Whitehothair.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
80% 
Page structure
96% 
Link structure
90% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
182.90 kB
Words
572
Media files
61
Number of links
47 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
White Hot Hair | Haircare Products for White & Grey Hair
The length of the page title is perfect. (509 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
White Hot is a capsule collection of haircare products especially created which works to brighten, cleanse, nourish & style glorious white and grey hair
The length of the meta description is perfect. (923 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.whitehothair.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, height=device-height,, shrink-to-fit=no
descriptionWhite Hot is a capsule collection of haircare products especially created which works to brighten, cleanse, nourish & style glorious white and grey hair
msapplication-TileColor#624b78
msapplication-config//www.whitehothair.co.uk/cdn/shop/t/6/assets/browserconfig.xml?v=145908919050356346811726050965
theme-color#624b78
facebook-domain-verificationzkiil7iwdo80625bo06o1s998v2i2a
google-site-verificationI41SLjnd8Sy2blt5emxtExiHFdfnbJGMise3M9IqB0I
shopify-digital-wallet/56996102225/digital_wallets/dialog
shopify-checkout-api-tokend9d3670762d6ac32c8e6cf958c95de59
langen
twitter:cardsummary
twitter:titleWhite Hot Hair | Haircare Products for White & Grey Hair
twitter:descriptionWhite Hot is a capsule collection of haircare products especially created which works to brighten, cleanse, nourish & style glorious white and grey hair
twitter:imagehttps://www.whitehothair.co.uk/cdn/shop/files/Rectangle_89_08667265-64ac-4dac-a2b8-f8e34ae1b29f.png?crop=center&height=1200&v=1706870152&width=1200
twitter:image:altEmpty
og:typewebsite
og:titleWhite Hot Hair | Haircare Products for White & Grey Hair
og:imagehttp://www.whitehothair.co.uk/cdn/shop/files/Rectangle_89_08667265-64ac-4dac-a2b8-f8e34ae1b29f.png?v=1706870152&width=2048
og:image:secure_urlhttps://www.whitehothair.co.uk/cdn/shop/files/Rectangle_89_08667265-64ac-4dac-a2b8-f8e34ae1b29f.png?v=1706870152&width=2048
og:image:width1366
og:image:height700
og:descriptionWhite Hot is a capsule collection of haircare products especially created which works to brighten, cleanse, nourish & style glorious white and grey hair
og:urlhttps://www.whitehothair.co.uk/
og:site_nameWhite Hot Hair
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 572 words. That's ok.
29.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.73 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, height=device-height,, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...iles/whh_logo.png?v=1716385019&width=662No alt attribute provided
.../images/flags/gb.svg?format=jpg&width=60United Kingdom
.../images/flags/au.svg?format=jpg&width=60Australia
.../images/flags/ca.svg?format=jpg&width=60Canada
.../images/flags/gg.svg?format=jpg&width=60Guernsey
.../images/flags/hk.svg?format=jpg&width=60Hong Kong SAR
.../images/flags/im.svg?format=jpg&width=60Isle of Man
.../images/flags/il.svg?format=jpg&width=60Israel
.../images/flags/jp.svg?format=jpg&width=60Japan
.../images/flags/je.svg?format=jpg&width=60Jersey
.../images/flags/my.svg?format=jpg&width=60Malaysia
.../images/flags/nz.svg?format=jpg&width=60New Zealand
.../images/flags/no.svg?format=jpg&width=60Norway
.../images/flags/sg.svg?format=jpg&width=60Singapore
.../images/flags/kr.svg?format=jpg&width=60South Korea
.../images/flags/ch.svg?format=jpg&width=60Switzerland
.../images/flags/ae.svg?format=jpg&width=60United Arab Emirates
.../images/flags/gb.svg?format=jpg&width=60United Kingdom
.../images/flags/us.svg?format=jpg&width=60United States
.../images/flags/gb.svg?format=jpg&width=60United Kingdom
.../images/flags/au.svg?format=jpg&width=60Australia
.../images/flags/ca.svg?format=jpg&width=60Canada
.../images/flags/gg.svg?format=jpg&width=60Guernsey
.../images/flags/hk.svg?format=jpg&width=60Hong Kong SAR
.../images/flags/im.svg?format=jpg&width=60Isle of Man
.../images/flags/il.svg?format=jpg&width=60Israel
.../images/flags/jp.svg?format=jpg&width=60Japan
.../images/flags/je.svg?format=jpg&width=60Jersey
.../images/flags/my.svg?format=jpg&width=60Malaysia
.../images/flags/nz.svg?format=jpg&width=60New Zealand
.../images/flags/no.svg?format=jpg&width=60Norway
.../images/flags/sg.svg?format=jpg&width=60Singapore
.../images/flags/kr.svg?format=jpg&width=60South Korea
.../images/flags/ch.svg?format=jpg&width=60Switzerland
.../images/flags/ae.svg?format=jpg&width=60United Arab Emirates
.../images/flags/gb.svg?format=jpg&width=60United Kingdom
.../images/flags/us.svg?format=jpg&width=60United States
...umbnail.0000000000_400x.jpg?v=1724157768No alt attribute provided
...umbnail.0000000000_400x.jpg?v=1724164679No alt attribute provided
...1200x1200_V1.jpg?v=1720704957&width=1200Brilliant Shampoo
...1200x1200_V1.jpg?v=1720705642&width=1200Glorious Shampoo
...1200x1200_V1.jpg?v=1720706309&width=1200Luminous Conditioner
...1200x1200_V1.jpg?v=1720706524&width=1200Shooshing Crème
...1200x1200_V1.jpg?v=1720706198&width=1200Lifeshine Oil
...1200x1200_V1.jpg?v=1720706158&width=1200Intense Lustre Mask
...1200x1200_V1.jpg?v=1720705811&width=1200Infinity Mousse
...1200x1200_V1.jpg?v=1720705691&width=1200Gloss Bar Shampoo
...files/4689865.png?v=1706110838&width=402No alt attribute provided
...1359034995_1.jpg?v=1718719884&width=2576No alt attribute provided
...30075_LOW_RES.png?v=1706110838&width=402No alt attribute provided
...JM_ASP1838_2.jpg?v=1718294838&width=1080No alt attribute provided
...tar_star_star.png?v=1706197453&width=131No alt attribute provided
...tar_star_star.png?v=1706197453&width=131No alt attribute provided
...tar_star_star.png?v=1706197453&width=131No alt attribute provided
...2_at_11.39.11.png?v=1706264775&width=309No alt attribute provided
...2_at_11.39.24.png?v=1706264775&width=309No alt attribute provided
...2_at_11.39.46.png?v=1706264775&width=309No alt attribute provided
...2_at_11.39.58.png?v=1706264775&width=309No alt attribute provided
...2_at_11.40.12.png?v=1706264775&width=309No alt attribute provided
Video URLWidthHeight
...fbe346.HD-1080p-7.2Mbps-33463381.mp4?v=0
...a72c99.HD-1080p-7.2Mbps-33468431.mp4?v=0

Page structure

H1 heading
(Critically important)
White Hot Hair
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 White Hot Hair
H2 our bestsellers
H2 shop by category
H2 what our customers say
H3 About us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.whitehothair.co.uk/Anchor Skip to content
https://www.whitehothair.co.uk/White Hot Hair
/collections/allOur Range
/collections/shampooShampoos
/collections/conditionerConditioners
/collections/stylingStyling
/collections/bundlesBundles
/collections/singlesSingles
/pages/about-usAbout Us
/blogs/blogBlog
/pages/white-hot-faqsFAQs
/account/loginOpen account page
/searchOpen search
/cartOpen cart
/pages/about-usText duplicate About Us
/blogs/blogText duplicate Blog
/pages/white-hot-faqsText duplicate FAQs
/account/loginLogin
/pages/newsletter-signupSign up
/collections/allShop now
/products/brilliant-shampooIMG-ALT Brilliant Shampoo
/products/brilliant-shampooText duplicate Brilliant Shampoo
/products/glorious-shampooIMG-ALT Glorious Shampoo
/products/glorious-shampooText duplicate Glorious Shampoo
/products/luminous-conditionerIMG-ALT Luminous Conditioner
/products/luminous-conditionerText duplicate Luminous Conditioner
/products/shooshing-cremeIMG-ALT Shooshing Crème
/products/shooshing-cremeText duplicate Shooshing Crème
/products/lifeshine-oilIMG-ALT Lifeshine Oil
/products/lifeshine-oilText duplicate Lifeshine Oil
/products/intense-lustre-maskIMG-ALT Intense Lustre Mask
/products/intense-lustre-maskText duplicate Intense Lustre Mask
/products/infinity-mousseIMG-ALT Infinity Mousse
/products/infinity-mousseText duplicate Infinity Mousse
/products/gloss-bar-shampooIMG-ALT Gloss Bar Shampoo
/products/gloss-bar-shampooText duplicate Gloss Bar Shampoo
/collections/cleanseCleanse Brighten, nourish & detox
/collections/conditionCondition Boost shine, strengthen & hydrate
/collections/styleStyle Bring volume, bounce & gloss
/pages/about-usGET TO KNOW US
https://www.instagram.com/whit...New window External Subdomain #whitehothair
A-TITLE https://www.instagram.com/whitehothair/
/pages/newsletter-signupSign Up
/pages/delivery-and-returnsDelivery and Returns
/pages/white-hot-faqsText duplicate FAQs
/pages/terms-and-conditionsTerms and Conditions
/pages/privacy-policyPrivacy Policy and Cookies
/pages/contactContact us
/pages/data-sale-opt-outData Opt Out
https://www.facebook.com/White...New window External Subdomain No Text
https://www.instagram.com/whit...New window External Subdomain No Text
https://www.pinterest.com/Whit...New window External Subdomain No Text
https://www.absolute-design.co...New window External Subdomain Site by Absolute
A-TITLE Site by Absolute

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.whitehothair.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (183 kB).

HTTP Response Header

NameValue
dateSat, 05 Oct 2024 07:05:48 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid379
x-sorting-hat-shopid56996102225
x-storefront-renderer-rendered1
x-shopify-nginx-no-cookies0
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin, <//www.whitehothair.co.uk/cdn/shop/t/6/assets/theme.css?v=3746854435536147201724925177>; as="style"; rel="preload"
etagW/"cacheable:98944208a196cf9b79afe8efb1f3ee0c"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid56996102225
x-shardid379
varyAccept
content-languageen-GB
powered-byShopify
server-timingprocessing;dur=250;desc="gc:40", db;dur=38, db_async;dur=15.49, parse;dur=13, render;dur=99, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="127281430609", pageType;desc="index", servedBy;desc="d8jb", requestID;desc="040292bf-1bc0-4339-b7f3-feb30e5c1053-1728111947"
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8cdb90b8bc590414-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 74 referring domains.
This page has 201 backlinks.
This page has backlinks from 62 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /56996102225/checkouts
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Disallow: /carts
Disallow: /account
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Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
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Disallow: /.well-known/shopify/monorail
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Disallow: /*/recommendations/products
Sitemap: https://www.whitehothair.co.uk/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
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Disallow: /*?*oseid=*
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Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
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Disallow: /orders
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Disallow: /carts
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Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.whitehothair.co.uk/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
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Sitemap: https://www.whitehothair.co.uk/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

www.whitehothair.co.uk
White Hot Hair | Haircare Products for White & Grey Hair
White Hot is a capsule collection of haircare products especially created which works to brighten, cleanse, nourish & style glorious white and grey hair

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
White91%Check
Hair91%Check
Hot91%Check
White Hot91%Check
White Hot Hair91%Check
white grey hair80%Check
Hair Products74%Check
grey61%Check
products58%Check
Glorious50%Check

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