Amnesty.org.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
77% 
Page structure
58% 
Link structure
81% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
49.40 kB
Words
524
Media files
14
Number of links
40 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Amnesty International UK
The length of the page title is perfect. (300 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Amnesty International is the world's leading human rights organisation, campaigning against injustice and inequality everywhere
The length of the meta description is perfect. (787 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.amnesty.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Netherlands
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification-BL3V8HwyZs_-QNs_vWINlUYFwm_IRWJXTN-adLa-aM
titleHome
referrerno-referrer
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
typeamnesty_homepage
descriptionAmnesty International is the world's leading human rights organisation, campaigning against injustice and inequality everywhere
twitter:account_id8e3t8
twitter:titleHome
twitter:descriptionWe are Amnesty International UK. We are ordinary people from across the world standing up for humanity and human rights.
twitter:site:id14095052
twitter:site@AmnestyUK
og:imagehttps://www.amnesty.org.uk/files/styles/social_share_image/s3/settings/amnesty_logo_0.jpg?qA0vtal7uIyyFfzdjtm85CBfSTsi5Vt0&itok=V8GH6KNO
og:titleHome
og:descriptionWe are Amnesty International UK. We are ordinary people from across the world standing up for humanity and human rights.
charsetutf-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: As lockdown began, thousands of patients were sent from hospitals into...
  • Duplicate 2: Cases of coronavirus are rising again in the build-up to winter, the g...
The average number of words per sentence of 26.7 words is high.
This page contains 524 words. That's ok.
29.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
This website only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...81DBmL0fvN2NcgMGKSI6Em5Iww&itok=NHnaJDJRNo alt attribute provided
...kebtHdrafiprDq.PRRmzkHDaQt&itok=EquyOQ48No alt attribute provided
...OW2Jk_zQTuhbKtjFMJfT.pXAUE&itok=KqT5qeC7Bus Driver with a maskBus Driver with a mask
...rndStbNvse8.vKPk3Xk7j8ShM1&itok=7n9eGB9NBus Driver with a maskBus Driver with a mask
...wLQ9XO35bquCYaizUJZeYabpfJ&itok=VHsCyi7-Human rights lawyer Nasrin Sotoudeh photographed in the garden of her office in Tehran, IranHuman rights lawyer Nasrin Sotoudeh photographed in the garden of her office in Tehran, Iran
...T4Wa7DFknmo7Xl2GlsfqNVwd1t&itok=jD4F-Ne9Human rights lawyer Nasrin Sotoudeh photographed in the garden of her office in Tehran, IranHuman rights lawyer Nasrin Sotoudeh photographed in the garden of her office in Tehran, Iran
...nWS.s2I036yEIA38hJlmOJHjF0&itok=TbtWtV5RIllustration of front line worker Illustration of front line worker
...Q8uY1FNXGN9Bn46Jy9ARk7h5SU&itok=5VLjJwBuIllustration of front line worker Illustration of front line worker
...LxYiB1uVfMURJJOFv6bvL9dI7.&itok=LgMZlipYNo alt attribute provided
...31ybRkkm1QDd.WmivO.6uMXq1t&itok=zJoH_YDQTwo people modelling Amnesty UK T-ShirtsTwo people modelling Amnesty UK T-Shirts
...jTN.k3XVkQuC0zzFEuUQ1RcSvU&itok=ZyW70pedTake action for individuals at risk around the worldTake action for individuals at risk around the world
....hEPPmrIVMQZvXMadsO4Rf2Wsc&itok=FSvtJqV4Women protesting for abortionWomen protesting for abortion
...FkV9mQYTjfzOiKooejDyvGe2Hq&itok=Q6Y_dFBRIllustration of manIllustration of man
...OidfTTbqJiI2jgFjX9Lgh8KzsV&itok=sE9iIJmrProtester at Black Lives Matter ProtestProtester at Black Lives Matter Protest

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Protect people in care homes during the coronavirus pandemic
H2 Protect people in care homes during the coronavirus pandemic Duplicate text
H2 Protect people in care homes during the coronavirus pandemic Duplicate text
H2 Follow us
H3 Support us
H3 Follow us Duplicate text
H3 Amnesty International
H3 Amnesty International Duplicate text
H3 Amnesty International Duplicate text
H5 About this site
H5 Get in touch
H5 Quick links
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.amnesty.org.uk/Amnesty International UK
https://www.amnesty.org.uk/Text duplicate Amnesty International UK
https://www.amnesty.org.uk/Text duplicate Amnesty International UK
/user/login?destination=/Login
https://www.amnesty.org.uk/Home
/issues/about-amnestyWho We Are
https://www.amnesty.org.uk/issuesWhat We Do
/get-involvedGet Involved
https://www.amnesty.org.uk/Text duplicate Home
/issues/about-amnestyText duplicate Who We Are
https://www.amnesty.org.uk/issuesText duplicate What We Do
/get-involvedText duplicate Get Involved
/giving/donate/give-monthlyDonate
/user/login?destination=/Log in
/giving/donate/give-monthlyText duplicate Donate
/privacy-noticeFind out more
https://www.amnesty.org.uk/Text duplicate Amnesty International UK
/issues/about-amnestyLearn about what we do
https://www.amnesty.org.uk/Anchor Every month
https://www.amnesty.org.uk/Anchor Just once
/press-releases/uk-home-secret...Press Release / Home Secretary calls Windrush scandal 'ugly stain' on the country
IMG-ALT Bus Driver with a mask
/actions/free-nasrin-sotoudehFree Nasrin Sotoudeh / Sentenced to 38 years and 148 lashes for her work defending women's rights.
IMG-ALT Human rights lawyer Nasrin Sotoudeh photographed in the garden of her office in Tehran, Iran
/giving/donate/covid-19trust-c...COVID-19 / Coronavirus doesn't care about Human Rights. We do.
IMG-ALT Illustration of front line worker
/care-homes-report'As if Expendable' / The UK Government's failure to protect older people in care homes during the COVID-19 pandemic.
https://amnestyshop.org.uk/External Amnesty shop / Show your support through taking a look at our shop
IMG-ALT Two people modelling Amnesty UK T-Shirts
/order-your-write-rights-handbookOrder your free Write for Rights handbook / All you need to know about this year's campaign and how to take action for individuals at risk around the world
IMG-ALT Take action for individuals at risk around the world
/actions/northern-ireland-abor...Northern Ireland / Abortion regulations fail to protect women during Covid-19 crisis
IMG-ALT Women protesting for abortion
/coronavirus/7-principles-cont...Contact Tracing App / 7 principles that should be guiding the roll-out of the COVID-19 Contact Tracing App
IMG-ALT Illustration of man
/black-lives-matter-write-your-mpUK Government / Take racial justice seriously
IMG-ALT Protester at Black Lives Matter Protest
https://www.facebook.com/Amnes...External Facebook
https://twitter.com/amnestyukExternal Twitter
https://instagram.com/amnestyuk/External Instagram
http://www.youtube.com/subscri...External YouTube
https://www.facebook.com/Amnes...External Text duplicate Facebook
https://twitter.com/amnestyukExternal Text duplicate Twitter
https://instagram.com/amnestyuk/External Text duplicate Instagram
http://www.youtube.com/subscri...External Text duplicate YouTube
/website-terms-and-conditionsTerms and conditions
/our-cookies-statementCookies statement
/privacy-policyPrivacy notice
/community-rulesCommunity rules
/contact-usContact us
https://www.amnesty.org.uk/jobsWork for Amnesty
/urgent-actionsUrgent Actions
/governanceGovernance
/media-centreMedia Centre
/educationEducation and Training
/safeguardingSafeguarding
/resourcesOther Resources

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.amnesty.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.07 seconds.
This website only loads 2 CSS files. That's ok.
This website only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (49 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length10654
cache-controlmax-age=300, public
content-encodinggzip
content-languageen
content-security-policyframe-ancestors 'self' *.optimizely.com
dateThu, 22 Oct 2020 08:08:48 GMT
etag"1603345260-gzip"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 22 Oct 2020 05:41:00 GMT
link<https://www.amnesty.org.uk/>; rel="shortlink", <https://www.amnesty.org.uk/>; rel="canonical"
link<https://www.amnesty.org.uk/>; rel="revision"
serverApache
x-content-type-optionsnosniff
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheUNCACHEABLE
x-frame-optionsSAMEORIGIN
x-generatorDrupal 8 (https://www.drupal.org)
x-ua-compatibleIE=edge
varyCookie,Accept-Encoding
x-cacheHit from cloudfront
via1.1 d47fba004c254adb4e354d0cef499808.cloudfront.net (CloudFront)
x-amz-cf-popDUS51-C1
x-amz-cf-idGBvv5RF6KMcKg54SIyKrQC5ZaExNxCfPSlXkXu8qMe2KY3vXDMD9Vg==
age38
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 14,330 referring domains.
This website has 777,045 backlinks.
This website has backlinks from 10,933 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Sitemap: https://www.amnesty.org.uk/sitemap.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.amnesty.org.uk
Home | Amnesty International UK
Amnesty International is the world's leading human rights organisation, campaigning against injustice and inequality everywhere

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Amnesty88%Check
Amnesty International77%Check
Amnesty International UK76%Check
rights54%Check
UK Government53%Check
Human Rights52%Check
world50%Check
registered in England48%Check
campaign46%Check
people46%Check

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