- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
1.59 s
File size
78.40 kB
Media files
Number of links
177 internal / 44 external

Task list of SEO Improvements

Meta specifications

(Critically important)
AI Home
The page title is too short. (81 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Appraisal Institute is the nation’s largest professional association of real estate appraisers, offering MAI, SRA, AI-GRS, and AA-RRS designations
The length of the meta description is perfect. (922 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

descriptionThe Appraisal Institute is the nation’s largest professional association of real estate appraisers, offering MAI, SRA, AI-GRS, and AA-RRS designations
keywordsAppraisal, Appraising, Appraisers, AI, Appraisal Institute, The Appraisal Institute, Real Estate Appraising, Real Estate Appraiser, Appraisers, Professional Association, Professional Associations, Real Estate Appraising
content-typetext/html; charset=utf-8

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Page quality

(Critically important)
This page contains 934 words. That's ok.
19.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This page loads 4 JavaScript files. This may affect the load time negatively.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
The H1 heading is perfect.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Featured Video
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (44) on this page.
LinkAttributesAnchor text
https://ai.appraisalinstitute....External Subdomain Search Education
https://ai.appraisalinstitute....External Subdomain Find An Appraiser
https://ai.appraisalinstitute....External Subdomain Online Store
https://ai.appraisalinstitute....External Subdomain Donate
https://ai.appraisalinstitute....External Subdomain Lum Library
https://ai.appraisalinstitute....External Subdomain Shopping Cart
http://ai.appraisalinstitute.o...External Subdomain Login
https://ai.appraisalinstitute....External Subdomain My Account
/my-account/logout/Log Out
/ai-resources/AI Resources
/ai-affiliation/AI Affiliation
/our-designations/Our Designations
/designation-requirements/Designation Requirements
/ai-benefits/AI Benefits
/designatedcandidateaffiliate/...Insurance Programs
/ai-group-program/AI Group Program
/ai-regulations-and-bylaws/AI Regulations and Bylaws
/awards-recognition/New window Awards and Recognition
/2019-awards-recognition/2019 Awards and Recognition
/2018-awards-recognition/2018 Awards and Recognition
/2017-awards-recognition/2017 Awards and Recognition
/2016-awards-recognition/2016 Awards and Recognition
/2015-awards-recognition/2015 Awards and Recognition
/2014-awards-recognition/2014 Awards and Recognition
/awardsandhonors/volunteers-of...Volunteers of Distinction
/appraisal-profession/The Appraisal Profession
/appraisal-profession/commitme...Commitment to Diversity
/the-appraisal-profession/appr...Appraiser Diversity Pipeline Initiative
/education/Education Overview/Search
/education/our-mission/Our Mission
/education/your-career/Your Career
https://ai.appraisalinstitute....External Subdomain Search AI Education
/education/group/Group Education
/education/contact-education-d...Contact Education Department
/education/education-resources/AI Education Resources
https://ai.appraisalinstitute....External Subdomain Professional Development Registries
/education-resources/state-app...State Appraisal Regulatory Agencies
/education/education-resources...Using a Financial Calculator
/education/education-resources...Green Building Resources
/education/write-or-review-for...Write or Review for Us
/education/resources/become-an...Become an AI Instructor
https://ai.appraisalinstitute....External Subdomain AI Books
https://ai.appraisalinstitute....External Subdomain All Books
https://ai.appraisalinstitute....External Subdomain New Books
https://ai.appraisalinstitute....External Subdomain E-books
https://ai.appraisalinstitute....External Subdomain On Sale
/publications/the-appraisal-jo...The Appraisal Journal
/publications/the-appraisal-jo...View the Current Issue
/publications/the-appraisal-jo...Recent Issues
https://ai.appraisalinstitute....External Subdomain Subscribe
https://ai.appraisalinstitute....New window External Subdomain Search Lum Library Archives
/publications/valuation-magazine/Valuation Magazine
http://www.valuation-digital.c...New window External Anchor Text duplicate View the Current Issue
https://ai.appraisalinstitute....External Subdomain Text duplicate Subscribe
https://ai.appraisalinstitute....New window External Subdomain Text duplicate Search Lum Library Archives
/publications/advertising-and-...Advertising and Sponsorship
/publications/advertising-and-...New window Request a Quote
/news/advertise-in-ai/New window Media Kit
/professional-practice/Professional Practice
/professional-practice/hot-top...Hot Topics
/professional-practice/hot-top...Value of the Going Concern
/professional-practice/hot-top...Appraisal Review
/professional-practice/hot-top...Developing a Capitalization Rate
/professional-practice/hot-top...Appraising Energy Efficient Improvements
/professional-practice/profess...Professional Practice Documents
/professional-practice/profess...Common Appraisal Errors and Issues
/professional-practice/engagem...Sample Materials for Services
/professional-practice/profess...Sample Certification Statements
/professional-practice/profess...Use of Designations, Emblems, and Logo
/professional-practice/profess...Readdressing, Reassigning, Reappraising
/professional-practice/profess...Privacy Issues for Appraisers
/professional-practice/profess...AI Reports
/professional-practice/ethics-...Ethics and Standards
/professional-practice/ethics-...Standards of Professional Practice
/professional-practice/ethics-...Code of Professional Ethics
/professional-practice/ethics-...Guide Notes
/professional-practice/ethics-...Enforcement Procedures & Peer Review Actions
/professional-practice/ethics-...Ask a Professional Practice Question
/news/?CategoryId=1News Releases
/news/?CategoryId=222020 News Releases
/news/?CategoryId=212019 News Releases
/news/?Archive=yArchived News Releases
/news/?CategoryId=2Industry News
/news/coronavirusupdate/Coronavirus Updates
/news/industry-news/?CategoryI...Industry News Archives
/appraisal-news-online/Appraiser News Online
/residential-update/Residential Update
/news/advertise-in-ai/Advertise in AI's E-newsletters
/videos/?VideoCategoryId=1AI Videos
/videos/?VideoCategoryId=19Green Valuation
/videos/?VideoCategoryId=21AI Designation
/videos/?VideoCategoryId=22Consumer Videos
/news/market-data/Market Data
/news/economic-indicators/Economic Indicators
/news/market-data/pwc/The PwC Real Estate Investor Survey
/news/market-data/hanley-wood-...Hanley Wood Indicators
/news/market-data/mortgage-rates/Mortgage Rates
/news/market-data/mcgraw-hill/McGraw-Hill Construction Forecasts and Trends
/news/market-data/standard-and...Standard and Poor (S&P) Reports and Indices
/news/media-contact/Media Contact
http://blog.appraisalinstitute...New window External Subdomain "Opinions of Value" Blog
/news/fact-sheets/all/Fact Sheets
/advocacy/action-center/Federal Legislative & Regulatory
/advocacy/About AI Washington Office
/advocacy/action-centerFederal Action Center
/advocacy/washington-report/wa...State Legislative & Regulatory
/advocacy/washington-report/wa...Current Issues
/advocacy/alternative-valuatio...Alternative Valuation Services
/advocacy/appraisal-management...Appraisal Management Company Oversight
/advocacy/appraisal-regulatory...Appraisal Regulatory System Modernization
/advocacy/appraisal-review-lic...Appraisal Review Licensing Requirements
/advocacy/appraisal-thresholdAppraisal Threshold
/advocacy/bank-examination-app...Bank Examination & Appraisal
/advocacy/GSE-Appraisal-WaiversGSE Appraisal Waivers
/advocacy/high-performances-bu...High Performances Buildings / Green Valuation
/advocacy/standards-of-valuati...Standards of Valuation Practice
/advocacy/state-licensing-and-...State Licensing & Certification Requirements
/advocacy/statute-of-limitations/Statutes of Repose
/advocacy/valuation-for-financ...Valuation for Financial Reporting
/advocacy/letters-testimony/Important Documents
/documents/?CategoryId=10Federal Agencies
/documents/?CategoryId=14Leadership & Staff Presentations
/advocacy/articles-research-an...Articles, Research and Other Resources
/advocacy/ai-political-action-...Political Action Committee
/advocacy/ai-political-action-...About AI PAC
/advocacy/ai-pac-presidential-...Presidential Club
https://ai.appraisalinstitute....New window External Subdomain Contribute Today
/advocacy/washington-report/wa...Washington Report & State News
/advocacy/washington-report/wa...Current Issue
/washington-report-archives/Washington Report Archives
/advocacy/washington-report/q2...Q2 2020
/advocacy/washington-report/q1...Q1 2020
/advocacy/washington-report/q4...Q4 2019
/advocacy/washington-report/wa...Q3 2019
/advocacy/washington-report/q2...Q2 2019
/advocacy/washington-report/q1...Q1 2019
/advocacy/washington-report/q4...Q4 2018
/advocacy/washington-report/q3...Q3 2018
/advocacy/advocacy/affiliation...Affiliations & Coalitions
/advocacy/coalition-building/Coalition Building
/about/About Us
/about/Text duplicate About Us
/about/about-the-appraisal-ins...Board of Directors
https://ai.appraisalinstitute....External Subdomain National Officers & Committees
https://ai.appraisalinstitute....External Subdomain Appraisal Institute Chapters
/about/regions/Regional and Chapter Structure
/strategic-initiatives/Strategic Initiatives
/about/our-history/Our History
/newly-designated/Newly Designated Members
/about/ai-volunteer-opportunit...AI Volunteer Opportunities
/about/contact-us/Contact Us/Staff
/about/human-resources/New window Join Our Team
/about/the-designated-difference/The Designated Difference
https://aiapps.appraisalinstit...New window External Subdomain Info Exchange Charitable Entity window External Appraisal Institute Education & Relief Foundation
/events/AI Meetings and Events
/about/chapter-leadership-prog...Chapter Leadership Program
/about/leadership-development-...Leadership Development and Advisory Council
/annual-conference/Annual Conference
/about/career-center/Career Center
https://ai.appraisalinstitute....External Subdomain IMG-ALT Find an Appraiser
https://ai.appraisalinstitute....External Subdomain IMG-ALT Renew Today!
https://ai.appraisalinstitute....External Subdomain IMG-ALT Scope of Work
https://ai.appraisalinstitute....External Subdomain IMG-ALT Scope of Work Book
/publications/the-appraisal-jo...IMG-ALT TAJ_spring_2020
/publications/valuation-magazine/IMG-ALT Valuation_Q1
/news/coronavirus/IMG-ALT Covid-19 Update
/Anchor AI News
/Anchor Text duplicate Industry News
/appraisers-must-identify-the-...Appraisers Must Identify the Scope of Work, New Book Says
/appraisal-organizations-join-...Appraisal Organizations Join Forces to Support Training, Ethics to Combat Bias
/assembled-workforce-an-import...Assembled Workforce an Important Consideration in Property Valuation: The Appraisal Journal
/news/?CategoryId=1View All Election Will Not Change ROI On CRE Investments: Report Young Americans Say Election Could Spur Move: US Commercial Real Estate Prices Inch Up in Third Quarter: Real Capital Analytics
/news/?CategoryId=2Text duplicate View All
/about/job-opportunities/Trivial anchor text
Click here
http://careercenter.appraisali...External Subdomain job seekers
http://careercenter.appraisali...External Subdomain employers
https://ai.appraisalinstitute....External Subdomain Text duplicate Search Education
https://ai.appraisalinstitute....External Subdomain Education Schedule (PDF)
/assets/1/7/aiedcat.pdfEducation Catalog (PDF)
/international-affiliation/Learn about our International Affiliation
/events/list/4th-quarter-board...4th Quarter Board of Directors Meeting
/events/list/View All Events
/15editionIMG-ALT 15 Edition
/videos/View More
/Appraisal Institute
/rss/news.aspx?CategoryId=1New window RSS window External Youtube window External Twitter window External LinkedIn window External Facebook
http://blog.appraisalinstitute...New window External Subdomain Appraisal Institute Blog
/about/contact-us/Contact Us
/sitemap/Site Map
/service/terms/Terms & Conditions
/service/privacy/Privacy Policy
/about/job-opportunities/Careers window External, Inc.

Server configuration

HTTP redirects
(Critically important)
This page redirects to ""
HTTP header
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
(Somewhat important)
The page response time is very slow (1.59 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 JavaScript files. This may affect the load time negatively.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

content-typetext/html; charset=utf-8
set-cookie74 Characters
x-xss-protection1; mode=block
dateThu, 29 Oct 2020 05:21:09 GMT

External factors

(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,258 referring domains.
This page has 15,505,876 backlinks.
This page has backlinks from 2,840 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


User-agent: *
Disallow: /search/ 
Disallow: /admin/ 
Disallow: /friend/ 
Disallow: /ckeditor/ 
Disallow: /UltimateSpellInclude/ 
Disallow: /500.aspx


Search preview
AI Home
The Appraisal Institute is the nation’s largest professional association of real estate appraisers, offering MAI, SRA, AI-GRS, and AA-RRS designations

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Appraisal Institute80%Check
AI Education64%Check
Appraisal Management57%Check
Appraisal Regulatory57%Check
Appraisal Review57%Check

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