Wakemed.org - SEO Checker

Overview of the SEO Check
Meta information
72% 
Page quality
92% 
Page structure
58% 
Link structure
31% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
115.70 kB
Words
1797
Media files
22
Number of links
172 internal / 38 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | WakeMed
The page title is too short. (159 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wakemed.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-mobile-web-app-capableEmpty
apple-mobile-web-app-status-bar-styleEmpty
apple-mobile-web-app-titleEmpty
mobile-web-app-capableEmpty
robotsindex, follow
google-site-verificationiMvOxpRwbWhsLjo3L7CwBwOfadppHAeIUKblyrfdY94
GeneratorMercury Campaign Site
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

Automatically check wakemed.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
This page contains 1797 words. That's ok.
29.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 36 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 49 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Schedule An Appointment Now
H2 Specializing in...
H2 What's New
H2 Events
H2 Stay Connected
H2 Our Hospitals
H2 WakeMed Physician Practices
H3 Care & Services
H3 Patients & Visitors
H3 WakeMed Physician Practices Duplicate text
H3 Patient Spotlight!
H3 Labyrinthitis: Help and Hope for Patient Patty Crutcher
H3 Wake Forest Medical Park is Now Open
H3 More Access, More Convenience
H3 Know Where to Get Care
H3 Primary Care? Urgent Care? Emergency Department?
H3 We get all the breaks.
H3 As well as our share of strains and sprains.
H3 Find your purpose.
H3 Find your inspiration.
H3 Share your gift.
H3 Find a Doctor
H3 Find a Location
H4 Schedule An Appointment Now Select name, specialty, or treatment Established Patients Sign into MyChart Bariatrics Cardiology ENT - Head & Neck Surgery Gastroenterology General Surgery Obstetrics a...
H4 Find a Doctor Duplicate text
H4 Find a Location Duplicate text
H4 Classes & Support Groups
H4 Back Pain?
H4 How Healthy Is Your Heart?
H4 Podcast podcast
H4 Podcast
H4 Blog Blog
H4 Blog
H4 Patient Stories Patient Stories
H4 Patient Stories
H4 Fast 5 Fast5
H4 Fast 5
H4 At WakeMed, we take an active role in making our community a better place to live, work and play. It all starts with putting patients and families in the forefront of wellness and education, high-q...
H4 Raleigh Campus
H4 North Hospital
H4 Cary Hospital
H6 WakeMed Lifts Visitation Restrictions
H6 Duke Health, WakeMed and Lifepoint Health Celebrate Opening of New Rehabilitation Hospital
H6 WakeMed Opens New MyCare 365 Location in Chapel Hill - University Place
H6 SportFit Heart: An EKG Screening Event
H6 Matter of Balance – 8 Week Falls Prevention Program
H6 Your Treasure Awaits: A WakeMed Career Event
H6 Spotlight on Critical Care Services: Life-Saving Expertise
H6 919-350-8000
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (38) on this page.
LinkAttributesAnchor text
https://www.wakemed.org/Anchor Skip to main content
/wakemed-physician-practices/a...Subdomain Get Care Now
https://www.wakemed.org/providersFind a Doctor
https://www.wakemed.org/servicesCare & Services
/care-and-services/brain-and-s...Brain & Spine
/care-and-services/cancer-careCancer Care
/care-and-services/childrens-s...Children’s
/care-and-services/critical-careCritical Care & Hospital Medicine
/care-and-services/emergency-careEmergency & Urgent Care
/care-and-services/heart-vascu...Heart & Vascular
/care-and-services/imaging-ser...Imaging Services
/care-and-services/lung-and-ch...Lung & Chest Health
/care-and-services/rehab-and-p...Rehab & Physical Therapy
/care-and-services/surgerySurgery
/care-and-services/weight-lossSubdomain Weight Loss
/care-and-services/womensWomen's
/patients-and-visitorsPatients & Visitors
/patients-and-visitors/contact...Contacting & Visiting Patients
/patients-and-visitors/billing...Billing & Insurance
/patients-and-visitors/your-st...Your Stay at WakeMed
/contact-usContact Us
https://mychart.wakemed.org/my...External Subdomain MyChart
/wakemed-physician-practicesWakeMed Physician Practices
/wakemed-physician-practices/s...Bariatric Surgery & Medical Weight Loss
/wakemed-physician-practices/s...Cancer Care - Hematology & Medical Oncology
/wakemed-physician-practices/s...ENT - Head & Neck Surgery
/wakemed-physician-practices/s...Gastroenterology
/wakemed-physician-practices/s...General Surgery
/wakemed-physician-practices/s...Text duplicate Heart & Vascular
/wakemed-physician-practices/s...Maternal Fetal Medicine
/wakemed-physician-practices/s...Obstetrics & Gynecology
/wakemed-wake-orthopaedicsWake Orthopaedics
/wakemed-physician-practices/s...Pediatric Cardiology
/wakemed-physician-practices/s...Pediatric Endocrinology
/wakemed-physician-practices/s...Pediatric Gastroenterology
/wakemed-physician-practices/s...Pediatric Primary Care
/wakemed-physician-practices/s...Pediatric Pulmonology & Sleep Medicine
/wakemed-physician-practices/s...Pediatric Surgery
/wakemed-physician-practices/s...Pediatric Urology
/wakemed-physician-practices/s...Pediatric Weight Management
/wakemed-physician-practices/s...Physical Therapy
/wakemed-physician-practices/s...Plastic & Reconstructive Surgery
/wakemed-physician-practices/s...Primary Care
/wakemed-physician-practices/s...Pulmonology & Sleep Medicine
/wakemed-physician-practices/s...Thoracic Surgery
/wakemed-physician-practices/s...Urgent Care
/wakemed-physician-practices/s...Urogynecology
/wakemed-physician-practices/s...Urology
https://mychart.wakemed.org/My...External Subdomain Text duplicate MyChart
https://www.wakemed.org/careersCareers
https://www.wakemed.org/volunteerVolunteer
https://www.wakemed.org/givingGive Now
https://www.wakemed.org/servicesView All
/patients-and-visitorsText duplicate View All
/wakemed-physician-practices/s...See All
https://mychart.wakemed.org/My...External Subdomain Text duplicate MyChart
https://www.wakemed.org/careersText duplicate Careers
https://www.wakemed.org/volunteerText duplicate Volunteer
https://www.wakemed.org/givingText duplicate Give Now
https://www.wakemed.org/servicesText duplicate View All
/care-and-services/brain-and-s...Text duplicate Brain & Spine
/care-and-services/cancer-careText duplicate Cancer Care
/care-and-services/childrens-s...Text duplicate Children’s
/care-and-services/critical-careText duplicate Critical Care & Hospital Medicine
/care-and-services/emergency-careText duplicate Emergency & Urgent Care
/care-and-services/heart-vascu...Text duplicate Heart & Vascular
/care-and-services/imaging-ser...Text duplicate Imaging Services
/care-and-services/lung-and-ch...Text duplicate Lung & Chest Health
/care-and-services/rehab-and-p...Text duplicate Rehab & Physical Therapy
/care-and-services/surgeryText duplicate Surgery
/care-and-services/weight-lossSubdomain Text duplicate Weight Loss
/care-and-services/womensText duplicate Women's
/patients-and-visitorsText duplicate View All
/patients-and-visitors/contact...Text duplicate Contacting & Visiting Patients
/patients-and-visitors/billing...Text duplicate Billing & Insurance
/patients-and-visitors/your-st...Text duplicate Your Stay at WakeMed
/contact-usText duplicate Contact Us
https://mychart.wakemed.org/my...External Subdomain Text duplicate MyChart
/wakemed-physician-practices/s...Text duplicate See All
/wakemed-physician-practices/s...Text duplicate Bariatric Surgery & Medical Weight Loss
/wakemed-physician-practices/s...Text duplicate Cancer Care - Hematology & Medical Oncology
/wakemed-physician-practices/s...Text duplicate ENT - Head & Neck Surgery
/wakemed-physician-practices/s...Text duplicate Gastroenterology
/wakemed-physician-practices/s...Text duplicate General Surgery
/wakemed-physician-practices/s...Text duplicate Heart & Vascular
/wakemed-physician-practices/s...Text duplicate Maternal Fetal Medicine
/wakemed-physician-practices/s...Text duplicate Obstetrics & Gynecology
/wakemed-wake-orthopaedicsText duplicate Wake Orthopaedics
/wakemed-physician-practices/s...Text duplicate Pediatric Cardiology
/wakemed-physician-practices/s...Text duplicate Pediatric Endocrinology
/wakemed-physician-practices/s...Text duplicate Pediatric Gastroenterology
/wakemed-physician-practices/s...Text duplicate Pediatric Primary Care
/wakemed-physician-practices/s...Text duplicate Pediatric Pulmonology & Sleep Medicine
/wakemed-physician-practices/s...Text duplicate Pediatric Surgery
/wakemed-physician-practices/s...Text duplicate Pediatric Urology
/wakemed-physician-practices/s...Text duplicate Pediatric Weight Management
/wakemed-physician-practices/s...Text duplicate Physical Therapy
/wakemed-physician-practices/s...Text duplicate Plastic & Reconstructive Surgery
/wakemed-physician-practices/s...Text duplicate Primary Care
/wakemed-physician-practices/s...Text duplicate Pulmonology & Sleep Medicine
/wakemed-physician-practices/s...Text duplicate Thoracic Surgery
/wakemed-physician-practices/s...Text duplicate Urgent Care
/wakemed-physician-practices/s...Text duplicate Urogynecology
/wakemed-physician-practices/s...Text duplicate Urology
https://www.wakemed.org/IMG-ALT Wakemed logo
https://www.wakemed.org/providersText duplicate Find a Doctor
A-TITLE Find a Doctor
/wakemed-physician-practices/a...Subdomain Text duplicate Get Care Now
/blog/labyrinthitis-help-and-h...Subdomain Read Story
/location/wake-forest-medical-...Visit Us Today
/care-and-services/emergency-c...Find Out Where
/wakemed-physician-practices/s...Find a Location
/careers/make-a-differenceLearn how you can make a difference
https://mychart.wakemed.org/My...External Subdomain Established Patients Sign into MyChart
/wakemed-physician-practices/f...Subdomain Bariatrics
https://mychart.wakemed.org/my...External Subdomain Cardiology
https://mychart.wakemed.org/my...External Subdomain Text duplicate ENT - Head & Neck Surgery
https://mychart.wakemed.org/my...External Subdomain Text duplicate Gastroenterology
https://mychart.wakemed.org/my...External Subdomain Text duplicate General Surgery
https://mychart.wakemed.org/my...External Subdomain Obstetrics and Gynecology
https://mychart.wakemed.org/my...External Subdomain Orthopaedics
https://mychart.wakemed.org/my...External Subdomain Text duplicate Pediatric Cardiology
https://mychart.wakemed.org/my...External Subdomain Text duplicate Pediatric Endocrinology
https://mychart.wakemed.org/my...External Subdomain Text duplicate Pediatric Gastroenterology
https://mychart.wakemed.org/my...External Subdomain Text duplicate Pediatric Primary Care
https://mychart.wakemed.org/my...External Subdomain Pediatric Pulmonology
https://mychart.wakemed.org/my...External Subdomain Text duplicate Pediatric Surgery
https://mychart.wakemed.org/my...External Subdomain Text duplicate Pediatric Urology
https://mychart.wakemed.org/my...External Subdomain Text duplicate Pediatric Weight Management
https://mychart.wakemed.org/my...External Subdomain Text duplicate Primary Care
https://mychart.wakemed.org/my...External Subdomain Pulmonology
https://mychart.wakemed.org/my...External Subdomain Text duplicate Thoracic Surgery
https://mychart.wakemed.org/my...External Subdomain Text duplicate Urogynecology
https://mychart.wakemed.org/my...External Subdomain Text duplicate Urgent Care
https://mychart.wakemed.org/my...External Subdomain Text duplicate Urology
https://mychart.wakemed.org/my...External Subdomain Text duplicate Primary Care
https://mychart.wakemed.org/my...External Subdomain Text duplicate Cardiology
https://mychart.wakemed.org/my...External Subdomain OB-GYN
https://mychart.wakemed.org/my...External Subdomain Text duplicate Orthopaedics
https://www.wakemed.org/providersView All Doctors
/care-and-services/childrens-s...Pediatrics
/care-and-services/emergency-careText duplicate Emergency & Urgent Care
/care-and-services/heart-vascu...Text duplicate Heart & Vascular
/wakemed-wake-orthopaedicsText duplicate Orthopaedics
/wakemed-physician-practicesPhysician Practices
/care-and-services/womensWomen's Health
https://www.wakemed.org/locationsView All Locations
/care-and-services/brain-and-s...Subdomain Continue to Brain & Spine
A-TITLE Learn more about cancer care.
/care-and-services/childrens-s...Subdomain Continue to Children's
/care-and-services/emergency-c...Subdomain Continue to Emergency & Urgent Care
/care-and-services/heart-vascu...Subdomain Continue to Heart & Vascular
/care-and-services/orthopaedics/Subdomain Continue to Orthopaedics
A-TITLE Learn More
/wakemed-physician-practices/s...Subdomain Continue to Primary Care
/care-and-services/rehab-and-p...Subdomain Continue to Rehab
/wakemed-physician-practices/s...Subdomain Continue to Specialty Care
/care-and-services/surgery/Subdomain Continue to Surgery
/care-and-services/womens/Subdomain Continue to OB-GYN
/care-and-services/womens/preg...Subdomain Continue to Birthing & Family Classes
https://www.wakemed.org/servicesView all care services
/classes-and-events/community-...Learn More
https://ha.wakemed.carefinder....External Subdomain Take a Risk Assessment
https://ha.wakemed.carefinder....External Subdomain Take a Heart Health Assessment
/patients-and-visitors/billing...Price Transparency
/patients-and-visitors/billing...Subdomain Cigna Medicare Advantage Member
/news/wakemed-lifts-visitation...Read article
A-TITLE Read article
/news/wakemed-lifts-visitation...Text duplicate Read article
/news/duke-health-wakemed-and-...Text duplicate Read article
A-TITLE Read article
/news/duke-health-wakemed-and-...Text duplicate Read article
/news/wakemed-opens-new-mycare...Text duplicate Read article
A-TITLE Read article
/news/wakemed-opens-new-mycare...Text duplicate Read article
/about-us/news-and-mediaSee All The Latest WakeMed News
/event/2025/03/20/sportfit-hea...SportFit Heart: An EKG Screening Event
A-TITLE Click to view event
/event/2025/04/10/matter-of-ba...Matter of Balance – 8 Week Falls Prevention Program
A-TITLE Click to view event
/event/2025/04/22/your-treasur...Your Treasure Awaits: A WakeMed Career Event
A-TITLE Click to view event
/event/2025/04/24/spotlight-on...Spotlight on Critical Care Services: Life-Saving Expertise
A-TITLE Click to view event
/events-searchView More
/about-us/news-and-media/wakem...Podcast
https://www.wakemed.org/blogBlog
/contact-us/patient-storiesPatient Stories
/about-us/news-and-media/wakem...Fast 5
/location/raleigh-campusVisit Raleigh Campus
/location/north-hospitalVisit North Hospital
/location/cary-hospitalVisit Cary Hospital
/wakemed-physician-practicesVisit WakeMed Physician Practices
https://www.wakemed.org/IMG-ALT Go to homepage
https://www.wakemed.org/node/5233Subdomain Make a Gift
https://www.wakemed.org/about-usAbout Us
https://www.wakemed.org/careersText duplicate Careers
/patients-and-visitors/commitm...Commitment to Quality
/about-us/news-and-mediaNews and Media
/patients-and-visitors/billing...Text duplicate Price Transparency
https://www.wakemed.org/volunteerText duplicate Volunteer
/manage-your-healthManage Your Health
/patients-and-visitors/billing...Billing and Insurance
/contact-usText duplicate Contact Us
/for-employeesFor Employees
/for-providersFor Providers
/careers/fraud-alert-recruitme...Subdomain Fraud Alert - Recruitment Scams
/patients-and-visitors/medical...Medical Records
https://mychart.wakemed.org/My...External Subdomain WakeMed MyChart
https://mychart.wakemed.org/My...External Subdomain No Text
https://www.wakemed.org/blogNo Text
https://twitter.com/WakeMedExternal Follow us on X
A-TITLE Follow us on X
https://www.facebook.com/WakeMed/External Subdomain Follow us on Facebook
A-TITLE Follow us on Facebook
https://www.youtube.com/user/w...External Subdomain Follow us on YouTube
A-TITLE Follow us on YouTube
https://www.instagram.com/wake...External Subdomain Follow us on Instagram
A-TITLE Follow us on Intagram
https://www.linkedin.com/compa...External Subdomain Follow us on LinkedIn
A-TITLE Follow us on LinkedIn
/sitemap.xmlSite Map
/patients-and-visitors/patient...Non-Discrimination Statement
/patients-and-visitors/patient...Notice of Privacy Practices
/terms-of-useTerms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wakemed.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.06 seconds.
The file size of the HTML document is fine (116 kB).

HTTP Response Header

NameValue
cache-controlmax-age=900, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1742265387"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 18 Mar 2025 02:36:27 GMT
servernginx
strict-transport-securitymax-age=31622400
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe4-b-76bc698897-tdbdn
x-styx-req-id9534fecd-03a2-11f0-a2bb-62614be99b35
age171
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
dateTue, 18 Mar 2025 03:29:59 GMT
x-served-bycache-chi-klot8100175-CHI, cache-fra-etou8220052-FRA, cache-fra-eddf8230143-FRA, cache-fra-eddf8230143-FRA
x-cacheHIT, HIT, MISS, MISS
x-cache-hits18, 0, 0, 0
x-timerS1742268600.687883,VS0,VE8
varyAccept-Encoding, Cookie, Cookie, Cookie
content-length20887
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 332 referring domains.
This page has 1,123 backlinks.
This page has backlinks from 294 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.wakemed.org
Home | WakeMed

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WakeMed74%Check
WakeMed Health61%Check
WakeMed Physician58%Check
WakeMed offers56%Check
WakeMed Physician Practices53%Check
Hospital51%Check
Patient49%Check
Health Hospital49%Check
Cary Hospital48%Check
North Hospital48%Check

Automatically check wakemed.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions