Avis.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
77% 
Page structure
100% 
Link structure
77% 
Server
92% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
157.50 kB
Words
1564
Media files
8
Number of links
208 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Car Rental in the UK, Europe & Worldwide – Avis
The length of the page title is perfect. (440 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Hire a car with Avis on your own terms, for anywhere you go. Explore our extensive car hire and rental van fleet, view our great deals and book direct today.
The length of the meta description is perfect. (957 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.avis.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionHire a car with Avis on your own terms, for anywhere you go. Explore our extensive car hire and rental van fleet, view our great deals and book direct today.
authorAvis Car Hire
ratingGENERAL
robotsindex,follow
HandheldFriendlyTrue
viewportwidth=device-width,initial-scale=1
distributionGLOBAL
Content-LanguageEN
google-site-verificationaIU29JdVg0ApqKiy9eiSuieORy3BRhDlvcfVvqS6Wos
msvalidate.01D2248D6F554205DD7F04B33F28480BCE
facebook-domain-verification4eu2m24dfot5729r82yu0jprcy6e57
msapplication-TileColor#D2002A
msapplication-TileImagehttps://avisassets.abgemea.com/.resources/avis-digital/img/favicons/msapp-icon-144x144-precomposed.png
langen-gb
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1564 words. That's ok.
31.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.47 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ces/avis-digital/img/alert_icon_info.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome back to better with Avis.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome back to better with Avis.
H2 Instructions for Screen Reader Users:
H2 Provide your pick-up date
H2 Provide your pick-up time
H2 Choose your drop-off date
H2 Choose your drop-off time
H2 10% back on Avis rental*
H2 Get Avis Inclusive
H2 UK airport locations near you
H2 Contactless check-in
H2 Drive with confidence
H2 Double spend on your next rentals
H2 Sign up to our newsletter for the latest Avis offers click to open
H2 We believe that car hire is about the journey itself
H3 Skip links in this form
H3 How can we help?
H3 What can we offer you?
H3 Top Airport Locations in the UK
H3 Top City Locations in the UK
H3 International Sites
H3 Locations
H3 Top Airport Locations International
H3 Top City Locations International
H3 Invalid rental country
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.avis.co.uk/Anchor Skip to main content
https://www.avis.co.uk/Anchor Skip to accessibilty statement
https://www.avis.co.uk/Avis Car Hire
https://www.avis.co.uk/Anchor Open Primary Navigation
https://www.avis.co.uk/Anchor Search
https://www.avis.co.uk/Anchor Call us? Expand for more information
https://www.avis.co.uk/Anchor Cars
https://www.avis.co.uk/car-hirePersonal car hire
/drive-avis/fleet/carsAvis UK Car Hire Fleet
/drive-avis/fleet/cars/busines...AIRPORT-BASED CAR RENTAL FOR BUSINESS TRAVELLERS
/drive-avis/fleet/automatic-ca...Automatic Car Hire
/drive-avis/fleet/prestige/ukLuxury Car Hire - Avis Prestige
/drive-avis/car-hire-services/...One way rentals
/drive-avis/car-hire-services/...Economy Car Rental
/drive-avis/fleet/7-8-seater-c...7 Seater & People Carriers Hire
https://www.avis.co.uk/Anchor Vans
/van-hire/personal-van-hireEveryday van hire
/van-hire/commercial-vansBusiness van hire
/van-hire/commercial-vans/mid-...Medium/Long Term Van Hire
https://www.avis.co.uk/Anchor Locations & Services
/drive-avis/car-hire-locations...UK Locations
/drive-avis/car-hire-locations...UK Airport Car Hire
/drive-avis/car-hire-locations...European locations
/drive-avis/car-hire-locationsWorldwide locations
/drive-avis/car-hire-servicesCar hire services
/car-hire-offersCar Hire Offers
/car-hire-offers/partnersAvis Partners
/drive-avis/car-hire-services/...DRIVING FROM THE UK INTO EUROPE?
/car-hire/staycation-travelUK staycation ideas
/drive-avis/car-hire-services/...Text duplicate Economy Car Rental
/drive-avis/car-hire-services/...Additional cover
/drive-avis/car-hire-services/...One-way car hire
/drive-avis/car-hire-extrasCar hire extras and fuel
https://www.avis.co.uk/Anchor Help & Contact
https://faq.avis.co.uk/New window External Subdomain AVIS HELP
https://www.avis.co.uk/Anchor Manage My Booking
/your-avis/avis-digital-check-inDigital Check-In
/your-avis/manage-bookingAmend or cancel existing reservation
/your-avis/manage-booking/requ...Retrieve invoice
https://www.avis.co.uk/Anchor Avis Preferred Expand for more information
https://secure.avis.co.uk/External Subdomain My Account
https://www.avis.co.uk/Anchor Forgot your details?
https://www.avis.co.uk/Anchor Cancel Forgotten Password
https://secure.avis.co.uk/signUpExternal Subdomain Create Password
/your-avis/manage-bookingmanage booking
/your-avis/manage-booking/requ...Request rental invoice
/your-avis/avis-loyaltyWhat is Avis Preferred Loyalty?
https://www.avis.co.uk/signUpJoin Avis Preferred loyalty
https://www.avis.co.uk/Anchor Skip screen reader instructions
https://www.avis.co.uk/Anchor Jump to vehicle search
https://www.avis.co.uk/Anchor Jump to pick-up date button
https://www.avis.co.uk/Anchor Jump to pick-up time button
https://www.avis.co.uk/Anchor Jump to dropoff date button
https://www.avis.co.uk/Anchor Jump to dropoff time button
https://www.avis.co.uk/Anchor Jump to select a different location
https://www.avis.co.uk/Anchor Jump to form submission
https://www.avis.co.uk/Anchor Your chosen collection time is select to change
https://www.avis.co.uk/Anchor Selected collection time select to change
https://www.avis.co.uk/Anchor Current select to change
https://www.avis.co.uk/Anchor Text duplicate Selected collection time select to change
https://www.avis.co.uk/Anchor back to form skip links
https://www.avis.co.uk/Anchor skip the map flyout
https://www.avis.co.uk/Anchor Text duplicate back to form skip links
https://www.avis.co.uk/Anchor skip the pick-up calendar
https://www.avis.co.uk/Anchor Text duplicate back to form skip links
https://www.avis.co.uk/Anchor skip the pick-up time selector
https://www.avis.co.uk/Anchor Text duplicate back to form skip links
https://www.avis.co.uk/Anchor skip the dropoff calendar
https://www.avis.co.uk/Anchor Text duplicate back to form skip links
https://www.avis.co.uk/Anchor skip the dropoff time selector
/car-hire-offers/amazon-car-hi...New window 10% back on Avis rental* Come back to better with an Amazon.co.uk Gift Card* *Restrictions apply, see www.amazon.co.uk/gc-legal Avis terms and conditions app...
IMG-ALT Amazon offer
/drive-avis/car-hire-extras/in...Get Avis Inclusive Enjoy free Roadside Assistance Plus, discounted zero-excess cover and complete peace of mind all for one upfront cost. Drive with confiden...
/drive-avis/car-hire-locations...UK airport locations near you Find out how easily accessible our airport locations are. They also boast our widest range of hire cars. BOOK AN AIRPORT RENTAL
IMG-ALT Airport car rental
/your-avis/avis-digital-check-inContactless check-in Our new digital check-in feature that will save you time. Travel safe with Avis. Find out more
IMG-ALT DIGITAL CHECK-IN WITH AVIS
/avis-safety-pledgeDrive with confidence Complete your journey safely and with Dettol protection and the Avis Safety Pledge. Find out more Click here to find out more.
/car-hire-offers/avis-preferre...Double spend on your next rentals We’ll double your Avis Preferred spend for car hire booked before year's end, for rentals up to 31 March 2022. Find out mor...
IMG-ALT Become an Avis Preferred Member Today.
https://www.avis.co.uk/Anchor Sign up to our newsletter for the latest Avis offers click to open
/about-avis/privacy-policyNew window Privacy Policy
https://www.avis.co.uk/car-hirecar hire
/drive-avis/car-hire-locationsworldwide
/drive-avis/car-hire-locations...Europe
/drive-avis/car-hire-locations...Africa
/drive-avis/car-hire-locations...Asia
/drive-avis/car-hire-locations...Middle East
/drive-avis/car-hire-locations...Australia
/drive-avis/car-hire-locations...the Pacific
/drive-avis/car-hire-locations...USA
/drive-avis/car-hire-locations...Canada
/drive-avis/car-hire-locations...Central & South America
/drive-avis/car-hire-locations...Car Hire UK
/drive-avis/car-hire-locations...Car Hire France
/drive-avis/car-hire-locations...Car Hire Spain
/drive-avis/car-hire-locations...Car Hire Italy
/drive-avis/car-hire-locations...Car Hire Germany
/drive-avis/car-hire-locations...Car Hire Lanzarote
/drive-avis/car-hire-locations...Car Hire Kefalonia
/drive-avis/car-hire-locations...Car Hire Crete
/drive-avis/car-hire-locations...Car Hire Gran Canaria
/drive-avis/car-hire-locations...Car Hire Malta
/drive-avis/car-hire-locations...Car Hire South Africa
/drive-avis/car-hire-locations...Car Hire London
/drive-avis/car-hire-locations...Car Hire Edinburgh
/drive-avis/car-hire-locations...Car Hire Glasgow
/drive-avis/car-hire-locations...Car Hire Manchester
/drive-avis/car-hire-locations...Car Hire Malaga
/drive-avis/car-hire-locations...Car Hire Orlando
/drive-avis/car-hire-locations...Car Hire Florida
/drive-avis/car-hire-locations...Car Hire Inverness
/drive-avis/car-hire-locations...Car Hire Dublin
/drive-avis/car-hire-locations...Car Hire Birmingham
/drive-avis/car-hire-locations...Car Hire Heathrow Airport
/drive-avis/car-hire-locations...Car Hire Gatwick Airport
/drive-avis/car-hire-locations...Car Hire Malaga Airport
/drive-avis/car-hire-locations...Car Hire Dublin Airport
/drive-avis/car-hire-locations...Car Hire Faro Airport
/drive-avis/car-hire-locations...Car Hire Alicante Airport
/drive-avis/car-hire-locations...Car Hire Manchester Airport
/drive-avis/car-hire-locations...Car Hire Edinburgh Airport
/drive-avis/car-hire-locations...Car Hire Glasgow Airport
/drive-avis/car-hire-locations...Car Hire Inverness Airport
/drive-avis/car-hire-locations...Car Hire Nice Airport
/drive-avis/car-hire-locations...Car Hire Belfast Airport
/drive-avis/car-hire-locations...Car Hire Toulouse Airport
/book-direct-price-promisealways get our best prices
/your-avis/avis-loyaltyloyalty programme
/drive-avis/fleetfleet of cars
/drive-avis/fleet/7-8-seater-c...7 or 8-seater minivan
https://www.avis.co.uk/van-hirevan hire
/drive-avis/car-hire-services/...economy car rentals
/drive-avis/fleet/prestigeAvis Prestige
/drive-avis/car-hire-services/...one-way car hire service
/drive-avis/car-hire-locations...airport
/drive-avis/car-hire-services/...long-term hire
https://faq.avis.co.uk/New window External Subdomain AVIS HELP & FAQs
/avis-coronavirus-adviceCoronavirus Advice & Flexible Cancellation
/your-avis/avis-digital-check-inIntroducing Digital Check-In
/your-avis/manage-bookingManage your booking
/your-avis/manage-booking/requ...Request Rental Invoice
/claimMissingRentalsClaim missing rentals for your loyalty balance
/about-avis/cookie-policycookie policy
/TermsAndConditionBooking terms and conditions
/about-avis/website-conditionsWebsite conditions
/about-avis/privacy-policyText duplicate Privacy Policy
https://www.avisbudgetgroup.jobs/New window External Subdomain Careers
https://www.avis.co.uk/avis-pressPress area
https://www.avis.co.uk/site-mapSite map
https://avisbudgetgroup.com/wp...New window External Modern slavery statement
https://www.avis.co.uk/car-hireCar hire
https://www.avis.co.uk/van-hireVan hire
/drive-avis/car-hire-locations...UK Airport Car Hire’
https://www.avisleasing.com/New window External Avis Leasing & Fleet Solutions
/drive-avis/fleet/automatic-ca...Automatic car hire
/drive-avis/car-hire-extras/in...Avis Inclusive: Drive with Confidence
/drive-avis/fleetThe Avis Fleet
/book-direct-price-promiseReasons to book direct with Avis
/drive-avis/avis-mobile-appsGet the Avis app
/your-avis/avis-loyaltyintroducing avis loyalty
/drive-avis/car-hire-extras/av...Avis Travel Partner
https://www.avisbudgetgrouplic...New window External Licensing Opportunities
/avis-affiliate-programmeAffiliate programme
/under-25-car-hireRenting a car aged under 25
/drive-avis/driving-guidesDriving guides
/drive-avis/car-hire-locations...Heathrow Airport
/drive-avis/car-hire-locations...Gatwick Airport
/drive-avis/car-hire-locations...Luton Airport
/drive-avis/car-hire-locations...Stansted Airport
/drive-avis/car-hire-locations...Manchester Airport
/drive-avis/car-hire-locations...Edinburgh Airport
/drive-avis/car-hire-locations...Bristol Airport
/drive-avis/car-hire-locations...Belfast International Airport
/drive-avis/car-hire-locations...Paphos Airport
/drive-avis/car-hire-locations...London
/drive-avis/car-hire-locations...Liverpool
/drive-avis/car-hire-locations...Edinburgh
/drive-avis/car-hire-locations...Birmingham
/drive-avis/car-hire-locations...Bristol
/drive-avis/car-hire-locations...Inverness
/drive-avis/car-hire-locations...Belfast
/drive-avis/car-hire-locations...Glasgow
/drive-avis/car-hire-locations...Aberdeen
https://www.avis.fr/New window External Avis France
https://www.avis.de/New window External Avis Germany
https://www.avis.es/New window External Avis Spain
https://www.avisautonoleggio.it/New window External Avis Italy
/drive-avis/car-hire-locationsBROWSE BY CONTINENT
/drive-avis/car-hire-locations...UK
/drive-avis/car-hire-locations...Text duplicate Europe
/drive-avis/car-hire-locations...Text duplicate Africa
/drive-avis/car-hire-locations...Text duplicate Asia
/drive-avis/car-hire-locations...Text duplicate Middle East
/drive-avis/car-hire-locations...Text duplicate Australia
/drive-avis/car-hire-locations...Pacific
/drive-avis/car-hire-locations...Text duplicate USA
/drive-avis/car-hire-locations...Text duplicate Canada
/drive-avis/car-hire-locations...Central and South America
/drive-avis/car-hire-locations...caribbean
/drive-avis/car-hire-locations...Nice Airport
/drive-avis/car-hire-locations...Cape Town Airport
/drive-avis/car-hire-locations...Faro Airport
/drive-avis/car-hire-locations...Malaga Airport
/drive-avis/car-hire-locations...Geneva Airport
/drive-avis/car-hire-locations...Palma de Mallorca Airport
/drive-avis/car-hire-locations...Marseille Airport
/drive-avis/car-hire-locations...Text duplicate Marseille Airport
/drive-avis/car-hire-locations...Dublin Airport
/drive-avis/car-hire-locations...Amsterdam
/drive-avis/car-hire-locations...Berlin
/drive-avis/car-hire-locations...Nice
/drive-avis/car-hire-locations...Barcelona
/drive-avis/car-hire-locations...Rome
/drive-avis/car-hire-locations...Paris
/drive-avis/car-hire-locations...Ibiza
/drive-avis/car-hire-locations...Munich
/drive-avis/car-hire-locations...Mallorca
/drive-avis/car-hire-locations...Brussels
/drive-avis/car-hire-locations...Los Angeles
/drive-avis/car-hire-locations...Cape Town
/drive-avis/car-hire-locations...Malaga
/drive-avis/car-hire-locations...Faro
/drive-avis/car-hire-locations...Dublin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.avis.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.14 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (158 kB).

HTTP Response Header

NameValue
dateWed, 24 Nov 2021 05:13:49 GMT
content-typetext/html;charset=UTF-8
content-length34902
connectionkeep-alive
x-xss-protection1; mode=block
content-security-policydefault-src 'self' https://*.abgemea.com https://fonts.googleapis.com https://use.fontawesome.com ws.sharethis.com unpkg.com maxcdn.bootstrapcdn.com dpm.demdex.net avisbudgetgroup.tt.omtrdc.net https://*.bing.com https://*.virtualearth.net; object-src *; img-src data: *; script-src * 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; frame-src *; connect-src *; font-src 'self' data: https://*.abgemea.com https://fonts.gstatic.com https://*.bing.com https://use.fontawesome.com https://*.virtualearth.net
x-magnolia-registrationRegistered
access-control-allow-methodsGET
access-control-allow-headersX-PINGOTHER, Origin, X-Requested-With, Content-Type, Accept
varyAccept-Encoding
varyAccept-Encoding
content-encodinggzip
x-llid4e7bc5d09ebdb0b3b6971dd179bb6b20
age67304
x-frame-optionsDENY
access-control-allow-origin*
strict-transport-securitymax-age=31536000; includeSubDomains; preload
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,000 referring domains.
This page has 314,767 backlinks.
This page has backlinks from 2,169 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *

Disallow: /*avis-UK*
Disallow: /*avis-FR*
Disallow: /*avis-DE*
Disallow: /*avis-ES*
Disallow: /*avis-IT*
Disallow: /*avis-PT*
Disallow: /*avis-NL*
Disallow: /*avis-LU*
Disallow: /*avis-BE*
Disallow: /*avis-CH*
Disallow: /*avis-AT*
Disallow: /*avis-CZ*
Disallow: /*avis-SE*
Disallow: /*avis-DK*
Disallow: /*avis-NO*
Disallow: /*avis-PL*

Disallow: /*avis-EE*
Disallow: /*avis-FI*
Disallow: /*avis-GR*
Disallow: /*avis-IS*
Disallow: /*avis-MA*
Disallow: /*avis-RU*
Disallow: /*avis-SA*
Disallow: /*avis-ZA*
Disallow: /*avis-TR*

Disallow: /*assets*
Disallow: /*avisBasic*
Disallow: /*emailTemplates*
Disallow: /*mailtemplates*
Disallow: /*error*

Disallow: /*car-extras*
Disallow: /*car-review-and-pay*
Disallow: /*customer-details*
Disallow: /*proximity-map*
Disallow: /*resetPassword*
Disallow: /*successMessagePage*
Disallow: /*threeDSConfirm-booking*
Disallow: /*threeDSecureMain*
Disallow: /*yourBooking*
Disallow: /*fpc*

Disallow: /*car-confirmation*
Disallow: /*site-search*
Disallow: /*loyalty-statement*
Disallow: /*modifyBooking*
Disallow: /*modify-car-pay*
Disallow: /*modifyReview*
Disallow: /*avis-preferred-opt-in*

Disallow: /*car-results*
Disallow: /*cancelEmail*
Disallow: /*cancel-Email-template*
Disallow: /*member-offers*
Disallow: /*newsLetterSignUp*
Disallow: /*your-avis/manage-booking/view-cancel-booking*
Disallow: /*your-details*
Disallow: /*message-confirmation-reservation*
Disallow: /affiliate-offers/*

Disallow: /social-offers*
Disallow: /default*
Disallow: /*google-sitemap*
Disallow: /*/main/inspiration/
Disallow: /*?hire-search

Sitemap: https://www.avis.co.uk/sitemaps/avis-en_GB.xml
Sitemap: https://www.avis.co.uk/sitemap-en1.xml
Sitemap: https://www.avis.co.uk/sitemap-en2.xml

Search preview

www.avis.co.uk
Car Rental in the UK, Europe & Worldwide – Avis
Hire a car with Avis on your own terms, for anywhere you go. Explore our extensive car hire and rental van fleet, view our great deals and book direct today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Avis96%Check
Avis rental84%Check
Avis Car83%Check
Avis Car Rental79%Check
Avis terms72%Check
RENTAL72%Check
Rental UK69%Check
AVIS HELP68%Check
Get Avis68%Check
Avis Inclusive68%Check

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