Wilderness.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
54% 
Page structure
100% 
Link structure
68% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.83 s
File size
39.40 kB
Words
609
Media files
2
Number of links
63 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | The Wilderness Society
The length of the page title is perfect. (326 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wilderness.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-config/themes/wilderness/assets/images/meta/browserconfig.xml
theme-color#ffffff
langen
twitter:imagehttps://www.wilderness.org/sites/default/files/styles/1200x630/public/media/image/AZ_grand-canyon-istock.jpg?h=1daa7d60&itok=k84KpeJv
og:imagehttps://www.wilderness.org/sites/default/files/styles/1200x630/public/media/image/AZ_grand-canyon-istock.jpg?h=1daa7d60&itok=k84KpeJv
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
This page contains 609 words. That's ok.
29.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.2 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This website only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/wilderness/logo.svgThe Wilderness Society Logo
...erness/assets/images/tws-logo-symbol.svgThe Wilderness Society Logo Symbol

Page structure

H1 heading
(Critically important)
Are you ready to vote?
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Are you ready to vote?
H2 What's New
H2 Together we can protect public lands, now and forever.
H2 111 million acres of wilderness protected
H2 Amid COVID-19, the Trump administration quietly pushes pro-polluter agenda.
H2 More than 1 million members and supporters are making a difference
H3 Institutional Investors Call on the Private Sector to Protect Public Lands
H3 Using pandemic for cover, Trump undercuts conservation rules
H3 Energy and Climate
H4 New film highlights threat of oil drilling to Alaska Native communities
H4 3 reasons ramped-up logging in our biggest national forest could be a disaster
H4 Administration relaxes rules for oil and gas drilling in National Forests
H4 BLM releases flawed Arctic Refuge Record of Decision, reports
H4 Lawsuit challenges mining permits near Boundary Waters Wilderness in Minnesota
H4 It's time to harness the potential of responsible renewable energy on public land
H4 Land and Water Conservation Fund fully funded after decades of uncertainty
H4 No Oil and Gas in Wyoming's Threatened Northern Red Desert, Report
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The amount of internal links is ok.
There are 21 external links on this page.
LinkAttributesAnchor text
https://www.wilderness.org/IMG-ALT The Wilderness Society Logo
/our-mission-timelineOur Mission
/wild-placesWild Places
/key-issuesKey Issues
/key-issues/land-and-water-con...Land and Water Conservation Together we can protect our wildest lands.
/key-issues/people-and-naturePeople and Nature Because time in nature is important for all people.
/key-issues/energy-and-climateEnergy and Climate Defending against pollution and reckless energy development.
/wild-places/alaska/oil-drilli...A-TITLE Caribou in Arctic National Wildlife Refuge
/articles?_limit=7&_page=1&key...News
/get-involvedGet Involved
/get-involved/become-memberBecome a Member Wilderness needs you!
/get-involved/join-our-movementJoin our Movement Lend your voice for wildlands.
/get-involved/partner-usPartner With Us For businesses and organizations.
/get-involved/see-more-ways-giveSee More Ways to Give Charitable donations, workplace giving and more.
http://act.wilderness.org/onli...External Subdomain Join
http://act.wilderness.org/onli...External Subdomain Become a Member
http://act.wilderness.org/onli...External Subdomain Renew Your Membership
/get-involvedAnchor Sign Up
http://act.wilderness.org/onli...External Subdomain Advocates for Wilderness
/get-involved/become-memberMembership Benefits
/get-involvedText duplicate Get Involved
https://act.wilderness.org/onl...External Subdomain Donate
http://act.wilderness.org/onli...External Subdomain One-Time Gift
http://act.wilderness.org/onli...External Subdomain Give Monthly
http://wilderness.planningyour...External Subdomain Gift & Estate Planning
/get-involved/see-more-ways-giveMore Ways to Give
http://act.wilderness.org/onli...External Subdomain Text duplicate Renew Your Membership
/our-mission-timelineText duplicate Our Mission
/wild-placesText duplicate Wild Places
/key-issuesText duplicate Key Issues
/key-issues/land-and-water-con...Land and Water Conservation
/key-issues/people-and-naturePeople and Nature
/key-issues/energy-and-climateEnergy and Climate
/articles?_limit=7&_page=1&key...Text duplicate News
/get-involvedText duplicate Get Involved
/get-involved/become-memberText duplicate Become a Member
/get-involved/join-our-movementJoin our Movement
/get-involved/partner-usPartner With Us
/get-involved/see-more-ways-giveSee More Ways to Give
https://act.wilderness.org/onl...External Subdomain Text duplicate Donate
http://act.wilderness.org/onli...External Subdomain Text duplicate Become a Member
http://act.wilderness.org/onli...External Subdomain Text duplicate Renew Your Membership
/get-involved/see-more-ways-giveSee more ways to give
https://www.wilderness.org/Home
/about-usAbout Us
/careers-internshipsCareers
/landacknowledgmentEquity and Inclusion
/accountabilityFinancials
https://www.wilderness.org/newsKnowledge Library
/articles?_limit=7&_page=1&key...Newsroom
https://www.wilderness.org/voteTrivial anchor text
More
/articles/blog/new-film-highli...New film highlights threat of oil drilling to Alaska Native communities Learn more We Don't Give Up
/articles/blog/3-reasons-rampe...3 reasons ramped-up logging in our biggest national forest could be a disaster Learn more Southeast Alaska Conservation Council
/articles/press-release/admini...Administration relaxes rules for oil and gas drilling in National Forests Learn more Mason Cummings, The Wilderness Society
/articles/press-release/blm-re...BLM releases flawed Arctic Refuge Record of Decision, reports Learn more Mason Cummings, TWS
/articles/press-release/lawsui...Lawsuit challenges mining permits near Boundary Waters Wilderness in Minnesota Learn more Erik Fremstad
/articles/blog/its-time-harnes...It's time to harness the potential of responsible renewable energy on public land Learn more Alex Daue, TWS
/articles/blog/land-and-water-...Land and Water Conservation Fund fully funded after decades of uncertainty Learn more Department of the Interior, Flickr
/articles/press-release/no-oil...No Oil and Gas in Wyoming's Threatened Northern Red Desert, Report Learn more Kathy Lichtendahl
https://www.nowaaaycorp.com/External Join the NoWaaay movement!
/articles/press-release/instit...Institutional Investors Call on the Private Sector to Protect Public Lands Learn more Mason Cummings, TWS
/get-involved/join-our-movementDefend our wildlands!
/articles/press-release/using-...Using pandemic for cover, Trump undercuts conservation rules Learn more Mason Cummings, TWS
/key-issues/energy-and-climateTrivial anchor text
Read More
/key-issues/energy-and-climateEnergy and Climate Learn more Mason Cummings.
/about-us/our-team/our-historyOur History
/cdn-cgi/l/email-protection[email protected]
http://act.wilderness.org/onli...External Subdomain Text duplicate Become a Member
http://act.wilderness.org/onli...External Subdomain Text duplicate Renew Your Membership
https://www.wilderness.org/Text duplicate Home
/about-usText duplicate About Us
/careers-internshipsText duplicate Careers
A-TITLE Careers
/landacknowledgmentText duplicate Equity and Inclusion
/accountabilityText duplicate Financials
https://www.wilderness.org/newsText duplicate Knowledge Library
/articles?_limit=7&_page=1&key...Text duplicate Newsroom
https://www.facebook.com/TheWi...New window External facebook
https://twitter.com/WildernessNew window External twitter
https://www.instagram.com/wild...New window External instagram
https://www.linkedin.com/compa...New window External linkedin
http://act.wilderness.org/onli...External Subdomain Text duplicate Become a Member
http://act.wilderness.org/onli...External Subdomain Text duplicate Renew Your Membership
/privacy-policyPrivacy Policy
/terms-useTerms of Use

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.wilderness.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.83 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website only loads 3 CSS files. That's ok.
This website only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (39 kB).

HTTP Response Header

NameValue
dateFri, 30 Oct 2020 10:31:34 GMT
content-typetext/html; charset=UTF-8
set-cookie153 Characters
set-cookie100 Characters
varyAccept-Encoding
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheMISS
link<https://www.wilderness.org/>; rel="shortlink", <https://www.wilderness.org/>; rel="canonical"
link<https://www.wilderness.org/homepage>; rel="revision"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
server-idww2.prod
cf-cache-statusBYPASS
cf-request-id061aa91bd10000c2b37bbb9000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report?s=owR6nPVwwjtTEvKZisCZBpboe2pq77lW2W4o6d5scYxz6xQFILXcBALA0C4voIN2b7gra81iujAHeSiSY9pHVMzJpyNqvDMc%2FhpEZIBGyf38CCsvirMjvsEUiPxO%2FRA%3D"}],"group":"cf-nel","max_age":604800}
nel{"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray5ea477a61ec1c2b3-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 5,217 referring domains.
This website has 254,675 backlinks.
This website has backlinks from 4,059 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

# Custom directives here will be placed below the defaults from Drupal Core.

Facebook popularity

Shares / Likes / Comments
2,930

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wilderness70%Check
Wilderness Society60%Check
Wild Places53%Check
Join the movement44%Check
gas43%Check
protect43%Check
Administration43%Check
rules43%Check
Report43%Check
million43%Check

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