Bestwestern.de - SEO Checker

Overview of the SEO Check
Meta information
74% 
Page quality
53% 
Page structure
26% 
Link structure
25% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.74 s
File size
175.50 kB
Words
489
Media files
18
Number of links
88 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hotel Suche - Best Western Hotels
The length of the page title is perfect. (312 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Ausführliche Informationen und Online-Buchungsmöglichkeit der besten Preise und Angebote für mehr als 200 Best Western Hotels in Deutschland, Luxemburg, Österreich und der Schweiz.
The meta description is too long: 1168 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bestwestern.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Language defined in HTTP-Equiv meta tag: de
Server location: Germany
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is invalid.
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0
copyrightBWH Hotel Group Central Europe GmbH
identifierhttp://www.bestwestern.de
authorResWebTech @ BWH Hotel Group Central Europe GmbH
robotsnoodp, index, follow
descriptionAusführliche Informationen und Online-Buchungsmöglichkeit der besten Preise und Angebote für mehr als 200 Best Western Hotels in Deutschland, Luxemburg, Österreich und der Schweiz.
keywordsbest,best western,best western hotels,best western premier,best western plus,sure hotel, premier collection, signature collection,hotel,hotels,kultur pur,meeting point,premier hotels,western,best western hotels deutschland, best western hotels schweiz, best western hotels österreich
date2021-07-20
google-site-verification_m2FY2B90h4Jwjgb5NRxKmW7waJR28jWup49ioqQD_Y
langde
X-UA-CompatibleIE=edge,chrome=1
Content-Typetext/html; charset=utf-8
content-languagede
imagetoolbarfalse
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 489 words on this page. Good pages should have about 800 words of useful content.
These Typos were found:
  • schliessen => schließen
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Doppelte Punkte
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Doppelte Punkte
H1 Best Western und what3words
H1 Wherever life takes you
H2 Jetzt Urlaubsangebote im neuen Reisewelten eMagazin entdecken
H2 Interaktiv. Inspirierend. Flexibel.
H2 Rewards
H2 Wichtige Informationen zum Umgang mit COVID-19 bei Best Western mehr Details
H2 25% Begrüßungsrabatt: Jetzt Newsletter abonnieren
H3 Rewards Mitglied werden und günstiger buchen
H3 Empty heading
H3 Mehr entdecken
H3 Beratung & Service
H3 Empty heading
H3 Business & Tagung
H3 Schnäppchen
H3 Specials
H3 Jobs & Karriere
H3 Über Best Western
H3 Presse & Newsroom
H3 Best Western Rewards
H3 Hotelgutscheine
H4 Startseite
H4 Best Western Rewards Duplicate text
H4 Newsletter
H4 Angebote & Specials
H4 Business & Meetings
H4 Gruppenreisen
H4 Über Best Western Duplicate text
H4 Presse & Newsroom Duplicate text
H4 Für Bewerber
H4 Für Hotels
H4 Best Western und what3words Duplicate text
H4 Neu bei Best Western
H4 Picknick To Go
H4 Wherever life takes you Duplicate text
H4 Best Western Städte Guide
H4 Best Western Weekend
H4 Jetzt Best Western Hotelgutschein verschenken
H4 Mehr Marken – Mehr Erlebnisse
H4 Wellness
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 9 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 21 external links on this page.
LinkAttributesAnchor text
https://www.bestwestern.de/A-TITLE Best Western Hotels
/en/startpage.htmlEnglish
IMG-ALT English
A-TITLE English
https://www.bestwestern.com/es...New window External Español
IMG-ALT ES
A-TITLE ES
https://www.bestwestern.com/fr...New window External Français
IMG-ALT FR
A-TITLE FR
https://www.bestwestern.com/it...New window External Italiano
IMG-ALT IT
A-TITLE IT
http://www.bestwestern.net.cn/...New window External 中文
IMG-ALT CN
A-TITLE CN
http://www.bestwestern.jp/?sob...New window External 日本人
IMG-ALT JP
A-TITLE JP
http://www.bestwestern.co.kr/?...New window External 한국어
IMG-ALT KR
A-TITLE KR
/cgi-bin/WebObjects/BestWester...Login
/cgi-bin/WebObjects/BestWester...Stornierung
A-TITLE Stornierung
/index.html?etcc_cu=onsite&Int...Startseite
A-TITLE Startseite
/best-western-rewards.htmlBest Western Rewards
A-TITLE Best Western Rewards
/mein-konto.htmlMein Konto
A-TITLE Mein Konto
/bestwesternrewards-leistungen...Meine Vorteile
A-TITLE Meine Vorteile
/hotel-punkte-meilen-sammeln.h...Sammeln
A-TITLE Sammeln
/best-western-hotels-punkte-ei...Einlösen
A-TITLE Einlösen
/bestwesternrewards-anmeldung....Mitglied werden
A-TITLE Mitglied werden
/best-western-rewards-service....Service & Kontakt
A-TITLE Service & Kontakt
/newsletter.htmlNewsletter
A-TITLE Newsletter
/reisewelten.htmlAngebote & Specials
A-TITLE Angebote & Specials
https://urlaub.bestwestern.de/...New window External Subdomain Reisewelten eMagazin
A-TITLE Reisewelten eMagazin
/angebote--specials.htmlSchnäppchen
A-TITLE Schnäppchen
/arrangements.htmlUrlaubsangebote
A-TITLE Urlaubsangebote
/reisethemen.html?etcc_cu=onsi...Reisethemen
A-TITLE Reisethemen
/regionen.html?etcc_cu=onsite&...Urlaubsziele
A-TITLE Urlaubsziele
/sport.htmlSportreisen
A-TITLE Sportreisen
/sehnsuchtsorte.htmlSehnsuchtsorte
A-TITLE Sehnsuchtsorte
/business-meetings.htmlBusiness & Meetings
A-TITLE Business & Meetings
/fuer_geschaeftsreisende.htmlGeschäftsreisen
A-TITLE Geschäftsreisen
/fuer_veranstaltungsplaner.htm...Meetings & Events
A-TITLE Meetings & Events
/service_und_kontakt.htmlText duplicate Service & Kontakt
A-TITLE Service & Kontakt
/gruppen.htmlGruppenreisen
A-TITLE Gruppenreisen
/gruppenreisenkontakt.htmlKontakt Gruppenreisen
A-TITLE Kontakt Gruppenreisen
/ueberbestwestern.htmlÜber Best Western
A-TITLE Über Best Western
/brands.htmlUnsere Marken
A-TITLE Unsere Marken
/presse_de.htmlPresse & Newsroom
A-TITLE Presse & Newsroom
/pressemitteilungen_de.htmlMedienmitteilungen
A-TITLE Medienmitteilungen
/pressefotos_de.htmlMedienarchiv
A-TITLE Medienarchiv
/fuer-bewerber.htmlFür Bewerber
A-TITLE Für Bewerber
http://bestwesterndevelopment....New window External Für Hotels
A-TITLE Für Hotels
/best-western-rewards.htmlTrivial anchor text
mehr
/bonuspunkte.html?etcc_cu=onsi...Jetzt registrieren
/what3words.html?etcc_cu=onsit...Jetzt entdecken
/podcast.html?etcc_cu=onsite&e...Zu den aktuellen Episoden
https://urlaub.bestwestern.de/...New window External Subdomain Zu den Reisewelten
https://grouptravel.bwhhotelgr...New window External Subdomain zum Group Travel Guide
/best-western-rewards.html?etc...zur Anmeldung
/covid-19-update.htmlmehr Details
A-TITLE COVID-19 Update
https://www.germany.travel/de/...New window External Subdomain >mehr Details
/what3words.html?etcc_cu=onsit...Text duplicate Jetzt entdecken
A-TITLE Best Western und what3words
/hotels/Muenchen/Sure-Hotel-by...Text duplicate Trivial anchor text
mehr
/picknick-to-go.html?etcc_cu=o...Text duplicate Trivial anchor text
mehr
/podcast.html?etcc_cu=onsite&e...Text duplicate Trivial anchor text
mehr
/travelguide.html?etcc_cu=onsi...Text duplicate Trivial anchor text
mehr
A-TITLE mehr
/hotel_wochenende.html?etcc_cu...Text duplicate Trivial anchor text
mehr
A-TITLE Zu den Angeboten
/hotelgutschein_travelcard.htm...Text duplicate Trivial anchor text
mehr
A-TITLE mehr
/agb/Datenschutzerklaerung-Dat...New window Datenschutzerklärung
/download/reisewelten/buchungs...New window Buchungsbedingungen
/brands.html?etcc_cu=onsite&et...Text duplicate Trivial anchor text
mehr
/reisethema-wellness.html?etcc...Text duplicate Trivial anchor text
mehr
https://de-de.facebook.com/Bes...New window External Subdomain No Text
https://twitter.com/BestWesternCENew window External No Text
https://www.instagram.com/best...New window External No Text
https://pinterest.com/bestwest...New window External No Text
https://www.xing.com/companies...New window External No Text
https://www.linkedin.com/compa...New window External No Text
https://www.youtube.com/user/B...New window External No Text
/kontakt.htmlBeratung & Service
A-TITLE Beratung & Service
/business-meetings.htmlBusiness & Tagung
A-TITLE Business & Tagung
/seiten/fuer_geschaeftsreisend...Für Geschäftsreisende
A-TITLE Für Geschäftsreisende
/seiten/fuer_veranstaltungspla...Für Veranstaltungsplaner
A-TITLE Für Veranstaltungsplaner
/seiten/tagungshotel-suche.htmlTagungshotelsuche
A-TITLE Tagungshotelsuche
/seiten/angebote--specials.htmlText duplicate Angebote & Specials
A-TITLE Angebote & Specials
/angebote--specials.htmlText duplicate Schnäppchen
A-TITLE Schnäppchen
https://urlaub.bestwestern.de/...New window External Subdomain Text duplicate Reisewelten eMagazin
A-TITLE Reisewelten eMagazin
/seiten/arrangements.htmlText duplicate Reisethemen
A-TITLE Reisethemen
/seiten/regionen.htmlText duplicate Urlaubsziele
A-TITLE Urlaubsziele
/seiten/newsletter.htmlText duplicate Newsletter
A-TITLE Newsletter
/reisewelten.htmlSpecials
A-TITLE Specials
/seiten/joggingstrecken-um-hot...Laufend unterwegs
A-TITLE Laufend unterwegs
/seiten/hotel_fruehbucherrabat...Frühbucherrabatt
A-TITLE Best Western Frühbucherrabatt
/seiten/der-gute-baer.htmlDer gute Bär
A-TITLE Der gute Bär
/bewerber-faq.htmlJobs & Karriere
A-TITLE Jobs & Karriere
/fuer-bewerber.htmlText duplicate Für Bewerber
A-TITLE Für Bewerber
/job-uebersicht.htmlAktuelle Jobangebote
A-TITLE Aktuelle Jobangebote
/ueberbestwestern.htmlText duplicate Über Best Western
A-TITLE Über Best Western
/brands.htmlText duplicate Unsere Marken
A-TITLE Unsere Marken
/best-western-unternehmensprof...Unser Profil
A-TITLE Unser Profil
/unsere-story.htmlUnsere Story
A-TITLE Unsere Story
/nachhaltiges-engagement.htmlCSR & Nachhaltigkeit
A-TITLE CSR & Nachhaltigkeit
/page/press_startText duplicate Presse & Newsroom
A-TITLE Presse & Newsroom
/seiten/pressemeldungen.htmlText duplicate Medienmitteilungen
A-TITLE Medienmitteilungen
/seiten/presse_medien.htmlText duplicate Medienarchiv
A-TITLE Medienarchiv
/best-western-rewards.htmlText duplicate Best Western Rewards
A-TITLE Best Western Rewards
/seiten/bestwesternrewards-lei...Leistungen
A-TITLE Best Western Rewards Leistungen
/seiten/hotel-punkte-meilen-sa...Punkte / Meilen sammeln
A-TITLE Best Western Rewards Punkte / Meilen sammeln
/seiten/bestwesternrewards-par...Partner
A-TITLE Best Western Rewards Partner
/seiten/best-western-rewards-s...Ansprechpartner / FAQ
A-TITLE Best Western Rewards Service
/seiten/bestwesternrewards-mit...Anmeldung
A-TITLE Best Western Rewards Anmeldung
/hotelgutschein_travelcard.htmlHotelgutscheine
A-TITLE Hotelgutschein
https://www.bestwestern.com/de...New window External Online-Bestellung
A-TITLE Hotelgutschein bestellen
/seiten/newsletter.htmlText duplicate Newsletter
A-TITLE Newsletter
http://mitreisend.bestwestern....New window External Subdomain Blog
A-TITLE Blog
/seiten/agb-datenschutz.htmlAGB/Datenschutz
A-TITLE AGB/Datenschutz
/seiten/affiliate-partnerprogr...Affiliate-programm
A-TITLE Affiliate-Programm
/seiten/sitemap.htmlSitemap
A-TITLE Sitemap
/seiten/impressum.htmlImpressum
A-TITLE Impressum
/seiten/kontakt.htmlKontakt
A-TITLE Kontakt
/cgi-bin/WebObjects/BestWester...Text duplicate Stornierung
A-TITLE Stornierung

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bestwestern.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.74 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 7 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (176 kB).

HTTP Response Header

NameValue
dateSat, 24 Jul 2021 05:55:53 GMT
serverApache
x-frame-optionsSAMEORIGIN
x-frame-optionsSAMEORIGIN
connectionclose
varyAccept-Encoding
content-encodinggzip
set-cookie77 Characters
set-cookie58 Characters
content-length44477
content-typetext/html; charset=UTF-8
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age= 31536000
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/travel. This classification is fine.
This website has excellent links from other websites.
This page has backlinks from 4,577 referring domains.
This page has 1,198,491 backlinks.
This page has backlinks from 3,246 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Disallow: /cgi-bin/WebObjects/
Disallow: /download/tagung/
Disallow: /download/fruehjahrstagung/
Disallow: /download/herbsttagung/
Disallow: /download/bwr_clubnews/
Disallow: /download/pdf_revenews/
Disallow: /download/qualityperformanceindex/
Disallow: /download/IntranetHilfe/
Disallow: /download/gruppenplaner/
Disallow: /download/kom/
Disallow: /download/komm/
Disallow: /download/intern/
Disallow: /download/Umlagen/
Disallow: /download/Mitgliedsbedingungen/
Disallow: /regionaltagungen/
Disallow: /admin/
Disallow: /adminhilfe/
Disallow: /profittagung/
Disallow: /regionaltagungen/
Disallow: /sales_roadshow/
Disallow: /download/business/
Disallow: /download/bwr/newsletter/
Disallow: /rewards/praemien/
Disallow: /umkreissuche/
Disallow: /bwc/
Disallow: /fr/
Disallow: /de/
Disallow: /gfx/
Disallow: /blaetterkatalog/
Disallow: /AcctMgmt/
Disallow: /agb/
Disallow: /visme/

Facebook popularity

Shares / Likes / Comments
8,567

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.bestwestern.de
Hotel Suche - Best Western Hotels
Ausführliche Informationen und Online-Buchungsmöglichkeit der besten Preise und Angebote für mehr als 200 Best Western Hotels in Deutschland, Luxemburg, Österreich und der Schweiz.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Best81%Check
Western81%Check
Best Western81%Check
Best Western Hotels76%Check
Western Hotels74%Check
Hotel70%Check
Hotel Hotels68%Check
Suche Best Western68%Check
Hotel Suche Best64%Check
Hotels63%Check

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