Birmingham.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
46% 
Page structure
70% 
Link structure
90% 
Server
37% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
53.40 kB
Words
684
Media files
9
Number of links
110 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Birmingham - A leading global university
The length of the page title is perfect. (476 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
The length of the meta description is perfect. (810 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
GENERATORContensis CMS Version 8.3
DescriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
google-site-verificationh_DGWrGRIQRCLmLmW1JQwrAzuhNVFInOZk3ty7keZts
UoB_TemplateNameHomePage
viewportwidth=device-width, initial-scale=1
langen-gb
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 34.17 words is high.
This page contains 684 words. That's ok.
23.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...geFeatures/promos/social-work-180px.jpegNew research project to examine impact of Covid-19 on child protection services
...s/Community-Sponsorship-Inside-180px.jpgGive more support to Community Sponsorship Refugee Resettlement Scheme - says study
/assets/img/degas.jpgBarber Institute of Fine Arts
/assets/img/bramall.jpgBramall Music Building
/assets/img/book-hours-crl-promo-2.jpgCadbury Research Library
/assets/img/lapworth.jpgLapworth Museum of Geology
/assets/img/winterbourne-2017.jpgWinterbourne House and Garden
/assets/img/music.jpgUniversity Music
/assets/img/research.jpgResearch and Cultural collections

Page structure

H1 heading
(Critically important)
The global university at the heart of an ambitious city
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The global university at the heart of an ambitious city
H1 Latest news
H1 New research project to examine impact of Covid-19 on child protection services
H1 Give more support to Community Sponsorship Refugee Resettlement Scheme - says study
H1 Latest events
H1 BPO - Space Odyssey
H1 The Third International Conference on Philosophy and Meaning in Life
H2 Recommended pages
H2 Undergraduate Online Open Days
H2 Improving people's well-being during the COVID-19 pandemic
H2 Birmingham Masters Scholarship scheme
H2 The concept of Loneliness
H2 Major study shows liver perfusion could save 7 in 10 rejected donor livers
H2 Tuition fee discounts for postgraduate programmes
H2 Birmingham designed test confirms COVID-19 as trigger for rare Kawasaki-like syndrome in children
H2 How can we shed new light on Dickens 150 years after his death?
H2 Culture and collections
H2 Schools, institutes and departments
H2 Services and facilities
H3 College of Arts and Law
H3 College of Medical and Dental Sciences
H3 College of Life and Environmental Sciences
H3 College of Engineering and Physical Sciences
H3 College of Social Sciences
H3 See all schools, departments, research and professional services
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 22 external links on this page.
LinkAttributesAnchor text
/index.aspxAnchor Skip to main content
/index.aspxUniversity of Birmingham
/university/hefi/index.aspxTeaching excellence
/alumni/index.aspxAlumni
/staff/index.aspxWork here
/events/index.aspxEvents
/visit/index.aspxVisit
/index.aspxUK
/dubai/index.aspxDubai
/study/index.aspxStudy
/research/index.aspxResearch
/International/index.aspxInternational
/partners/index.aspxBusiness
/news/index.aspxNews
/university/index.aspxAbout us
/university/hefi/index.aspxText duplicate Teaching excellence
/alumni/index.aspxText duplicate Alumni
/staff/index.aspxText duplicate Work here
/events/index.aspxText duplicate Events
/visit/index.aspxText duplicate Visit
/dubai/index.aspxSwitch to Dubai campus
/teachers/index.aspxInformation for teachers
/undergraduate/visit/index.aspxVisit us for an open day
/study/accommodation/index.aspxAccommodation
/contact/index.aspxContact us
/contact/directions/index.aspxMaps and directions
https://www.sportandfitness.bh...External Subdomain Sport and fitness
/university/index.aspxThe global university at the heart of an ambitious city
/coronavirus/index.aspxCoronavirus (COVID-19) latest updates and FAQs Read our advice and guidance
/undergraduate/visit/opendays/...Undergraduate Online Open Days
/news/latest/2020/06/european-...Improving people's well-being during the COVID-19 pandemic
/postgraduate/pgt/birmingham-m...Birmingham Masters Scholarship scheme
/research/perspective/the-conc...Birmingham Perspective
/research/perspective/the-conc...The concept of Loneliness
/research/perspective/the-conc...Join the conversation
/news/latest/2020/06/new-resea...IMG-ALT New research project to examine impact of Covid-19 on child protection services
/news/latest/2020/06/new-resea...Text duplicate New research project to examine impact of Covid-19 on child protection services
/news/latest/2020/06/community...IMG-ALT Give more support to Community Sponsorship Refugee Resettlement Scheme - says study
/news/latest/2020/06/community...Text duplicate Give more support to Community Sponsorship Refugee Resettlement Scheme - says study
http://www.birmingham.ac.uk/newsAll news
/events/events/BPO-Space-Odyss...BPO - Space Odyssey
/schools/ptr/departments/philo...The Third International Conference on Philosophy and Meaning in Life
/eventsAll events
/news/latest/2020/06/vittal-li...Major study shows liver perfusion could save 7 in 10 rejected donor livers
/postgraduate/current-students...Tuition fee discounts for postgraduate programmes
/news/latest/2020/05/covid-tri...Birmingham designed test confirms COVID-19 as trigger for rare Kawasaki-like syndrome in children
/research/quest/preserving-and...How can we shed new light on Dickens 150 years after his death?
http://barber.org.uk/External IMG-ALT Barber Institute of Fine Arts
http://barber.org.uk/External Text duplicate Barber Institute of Fine Arts
https://thebramall.co.uk/External IMG-ALT Bramall Music Building
https://thebramall.co.uk/External Text duplicate Bramall Music Building
/facilities/cadbury/index.aspxIMG-ALT Cadbury Research Library
/facilities/cadbury/index.aspxText duplicate Cadbury Research Library
/facilities/lapworth-museum/in...IMG-ALT Lapworth Museum of Geology
/facilities/lapworth-museum/in...Text duplicate Lapworth Museum of Geology
https://www.winterbourne.org.uk/External IMG-ALT Winterbourne House and Garden
https://www.winterbourne.org.uk/External Text duplicate Winterbourne House and Garden
/schools/lcahm/departments/mus...IMG-ALT University Music
/schools/lcahm/departments/mus...Text duplicate University Music
/facilities/rcc/index.aspxIMG-ALT Research and Cultural collections
/facilities/rcc/index.aspxText duplicate Research and Cultural collections
/university/colleges/artslaw/i...College of Arts and Law
/schools/law/index.aspxBirmingham Law School
/schools/edacs/index.aspxEnglish, Drama and Creative Studies
/schools/historycultures/index...History and Cultures
/schools/lcahm/index.aspxLanguage, Cultures, Art History and Music
/schools/ptr/index.aspxPhilosophy, Theology and Religion
/university/colleges/mds/index...College of Medical and Dental Sciences
/research/applied-health/index...Applied Health Research
/schools/biomedical-science/in...Biomedical Science
/schools/medical-school/index....Birmingham Medical School
/research/cancer-genomics/inde...Cancer and Genomic Sciences
/research/cardiovascular-scien...Cardiovascular Sciences
/research/clinical-sciences/in...Clinical Sciences
/schools/dentistry/index.aspxDentistry
/schools/mds-graduate-school/i...Graduate School
/research/immunology-immunothe...Immunology and Immunotherapy
/research/inflammation-ageing/...Inflammation and Ageing
/research/activity/metabolism-...Metabolism and Systems Research
/research/microbiology-infecti...Microbiology and Infection
/schools/nursing/index.aspxNursing
/schools/pharmacy/index.aspxPharmacy
/university/colleges/les/index...College of Life and Environmental Sciences
/schools/biosciences/index.aspxBiosciences
/schools/gees/index.aspxGeography, Earth and Environmental Sciences
/schools/psychology/index.aspxPsychology
/schools/sport-exercise/index....Sport, Exercise and Rehabilitation Sciences
/university/colleges/eps/index...College of Engineering and Physical Sciences
/schools/chemical-engineering/...Chemical Engineering
/schools/chemistry/index.aspxChemistry
https://www.cs.bham.ac.uk/External Subdomain Computer Science
/schools/engineering/index.aspxEngineering
/schools/mathematics/index.aspxMathematics
/schools/metallurgy-materials/...Metallurgy and Materials
/schools/physics/index.aspxPhysics and Astronomy
/university/colleges/socsci/in...College of Social Sciences
/schools/business/index.aspxBirmingham Business School
/schools/education/index.aspxEducation
/schools/government-society/in...Government
/schools/social-policy/index.aspxSocial Policy
/schools/index.aspxSee all schools, departments, research and professional services
/schools/liberal-arts-and-scie...Liberal Arts and Natural Sciences
https://conferences.bham.ac.uk/External Subdomain Conferences and hospitality
/facilities/index.aspxFacilities search
https://www.birminghamdaynurse...External Birmingham Day Nurseries
/libraries/index.aspxLibraries
https://www.guildofstudents.com/External Guild of students
https://uobschool.org.uk/External University of Birmingham School
https://www.sportandfitness.bh...External Subdomain UoB Sport and Fitness
https://shop.bham.ac.uk/External Subdomain Online Shop
/partners/freedom-of-speech/in...Freedom of Speech
http://www.birmingham.ac.uk/Text duplicate University of Birmingham
https://instagram.com/unibirmi...External Instagram
https://www.facebook.com/unibi...External Facebook
https://twitter.com/unibirminghamExternal Twitter
https://www.youtube.com/user/u...External YouTube
https://www.weibo.com/unibirmi...External Weibo
/contact/we-chat.aspxText duplicate Weibo
/privacy/index.aspxPrivacy
/legal/index.aspxLegal
/accessibility/index.aspxAccessibility
https://intranet.birmingham.ac...External Subdomain Intranet
https://www.my.bham.ac.uk/External Subdomain my.bham portal
https://canvas.bham.ac.uk/External Subdomain Canvas Learning Environment
/university/governance/publica...Publication Scheme
/undergraduate/courses/applica...Information for Applicants
/university/governance/policie...Freedom of information
/university/governance/publica...Charitable information
/privacy/cookies.aspxCookies and cookie policy
/sitemap/SiteMap.aspxSite map
/contact/feedback/index.aspxWebsite feedback
/contact/index.aspxText duplicate Contact us

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.birmingham.ac.uk/index.aspx"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 6 javascript files. This may affect the load time negatively.
This website only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
cache-controlpublic
content-typetext/html; charset=utf-8
expiresMon, 22 Jun 2020 02:39:53 GMT
vary*
x-node1629853
x-depends1624020 1624015 1624016 1624017 1822905
x-aspnet-version4.0.30319
x-powered-byASP.NET
dateMon, 22 Jun 2020 02:14:44 GMT
connectionclose
content-length54700
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 2,110 referring domains.
This website has 209,969 backlinks.
This website has backlinks from 1,872 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /campaigns/
Disallow: /contact/feedback/
Disallow: /dubai/campaigns/
Disallow: /emergency/
Disallow: /personal-page/content/
Disallow: /research/heroes/landing/
Disallow: /schools/eps/non-searchable/
Disallow: /SiteElements/
Disallow: /training/
Disallow: /university/colleges/artslaw/campaigns/
Disallow: /webteam/
Disallow: /websupport/
Disallow: /*?*download=
Disallow: /*?*search_keywords=
Disallow: /*?*q=
Disallow: /*?*GoToPage=
Disallow: /*?*CurrentTab= 
Disallow: /*?*AtoZLetter=
Disallow: /*?*_goto=
Disallow: /*?ContensisTextOnly=true*
Allow: /

User-Agent: AhrefsBot 
Crawl-Delay: 10

Sitemap: https://www.birmingham.ac.uk/SiteMap.xml

Facebook popularity

Shares / Likes / Comments
7,692

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

University of Birmingham - A leading global university
https://www.birmingham.ac.uk/index.aspx
A world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
University70%Check
Birmingham66%Check
Global University62%Check
Art59%Check
University College50%Check
part45%Check
leading global university45%Check
syndrome in children42%Check
Research35%Check
things35%Check

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