Ashevillenc.gov - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
48% 
Page structure
79% 
Link structure
87% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.99 s
File size
126.20 kB
Words
717
Media files
7
Number of links
100 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The City of Asheville | Your Asheville
There are word repetitions in the page title.
The length of the page title is perfect. (294 pixels out of 580 max pixel length)
Meta description
(Critically important)
Your Asheville
The meta description is too short. (87 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ashevillenc.gov/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel prev meta tag on this page.
Rel next URL https://www.ashevillenc.gov/page/2/
The rel next and prev tags are set correctly.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionYour Asheville
robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
tec-api-versionv1
tec-api-originhttps://www.ashevillenc.gov
msapplication-TileImagehttps://www.ashevillenc.gov/wp-content/uploads/2018/09/cropped-favicon-270x270.png
langen-us
twitter:cardsummary_large_image
twitter:descriptionYour Asheville
twitter:titleThe City of Asheville | Your Asheville
twitter:site@cityofasheville
og:localeen_US
og:typewebsite
og:titleThe City of Asheville | Your Asheville
og:descriptionYour Asheville
og:urlhttps://www.ashevillenc.gov/
og:site_nameThe City of Asheville
nexthttps://www.ashevillenc.gov/page/2/
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 40.33 words is high.
This page contains 717 words. That's ok.
19.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 43 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64The City of Asheville
data:[...] Base64hero_holiday_jars_forweb
data:[...] Base64Diverse People Conference Asking Group Concept
data:[...] Base64citizens police academy enrolling now
data:[...] Base64No alt attribute provided
data:[...] Base64The City of Asheville Dome
data:[...] Base64The City of Asheville Dome

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Popular Services and Information
H2 Receive Alerts
H2 Report Issues
H2 Look it Up
H2 Latest News
H2 City projects and initiatives →
H2 Upcoming Events
H2 Engage
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 14 external links on this page.
LinkAttributesAnchor text
https://www.ashevillenc.gov/IMG-ALT The City of Asheville
/services/apply-for-a-job/Apply for a job
/services/bikes-buses-cars/Bikes, buses & cars
/services/business-self-employ...Business & self-employment
/services/children-family-pets/Children, family & pets
/services/commercial-property-...Commercial property & permits
/services/minority-business-se...Business Inclusion services
/services/online-services/Online Services
/services/parks-recreation/Parks & recreation
/services/pay-fee-ticket-fine/Pay a fee, ticket or fine
/services/report-a-crime-conce...Report a crime, concern or nuisance
/services/residential-property...Residential property & permits
/services/safety-emergency-pre...Safety & emergency preparedness
/services/trash-recycling-city...Trash, recycling & city upkeep
/services/water-utilities/Water & utilities
/services/Services directory
/department/capital-projects-m...Capital Projects
/department/city-clerk/City Clerk
/department/city-managers-office/City Manager’s Office
/department/communication-publ...Communication & Public Engagement
/department/community-economic...Community & Economic Development
/department/development-services/Development Services
/department/equity-inclusion/Equity and Inclusion
/department/finance/Finance and Management Services
/department/fire/Fire
/department/human-resources/Human Resources
/department/internal-audit/Internal Audit
/department/it-services/IT Services
/department/legal/Legal
/department/parking-services/Parking Services
/department/parks-recreation/Parks and Recreation
/department/police/Police
/department/planning-urban-des...Planning and Urban Design
/department/public-works/Public Works
/department/purchasing/Purchasing
/department/public-works/sanit...Sanitation
/department/public-works/storm...Stormwater Services and Utility
/department/public-works/stree...Street Services
/department/sustainability/Sustainability
/department/transit/Transit
/department/transportation/Transportation
/department/us-cellular-center/US Cellular Center
/department/water/Water
/governmentGovernment
https://www.ashevillenc.gov/news/News
/services/bikes-buses-cars/Get Around
/service/transit-maps-schedules/Maps and schedules
/service/transit-fares-passes/Fares
/services/water-utilities/Text duplicate Water
/service/pay-water-bill/Pay your bill
/service/water-quality-advisor...Water quality and advisories
/services/trash-recycling-city...Curbside Pickup
/service/find-your-trash-or-re...Find your trash or recycling schedule
/service/report-a-pothole-side...Report a missed pickup
/services/residential-property...Permits
/services/commercial-property-...Commercial
/services/residential-property...Residential
/services/parks-recreation/Play
/service/find-a-park-playgroun...Parks and recreation centers
/service/community-events/Community Events
/government/Engage
/services/apply-for-a-job/Jobs
http://portal.openrecord.io/go...External Subdomain Public records
https://member.everbridge.net/...New window External Subdomain Anchor Learn More at AVL Alert
https://iframe.publicstuff.com/?New window External Subdomain Anchor Use The Asheville App
https://simplicity.ashevillenc...New window External Subdomain Explore SimpliCity
/news/city-of-asheville-to-hos...IMG-ALT Diverse People Conference Asking Group Concept
/news/city-of-asheville-to-hos...City of Asheville to host a community conversation on hotel development
/author/pmcdaniel/Polly McDaniel
https://www.ashevillenc.gov/news/Post
/news/category/featured/Featured
https://www.ashevillenc.gov/news/Text duplicate News
/news/category/press-releases/Press Releases
/news/department/planning-urba...Text duplicate Planning and Urban Design
/news/residents-invited-to-reg...IMG-ALT citizens police academy enrolling now
/news/residents-invited-to-reg...Residents invited to register for APD's spring Citizen’s Police Academy
/author/pmcdaniel/Text duplicate Polly McDaniel
https://www.ashevillenc.gov/news/Text duplicate Post
/news/category/announcements/Announcements
https://www.ashevillenc.gov/news/Text duplicate News
/news/category/press-releases/Text duplicate Press Releases
/news/department/police/Text duplicate Police
/news/year-in-review-asheville...No Text
/news/year-in-review-asheville...Year in review: Asheville Police Department looks back at 2019
/author/pmcdaniel/Text duplicate Polly McDaniel
https://www.ashevillenc.gov/news/Text duplicate Post
/news/category/featured/Text duplicate Featured
https://www.ashevillenc.gov/news/Text duplicate News
/news/department/police/Text duplicate Police
https://www.ashevillenc.gov/news/Read More Stories
/department/communication-publ...City projects and initiatives →
/event/alcoholic-beverage-cont...Alcoholic Beverage Control Board (ABC)
/event/holiday-new-years-day/2...Holiday – New Years Day
/event/new-years-resolution-run/New Year’s Resolution Run
/event/citizen-police-advisory...Citizen-Police Advisory Committee
/event/greenway-committee/2020...Greenway Committee
/event/mountain-community-capi...MEETING CANCELED – Mountain Community Capital Fund Committee
/event/asheville-city-markets-...Asheville City Market’s Indoor Winter Market
/event/asheville-city-board-of...Asheville City Board of Education
/event/civic-center-commission...Civic Center Commission
/events/View All Events
https://opentownhall.com/p/239New window External Open City Hall Join the discussion
IMG-ALT The City of Asheville Dome
https://www.facebook.com/Cityo...New window External No Text
https://twitter.com/CityofAshe...New window External No Text
https://www.instagram.com/expl...New window External No Text
https://www.youtube.com/user/C...New window External No Text
https://twitter.com/CityofAshe...External Latest from CityofAsheville
https://www.ashevillenc.gov/IMG-ALT The City of Asheville Dome
https://www.facebook.com/Cityo...New window External Facebook
https://twitter.com/cityofashe...New window External Twitter
https://www.instagram.com/city...New window External Instagram
https://www.youtube.com/user/C...New window External YouTube
https://www.ashevillenc.gov/Home
/privacy-policy/Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.ashevillenc.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.99 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 19 CSS files. This may affect the page load time negatively.
This website loads 43 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (126 kB).

HTTP Response Header

NameValue
connectionkeep-alive
cache-controlpublic, max-age=600
content-encodinggzip
content-typetext/html; charset=UTF-8
link<https://www.ashevillenc.gov/wp-json/>; rel="https://api.w.org/"
servernginx
set-cookie38 Characters
strict-transport-securitymax-age=300
x-pantheon-styx-hostnamestyx-fe1-a-789d66bff9-f9624
x-styx-req-ided8838b4-2b1a-11ea-a76f-8a786a4663c9
x-tec-api-originhttps://www.ashevillenc.gov
x-tec-api-roothttps://www.ashevillenc.gov/wp-json/tribe/events/v1/
x-tec-api-versionv1
dateMon, 30 Dec 2019 15:42:05 GMT
x-served-bycache-mdw17339-MDW, cache-hhn4023-HHN
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1577720524.187406,VS0,VE899
varyAccept-Encoding, Cookie, Cookie
age0
accept-rangesbytes
via1.1 varnish
transfer-encodingchunked
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 2,489 referring domains.
This website has 103,520 backlinks.
This website has backlinks from 1,963 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

The City of Asheville | Your Asheville
https://www.ashevillenc.gov/
Your Asheville

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Asheville71%Check
City Asheville59%Check
city47%Check
Asheville Police Department38%Check

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