Astrazeneca.it - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
54% 
Page structure
95% 
Link structure
86% 
Server
92% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
26.10 kB
Words
299
Media files
7
Number of links
34 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
AstraZeneca Italy
The page title is too short. (160 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.astrazeneca.it/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: it
Language defined in HTML: it
Server location: Ireland
The following language is defined by HTML: it
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width, initial-scale=1
robotsindex,follow
google-site-verificationmoZhXsFiIAoG1YDucEpX28hsYdBq41OZ_sN1lijEYSc
langit
twitter:cardsummary
twitter:site@astrazeneca
twitter:titleAstraZeneca Italy
twitter:descriptionEmpty
og:titleAstraZeneca Italy
og:imageEmpty
og:typewebsite
og:urlhttps://www.astrazeneca.it/
og:descriptionEmpty
Content-Typetext/html;charset=UTF-8
X-UA-CompatibleIE=Edge
cleartypeon

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 299 words on this page. Good pages should have about 1,000 words of useful content.
24.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Benvenuti in AstraZeneca Italia
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Benvenuti in AstraZeneca Italia
H2 AstraZeneca è un’azienda biofarmaceutica che si impegna, su scala globale, nella ricerca, nello sviluppo e nella commercializzazione di farmaci etici.
H2 Chi Siamo
H2 Sostenibilità
H2 Area Stampa
H3 Aree terapeutiche
H3 Global sites
H3 Empty heading
H3 Empty heading
H3 Social Media
H4 utility links
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.astrazeneca.it/Anchor Vai al contenuto
https://www.astrazeneca.it/Anchor Vai alla navigazione
https://www.astrazeneca.it/Anchor No Text
https://www.astrazeneca.it/IMG-ALT AstraZeneca logo
/chi-siamo.htmlChi siamo
/aree-terapeutiche.htmlAree terapeutiche
/aree-terapeutiche/malattie-ca...Malattie cardiovascolari e metaboliche
/aree-terapeutiche/oncologia.htmlOncologia
/aree-terapeutiche/malattie-re...Malattie respiratorie, infiammatorie e autoimmuni
https://www.astrazeneca.com/su...External Sostenibilità
/sustainability/PoliticaAmbien...Politica Ambientale 2017
/sustainability/PoliticaAmbien...Politica Ambientale 2018
/sustainability/PoliticaQualit...Politica della Qualità
https://careers.astrazeneca.co...External Subdomain Lavora con noi
/area-stampa.htmlArea stampa
/EFPIA.htmlTrasparenza
/EFPIA/EFPIA.htmlReport e Nota Metodologica
/pazientieassociazioni.htmlRapporti tra AstraZeneca e le Associazioni di Pazienti
/contattaci.htmlContattaci
https://www.astrazeneca.com/gl...External AstraZeneca Websites
https://www.astrazeneca.com/External Global site
/aree-terapeutiche/malattie-ca...Text duplicate Malattie cardiovascolari e metaboliche
/aree-terapeutiche/oncologia.htmlText duplicate Oncologia
/aree-terapeutiche/malattie-re...Text duplicate Malattie respiratorie, infiammatorie e autoimmuni
/chi-siamo.htmlNo Text
/chi-siamo.htmlPer saperne di più
/sostenibilita.htmlNo Text
/sostenibilita.htmlText duplicate Per saperne di più
/area-stampa.htmlNo Text
/area-stampa.htmlText duplicate Per saperne di più
https://www.astrazeneca.it/Global sites
/area-stampa.htmlText duplicate Area stampa
/lavoraconnoi.htmlLavorare in AstraZeneca
https://www.astrazeneca.com/External AstraZeneca Global website
https://www.facebook.com/astra...External Facebook
https://www.linkedin.com/compa...External LinkedIn
https://twitter.com/osservasal...External Twitter
/informazioni-legali-e-condizi...Informazioni legali
https://www.globalprivacy.astr...External Subdomain Privacy Policy
/contattaci.htmlText duplicate Contattaci
https://policy.cookiereports.c...External Subdomain Informativa cookies
/?_escaped_fragment_Anchor ?
A-TITLE Chiudi
/?_escaped_fragment_Anchor Text duplicate ?
A-TITLE Chiudi
/?_escaped_fragment_Anchor Text duplicate ?

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.astrazeneca.it/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.19 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (26 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
content-length6367
dateFri, 30 Oct 2020 03:43:22 GMT
serverApache
x-frame-optionsSAMEORIGIN
cache-controlpublic,max-age=120
cache-controlmax-age=0, no-cache
accept-rangesbytes
x-mod-pagespeed1.11.33.4-0
content-encodinggzip
access-control-allow-originhttps://policy.cookiereports.com
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 acc2c574ca468bfb1281581bb9fd9e8a.cloudfront.net (CloudFront)
x-amz-cf-popHAM50-C1
x-amz-cf-idQR16NT3BUGX-mudDOG-hF7FlSfII2Y1SeX7HpK1wgCnzoIJS6xjdRA==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 410 referring domains.
This page has 32,291 backlinks.
This page has backlinks from 328 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-Agent: *
Disallow: /*content/astraz*
Disallow: /*_escaped_fragment_

Sitemap: https://www.astrazeneca.it/sitemap.xml

Facebook popularity

Shares / Likes / Comments
258

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.astrazeneca.it
AstraZeneca Italy

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AstraZeneca84%Check
in AstraZeneca69%Check
AstraZeneca Italia68%Check
Italia50%Check
Benvenuti50%Check
AstraZeneca Italy49%Check
Global43%Check
Global Site42%Check
Global Web41%Check
Global Website40%Check

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