Appalachiantrail.org - SEO Checker

Overview of the SEO Check
Meta information
74% 
Page quality
84% 
Page structure
79% 
Link structure
75% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.98 s
File size
109.10 kB
Words
671
Media files
31
Number of links
104 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Appalachian Trail Conservancy
The length of the page title is perfect. (281 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Appalachian Trail Conservancy's mission is to preserve and manage the Appalachian Trail – ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come.
The meta description is too long: 1449 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Canada
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#ffffff
GeneratorSitefinity 10.2.6600.0 SE
descriptionThe Appalachian Trail Conservancy's mission is to preserve and manage the Appalachian Trail – ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come.
keywordsAppalachian Trail Conservancy, trail, hiking, hike, optoutside, outside, outdoors, camping, camp, appalachian, appalachia, conservancy, nature, conservation, conserve
twitter:cardsummary_large_image
twitter:site@AT_Conservancy
twitter:creator@AT_Conservancy
twitter:titleAppalachian Trail Conservancy
twitter:descriptionWe are the guardians of the Appalachian Trail. Learn more about the A.T. and how you can help protect it.
twitter:imagehttp://www.appalachiantrail.org/images/default-source/ways-to-give/donate_popup.png?sfvrsn=9d0f8ba0_4
content-typetext/html; charset=utf-8

Test up to 1.000 webpages of appalachiantrail.org with our free plan!

Sign Up Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 671 words. That's ok.
28% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.17 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 15 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 91 characters this one is longer than 70 characters:
"the appalachian trail conservancy's mission is to preserve and manage the appalachian trail"
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/img/appalachiantrail_logo.pngApplachian Trail ConservancyApplachian Trail Conservancy
...ce/default-album/trailfocus.jpg?sfvrsn=2Full screen background video
...ior-rendering_16x9.jpg?sfvrsn=98f485a0_0The new Appalachian Trail Center in Damascus, Virginia, will introduce visitors to a variety of helpful information about the A.T., outdoor recreation, and volunteer opportunities in the area.The new Appalachian Trail Center in Damascus, Virginia, will introduce visitors to a variety of helpful information about the A.T., outdoor recreation, and volunteer opportunities in the area.
...lantic-salmon-16x9.jpg?sfvrsn=aec685a0_0Restoring the Atlantic Salmon's Path to Henderson BrookRestoring the Atlantic Salmon's Path to Henderson Brook
...ies/interactivemap.jpg?sfvrsn=4a9689a0_0interactivemapinteractivemap
...ties/mapsandguides.jpg?sfvrsn=5e9689a0_0mapsandguidesmapsandguides
...tion/cleanwateract.jpg?sfvrsn=ef6a84a0_0CleanWaterActCleanWaterAct
...cguirt-photography.jpg?sfvrsn=2a8084a0_4Thunder-Ridge-Brent-McGuirt-PhotographyThunder-Ridge-Brent-McGuirt-Photography
...cilities/hp_member.png?sfvrsn=59ec88a0_0Become a MemberMember Icon
...ilities/hp_support.png?sfvrsn=75ec88a0_0DonateDonate
...E0CFBA3231DD645C06AE3A8A5A2DAAA607C9B6B6Discover a Trail CrewVolunteer
...p2442_img_0122-lpr.jpg?sfvrsn=96ae89a0_0ATC_RP2442_img_0122-lprATC_RP2442_img_0122-lpr
...C0E7BCB3F61A171ECFE0A76E27B8D01BF13FDB73MonitoringMonitoring
...DFCC7FB23B7CB9C61EF6BD8245603FACE7176BE6MaintainingFootpathMaintainingFootpath
...tc_wildeast_poster.jpg?sfvrsn=566487a0_0ATC_WildEast_PosterATC_WildEast_Poster
...logo-with-tm-white.png?sfvrsn=486487a0_0Wild East LogoWild East Logo with TM WHITE
...omepage/hp_educate.jpg?sfvrsn=29e188a0_2hp_educatehp_educate
...tional-park-sunset.jpg?sfvrsn=78f988a0_2Shenandoah-National-Park-SunsetShenandoah-National-Park-Sunset
...omepage/hp_empower.jpg?sfvrsn=42e188a0_2hp_empowerhp_empower
...partners-logos/eno.png?sfvrsn=72ba8ba0_2enoEno Logo
...luenw.tmb-thumb160.png?sfvrsn=c77f87a0_1Northwest Federal Credit UnionNWFCU_allblueNW
...094CE5DD6EBC9D377B85398DF94BFAFC69F597D6REI Co-op LogoREI Co-op Logo
...AB8490328297C3618412AFBE110AC127521D7671Expedia LogoExpedia-logo
...F83B595A85F28E9669D613B9BDFD26D480CB569ENo alt attribute providedOspreyv1-Logo
...5A038427BBDDF8BF1A9F6BD96A1E4420392817D7Better Business Bureau Accredited Charity LogoBBB_Accredited_Charity_logo_footer
...page/guidestarseal.png?sfvrsn=731084a0_2GuideStarSealGuideStarSeal
...381E9C0C690A14FCE138EB91DDEFC829939782B1Charity Navigator 3 Star LogoCharity-Navigator-3Star
...A1DA8E8F3B0F0EEFE4EB4D28A8A733A47B249548Best In America Independent Charities of America Logobestinamericaseal
...lities/nts_50_logo.png?sfvrsn=393989a0_0NTS_50_logoNational Trail Systems
Video URLWidthHeight
...tc_homepage_video.mp4?sfvrsn=d1eb88a0_12

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Interactive Map
H2 Maps and Guides
H4 Contact Us
H4 About Us
H4 Explore
H4 Support Us
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are too many external links (32) on this page.
LinkAttributesAnchor text
https://donate.appalachiantrai...New window External Subdomain Donate
http://www.appalachiantrail.org/IMG-ALT Applachian Trail Conservancy
/home/explore-the-trailExplore
/home/explore-the-trail/explor...Explore By State
/home/explore-the-trail/hiking...Hiking Basics
/home/explore-the-trail/day-hi...Day Hiking
/home/explore-the-trail/multi-...Multi-Day Hiking
/home/explore-the-trail/thru-h...Thru-Hiking
/home/explore-the-trail/transp...Transportation Options
/home/explore-the-trail/trail-...Trail Updates
/home/explore-the-trail/leave-...Leave No Trace
/home/explore-the-trail/report...Report An Incident
/home/explore-the-trail/intera...Interactive Map
/home/about-usAbout
/home/about-us/mission-vision-...Mission, Vision, & Values
/home/about-us/historyHistory
/home/about-us/our-teamOur Team
/home/about-us/board-and-leade...Board & Leadership
/home/about-us/regional-partne...Clubs & Partners
/home/about-us/accountability-...Accountability & Transparency
/home/about-us/corporate-partnersCorporate Partners
/home/about-us/media-roomMedia Room
/home/about-us/get-in-touchContact Us
/home/conservationConservation
/home/conservation/stewardshipStewardship
/home/conservation/advocacyAdvocacy
/home/conservation/landscape-p...Landscape Protection
/home/conservation/educationEducation
/home/conservation/youth-outreachYouth Outreach
/home/conservation/a-t-communi...A.T. Community Program
/home/conservation/wild-eastWild East
/home/communityCommunity
/home/community/2000-milers2000 Milers
/home/community/blogOfficial Blog
/home/community/newsNews
/home/community/eventsEvents
/home/community/at-journeys-ma...A.T. Journeys Magazine
/home/community/photo-gallery#AT2019
/home/community/stay-informedStay Informed
/home/campaigns/tribute-gardenTribute Garden
/home/volunteerVolunteer
/home/volunteer/volunteer-oppo...Opportunities
/home/volunteer/welcomeOrientation
/home/volunteer/safetyVolunteer Safety
/home/volunteer/trainingTraining
/home/volunteer/trail-manageme...Management Resources
/home/volunteer/volunteer-reco...Volunteer Recognition
/home/volunteer/the-register-blog"The Register" Blog
/home/volunteer/bring-a-groupBring a Group
/home/shopShop
/home/ways-to-giveGive
/home/ways-to-give/make-a-dona...New window Make a Donation
/home/ways-to-give/join-renewNew window Join-Renew
/home/ways-to-give/monthly-givingNew window Monthly Giving
/home/ways-to-give/tribute-don...Tribute Donation
/home/ways-to-give/corporate-g...Corporate Gifts
/home/ways-to-give/stock-giftsGifts of Stock
/home/ways-to-give/at-license-...AT License Plates
/home/ways-to-give/estates-and...Estates and Planned Gifts
/home/ways-to-give/2020-annual...2020 Annual Fund Raising Campaign
/home/explore-the-trailABOUT THE A.T.
/home/about-usABOUT THE ATC
/home/community/newsLATEST NEWS
/home/community/news/2020/02/0...Construction Begins on Appalachian Trail Center in Downtown Damascus
/home/community/news/2020/02/0...Trivial anchor text
READ MORE
/home/community/newsMORE NEWS
/2.4.2020---damascus-trail-cen...IMG-ALT The new Appalachian Trail Center in Damascus, Virginia, will introduce visitors to a variety of helpful information about the A.T., outdoor recreation, and v...
/redirecting-pages/restoring-t...IMG-ALT Restoring the Atlantic Salmon's Path to Henderson Brook
/home/community/blogA.T. FOOTPATH BLOG
/home/community/blog/ATFootpat...Text duplicate Restoring the Atlantic Salmon's Path to Henderson Brook
/home/community/blog/ATFootpat...Text duplicate Trivial anchor text
READ MORE
/home/community/blogMORE STORIES
/home/conservation/a-t-communi...A.T. Communities
/home/about-us/regional-partne...Trail Clubs
https://nps.maps.arcgis.com/ap...External Subdomain LAUNCH MAP
http://www.atctrailstore.org/New window External Ultimate Appalachian Trail Store.
http://atctrailstore.org/guide...New window External LEARN MORE
https://wildeast.appalachiantr...External Subdomain TAKE ACTION
https://wildeast.appalachiantr...External Subdomain Text duplicate TAKE ACTION
/home/conservation/advocacyAnchor CURRENT ISSUES
https://donate.appalachiantrai...External Subdomain IMG-ALT Become a Member
https://donate.appalachiantrai...External Subdomain JOIN TODAY
/home/ways-to-give/2020-annual...Text duplicate IMG-ALT Donate
/home/ways-to-give/2020-annual...DONATE
/home/volunteerIMG-ALT Discover a Trail Crew
/home/volunteerVOLUNTEER
/home/explore-the-trail/hiking...HIKING BASICS
https://atcamp.org/External SIGN UP FOR A CAMPSITE
/home/explore-the-trail/hiking...HIKING SAFETY
https://nps.maps.arcgis.com/ap...External Subdomain INTERACTIVE MAP
/home/community/events/2019/12...Text duplicate LEARN MORE
/home/community/events/2019/12...Text duplicate LEARN MORE
/home/community/eventsFIND EVENTS
https://wildeast.appalachiantr...External Subdomain IMG-ALT ATC_WildEast_Poster
https://wildeast.appalachiantr...External Subdomain Explore the Wild East
/home/conservation/education-a...Text duplicate LEARN MORE
/home/conservationText duplicate TAKE ACTION
/home/volunteerGET INVOLVED
https://www.eaglesnestoutfitte...New window External IMG-ALT eno
https://www.nwfcu.org/External IMG-ALT Northwest Federal Credit Union
http://www.rei.com/New window External IMG-ALT REI Co-op Logo
https://www.expedia.com/New window External IMG-ALT Expedia Logo
http://www.ospreypacks.com/New window External No Text
/home/ways-to-give/corporate-g...BECOME A PARTNER
/cdn-cgi/l/email-protection[email protected]
/home/about-us/get-in-touchText duplicate Contact Us
/home/about-us/get-in-touchVisitor Center Hours
/home/about-us/careersCareers
/home/about-us/internshipsInternships
/home/community/newsText duplicate News
/home/about-us/media-roomText duplicate Media Room
/home/community/at-journeys-ma...Text duplicate A.T. Journeys Magazine
/home/explore-the-trailText duplicate Interactive Map
/home/explore-the-trail/hiking...Text duplicate Hiking Basics
/home/explore-the-trail/trail-...Text duplicate Trail Updates
/home/volunteer/trail-manageme...Toolkit for Trail Clubs
https://atcamp.org/New window External A.T. Camper Registration
/home/explore-the-trail/report...Report an Incident
https://donate.appalachiantrai...New window External Subdomain Text duplicate Donate
https://donate.appalachiantrai...New window External Subdomain Join/Renew
/home/ways-to-give/corporate-g...Corporate Giving
/home/volunteerText duplicate Volunteer
http://www.give.org/charity-re...New window Nofollow External IMG-ALT Better Business Bureau Accredited Charity Logo
http://www2.guidestar.org/orga...New window External Subdomain IMG-ALT GuideStarSeal
http://www.charitynavigator.or...New window Nofollow External Anchor IMG-ALT Charity Navigator 3 Star Logo
http://www.best-charities.org/...New window Nofollow External IMG-ALT Best In America Independent Charities of America Logo
/privacy-policyPrivacy Policy
https://www.trails50.org/New window Nofollow External IMG-ALT NTS_50_logo
https://www.facebook.com/ATHikeNew window Nofollow External No Text
https://twitter.com/at_conserv...New window Nofollow External No Text
https://instagram.com/appalach...New window Nofollow External No Text
https://plus.google.com/u/0/+a...New window Nofollow External Subdomain No Text
https://www.youtube.com/user/a...New window Nofollow External No Text
https://www.flickr.com/photos/...New window Nofollow External No Text
https://www.pinterest.com/ATCo...New window Nofollow External No Text
/home/community/blogNo Text

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.98 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 16 CSS files. This may affect the page load time negatively.
This website loads 15 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (109 kB).

HTTP Response Header

NameValue
dateFri, 07 Feb 2020 07:01:14 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
cache-controlno-cache
pragmano-cache
expires-1
x-aspnet-version4.0.30319
x-powered-byASP.NET
cf-cache-statusDYNAMIC
servercloudflare
cf-ray56137dce4c1a7209-AMS
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/travel. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 6,189 referring domains.
This website has 794,250 backlinks.
This website has backlinks from 4,562 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# This virtual robots.txt file was created by the Virtual Robots.txt WordPress plugin: https://www.wordpress.org/plugins/pc-robotstxt/
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: /wp-includes/
Allow: /wp-includes/js/
Allow: /wp-includes/images/
Disallow: /trackback/
Disallow: /wp-login.php
Disallow: /wp-register.php

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.appalachiantrail.org
Appalachian Trail Conservancy
The Appalachian Trail Conservancy's mission is to preserve and manage the Appalachian Trail – ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trail80%Check
Appalachian80%Check
Appalachian Trail80%Check
Appalachian Trail Conservancy75%Check
Appalachian Trail Center68%Check
Trail Clubs57%Check
be shared51%Check
manage51%Check
preserve51%Check
Mission51%Check

Test up to 1.000 webpages of appalachiantrail.org with our free plan!

Sign Up Free
No trial. It's just free!