Unc.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
43% 
Link structure
66% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.34 s
File size
96.70 kB
Words
932
Media files
16
Number of links
102 internal / 35 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The University of North Carolina at Chapel Hill
The length of the page title is perfect. (415 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
The meta description is too long: 2086 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unc.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1
msapplication-config/wp-content/themes/unc/assets/images/favicon/browserconfig.xml?v=jwLzlQrBRl
theme-color#4b9cd3
descriptionThe University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
tec-api-versionv1
tec-api-originhttps://www.unc.edu
langen-us
twitter:cardsummary_large_image
twitter:descriptionThe University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
twitter:titleThe University of North Carolina at Chapel Hill
twitter:site@unc
twitter:imagehttps://www.unc.edu/wp-content/uploads/2018/06/010717_old_well_summer011.jpg
twitter:creator@unc
og:localeen_US
og:typewebsite
og:titleThe University of North Carolina at Chapel Hill
og:descriptionThe University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
og:urlhttps://www.unc.edu/
og:site_nameThe University of North Carolina at Chapel Hill
og:imagehttps://www.unc.edu/wp-content/uploads/2018/06/010717_old_well_summer011.jpg
og:image:secure_urlhttps://www.unc.edu/wp-content/uploads/2018/06/010717_old_well_summer011.jpg
og:image:width1200
og:image:height675
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 932 words. That's ok.
24.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.71 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 18 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2017/05/logo.svgUNC Alt
...ploads/2020/02/webplaymakers-250x141.jpgNo alt attribute provided
...ent/uploads/2020/02/0N2A0138-250x141.jpgNo alt attribute provided
...H_Trailblazer_Screen_Cooper_-450x253.jpgNo alt attribute provided
.../01/000520_CampusScenes00811-450x253.jpgNo alt attribute provided
...2/002420_StudentBloggers0004-450x253.jpgNo alt attribute provided
...content/uploads/2017/12/centeredcrop.jpgA graphic of the Old Well with
...ent/uploads/2020/02/0N2A0138-800x450.jpgNo alt attribute provided
...doctoral_hooding_ceremony089-250x141.jpgNo alt attribute provided
...ploads/2020/02/webplaymakers-250x141.jpgNo alt attribute provided
...0/02/003320_give_kids_a_smile_day004.jpgA women brushes the teeth of a stuffed toy.
...0/02/003320_give_kids_a_smile_day024.jpgDnetal students clean a childs teeth.
...0/02/003320_give_kids_a_smile_day001.jpgA male student gives a high five to a small child.
...0/02/003320_give_kids_a_smile_day020.jpgThree women wearing crowns pet a dog.
...0/02/003320_give_kids_a_smile_day017.jpgA group of students check in dental patients.
/wp-content/uploads/2017/05/logo.svgThe University of North Carolina at Chapel Hill Logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Normal
H2 Top Level Navigation
H2 Paving the way
H2 Top stories
H2 Discover UNC-Chapel Hill
H2 News and Updates
H2 In Pictures
H2 Events
H3 Featured
H3 Tar Heel Trailblazer: Willie Cooper
H3 What do you love about Carolina?
H3 14 reasons to love Carolina
H3 Well Said: Honoring the 100th anniversary of the Negro Leagues
H3 Made for more
H3 Meredith Evans to give 2020 Doctoral Hooding Ceremony keynote address
H3 Carolina celebrates a civil rights leader at annual lecture
H3 Exhibit in renovated Cheek Clark Building honors Carolina staff
H3 PlayMakers Repertory Company announces 2020-2021 season
H3 Carolina ties for 14th for Fulbright U.S. Student Awards among research universities
H3 New York Times columnist to deliver Spring Commencement address
H3 Give Kids A Smile
H3 John and June Allcott Gallery: André Leon Gray, lost lux libertas
H3 2020 Carolina Global Photography Exhibition
H3 Race Deconstructed: Science and the Making of Difference
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are too many external links (35) on this page.
LinkAttributesAnchor text
https://alertcarolina.unc.edu/New window External Alert Carolina! Normal The University is currently operating under normal conditions Last updated at 6:30pmWednesday, February 12th, 2020
https://www.unc.edu/Anchor Skip to Main Content
https://www.unc.edu/Anchor Skip to Events
https://www.unc.edu/Anchor Skip to the accessibility link
https://www.unc.edu/IMG-ALT UNC Alt
https://www.unc.edu/discover/Discover
https://www.unc.edu/about/About the University
https://www.unc.edu/alumni/Alumni
/about/by-the-numbers/By the Numbers
https://identity.unc.edu/External Branding and Identity GuidelinesOpens in new window
http://carolinanext.unc.edu/External Carolina NextOpens in new window
http://uncnews.unc.edu/External For the MediaOpens in new window
https://www.unc.edu/about/faqs/Frequently Asked Questions
/about/history-and-traditions/History and Traditions
/about/leadership/Leadership
/about/mission/Mission & Values
/about/support-the-university/Support the University
https://www.unc.edu/social/UNC Social Media
https://www.northcarolina.edu/...External UNC SystemOpens in new window
https://thewell.unc.edu/External Working at CarolinaOpens in new window
https://campaign.unc.edu/External Campaign for CarolinaOpens in new window
https://www.unc.edu/updates/News and Updates
/category/academics/Academics
/category/around-campus/Around Campus
/category/arts-humanities/Arts & Humanities
/category/athletics/Athletics
https://www.unc.edu/events/Events Calendar
/category/global/Global
/category/health-medicine/Health & Medicine
/category/innovation-entrepren...Innovation & Entrepreneurship
/category/news/University News
/category/research/Research
/admissions-aid/Admissions and Aid
https://www.unc.edu/academics/Text duplicate Academics
/academics/academic-calendar-r...Academic Calendar and Registrar
/academics/academic-enhancements/Academic Enhancements
/academics/continuing-education/Continuing Education Opportunities
/academics/academic-departments/Academic Departments
/academics/friday-center-for-c...Friday Center for Continuing Education
/academics/libraries/Libraries
/academics/online-education/Online and Distance Education
/academics/programs-curricula/Programs and Curricula
/academics/summer-school/Summer School
https://www.unc.edu/schools/Schools
/school/college-of-arts-sciences/College of Arts & Sciences
/school/dentistry/Adams School of Dentistry
/school/school-of-education/Education
/school/eshelman-school-of-pha...Eshelman School of Pharmacy
/school/gillings-school-of-glo...Gillings School of Global Public Health
/school/government/Government
/school/graduate-school/Graduate School
/school/information-library-sc...Information & Library Science
https://www.unc.edu/school/law/Law
/school/kenan-flagler-business...Kenan-Flagler Business School
/school/hussman-school/Hussman School of Journalism and Media
/school/medicine/Medicine
/school/nursing/Nursing
/school/social-work/Social Work
https://www.unc.edu/visitors/Come Visit Us
https://www.unc.edu/diversity/Diversity and Inclusion
/research-innovation/Text duplicate Research
https://www.unc.edu/innovation/Innovation
https://www.unc.edu/arts/Arts and Culture
https://global.unc.edu/External GlobalOpens in new window
https://www.unc.edu/life/Life at Carolina
/life/about-the-city/About the Town
/life/campus-recreation/Campus Recreation
https://www.unc.edu/life/housing/Carolina Housing
https://carolinaunion.unc.edu/External Carolina UnionOpens in new window
/life/community-public-service/Community and Public Service
/life/health-wellness/Health & Wellness
https://www.unc.edu/athletics/Text duplicate Athletics
http://www.goheels.com/External GoHeels.comOpens in new window
http://campusrec.unc.edu/External Campus RecreationOpens in new window
http://campusrec.unc.edu/progr...External IntramuralsOpens in new window
http://campusrec.unc.edu/progr...External Sports ClubsOpens in new window
https://www.unchealthcare.org/External Carolina HealthOpens in new window
https://www.unc.edu/The University of North Carolina at Chapel Hill
/posts/2020/02/19/playmakers-r...PlayMakers Repertory Company announces 2020-2021 season
/posts/2020/02/19/made-for-more/Made for more
https://dir.itsapps.unc.edu/External Subdomain PeopleOpens in new window
https://maps.unc.edu/External PlacesOpens in new window
/story/black-history-month-2020/Paving the way
/story/black-history-month-2020/Learn more
https://www.unc.edu/visitors/Visit Us
/about-the-university/support-...Support Carolina
/admissions-aid/Admissions & Aid
https://www.facebook.com/uncch...New window External Facebook
https://twitter.com/uncNew window External Twitter
https://www.youtube.com/user/U...New window External YouTube
https://www.instagram.com/uncc...New window External Instagram
https://pinterest.com/uncchape...New window External Pinterest
https://www.unc.edu/discover/View more
/discover/tar-heel-trailblazer...No Text
/discover/tar-heel-trailblazer...Tar Heel Trailblazer: Willie Cooper
/discover/what-do-you-love-abo...No Text
/discover/what-do-you-love-abo...What do you love about Carolina?
/discover/14-reasons-to-love-c...No Text
/discover/14-reasons-to-love-c...14 reasons to love Carolina
https://www.unc.edu/discover/Text duplicate View more
/discover/well-said-honoring-t...IMG-ALT A graphic of the Old Well with
/discover/well-said-honoring-t...Well Said: Honoring the 100th anniversary of the Negro Leagues On this week's podcast, history professor Matthew Andrews discusses the professional baseball ...
/posts/2020/02/19/made-for-more/No Text
/posts/2020/02/19/made-for-more/Text duplicate Made for more
/posts/2020/02/17/meredith-eva...No Text
/posts/2020/02/17/meredith-eva...Meredith Evans to give 2020 Doctoral Hooding Ceremony keynote address
/posts/2020/02/18/carolina-cel...Carolina celebrates a civil rights leader at annual lecture
/posts/2020/02/18/cheek-clark-...Exhibit in renovated Cheek Clark Building honors Carolina staff
/posts/2020/02/19/playmakers-r...No Text
/posts/2020/02/19/playmakers-r...Text duplicate PlayMakers Repertory Company announces 2020-2021 season
/posts/2020/02/11/carolina-tie...Carolina ties for 14th for Fulbright U.S. Student Awards among research universities
/posts/2020/02/07/new-york-tim...New York Times columnist to deliver Spring Commencement address
https://www.unc.edu/events/Events
/event/john-and-june-allcott-g...John and June Allcott Gallery: André Leon Gray, lost lux libertas
/event/2020-carolina-global-ph...2020 Carolina Global Photography Exhibition
/event/race-deconstructed-scie...Race Deconstructed: Science and the Making of Difference
https://www.unc.edu/IMG-ALT The University of North Carolina at Chapel Hill Logo
/about/accessibility/Accessibility
https://alertcarolina.unc.edu/External Alert Carolina
https://www.unc.edu/alumni/Text duplicate Alumni
http://connectcarolina.unc.edu/External ConnectCarolina
https://maps.unc.edu/External Campus Map
/about/contact-us/Contact Us
https://www.unc.edu/a-z/Departments A – Z
https://ethicsandintegrity.unc...External Ethics and Integrity
http://uncnews.unc.edu/External For the Media
/about-the-university/support-...Giving
https://library.unc.edu/External Text duplicate Libraries
https://dir.unc.edu/External People Directory
/about/privacy-statement/Privacy Statement
https://unc.bncollege.com/weba...External Subdomain UNC Student Stores
https://thewell.unc.edu/External The Well
https://www.facebook.com/uncch...New window External Text duplicate Facebook
https://twitter.com/uncNew window External Text duplicate Twitter
https://www.youtube.com/user/U...New window External Text duplicate YouTube
https://www.instagram.com/uncc...New window External Text duplicate Instagram
https://pinterest.com/uncchape...New window External Text duplicate Pinterest

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.unc.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.34 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 18 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (97 kB).

HTTP Response Header

NameValue
dateThu, 20 Feb 2020 05:32:24 GMT
x-tec-api-versionv1
x-tec-api-roothttps://www.unc.edu/wp-json/tribe/events/v1/
x-tec-api-originhttps://www.unc.edu
varyAccept-Encoding,User-Agent
content-encodinggzip
content-length20491
content-typetext/html; charset=UTF-8
x-cacheableYES
age207
x-cacheHIT
accept-rangesbytes
connectionkeep-alive
set-cookie144 Characters
set-cookie157 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 100,772 referring domains.
This website has 17,315,472 backlinks.
This website has backlinks from 68,443 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
5,384

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.unc.edu
The University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Carolina61%Check
North Carolina at Chapel61%Check
Carolina at Chapel Hill61%Check
North Carolina58%Check
Chapel Hill56%Check
Hill54%Check
University51%Check
Life at Carolina50%Check
UNC49%Check
love Carolina45%Check

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