusStudents
https://www.umb.edu/faculty_staffFaculty and Staff
http://www.alumni.umb.edu/External Alumni
/in_the_communityCommunity
/news/detail/selection_of_deve...Selection of Developer for Bayside Property Could Generate $235 Million for UMass Boston
/news/detail/beacons_softball_...Beacons Softball Player Represents UMass Boston at NCAA Convention
IMG-ALT Kiera Prusmack at the NCAA Convention
/news/detail/umass_boston_mens...UMass Boston Men's Hockey Takes Home Conference Regular Season Title on Senior Night
IMG-ALT The seniors on the men's hockey team posed with their family members on Senior Night.
/news_events_media/newsAll News
https://admissions.umb.edu/applyExternal No Text
https://admissions.umb.edu/applyExternal UMass Boston – Boston's Best Educational Value Freshman Admissions Deadline: March 1
https://twitter.com/UMassBosto...External .@McCormackGrad Dean David W. Cash for @ConversationUS: "Because of its environmental benefits and job growth potential, energy efficiency will be the bedroc...
/news_events_media/events/100_...100 Days To Graduation 2019! Tuesday, February 19 @ 11:00AM
/news_events_media/events/spri...Spring 2019 Biology Seminar Series: Kevin Aviles-Rodriguez and Sean McCanty @ 3:00PM
/news_events_media/events/aiex...AIEX Series: Algorithms and Post-Human Governance @ 2:00PM
/news_events_media/events/roma...Screening and Discussion: Roma (2018) @ 2:30PM
/news_events_media/eventsAll Upcoming Events
/academics/cla/polisci/ug/inte...“ I knew right away UMass Boston was the right school for me. ” Jason Darlis International Relations Atlanta, Georgia
/academics/cla/polisci/ug/inte...No Text
/life_on_campus/multiculturala...No Text
/life_on_campus/multiculturala...Circle Time Meditation Use mindfulness for increased calm: Mondays at 11:30 and 12:50 in the Interfaith Center Sanctuary
http://beaconsathletics.com/sp...External No Text
http://beaconsathletics.com/sp...External No. 7/8 Men's Hockey Topples Babson to Win Regular Season NEHC Title
/centersfeedbackNo Text
/centersfeedbackCenters and Institutes Questionnaire
http://www.alumni.umb.edu/s/13...External No Text
http://www.alumni.umb.edu/s/13...External Share the Love by Supporting Our Students Make a gift today!
/accessibility_statementAccessibility Statement
/preparedness/closingCampus Status
https://www.umb.edu/odiDiversity/ADA
https://www.umb.edu/text_onlyDocument Converter
https://hr.umb.edu/External Employment
https://www.umb.edu/privacy_termsPrivacy & Terms
/the_university/student_consum...Student Consumer Information
https://www.umb.edu/preparednessUMass Boston Alert
http://www.massachusetts.edu/External UMass System
https://www.umb.edu/contactContact UMass Boston

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.umb.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 6 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (19 kB).

HTTP Response Header

NameValue
dateTue, 19 Feb 2019 09:27:49 GMT
content-typetext/html
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
last-modifiedFri, 15 Feb 2019 14:18:43 GMT
cache-controlmax-age=0
expiresTue, 19 Feb 2019 09:27:49 GMT
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray4ab7b32379b8232a-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 19,742 referring domains.
This website has 10,070,085 backlinks.
This website has backlinks from 15,627 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: Twitterbot
Allow: /editor_uploads/*

User-agent: *
Disallow: /academics/uc/nea
Disallow: /academics/uc/nea/*
Disallow: /academics/uc/acep/
Disallow: /academics/uc/acep/*
Disallow: /academics/uc/id/
Disallow: /academics/uc/id/*
Disallow: /academics/uc/faculty/
Disallow: /academics/uc/winter/
Disallow: /academics/uc/fall/
Disallow: /academics/uc/spring/
Disallow: /academics/uc/summer/
Disallow: /control
Disallow: /images
Disallow: /themes
Disallow: /subtest
Disallow: /static_images
Disallow: /static_page_caching
Disallow: /assets
Disallow: /cache
Disallow: /directory
Disallow: /pages_to_delete
Disallow: /test
Disallow: /editor_uploads
Disallow: /news_events_media/in_the_media
Disallow: /static
Disallow: /maps-icons
Disallow: /page-up
Disallow: /pages/*
Disallow: /utility/*

Sitemap: https://www.umb.edu/xml_sitemaps/index
Sitemap: https://www.umb.edu/xml_sitemaps/news_events

User-agent: dotbot
User-agent: sogou spider
User-agent: YoudaoBot
User-agent: Baiduspider
User-agent: Baiduspider-video
User-agent: Baiduspider-image
User-agent: NaverBot
User-agent: Yeti
User-agent: moget
User-agent: ichiro
User-agent: Yandex
User-agent: CCBot

Disallow: /

User-agent: bingbot
Crawl-delay: 10

User-agent: msnbot
Crawl-delay: 10

Facebook popularity

Shares / Likes / Comments
2,974

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.umb.edu
University of Massachusetts Boston
The oceanfront campus is minutes from downtown Boston and nationally recognized as a student-centered urban public research university.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Boston56%Check
University51%Check
Massachusetts Boston46%Check
Research University43%Check
UMass Boston43%Check
Boston New42%Check
Boston News42%Check
Public Research University40%Check
Student40%Check
Center40%Check

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