Babymilkaction.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
82% 
Page structure
64% 
Link structure
60% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.87 s
File size
56.80 kB
Words
784
Media files
14
Number of links
151 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Baby Milk Action | Protecting breastfeeding - Protecting babies fed on formula
The page title should be shorter than 580 pixels. It is 694 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://www.babymilkaction.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
generatorWordPress 5.1.3
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 784 words. That's ok.
22.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

Page structure

H1 heading
(Critically important)
Baby Milk Action
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Baby Milk Action
H1 Menu
H1 Latest posts
H1 Our website
H1 Baby Milk Action Duplicate text
H1 Our mission
H1 You can help us
H1 You can join us
H1 Our work
H2 Protecting breastfeeding – Protecting babies fed on formula
H3 “Improper political interference” puts health and scientific integrity at stake.
H3 UPDATE 47
H3 When the SUN casts a Shadow
H3 COVID exploitation
H3 Mark Thomas Vintage Cuts
H3 Recent news
H3 Virtual shop
H3 News
H3 Social networks
H3 Company details and policies
H3 Action
H3 Blog posts by subject
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 8 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
http://www.babymilkaction.org/IMG-ALT Baby Milk Action
A-TITLE Baby Milk Action
http://www.babymilkaction.org/Text duplicate Baby Milk Action
A-TITLE Baby Milk Action
http://www.babymilkaction.org/Home
http://info.babymilkaction.org/External Subdomain Our old site
/policLatest policy news
/news/policyPolicy blog
/conflicts-of-interestConflicts of interest
/consultationsConsultations
/policy-basicsPolicy basics
https://twitter.com/pattirundallExternal Patti on Twitter
/newsNews
/news/pressreleasesPress releases
/briefingsReports and briefings
/update-newslettersUpdate newsletters
/news/policy/policy-policyEU UK News
/monitoring-ukUK LAW
/researchResearch
/diary-datesDiary dates
/media-coverageMedia coverage
/campaignsCampaigns
/tigersTigers film
/nestlefreeNestlé boycott
/danonoDanoNO campaign
/cemactionOther companies
/news/campaignsCampaign blog
/alert-archiveCampaign alerts
/nestle-demonstrationsNestlé demonstrations
/aboutusAbout us
http://www.babymilkaction.org/faqFAQ and contact form
/about-usOur mission
/funding-policyFunding policy
/year-reportsYear reports
/patronOur Patrons: Hollie McNish and Gabrielle Palmer
/governanceGovernance
/ibfanIBFAN
https://www.bflg-uk.org/External BFLG site
/our-officeOur office and staff
/donateDonate
/joinWhy join?
/news/membersMembers content
/shopShop, Membership & Donations
/donateDonate – you give us power
/monitoringMonitoring
/monitoring-globalGlobal Monitoring reports
/monitoringuk17UK monitoring report
/trainingTraining
/archives/28527“Improper political interference” puts health and scientific integrity at stake.
A-TITLE “Improper political interference” puts health and scientific integrity at stake.
/archives/28527Trivial anchor text
Read more
A-TITLE “Improper political interference” puts health and scientific integrity at stake.
/wp-content/uploads/2020/09/UD...UPDATE 47
A-TITLE UPDATE 47
/wp-content/uploads/2020/09/UD...Text duplicate Trivial anchor text
Read more
A-TITLE UPDATE 47
/archives/24042When the SUN casts a Shadow
A-TITLE When the SUN casts a Shadow
/archives/24042Text duplicate Trivial anchor text
Read more
A-TITLE When the SUN casts a Shadow
/archives/24341COVID exploitation
A-TITLE COVID exploitation
/archives/24341Text duplicate Trivial anchor text
Read more
A-TITLE COVID exploitation
/archives/29337Mark Thomas Vintage Cuts
A-TITLE Mark Thomas Vintage Cuts
/archives/29337Text duplicate Trivial anchor text
Read more
A-TITLE Mark Thomas Vintage Cuts
/archives/29902Join Civil society in challenging the UN Food Systems Summit
/archives/29655WATCH the 40th Anniversary Code and Global Breastfeeding Protection Day
/archives/2981774th World Health Assembly – stifling the voice of Civil Society
/archives/29638Why the Nutrition for Growth Initiative is a threat to child health.
/archives/29567Protected: Private: Global Breastfeeding Collective
/archives/26532Bill Gates – vaccines, Lab-Grown Breast Milk and other things
/archives/29519Civil Society rejects the Voluntary Guidelines on Food Systems
/archives/22015Boris Johnson, ‘dead bodies’ and selective amnesia on the EU
/archives/29228Alarm over WHO Foundation ‘Thank you’ to Nestle
/archives/29032Baby Food industry refuses to follow the Code – Call to Action is concluded
/our-websiteOur website
A-TITLE Our website
/our-websiteText duplicate Trivial anchor text
Read more
A-TITLE Our website
/our-officeText duplicate Baby Milk Action
A-TITLE Baby Milk Action
/our-officeText duplicate Trivial anchor text
Read more
A-TITLE Baby Milk Action
/about-usText duplicate Our mission
A-TITLE Our mission
/about-usText duplicate Trivial anchor text
Read more
A-TITLE Our mission
/donateNo Text
/joinIMG-ALT We need you
/monitoringIMG-ALT Look What They're Doing in the UK 2013
A-TITLE Monitoring
/policyIMG-ALT Baby Milk Action at Philippines Embassy
A-TITLE Policy
/campaignsIMG-ALT Nestle demonstration 2012
A-TITLE Campaigns
/archives/29902Text duplicate Join Civil society in challenging the UN Food Systems Summit
/archives/29655Text duplicate WATCH the 40th Anniversary Code and Global Breastfeeding Protection Day
/archives/29817Text duplicate 74th World Health Assembly – stifling the voice of Civil Society
/archives/29638Text duplicate Why the Nutrition for Growth Initiative is a threat to child health.
/archives/29567Text duplicate Protected: Private: Global Breastfeeding Collective
/archives/26532Text duplicate Bill Gates – vaccines, Lab-Grown Breast Milk and other things
/archives/29519Text duplicate Civil Society rejects the Voluntary Guidelines on Food Systems
/archives/22015Text duplicate Boris Johnson, ‘dead bodies’ and selective amnesia on the EU
/archives/29228Text duplicate Alarm over WHO Foundation ‘Thank you’ to Nestle
/shopShop online
/shop-tandcsTerms and conditions
/virtual-shopDiscount offer
/registerWebsite registration
/news/pressreleasesText duplicate Press releases
/news/policyPatti Rundall’s policy blog
https://twitter.com/pattirundallExternal Patti Rundall – Twitter
https://www.facebook.com/pages...External Baby Milk Action – Facebook
https://twitter.com/babymilkac...External Baby Milk Action – Twitter
/privacypolicyPrivacy policy
/cookie-policyCookies and website browsing
/news/policyText duplicate Patti Rundall’s policy blog
/conflicts-of-interestConflicts of interest and Multi-stakeholderism
/joinJoin Baby Milk Action
/donateText duplicate Donate – you give us power
http://www.babymilkaction.org/faqText duplicate FAQ and contact form
/policy/consultationsText duplicate Consultations
/diary-datesText duplicate Diary dates
/loginSign in
/nestlefreeWhy the Nestlé boycott continues
/danonoText duplicate DanoNO campaign
/archives/tag/bfhiBFHI
/archives/tag/bflgBFLG
/archives/tag/brexitBREXIT
/archives/tag/btrBTR
/archives/tag/codexcodex
/archives/tag/complementary-fe...Complementary feeding
/archives/tag/conflicts-of-int...Conflicts of Interest
/archives/tag/consultationsText duplicate Consultations
/archives/tag/contaminantsContaminants
/archives/tag/covid-19COVID-19
/archives/tag/csrCSR
/archives/tag/csvCSV
/archives/tag/danoneDanone
/archives/tag/educationEducation
/archives/tag/efsaEFSA
/archives/tag/emergenciesEmergencies
/archives/tag/environmentEnvironment
/archives/tag/euEU
/archives/tag/food-safetyFood Safety
/archives/tag/formula-pricingFormula pricing
/archives/tag/fortificationFortification
/archives/tag/ftse4goodFTSE4Good
/archives/tag/gmoGMO
/archives/tag/historyHistory
/archives/tag/human-rightsHuman rights
/archives/tag/inequalitiesinequalities
/archives/tag/media-coverageText duplicate Media coverage
/archives/tag/merchandiseMerchandise
/archives/tag/monitoringText duplicate Monitoring
/archives/tag/nestleNestlé
/archives/tag/nestle-boycottText duplicate Nestlé boycott
/archives/tag/obesityObesity
/archives/tag/philanthrocapita...Philanthrocapitalism
/archives/tag/successesSuccesses
/archives/tag/sungainatnibmgfSUN/GAIN/ATNI/BMGF
/archives/tag/tigersTigers
/archives/tag/tobaccoTobacco
/archives/tag/trade-rulesTrade rules
/archives/tag/uk-violationsUK violations
/archives/tag/unhcrUNHCR
/archives/tag/unicefUNICEF
/archives/tag/waterwater
/archives/tag/wbtiWBTi
/archives/tag/websiteWebsite
/archives/tag/world-health-org...World Health Organisation
http://www.babymilkaction.org/Text duplicate Baby Milk Action
A-TITLE Baby Milk Action
http://themegrill.com/New window External ThemeGrill
A-TITLE ThemeGrill
http://wordpress.org/New window External WordPress
A-TITLE WordPress
/news/pressreleasesText duplicate Press releases
/news/policyText duplicate Patti Rundall’s policy blog
http://www.babymilkaction.org/Anchor No Text
https://www.facebook.com/pages...New window External Follow via Facebook
https://twitter.com/babymilkac...New window External Follow via Twitter
/cookie-policyNew window Find out more.

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.87 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
dateThu, 24 Jun 2021 09:45:31 GMT
serverApache/2.4.38 (Debian)
p3pCP="NOI"
set-cookie54 Characters
link<http://www.babymilkaction.org/wp-json/>; rel="https://api.w.org/"
link<http://www.babymilkaction.org/>; rel=shortlink
varyAccept-Encoding
content-encodinggzip
content-length12138
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,014 referring domains.
This page has 44,731 backlinks.
This page has backlinks from 1,848 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wordpress/wp-admin/
Allow: /wordpress/wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
2,172

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Baby81%Check
Baby Milk Action81%Check
Action81%Check
Milk81%Check
Breast Milk67%Check
Action Network61%Check
Baby Food59%Check
baby food industry51%Check
Protecting breastfeeding50%Check
Protecting babies fed50%Check

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