Wilderness.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
52% 
Page structure
100% 
Link structure
71% 
Server
92% 
External factors
100% 
SEO Score
Response time
0.56 s
File size
32.60 kB
Words
477
Media files
2
Number of links
53 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | The Wilderness Society
The length of the page title is perfect. (326 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wilderness.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleHomepage | The Wilderness Society
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-config/themes/wilderness/assets/images/meta/browserconfig.xml
theme-color#ffffff
langen
twitter:imagehttps://www.wilderness.org/sites/default/files/styles/1200x630/public/media/image/AZ_grand-canyon-istock.jpg?h=9005e3b7&itok=k84KpeJv
og:imagehttps://www.wilderness.org/sites/default/files/styles/1200x630/public/media/image/AZ_grand-canyon-istock.jpg?h=9005e3b7&itok=k84KpeJv
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 477 words on this page. Good pages should have about 1,000 words of useful content.
31% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.2 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This website only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/wilderness/logo.svgThe Wilderness Society Logo
...erness/assets/images/tws-logo-symbol.svgThe Wilderness Society Logo Symbol

Page structure

H1 heading
(Critically important)
See How Drilling Will Change Alaska's Arctic Refuge
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 See How Drilling Will Change Alaska's Arctic Refuge
H2 Together we can protect public lands, now and forever.
H2 February is Black History Month
H2 111 million acres of wilderness protected
H2 A new mine could ruin the Boundary Waters
H2 More than 1 million members and supporters are making a difference
H3 13 parks and monuments that celebrate black history
H3 Institutional Investors Call on the Private Sector to Protect Public Lands
H3 Timeline: Explore how mining threatens the Boundary Waters
H3 Report: Oil and gas drilling is definitely fueling climate change
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The amount of internal links is ok.
There are 23 external links on this page.
LinkAttributesAnchor text
https://www.wilderness.org/IMG-ALT The Wilderness Society Logo
/our-mission-timelineOur Mission
/wild-placesWild Places
/key-issuesKey Issues
/key-issues/land-and-water-con...Land and Water Conservation Together we can protect our wildest lands.
/key-issues/people-and-naturePeople and Nature Because time in nature is important for all people.
/key-issues/energy-and-climateEnergy and Climate Defending against pollution and reckless energy development.
/wild-places/alaska/oil-drilli...A-TITLE Caribou in Arctic National Wildlife Refuge
/articles?_limit=7&_page=1&key...News
/get-involvedGet Involved
/get-involved/become-memberBecome a Member Wilderness needs you!
/get-involved/join-our-movementJoin our Movement Lend your voice for wildlands.
/get-involved/partner-usPartner With Us For businesses and organizations.
/get-involved/see-more-ways-giveSee More Ways to Give Charitable donations, workplace giving and more.
http://act.wilderness.org/onli...External Subdomain Join
http://act.wilderness.org/onli...External Subdomain Become a Member
http://act.wilderness.org/onli...External Subdomain Renew Your Membership
http://act.wilderness.org/onli...External Subdomain Advocates for Wilderness
/get-involved/become-memberMembership Benefits
http://act.wilderness.org/onli...External Subdomain Donate
http://act.wilderness.org/onli...External Subdomain One-Time Gift
http://act.wilderness.org/onli...External Subdomain Give Monthly
http://wilderness.planningyour...External Subdomain Gift & Estate Planning
/get-involved/see-more-ways-giveMore Ways to Give
http://act.wilderness.org/onli...External Subdomain Text duplicate Renew Your Membership
/our-mission-timelineText duplicate Our Mission
/wild-placesText duplicate Wild Places
/key-issuesText duplicate Key Issues
/key-issues/land-and-water-con...Land and Water Conservation
/key-issues/people-and-naturePeople and Nature
/key-issues/energy-and-climateEnergy and Climate
/articles?_limit=7&_page=1&key...Text duplicate News
/get-involvedText duplicate Get Involved
/get-involved/become-memberText duplicate Become a Member
/get-involved/join-our-movementJoin our Movement
/get-involved/partner-usPartner With Us
/get-involved/see-more-ways-giveSee More Ways to Give
http://act.wilderness.org/onli...External Subdomain Text duplicate Donate
http://act.wilderness.org/onli...External Subdomain Text duplicate Become a Member
http://act.wilderness.org/onli...External Subdomain Text duplicate Renew Your Membership
/get-involved/see-more-ways-giveSee more ways to give
https://www.wilderness.org/Home
/about-usAbout Us
/careers-internshipsCareers
/articles/article/our-commitme...Equity and Inclusion
/articles/article/our-accounta...Financials
/articlesKnowledge Library
/articles?_limit=7&_page=1&key...Newsroom
https://storymaps.arcgis.com/s...External Subdomain Explore the Maps
/articles/blog/13-parks-and-mo...Trivial anchor text
Read more
/articles/blog/13-parks-and-mo...13 parks and monuments that celebrate black history Learn more Ken Lund, Flickr
https://www.nowaaaycorp.com/External Join the NoWaaay movement!
/articles/press-release/instit...Institutional Investors Call on the Private Sector to Protect Public Lands Learn more Mason Cummings, The Wilderness Society
https://p2a.co/eb8V6cQExternal Act Now
/articles/blog/timeline-explor...Timeline: Explore how mining threatens the Boundary Waters Learn more briandjan607/Flickr
/articles/blog/how-do-we-tackl...Trivial anchor text
Read More
/articles/blog/report-oil-and-...Report: Oil and gas drilling is definitely fueling climate change Learn more Kanenori/Pixabay
/about-us/our-team/our-historyOur History
/cdn-cgi/l/email-protection[email protected]
http://act.wilderness.org/onli...External Subdomain Text duplicate Become a Member
http://act.wilderness.org/onli...External Subdomain Text duplicate Renew Your Membership
https://www.wilderness.org/Text duplicate Home
/about-usText duplicate About Us
/careers-internshipsText duplicate Careers
A-TITLE Careers
/articles/article/our-commitme...Text duplicate Equity and Inclusion
/articles/article/our-accounta...Text duplicate Financials
/articlesText duplicate Knowledge Library
/articles?_limit=7&_page=1&key...Text duplicate Newsroom
https://www.facebook.com/TheWi...New window External facebook
https://twitter.com/WildernessNew window External twitter
https://www.instagram.com/wild...New window External instagram
https://www.linkedin.com/compa...New window External linkedin
http://act.wilderness.org/onli...External Subdomain Text duplicate Become a Member
http://act.wilderness.org/onli...External Subdomain Text duplicate Renew Your Membership
/privacy-policyPrivacy Policy
/terms-useTerms of Use

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.wilderness.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.56 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website only loads 3 CSS files. That's ok.
This website only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (33 kB).

HTTP Response Header

NameValue
dateTue, 25 Feb 2020 07:28:20 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
vary
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheMISS
link<https://www.wilderness.org/>; rel="shortlink", <https://www.wilderness.org/>; rel="canonical"
link<https://www.wilderness.org/homepage>; rel="revision"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
server-idww2.prod
cf-cache-statusBYPASS
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray56a7f63e5ace97fc-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 5,594 referring domains.
This website has 766,136 backlinks.
This website has backlinks from 4,074 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wilderness58%Check
Wilderness Society47%Check
Drilling45%Check
Change45%Check
Refuge40%Check
Alaska40%Check
Arctic Refuge40%Check
See40%Check
Arctic40%Check
Wild Places39%Check

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