- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.67 s
File size
34.70 kB
Media files
Number of links
62 internal / 13 external

Task list of SEO Improvements

Meta specifications

(Critically important)
American Press Institute - Insights, tools and research to advance journalism
The page title should be shorter than 580 pixels. It is 689 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Insights, tools and research to advance journalism
The length of the meta description is perfect. (309 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel prev meta tag on this page.
Rel next URL
The rel next and prev tags are set correctly.
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

viewportwidth=device-width, initial-scale=1.0
descriptionInsights, tools and research to advance journalism
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
generatorWordPress 5.5.3
og:titleAmerican Press Institute - Insights, tools and research to advance journalism
og:descriptionInsights, tools and research to advance journalism
og:site_nameAmerican Press Institute
Content-Typetext/html; charset=UTF-8

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Page quality

(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 368 words on this page. Good pages should have about 1,000 words of useful content.
26.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 11 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (17). We recommend using a maximum of 7 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Our Mission
Too many H1 headings
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Our Mission
H1 Need to Know
H1 Featured Reports
H1 Reader Revenue Toolkit
H2 What can we do for you?
H2 Need to Know: November 25, 2020
H2 More API Projects
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
There are 13 external links on this page.
LinkAttributesAnchor text
/No Text
/External Research and Insights
/category/publications/reports/DeepOur major studies
/category/need-to-know/DailyNeed to Know newsletter
/category/publications/Recently Published
/topics/Browse by topic
/External How we can help
/how-we-can-help/news-strategies/News Strategies
/how-we-can-help/culture-skills/Culture & Skills
/how-we-can-help/reader-revenue/Reader Revenue
/how-we-can-help/accountabilit...Accountability journalism
/External About Us
/about/about-us/What we do
/about/who-we-are/Our people
/category/publications/api-upd...Updates about our work
/employment/Join us
/?sNo Text
/publications/local-news-susta...Local news sustainability: API advisers highlight three paths forward Continue Reading
/about/about-us/Learn More
/how-we-can-help/news-strategies/News Strategies Align your journalism with audience needs
/how-we-can-help/culture-skills/Culture & Skills Address culture issues and develop skills
/how-we-can-help/reader-revenue/Reader Revenue Drive more subscriptions or memberships
/how-we-can-help/accountabilit...Accountability Drive loyalty through watchdog journalism, fact-checking
/how-we-can-help/trust/Trust Demonstrate credibility and build audience trust
/how-we-can-help/analytics/Analytics Make analytics work for your newsroom
/need-to-know/need-to-know-nov...November 25, 2020 Need to Know: November 25, 2020 Humanize COVID-19 fatigue, how local journalists are covering Thanksgiving 2020, and why ‘saving democracy'...
/publications/reports/survey-r...How the press and the public can find common purpose Read the report
/publications/reports/strategy...Cutting print: Making it work when publishing days must go
/publications/how-to-build-a-m...How to build a metrics-savvy newsroom
/publications/how-a-culture-of...How a culture of listening strengthens reporting and relationships Analytics for your editorial values and business models Learn More A resource for news innovators to learn, plan & do. Learn More Helping journalists earn trust Learn More
/reader-revenue/what-it-takes-...What it takes to shift a news organization to reader revenue Continue Reading
/reader-revenue/how-to-retain-...How to retain subscribers by keeping their engagement levels high over time
/reader-revenue/what-are-the-k...What are the keys to an effective subscription offer page?
/reader-revenue/how-to-underst...How to understand different reader types and drive each type to subscribe
/External Content
/category/publications/reports/Major studies
/category/need-to-know/Need to Know newsletter
/category/reader-revenue/Reader Revenue Toolkit
/category/fact-checking-project/Accountability Journalism Project
/category/publications/researc...Research Review
/category/publications/good-qu...Good Questions Q&As
/category/publications/api-upd...API updates
/category/news-releases/News releases
/External Services
/how-we-can-help/news-strategies/News strategies
/how-we-can-help/culture-skills/Culture and skills
/how-we-can-help/reader-revenue/Reader revenue
/how-we-can-help/accountabilit...Text duplicate Accountability journalism
/how-we-can-help/trust/Trust and credibility
/how-we-can-help/analytics/News analytics
/External Resources
/journalism-essentials/Journalism Essentials
/training-tools/summits/Thought Leader Summits
/trusted-elections-network/Trusted Elections Network
/diversity-programs/resources-...Listening to audiences
/youth-news-literacy/News literacy
/about/about-us/About us
/about/who-we-are/Who we are
/about/employment/Work with API
/about/board-directors/Board of Trustees
/about/location-contact/Location & contact No Text No Text No Text No Text
/privacy-policy/Privacy Policy
/terms-of-use/Terms of Use
/about/location-contact/Contact Us

Server configuration

HTTP redirects
(Critically important)
This website redirects to ""
HTTP header
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 6 CSS files. This may affect the page load time negatively.
This website loads 11 javascript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libaries can save bandwith for the JQuery files.
The file size of the HTML document is fine (35 kB).

HTTP Response Header

dateSat, 28 Nov 2020 20:15:31 GMT
content-typetext/html; charset=UTF-8
link<>; rel=""
set-cookie74 Characters

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 4,761 referring domains.
This website has 312,789 backlinks.
This website has backlinks from 3,939 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


User-agent: G-i-g-a-b-o-t 
Disallow: /

User-agent: Gigabot
Disallow: /

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview
American Press Institute - Insights, tools and research to advance ...
Insights, tools and research to advance journalism

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

American Press Institute59%Check
Accountability journalism50%Check
Reader Revenue43%Check

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