Urban.org - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
86% 
Page structure
79% 
Link structure
95% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
131.40 kB
Words
783
Media files
10
Number of links
28 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Data and evidence to advance upward mobility and equity | Urban Institute
The page title should be shorter than 580 pixels. It is 667 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.urban.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

Test up to 1.000 webpages of urban.org with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 783 words. That's ok.
24.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...104/dist/urban/assets/ui-badge-white.svgThe Urban.org Logo
...eader image.jpg?h=8b7966f8&itok=dqtIkwNvFamily in front of house
...ban-listing.jpg?h=f4325934&itok=972Fx9VxForklift lifting book illustration
...st-featured.png?h=7f8c4e33&itok=ODOG2obREvidence in Action Podcast Featured Logo Cover
...100_850x450.jpg?h=aa43254f&itok=G1v8nLB1Army veteran Reggie Austin sits in his apartment looking at some paperwork at the newly-opened Tunnel to Towers Veterans Village
..._dollarbill.png?h=e5efe829&itok=yxIApDHXphoto of dollar bill
...BAN_listing.jpg?h=c52d5dab&itok=YYLBr9lTFather reading to baby as mother is on the computer.
...936784_crop.jpg?h=1ae9b375&itok=stWclDphHappy family with kids
...featurewell.jpg?h=cb66c25e&itok=6MzuKRQJMedia Name: 4t3a1132-featurewell.jpg
...s-138710922.jpg?h=5a1c897e&itok=mJRDKxv6.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Main navigation
H2 Footer Main
H2 Policy Centers
H2 Legal
H2 Social
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.urban.org/Anchor Skip to main content
https://www.urban.org/IMG-ALT The Urban.org Logo
/annual-impact-report/2023No Text
/stories/nine-charts-about-wea...Image
IMG-ALT Family in front of house
/data-tools/school-housing-par...Text duplicate Image
IMG-ALT Forklift lifting book illustration
/data-tools/school-housing-par...How School Officials and Housing Developers Can Partner to Desegregate Communities
/evidence-in-action-podcast/la...Text duplicate Image
IMG-ALT Evidence in Action Podcast Featured Logo Cover
/evidence-in-action-podcast/la...LaTosha Brown on the Impact of Evidence in Social Movements
/storys/housing-first-still-be...Text duplicate Image
IMG-ALT Army veteran Reggie Austin sits in his apartment looking at some paperwork at the newly-opened Tunnel to Towers Veterans Village
/storys/housing-first-still-be...Housing First Is Still the Best Approach to Ending Homelessness
/events/expanding-equitable-ac...Expanding Equitable Access to Green Jobs: A Framework for Collaborative Action
/events/giving-innovation-summ...Giving Innovation Summit 2024: The Place of Pluralism in Charitable Giving
/events/government-procurement...Government Procurement from Small Businesses: Advancing Racial Equity and Removing Barriers to Participation
/policy-centers/center-educati...Center on Education Data and Policy
A-TITLE Center on Education Data and Policy
/policy-centers/center-labor-h...Center on Labor, Human Services, and Population
A-TITLE Center on Labor, Human Services, and Population
/policy-centers/center-nonprof...Center on Nonprofits and Philanthropy
A-TITLE Center on Nonprofits and Philanthropy
/policy-centers/health-policy-...Health Policy Center
A-TITLE Health Policy Center
/policy-centers/housing-financ...Housing Finance Policy Center
A-TITLE Housing Finance Policy Center
/policy-centers/income-and-ben...Income and Benefits Policy Center
A-TITLE Income and Benefits Policy Center
/policy-centers/justice-policy...Justice Policy Center
A-TITLE Justice Policy Center
/policy-centers/metropolitan-h...Metropolitan Housing and Communities Policy Center
A-TITLE Metropolitan Housing and Communities Policy Center
/policy-centers/office-race-an...Office of Race and Equity Research
A-TITLE Office of Race and Equity Research
/policy-centers/research-actio...Research to Action Lab
A-TITLE Research to Action Lab
/policy-centers/statistical-me...Statistical Methods Group
A-TITLE Statistical Methods Group
/policy-centers/urban-brooking...Urban-Brookings Tax Policy Center
A-TITLE Urban-Brookings Tax Policy Center
/policy-centersView all
/privacy-policyPrivacy
A-TITLE Privacy
/terms-serviceTerms of Service
A-TITLE Terms of Service
https://twitter.com/urbaninsti...External A-TITLE Twitter
https://www.facebook.com/urban...External A-TITLE Facebook
https://www.linkedin.com/compa...External A-TITLE LinkedIn
https://www.youtube.com/c/theu...External A-TITLE YouTube
https://www.instagram.com/urba...External A-TITLE Instagram
https://github.com/UrbanInstituteExternal A-TITLE Github

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.urban.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.12 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (131 kB).

HTTP Response Header

NameValue
dateThu, 25 Apr 2024 23:02:29 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=3600, public
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 25 Apr 2024 22:56:47 GMT
strict-transport-securitymax-age=31622400; includeSubDomains; preload
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-drupal-dynamic-cacheUNCACHEABLE
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe4-b-6c69d6c554-f92js
x-styx-req-id1823e5cc-0357-11ef-a02d-62b7ca6ea1ee
x-served-bycache-chi-kigq8000167-CHI, cache-fra-eddf8230069-FRA
x-cacheHIT, HIT
x-cache-hits12, 0
x-timerS1714086149.081782,VS0,VE2
varyAccept-Encoding, Cookie, Cookie, Cookie
age340
via1.1 varnish, 1.1 varnish
cf-cache-statusDYNAMIC
servercloudflare
cf-ray87a1f5ffab2c1c8b-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 25,416 referring domains.
This page has 1,169,750 backlinks.
This page has backlinks from 15,289 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 4226 shares and comments on Facebook.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Urban60%Check
Urban Institute54%Check
Evidence48%Check
Data46%Check
Upward46%Check
Upward Mobility46%Check
equity45%Check
mobility45%Check
main43%Check
advance43%Check

Test up to 1.000 webpages of urban.org with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions