Worldwildlife.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
72% 
Link structure
87% 
Server
92% 
External factors
100% 
SEO Score
Response time
0.55 s
File size
121.40 kB
Words
736
Media files
17
Number of links
40 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
WWF - Endangered Species Conservation | World Wildlife Fund
The length of the page title is perfect. (569 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
World Wildlife Fund - The leading organization in wildlife conservation and endangered species. Learn how you can help WWF make a difference.
The length of the meta description is perfect. (895 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsall
viewportwidth=device-width, initial-scale=1.0
descriptionWorld Wildlife Fund - The leading organization in wildlife conservation and endangered species. Learn how you can help WWF make a difference.
csrf-paramauthenticity_token
csrf-tokengY+eo3pssI+Gf9o9KWDpYxQunovHaFc45LoNUMAg5RNZ12t6zwfqwneC5QmkH3UM3kSLnwdb9TL6PAQldm5a1Q==
google-site-verification5Xsbfjlv4FIZ6v_GWak8W3vx-haqUaMYureDmZY8QUU
sentry-traced60e5f3a59ab4e568f79d92b66770ae1-044cdea2a1424db9-1
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langen-us
twitter:imagehttps://fca7603378a4e3ebeab2-4e03b1ac88f27f7b20b4cf232f717383.ssl.cf1.rackcdn.com/photos/social/landing_page_share2.jpg
twitter:cardsummary_large_image
twitter:urlhttps://www.worldwildlife.org/
twitter:titleWWF - Endangered Species Conservation | World Wildlife Fund
twitter:site@world_wildlife
twitter:site:id16029780
twitter:descriptionWorld Wildlife Fund - The leading organization in wildlife conservation and endangered species. Learn how you can help WWF make a difference.
fb:app_id643916752395762
og:urlhttps://www.worldwildlife.org/
og:imagehttps://fca7603378a4e3ebeab2-4e03b1ac88f27f7b20b4cf232f717383.ssl.cf1.rackcdn.com/photos/social/landing_page_share2.jpg
og:image:width1600
og:image:height800
og:titleWWF - Endangered Species Conservation | World Wildlife Fund
og:site_nameWorld Wildlife Fund
og:typewebsite
og:descriptionWorld Wildlife Fund - The leading organization in wildlife conservation and endangered species. Learn how you can help WWF make a difference.
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 736 words. That's ok.
31.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../375x500_hash/8ygn4ap9af__WW1350167.jpegAerial view of coastal Nacula Village on Yasawa Islands, Village
...2itnbv4qvz_cbolt_08242024_DOC3930_sm.jpgTwo bees covered with pollen, resting on an orange flower
...zib/330x330_hash/5j68q8rrvt_IMG_2000.jpgA person affixes a FLIR camera to the roof of a truck on a sunny day
...330_hash/8b7nlw7a7g_Forest_WW2134862.jpgLooking up into the canopy of the Amazonian forest
...i/330x330_hash/6i9wttm5io__WW1287619.jpgSea otters float on the surface of the water
...hash/86xgbfqa5u_endangered_question1.pngferrets
...zvflelqpw_shutterstock_2079373036_1_.jpgimpact food photo
...0x280_hash/72ubos20bc_Small_WW185817.jpgbaby elephant
...a127d2bdf6a940df2e529fc2ef1be55afbf8.svgNo alt attribute provided
...9485b7822d911a5e2f28d36057deb462a52b.svgNo alt attribute provided
...f81e77cca79c4a107656fba3833bb42d55e9.svgNo alt attribute provided
...b909c4dd271dbe38fd8ed809c6d4803792b4.svgNo alt attribute provided
...a1d933e39fe0c90fa4f653f76a0cd6ea72d7.svgNo alt attribute provided
...06c35159e80eaa80dd2cf52f43efce8eec2c.svgNo alt attribute provided
...n/375x151_hash/5l40w6yujx__WW264346.jpegA group of children at play outside of Mwanguda primary school in Kenya
...60uzom6_Brazil_farm_aerial_WW2151439.jpgAerial view of farm with green rows on hilltop, mountains in background
...250_hash/2a6709c5c7_Bridge_WW2140564.jpgMen fishing in small boats beneath modern bridge

Page structure

H1 heading
(Critically important)
WWF
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (3 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 WWF
H2 Our work in action
H2 the latest
H2 Wildlife quiz
H2 Who we are
H2 Our impact
H2 news and stories
H2 How we work
H2 Our goals
H2 Changing the nature of business
H2 Dive deeper
H2 Supplemental Links
H3 4,000 reasons to love bees
H3 How AI and thermal cameras help rhinos
H3 The forest and human health connection
H3 Sea otter superheroes
H3 Did you see our TV ad?
H3 Sustainability Works
H3 Descubre WWF
H3 Wild Classroom
H3 Newsroom
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 21 external links on this page.
LinkAttributesAnchor text
https://www.worldwildlife.org/Anchor Skip to Main Content
https://protect.worldwildlife....External Subdomain Donate
https://gifts.worldwildlife.or...External Subdomain Adopt
https://www.worldwildlife.org/Subdomain World Wildlife Fund
https://protect.worldwildlife....External Subdomain Text duplicate Donate
https://gifts.worldwildlife.or...External Subdomain Text duplicate Adopt
https://protect.worldwildlife....External Subdomain Text duplicate Donate
https://gifts.worldwildlife.or...External Subdomain Text duplicate Adopt
/stories/after-a-cyclone-resil...Subdomain In Fiji, a story of recovery and resilience
/storiesSubdomain View All News & Stories
/stories/4-000-reasons-to-love...Subdomain Clay Bolt 4,000 reasons to love bees North America's native bees come in all stripes, shapes, colors, and behaviors.
IMG-ALT Two bees covered with pollen, resting on an orange flower
/stories/how-thermal-cameras-a...Subdomain Nthiga MacHaria How AI and thermal cameras help rhinos In Kenya, technology is a powerful tool in the fight against wildlife poaching
IMG-ALT A person affixes a FLIR camera to the roof of a truck on a sunny day
/magazine/issues/summer-2025/a...Subdomain Luis Barreto / WWF-UK The forest and human health connection By protecting forests, we can help stop the spread of many diseases
IMG-ALT Looking up into the canopy of the Amazonian forest
/stories/sea-otters-and-kelp-a...Subdomain naturepl.com / Danny Green / WWF Sea otter superheroes These charismatic creatures are vital to their ecosystems
IMG-ALT Sea otters float on the surface of the water
/pages/endangered-species-quiz...Subdomain Take our quiz
/stories/the-hidden-cost-of-fo...Subdomain The hidden cost of food waste Small acts can make a big difference
https://protect.worldwildlife....External Subdomain Donate now
/how-to-helpSubdomain More ways you can help
/storiesText duplicate View All News & Stories
https://protect.worldwildlife....External Subdomain Martin Harvey/WWF Did you see our TV ad? Help WWF protect elephants and other vulnerable species around the world. Symbolically adopt an elephant today.
IMG-ALT baby elephant
/initiatives/climateCreate a climate-resilient and zero-carbon world
/initiatives/foodRebuild food systems to nourish people and nature
/initiatives/forestsConserve the world's most important forests
/initiatives/freshwaterProtect freshwater resources and landscapes
/initiatives/oceansAchieve healthy oceans and nature-positive seascapes
/initiatives/wildlife-conserva...Conserve wildlife and wild places
/peoplePeople & Communities A collaborative approach to conservation grounded in the role of local communities and Indigenous people as stewards of their own lands
/businessAdriano Gambarini / WWF-US Changing the nature of business See how we work with companies
IMG-ALT Aerial view of farm with green rows on hilltop, mountains in background
/initiatives/infrastructureWWF / David Estrada Larraneta Sustainable infrastructure Strategic and sustainable development that provides for humanity's needs and allows nature to thrive
IMG-ALT Men fishing in small boats beneath modern bridge
/blogs/sustainability-worksSubdomain Sustainability Works Follow for conversation and innovation to help make better business for a better Earth
/descubre-wwfDescubre WWF Aprende más sobre los retos de conservación de nuestro planeta y como tú puedes ayudarnos
/teaching-resourcesWild Classroom Find learning activities and resources for educators, parents, and caregivers to help kids explore and understand nature
/about/news-pressSubdomain Newsroom News coverage of WWF and resources for members of the media, including press releases
https://protect.worldwildlife....External Subdomain Log in
/about/Subdomain Who we are
/about/financialsSubdomain Financials
/storiesSubdomain Latest stories
/initiativesSubdomain Our work
/about/news-pressSubdomain Newsroom
/descubre-wwfSubdomain En español
/travelSubdomain Travel
https://protect.worldwildlife....External Subdomain Text duplicate Donate now
https://gifts.worldwildlife.or...External Subdomain Adopt an animal
https://protect.worldwildlife....External Subdomain Give in someone's name
https://wwf.planmylegacy.org/External Subdomain Gift and estate planning
/pages/action-centerSubdomain Take action
/how-to-helpSubdomain Get involved
/about/careersSubdomain Careers
/about/contactSubdomain Contact
https://help.worldwildlife.org...External Subdomain Help center
https://wwf.org/?global=showExternal WWF country offices
https://secure.ethicspoint.com...External Subdomain Ethics reporting
https://www.facebook.com/world...External Subdomain Facebook
https://x.com/world_wildlifeExternal X
https://instagram.com/World_Wi...New window External Instagram
https://www.youtube.com/subscr...New window External Subdomain YouTube
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
/pages/site-termsSubdomain Site Terms
/pages/privacy-policySubdomain Privacy Policy/Your Privacy Rights
/pages/state-disclosuresSubdomain State Disclosures
/pages/accessibility-statementSubdomain Accessibility Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.worldwildlife.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.55 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (121 kB).

HTTP Response Header

NameValue
dateThu, 22 May 2025 23:52:46 GMT
content-typetext/html; charset=utf-8
cache-controlmax-age=0, private, must-revalidate
strict-transport-securitymax-age=63072000
referrer-policystrict-origin-when-cross-origin
x-permitted-cross-domain-policiesnone
x-xss-protection1; mode=block
x-request-id14e2d23a-1f20-484d-a906-46e6b79d7ea0
x-download-optionsnoopen
x-frame-optionsSAMEORIGIN, SAMEORIGIN
x-runtime0.045819
x-content-type-optionsnosniff
set-cookie189 Characters
status200 OK
varyAccept-Encoding
cf-cache-statusDYNAMIC
servercloudflare
cf-ray94403aaa1b22d0a6-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,051 referring domains.
This page has 592,370 backlinks.
This page has backlinks from 6,771 different ip addresses.

Robots.txt

# See http://www.robotstxt.org/wc/norobots.html for documentation on how to use the robots.txt file
#
# To ban all spiders from the entire site uncomment the next two lines:
# User-Agent: *
# Disallow: /

Sitemap: https://www.worldwildlife.org/sitemap.xml

User-agent: *
Disallow: /pages/global-environment-facility-gef-business-resources
Disallow: /publications/wwf-us-recipient-procurement-guidelines
Disallow: /personalization

Search preview

www.worldwildlife.org
WWF - Endangered Species Conservation | World Wildlife Fund
World Wildlife Fund - The leading organization in wildlife conservation and endangered species. Learn how you can help WWF make a difference.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
wild83%Check
WWF79%Check
Wildlife79%Check
World Wildlife78%Check
World75%Check
World Wildlife Fund72%Check
Wildlife Conservation67%Check
Help WWF66%Check
endangered59%Check
conservation58%Check

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