Barnardos.org.uk - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
79% 
Page structure
66% 
Link structure
96% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
55.50 kB
Words
590
Media files
10
Number of links
52 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Believe in children | Children's charity | Barnardo's
There are word repetitions in the page title.
The length of the page title is perfect. (448 pixels out of 580 max pixel length)
Meta description
(Critically important)
Barnardo's is a children's charity that protects and supports the UK's most vulnerable children and young people. We help bring out the best in them – no matter who they are or what they have been through.
The meta description is too long: 1268 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.barnardos.org.uk/index
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBarnardo's is a children's charity that protects and supports the UK's most vulnerable children and young people. We help bring out the best in them – no matter who they are or what they have been through. 
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:descriptionBarnardo's is a children's charity that protects and supports the UK's most vulnerable children and young people. We help bring out the best in them – no matter who they are or what they have been through. 
twitter:titleBelieve in children | Children's charity
twitter:site@barnardos
twitter:urlhttps://www.barnardos.org.uk/index
twitter:image:height300
twitter:image:width400
twitter:imagehttps://www.barnardos.org.uk/sites/default/files/uploads/homepage-appeal-crow-teaser.jpg
og:site_nameBarnardo's
og:typePage
og:urlhttps://www.barnardos.org.uk/index
og:titleBelieve in children | Children's charity
og:descriptionBarnardo's is a children's charity that protects and supports the UK's most vulnerable children and young people. We help bring out the best in them – no matter who they are or what they have been through. 
og:imagehttps://www.barnardos.org.uk/sites/default/files/uploads/homepage-appeal-crow-teaser.jpg
og:image:width400
og:image:height300
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 590 words. That's ok.
32.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.93 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
This website only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...appeal-homepage-header.jpg?itok=nmGFi6dxYoung boy looking sadly at the camera
...-with-the-law_0.jpg?itok=Ss7Xl08w&w=1440Young man looking concerned, looking out a window
...tore-xmas-gifts.png?itok=WBpAmwXL&w=1440Wrapped Christmas presents
...Who we are_TEST.jpg?itok=TyKzc720&w=1440young boy on see-saw
...6/fostering-tile.png?itok=Z72YD67i&w=680Fostering stat Barnardo's
...cting-children_0.jpg?itok=2ifkmVAx&w=680Young boy in front of a brick wall
...g-young-adults_1.jpg?itok=LCeOzVD0&w=680Young person in kitchen with support worker in background
...ardos-our-shops1.jpg?itok=4y3jJDLB&w=680Shop volunteer holding up shirt while talking to customer
...project-banner-3.png?itok=W823J9XQ&w=680Oral History Project banner
...n Barnardos CEO1.jpg?itok=mg67HZKp&w=680Young boy with bouquet of flowers

Page structure

H1 heading
(Critically important)
We need your urgent support
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 We need your urgent support
H1 We need your urgent support Duplicate text
H2 Main menu
H2 What we do
H2 Find a service
H2 Make a donation
H2 Get involved
H3 Fostering with Barnardo's
H3 Protecting children
H3 Supporting young people
H3 Volunteer with us
H3 Challenge yourself
H3 Raise money for us
H3 Our shops
H3 Listen to our Oral History Project
H3 A message for stakeholders
H4 We're here to help you with the effects of Covid-19
H4 Shop online
H4 We protect, support and nurture the UK's most vulnerable children
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
https://www.barnardos.org.uk/Anchor Skip to main content
https://www.barnardos.org.uk/Anchor Skip to footer
https://www.barnardos.org.uk/Homepage
https://donate.barnardos.org.uk/External Subdomain Donate
/shopsShop
/who-we-areWho we are
A-TITLE About Barnardo's
/who-we-are/our-historyOur history
A-TITLE How we've supported children and young people for over 150 years.
/who-we-are/our-annual-reportOur annual report
A-TITLE Barnardo's annual report and accounts and gender pay gap report.
/who-we-are/gender-pay-gap-reportOur Gender Pay Gap
A-TITLE Barnardo's annual gender pay gap reports.
/who-we-are/measuring-our-impactOur strategy and impact
A-TITLE The effect our services have on children, young people, families
/who-we-are/how-were-fundedHow we're funded
A-TITLE Where our money comes from and how we use it.
/who-we-are/our-chief-executiveOur organisation
A-TITLE Our CEO, trustees and patrons.
/who-we-are/where-we-workWhere we work
A-TITLE Our work across the UK
/what-we-doWhat we do
/what-we-do/fostering-and-adop...Fostering and adoption
/what-we-do/helping-familiesHelping families
/what-we-do/supporting-young-p...Supporting young people
/what-we-do/protecting-childrenProtecting children
/what-we-do/voice-influence-yo...Voice and influence of young people
A-TITLE Involving children and young people in decisions that affect their lives
/get-involvedGet involved
/get-involved/change-lifeMake a donation
A-TITLE Make a donation to support our work
/donate/other-ways-donateDonate in other ways
A-TITLE Find out different ways to donate
/get-involved/raise-moneyRaise money for us
/get-involved/challenge-eventsChallenge yourself
A-TITLE Challenge yourself
/get-involved/volunteerVolunteer with us
/get-involved/campaign-with-usCampaign with us
/work-usWork with us
/commission-usCommission us
/partnersCorporate partnerships
/get-involved/philanthropyPhilanthropy
https://www.barnardos.org.uk/newsNews and blog
https://www.barnardos.org.uk/newsNews
https://www.barnardos.org.uk/blogBlog
/coronavirus-crisis-appealDonate now
/coronavirus-crisis-appealText duplicate Donate now
https://www.barnardos.org.uk/c19Get support
A-TITLE See Hear Respond
https://shop.barnardos.org.uk/External Subdomain Shop online
A-TITLE See Hear Respond
/fosterFind out more
A-TITLE Barnardo's Fostering
/what-we-do/protecting-childrenText duplicate Find out more
/what-we-do/supporting-young-p...Text duplicate Find out more
/what-we-doView more of what we do
/get-involved/volunteerVolunteer your time
/get-involved/challenge-eventsTake on a challenge
/get-involved/raise-moneyRaise money
/shopsOur shops
A-TITLE Our shops
/oral-history-projectListen now
/stakeholder-noteTrivial anchor text
Read more
A-TITLE A message to stakeholders from Javed Khan
https://www.instagram.com/barn...New window External instagram
https://www.facebook.com/barna...New window External facebook
https://twitter.com/barnardosNew window External twitter
https://www.youtube.com/barnardosNew window External youtube
/contact-usContact us
/terms-and-conditionsTerms & conditions
/modern-slavery-and-human-traf...Modern slavery statement
/privacy-noticePrivacy notice
/accessibilityAccessibility statement
/website-attributionsAttributions
http://apps.charitycommission....External Subdomain 216250
A-TITLE 216250
http://www.oscr.org.uk/search-...External SC037605
A-TITLE SC037605
/governing-document-latestsee the governing document

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.barnardos.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
This website only loads 2 CSS files. That's ok.
This website only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
dateTue, 27 Oct 2020 15:43:26 GMT
content-typetext/html; charset=UTF-8
set-cookie147 Characters
strict-transport-securitymax-age=604800
cache-controlmax-age=21600, public
x-drupal-dynamic-cacheMISS
link<https://www.barnardos.org.uk/index>; rel="canonical"
link<https://www.barnardos.org.uk/index>; rel="revision"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 27 Oct 2020 15:11:15 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheMISS
x-request-idv-a88f8252-1866-11eb-9ff6-9fc959eaaff9
x-ah-environmentprod
age1930
viavarnish
x-cacheHIT
x-cache-hits324
cf-cache-statusDYNAMIC
cf-request-id060c538e470000c30396bea000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray5e8d885d3dc4c303-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 7,598 referring domains.
This website has 995,034 backlinks.
This website has backlinks from 5,187 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.barnardos.org.uk
Believe in children | Children's charity | Barnardo's
Barnardo's is a children's charity that protects and supports the UK's most vulnerable children and young people. We help bring out the best in them – no matter who they are or what they have been through.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Barnardo76%Check
support74%Check
children66%Check
get support60%Check
vulnerable children58%Check
children young people57%Check
children and young57%Check
young54%Check
need54%Check
need help54%Check

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