American.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
62% 
Page structure
41% 
Link structure
73% 
Server
9% 
External factors
100% 
SEO Score
Response time
2.29 s
File size
77.90 kB
Words
1385
Media files
36
Number of links
90 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
American University, Washington, D.C.
The length of the page title is perfect. (310 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
American University is a leader among Washington DC universities in global education. American University enrolls a diverse student body from throughout the United States and nearly 140 countries.
The meta description is too long: 1177 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.american.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
verify-v1C8BKbPWIV/0vmitgtXynwUnk3XHxNzpqpXOLS4oKc+c=
theme-color#0f2846
descriptionAmerican University is a leader among Washington DC universities in global education. American University enrolls a diverse student body from throughout the United States and nearly 140 countries.
msapplication-TileColor#0f2846
msapplication-TileImage/customcf/2016-redesign/images/favicons/AU-favicon-150x150.png
langen
twitter:cardsummary_large_image
twitter:site@AmericanU
fb:app_id1671913533107628
og:localeen_US
og:typewebsite
og:site_nameAmerican University
og:urlhttps://www.american.edu/
og:titleAmerican University, Washington, D.C.
og:descriptionAmerican University is a leader among Washington DC universities in global education. American University enrolls a diverse student body from throughout the United States and nearly 140 countries.
og:imagehttps://www.american.edu/customcf/2016-redesign/images/social_graph.jpg
og:image:urlhttps://www.american.edu/customcf/2016-redesign/images/social_graph.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1385 words. That's ok.
24.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
There are no duplicates on the site.
The average number of words per sentence of 22.37 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 16 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: arts & sciences
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ive-site/images/logos/crest-logotype.svgAmerican University Homepage
/about/images/graduate_sunset-1.jpgsunset on campus
/about/images/graduate_sunset-1.jpgsunset on campus
/about/images/GradBrand_strip_main-1.pngYour Purpose Realized: Discover Grad School at AU
...t/images/Veronica-Pacheco-Headshot-1.jpgNo alt attribute provided
...redesign/images/gal_1A_1_SIS_320x320.jpgNo alt attribute provided
...redesign/images/gal_1A_1_SIS_320x320.jpgNo alt attribute provided
...gn/images/gal_1A_5_blue-crew_320x320.jpgNo alt attribute provided
...gn/images/gal_1A_5_blue-crew_320x320.jpgNo alt attribute provided
...edesign/images/gal_1A_2_dorm_640x640.jpgA first-year student at her desk in her room in Anderson Hall.
...gn/images/gal_1B_2_dorm-boys_640x640.jpgStudents relax in their room in Letts Hall.
...sign/images/gal_1A_3_trudeau_640x320.jpgNo alt attribute provided
...sign/images/gal_1A_3_trudeau_640x320.jpgNo alt attribute provided
...images/gal_1A_4_eagle-statue_320x320.jpgAlumni and students alike visit the Eagle statue on campus.
...n/images/gal_1B_4_eagle-foot_320x320.jpgStudents rub the Eagle's talon to signify a great start to the academic year.
...ign/images/gal_2_1_audiotech_320x320.jpgAn audio technology student mixes music using American University's state-of-the art equipment.
...gn/images/gal_2_2_cameragirl_320x320.jpgA student operates a camera in American University's state-of-the art Media Production Center.
...design/images/gal_1A_7_metro_640x320.jpgNo alt attribute provided
...design/images/gal_1A_7_metro_640x320.jpgNo alt attribute provided
...redesign/images/gal_1A_1_SIS_320x320.jpgStudents meet on the plaza at the Leadership in Energy and Environmental Design (LEED) certified School of International Service.
...gn/images/gal_1A_5_blue-crew_320x320.jpgAmerican University Blue Crew member cheers on the men's basketball team.
...edesign/images/gal_1A_2_dorm_640x640.jpgA first-year student at her desk in her room in Anderson Hall.
...gn/images/gal_1B_2_dorm-boys_640x640.jpgStudents relax in their room in Letts Hall.
...sign/images/gal_1A_3_trudeau_640x320.jpgCanadian Prime Minister Justin Trudeau takes questions from American University students.
...images/gal_1A_4_eagle-statue_320x320.jpgAlumni and students alike visit the Eagle statue on campus.
...n/images/gal_1B_4_eagle-foot_320x320.jpgStudents rub the Eagle's talon to signify a great start to the academic year.
...ign/images/gal_2_1_audiotech_320x320.jpgAn audio technology student mixes music using AU's state-of-the art equipment.
...gn/images/gal_2_2_cameragirl_320x320.jpgA student operates a camera in AU's state-of-the art Media Production Center.
...design/images/gal_1A_7_metro_640x320.jpgAmerican University students explore all that DC has to offer via Metro.
...ads/standard/original/DualEnrollment.jpgChloe Ifill, Keirah Daniels, Desmond Curtis, and Aaron Jackson
...ads/standard/original/publichealth_1.jpgdoctor holding patient's hand
...ndard/original/smaller_better_munson.jpgHead shot of Steve Munson
...021USNewsandWorldReportRankingsphoto.pngAU SPA ranked #13 out of 276 schools of public affairs
...ads/standard/original/ModelUN300x200.jpgMembers of American University's Model UN team.
...ign/images/logos/crest-logotype-blue.svgAmerican University in Washington, DC

Page structure

H1 heading
(Critically important)
Updates and Guidance Related to COVID-19 The health and safety of the AU community are our top priority. AU continues to work with health officials and our community stakeholders to monitor, plan, and respond appropriately.
Too many H1 headings
The H1 heading is too long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Updates and Guidance Related to COVID-19 The health and safety of the AU community are our top priority. AU continues to work with health officials and our community stakeholders to monitor, plan, ...
H1 Discover your future with AU
H1 First-Generation Proud
H1 Schools and Colleges
H1 New Course on White House History
H1 Photo Gallery: Life at AU
H1 AU News & Events
H1 AU Strengthens Ties to Community by ‘Working with Washington'
H1 AU Public Health Students' Work Continues Unabated
H1 Steve Munson Named American University's Vice President and Chief Information Officer
H1 American University's School of Public Affairs Receives High Recognition in New U.S. News & World Report Rankings
H1 AU Model UN Now Ranked #2 in North America
H1 AU Is Carbon Neutral
H2 Are you interested in...
H2 Veronica Pacheco, SIS/BA ‘22
H2 College of Arts & Sciences
H2 Kogod School of Business
H2 School of Communication
H2 School of Education
H2 School of International Service
H2 School of Professional & Extended Studies
H2 School of Public Affairs
H2 Washington College of Law
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 5 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.
LinkAttributesAnchor text
https://www.american.edu/Anchor Skip to main content
https://www.american.edu/IMG-ALT American University Homepage
/admissions/apply/index.cfmApply
https://www.american.edu/Anchor Request Info
https://future-eagle.american....External Subdomain Undergraduate
/programs/graduate/Graduate
/admissions/experience-au/Visit
https://www.american.edu/Anchor Search
/directory/?d=departmentsBrowse Departments & Services
https://www.american.edu/Anchor Log in
https://myau.american.edu/External Subdomain myAU Portal
http://mail.google.com/a/stude...External Subdomain Student GMail
https://blackboard.american.edu/External Subdomain Blackboard
https://www.american.edu/Anchor Admissions
/admissions/index.cfmAdmissions Home
/admissions/apply/index.cfmText duplicate Apply
/admissions/freshman/index.cfmText duplicate Undergraduate
/programs/graduate/index.cfmText duplicate Graduate
/finance/studentaccounts/Tuiti...Tuition & Fees
/financialaid/index.cfmFinancial Aid
https://www.american.edu/Anchor Academics
/academics/index.cfmAcademics Home
/degrees.cfmDegrees
/provost/registrar/studentserv...Registration
/provost/registrar/schedule/Schedule of Classes
http://auabroad.american.edu/External Subdomain Study Abroad
/summer/index.cfmSummer Programs
/onlinelearning/index.cfmOnline Programs
/learning-communities/index.cfmHonors & Learning Communities
https://www.american.edu/Anchor Schools & Colleges
https://www.american.edu/cas/College of Arts & Sciences
https://www.american.edu/kogod/Kogod School of Business
https://www.american.edu/soc/School of Communication
https://www.american.edu/soe/School of Education
https://www.american.edu/sis/School of International Service
https://www.american.edu/spexs/School of Professional & Extended Studies
https://www.american.edu/spa/School of Public Affairs
http://www.wcl.american.edu/External Subdomain Washington College of Law
https://www.american.edu/Anchor Life at AU
/universitylife/index.cfmUniversity Life Home
http://www.aueagles.com/External Athletics
/ocl/housing/index.cfmHousing
/ocl/dining/index.cfmDining & Retail
/ocl/orientation/index.cfmNew Students
/careercenter/index.cfmCareer Services
/ocl/student-involvement/index...Student Organizations
/arts/index.cfmAU Arts
https://www.american.edu/library/Library
/calendar/Calendars
https://www.american.edu/alumni/Alumni
https://securelb.imodules.com/...External Subdomain Give to AU
/research/Research
https://www.american.edu/about/About
/admissions/apply/index.cfmText duplicate Apply
/admissions/experience-au/Text duplicate Visit
/coronavirusLatest Information
/cas/anthropology/phd/index.cfmAnthropology
/cas/psychology/behavioral/ind...Behavior, Cognition, & Neuroscience
/cas/psychology/clinical/index...Clinical Psychology
/soc/communication-studies/PhD...Communication
/cas/economics/phd/index.cfmEconomics
/cas/history/phd-hist.cfmHistory
/sis/phd/index.cfmInternational Relations
/spa/phd/phd-jlcr.cfmJustice, Law & Criminology
/spa/phd/phd-pols.cfmPolitical Science
/cas/psychology/clinical/index...Psychology
/spa/phd/phd-puad.cfmPublic Administration
/learn-more/graduate/index.cfm...IMG-ALT Your Purpose Realized: Discover Grad School at AU
/news/20200324-first-gen-stude...Learn More
https://www.american.edu/cas/Text duplicate College of Arts & Sciences
https://www.american.edu/cas/Visit CAS
https://www.american.edu/kogod/Text duplicate Kogod School of Business
https://www.american.edu/kogod/Visit Kogod
https://www.american.edu/soc/Text duplicate School of Communication
https://www.american.edu/soc/Visit SOC
https://www.american.edu/soe/Text duplicate School of Education
https://www.american.edu/soe/Visit SOE
https://www.american.edu/sis/Text duplicate School of International Service
https://www.american.edu/sis/Visit SIS
https://www.american.edu/spexs/Text duplicate School of Professional & Extended Studies
https://www.american.edu/spexs/Visit SPExS
https://www.american.edu/spa/Text duplicate School of Public Affairs
https://www.american.edu/spa/Visit SPA
http://www.wcl.american.edu/External Subdomain Text duplicate Washington College of Law
http://www.wcl.american.edu/External Subdomain Visit WCL
/media/news/20180711_New_AU_Co...Learn About the Course
A-TITLE Learn About the Course: New Course on White House History
https://www.instagram.com/p/B9...New window External View this post on Instagram
https://www.instagram.com/p/B9...New window External While we know these are difficult times, we want to take a moment to announce some happy news: We have sent out admissions decisions to our new class of Eagl...
https://www.instagram.com/amer...New window External American University
/news/20200129-Working-with-Wa...Trivial anchor text
Read More
A-TITLE Read more about AU Strengthens Ties to Community <br />by ‘Working with Washington'
/cas/news/AU-Public-Health-Stu...Text duplicate Trivial anchor text
Read More
A-TITLE Read more about AU Public Health Students' Work Continues Unabated
/media/news/20200129-Chief-Inf...Text duplicate Trivial anchor text
Read More
A-TITLE Read more about Steve Munson Named American University's Vice President and Chief Information Officer
/media/news/AU-SPA-Receives-Hi...Text duplicate Trivial anchor text
Read More
A-TITLE Read more about American University's School of Public Affairs Receives High Recognition in New U.S. News & World Report Rankings
/sis/news/20200127-au-model-un...Text duplicate Trivial anchor text
Read More
A-TITLE Read more about AU Model UN Now Ranked #2 in North America
/contact-au.cfmContact Us
/about/visiting-campus.cfmVisit AU
https://www.american.edu/hr/Work at AU
/emergency/Emergency Preparedness
/policies/Policies
https://www.american.edu/privacy/Privacy
/disclosure/Disclosure
https://www.american.edu/eeo/EEO
http://www.facebook.com/Americ...External Facebook
http://www.twitter.com/AmericanUExternal Twitter
http://www.youtube.com/america...External Youtube
http://www.linkedin.com/groups...External LinkedIn
http://instagram.com/americanu...External Instagram
http://blogs.american.edu/External Subdomain AU Blogs
https://www.american.edu/Homepage
IMG-ALT American University in Washington, DC

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.american.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (2.29 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 16 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

NameValue
transfer-encodingchunked
content-typetext/html;charset=UTF-8
expiresThu, 04 Nov 1993 06:00:00 GMT
serverAmerican University Web Servers
set-cookie71 Characters
set-cookie117 Characters
set-cookie77 Characters
set-cookie112 Characters
set-cookie111 Characters
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self'
content-security-policyframe-ancestors *.american.edu
dateThu, 26 Mar 2020 07:52:20 GMT
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 29,543 referring domains.
This website has 1,393,808 backlinks.
This website has backlinks from 22,685 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# robots.txt for www.american.edu
# Use this to block robots in an emergency
# Disallow: / 

User-agent: *
Crawl-delay: 10

Sitemap: https://www.american.edu/sitemap.cfm
#Disallow: /spa/calendar/
#Disallow: /alumni/events/
#Disallow: /cas/calendar/
#Disallow: /kogod/calendar/
#Disallow: /sis/calendar/
#Disallow: /soc/calendar/
#Disallow: /spa/calendar/
Disallow: /customcf/email-a-friend.cfm
Disallow: /profiles/admin/
Disallow: /oit/network/Wired-7.cfm

Facebook popularity

Shares / Likes / Comments
12,626

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

American University, Washington, D.C.
https://www.american.edu/
American University is a leader among Washington DC universities in global education. American University enrolls a diverse student body from throughout the United States and nearly 140 countries.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
American75%Check
American University68%Check
Washington61%Check
University61%Check
at AU59%Check
American Studies52%Check
health47%Check
community45%Check
Education45%Check
work45%Check

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