Bestwestern.co.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
72% 
Page structure
41% 
Link structure
17% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
202.80 kB
Words
1458
Media files
13
Number of links
170 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Best Western Hotels | UK Weekend Breaks | Short Hotel Breaks
The length of the page title is perfect. (575 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Stay in Best Western hotels in England, Scotland & Wales for relaxing UK weekend breaks and short hotel breaks in stunning locations. Lowest prices online.
The length of the meta description is perfect. (968 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bestwestern.co.uk/home/homepage-banner
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msvalidate.013DAA889130ABAF1D424BB4FE25C6AC44
format-detectiontelephone=no
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1
GeneratorSitefinity 12.0.7037.0 PU
descriptionStay in Best Western hotels in England, Scotland & Wales for relaxing UK weekend breaks and short hotel breaks in stunning locations. Lowest prices online.
langen
og:titleBest Western
og:descriptionBook any of Best Western's 270+ GB hotels and have a great short or weekend break in a stunning location. Our low web prices can't be beaten either!
og:site_nameBest Western
og:imagehttps://www.bestwestern.co.uk/Sitefinity/WebsiteTemplates/BestWestern/App_Themes/BestWestern/Images/best-western.png
og:image:typeimage/png
og:urlhttps://www.bestwestern.co.uk/
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: We understand that travelling with children under 2 can take a lot of ...
This page contains 1458 words. That's ok.
28.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 14.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 91 characters this one is longer than 70 characters:
"planning a holiday abroad or flying business class and looking for a hotel near an airport?"
The following tag is repeated too often: don't have a members account?
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.bestwestern.co.uk/User Avatar

Page structure

H1 heading
(Critically important)
HOTELS THAT CARE
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 HOTELS THAT CARE
H1 Hotels that care
H1 Gift Vouchers
H1 Join Rewards
H1 Airport Hotels
H1 Offers
H1 Retrieve a Reservation
H2 Select dates
H2 Find a Hotel
H2 Packages
H2 Need a break?
H2 Postcard
H2 Book a Room
H2 Best Western news & offers by email
H2 The Brands of Best Western Hotels & Resorts
H2 Rewards login
H2 Forgot your password?
H3 Spa
H3 Golf
H3 Experiences & Masterclasses
H3 Seasonal Hotel Favourites
H3 Attractions & Events
H3 Food & Drink
H3 Romantic Getaways
H3 Hotel Deals for Family Days Out
H3 Hotel Park and Fly
H3 Chester
H3 London
H3 Bath
H3 Edinburgh
H3 Manchester
H3 York
H3 Norwich
H3 It'll All End in Beers: Hiking from Grasmere to Langdale and Back on the Lake District's Most Picturesque Pub-Crawl
H3 Your socially-distant staycation checklist
H3 Explore 8 of Great Britain’s very best outdoor attractions
H3 Keeping in touch with you
H3 Your personal data
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
16 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (31) on this page.
LinkAttributesAnchor text
https://www.bestwestern.co.uk/Anchor skip to main content
https://www.bestwestern.co.uk/No Text
/hotelHotel
/hotel/our-hotelsOur Hotel Brands
/hotel/airport-hotelsAirport Hotels
/hotel/new-hotelsNew Hotels
/great-britain-breaksBreaks
/great-britain-breaks/weekend-...Weekend Breaks
/great-britain-breaks/family-b...Family Breaks
/great-britain-breaks/city-breaksCity Breaks
/great-britain-breaks/coastal-...Coastal Breaks
/great-britain-breaks/countrys...Countryside Breaks
/inspire-meInspire Me
/great-britain-breaks/destinat...Destination Guides
/great-britain-breaks/festive-...Festive Breaks
/great-britain-breaks/postcardTravel Stories
/great-britain-breaks/pet-frie...Pet Friendly Hotels
/great-britain-breaks/bike-fri...Bike Friendly Hotels
/offersOffers
/offers/groupsGroups
/offers/mastercardMastercard
/offers/AMEXAMEX
/offers/packagesPackages
/offers/gift-vouchersGift Vouchers
/businessBusiness
/business/conferences-meetingsConferences & Meetings
/business/corporate-special-of...Corporate Special Offers
/business/business-advantageBusiness Advantage
/business/hotel-developmentHotel Development
/packagesText duplicate Packages
/packages/spa-packagesSpa Packages
/packages/food-drink-packagesFood & Drink Packages
/packages/romantic-retreatsRomantic Retreats
/packages/attractions-eventsAttractions & Events
/packages/family-packagesFamily Packages
/packages/golf-packagesGolf Packages
/packages/masterclass-experiencesMasterclass Experiences
/packages/park-travel-packagesPark & Travel Packages
/packages/seasonal-packagesSeasonal Packages
/best-western-rewardsJoin Rewards
/my-best-western/rewardsMy BW rewards
/my-best-western/my-profileMy Profile
/Sitefinity/SignOut?redirect_uriSign out
/hotelsthatcareFind out more
/hotelsthatcareText duplicate Find out more
/hotel-gift-vouchersSee Gift Vouchers
/best-western-rewards/join-rew...Best Western Rewards
/airport-hotelsText duplicate Airport Hotels
/offersSee Offers
/offers/packages/package/spa-p...No Text
/offers/packages/package/spa-p...Spa
/offers/packages/package/spa-p...Book now
/offers/packages/package/golf-...No Text
/offers/packages/package/golf-...Golf
/offers/packages/package/golf-...Text duplicate Book now
/offers/packages/package/exper...No Text
/offers/packages/package/exper...Experiences & Masterclasses
/offers/packages/package/exper...Text duplicate Book now
/offers/packages/package/seaso...No Text
/offers/packages/package/seaso...Seasonal Hotel Favourites
/offers/packages/package/seaso...Text duplicate Book now
/offers/packages/package/attra...No Text
/offers/packages/package/attra...Text duplicate Attractions & Events
/offers/packages/package/attra...Text duplicate Book now
/offers/packages/package/food-...No Text
/offers/packages/package/food-...Food & Drink
/offers/packages/package/food-...Text duplicate Book now
/offers/packages/package/roman...No Text
/offers/packages/package/roman...Romantic Getaways
/offers/packages/package/roman...Text duplicate Book now
/offers/packages/package/hotel...No Text
/offers/packages/package/hotel...Hotel Deals for Family Days Out
/offers/packages/package/hotel...Text duplicate Book now
/offers/packages/package/hotel...No Text
/offers/packages/package/hotel...Hotel Park and Fly
/offers/packages/package/hotel...Text duplicate Book now
/destinations/cheshire-west-an...No Text
/destinations/cheshire-west-an...Chester
/destinations/cheshire-west-an...View hotels
/destinations/greater-london/l...No Text
/destinations/greater-london/l...London
/destinations/greater-london/l...Text duplicate View hotels
/destinations/bath-and-north-e...No Text
/destinations/bath-and-north-e...Bath
/destinations/bath-and-north-e...View Hotels
/destinations/edinburgh/edinburghNo Text
/destinations/edinburgh/edinburghEdinburgh
/destinations/edinburgh/edinburghText duplicate View Hotels
/destinations/manchester/manch...No Text
/destinations/manchester/manch...Manchester
/destinations/manchester/manch...Text duplicate View Hotels
/destinations/yorkshire/yorkNo Text
/destinations/yorkshire/yorkYork
/destinations/yorkshire/yorkText duplicate View Hotels
/destinations/norfolk/norwichNo Text
/destinations/norfolk/norwichNorwich
/destinations/norfolk/norwichText duplicate View Hotels
/travel-stories/article/it'll-...It'll All End in Beers: Hiking from Grasmere to Langdale and Back on the Lake District's Most Picturesque Pub-Crawl
/travel-stories/article/your-s...Your socially-distant staycation checklist
/travel-stories/article/explor...Explore 8 of Great Britain’s very best outdoor attractions
/company/contactContact us
https://www.facebook.com/BestW...New window External Facebook
https://twitter.com/BestWesternGBNew window External Twitter
https://www.instagram.com/best...New window External Instagram
https://www.youtube.com/user/b...New window External YouTube
/travel-storiesNew window Blog
/contact-preferencescontact preferences
http://www.bestwestern.de/?cm_...New window External No Text
http://www.bestwestern.es/?sob...New window External No Text
http://www.bestwestern.fr/?sob...New window External No Text
http://www.bestwestern.it/?sob...New window External No Text
http://www.bestwestern.net.cn/...New window External No Text
http://www.bestwestern.jp/?sob...New window External No Text
https://www.facebook.com/BestW...New window External Text duplicate Facebook
https://twitter.com/BestWesternGBNew window External Text duplicate Twitter
https://www.instagram.com/best...New window External Text duplicate Instagram
https://www.youtube.com/user/b...New window External Text duplicate YouTube
/travel-storiesNew window Text duplicate Blog
http://www.bestwestern.de/?cm_...New window External No Text
http://www.bestwestern.es/?sob...New window External No Text
http://www.bestwestern.fr/?sob...New window External No Text
http://www.bestwestern.it/?sob...New window External No Text
http://www.bestwestern.net.cn/...New window External No Text
http://www.bestwestern.jp/?sob...New window External No Text
/company/about-usAbout us
/company/contactText duplicate Contact us
/company/affiliatesAffiliate Marketing Programme | Best Western Great Britain
/company/best-western-media-ce...Best Western Media Centre
/company/work-for-usNew window Work for us
/businessadvantageText duplicate Business Advantage
/loginLogin
/businessadvantageJoin Business Advantage
/loginText duplicate Login
/best-western-rewardsText duplicate Join Rewards
/best-western-rewardsText duplicate Best Western Rewards
/my-best-western/my-profileText duplicate My Profile
/policies/terms-of-useTerms of use
/policies/privacy-policyPrivacy policy
/policies/cookie-policyCookie policy
/policies/site-indexSite index
https://book.bestwestern.com/b...New window External Subdomain Trivial anchor text
here
/policies/terms-of-useterms of service
/policies/privacy-policyprivacy policy
/best-western-rewardsCustomer sign up
/businessadvantageBusiness sign up
/loginText duplicate Login
/best-western-rewardsText duplicate Customer sign up
/businessadvantageText duplicate Business sign up
https://www.bestwestern.co.uk/Best Western
https://www.bestwestern.com/co...External Deutsch
https://www.bestwestern.com/co...External Español
https://www.bestwestern.com/co...External Français
https://www.bestwestern.com/co...External Italiano
https://www.bestwestern.com/Ar...External 中文
https://www.bestwestern.com/Ar...External 日本語
/hotelText duplicate Hotel
/hotel/our-hotelsText duplicate Our Hotel Brands
/hotel/airport-hotelsText duplicate Airport Hotels
/hotel/new-hotelsText duplicate New Hotels
/great-britain-breaksText duplicate Breaks
/great-britain-breaks/weekend-...Text duplicate Weekend Breaks
/great-britain-breaks/family-b...Text duplicate Family Breaks
/great-britain-breaks/city-breaksText duplicate City Breaks
/great-britain-breaks/coastal-...Text duplicate Coastal Breaks
/great-britain-breaks/countrys...Text duplicate Countryside Breaks
/inspire-meText duplicate Inspire Me
/great-britain-breaks/destinat...Text duplicate Destination Guides
/great-britain-breaks/festive-...Text duplicate Festive Breaks
/great-britain-breaks/postcardText duplicate Travel Stories
/great-britain-breaks/pet-frie...Text duplicate Pet Friendly Hotels
/great-britain-breaks/bike-fri...Text duplicate Bike Friendly Hotels
/offersText duplicate Offers
/offers/groupsText duplicate Groups
/offers/mastercardText duplicate Mastercard
/offers/AMEXText duplicate AMEX
/offers/packagesText duplicate Packages
/offers/gift-vouchersText duplicate Gift Vouchers
/businessText duplicate Business
/business/conferences-meetingsText duplicate Conferences & Meetings
/business/corporate-special-of...Text duplicate Corporate Special Offers
/business/business-advantageText duplicate Business Advantage
/business/hotel-developmentText duplicate Hotel Development
/packagesText duplicate Packages
/packages/spa-packagesText duplicate Spa Packages
/packages/food-drink-packagesText duplicate Food & Drink Packages
/packages/romantic-retreatsText duplicate Romantic Retreats
/packages/attractions-eventsText duplicate Attractions & Events
/packages/family-packagesText duplicate Family Packages
/packages/golf-packagesText duplicate Golf Packages
/packages/masterclass-experiencesText duplicate Masterclass Experiences
/packages/park-travel-packagesText duplicate Park & Travel Packages
/packages/seasonal-packagesText duplicate Seasonal Packages
/retrieve-reservationMy Booking
/best-western-rewardsMy Best Western Rewards
/my-best-westernText duplicate My Best Western Rewards
https://www.facebook.com/BestW...New window External Text duplicate Facebook
https://twitter.com/BestWesternGBNew window External Text duplicate Twitter
https://www.instagram.com/best...New window External Text duplicate Instagram
https://www.youtube.com/user/b...New window External Text duplicate YouTube
/travel-storiesNew window Text duplicate Blog
/Sitefinity/SignOut?redirect_u...Log out

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bestwestern.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 10 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.17 seconds.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (203 kB).

HTTP Response Header

NameValue
cache-controlno-cache
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
x-ua-compatibleIE=Edge,chrome=1
dateTue, 03 Nov 2020 21:49:35 GMT
x-frame-optionsSAMEORIGIN
transfer-encodingchunked
content-encodinggzip
varyAccept-Encoding
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 4,195 referring domains.
This page has 684,382 backlinks.
This page has backlinks from 3,063 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.bestwestern.co.uk
Best Western Hotels | UK Weekend Breaks | Short Hotel Breaks
Stay in Best Western hotels in England, Scotland & Wales for relaxing UK weekend breaks and short hotel breaks in stunning locations. Lowest prices online.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hotel84%Check
Best Hotel81%Check
Western Hotel81%Check
Best Western Hotel80%Check
Best79%Check
Best Western79%Check
Best Western Hotels78%Check
Western Hotels78%Check
Hotels77%Check
Hotel Breaks72%Check

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