Birmingham.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
37% 
Page structure
69% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
49.70 kB
Words
610
Media files
9
Number of links
107 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Birmingham - A leading global university
The length of the page title is perfect. (475 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
The length of the meta description is perfect. (804 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
GENERATORContensis CMS Version 12.1
DescriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
google-site-verificationh_DGWrGRIQRCLmLmW1JQwrAzuhNVFInOZk3ty7keZts
UoB_TemplateNameHomePage
viewportwidth=device-width, initial-scale=1
langen-gb
fb:app_id358544337911727
og:descriptionThe global university at the heart of an ambitious city
og:imagehttps://www.birmingham.ac.uk/Images/website/HomePageFeatures/responsive/hero-image-test-1-bpz.jpg
og:titleUniversity of Birmingham
og:typewebsite
og:urlhttps://www.birmingham.ac.uk/index.aspx
og:localeen_GB
og:site_nameUniversity of Birmingham
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 40.75 words is high.
This page contains 610 words. That's ok.
23.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
This website only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/promos/surgeons-walking-180px-min.jpgVitamin D deficiency increased risk of COVID in healthcare workers
...efeatures/promos/bodybuilder-180-min.jpgAthletes using sport supplements are more open to doping
/assets/img/degas.jpg?width=280&quality=50No alt attribute provided
...ets/img/bramall.jpg?width=280&quality=50No alt attribute provided
...urs-crl-promo-2.jpg?width=280&quality=50No alt attribute provided
...ts/img/ammonite.jpg?width=280&quality=50No alt attribute provided
...nterbourne-2017.jpg?width=280&quality=50No alt attribute provided
/assets/img/music.jpg?width=280&quality=50No alt attribute provided
...ts/img/research.jpg?width=280&quality=50No alt attribute provided

Page structure

H1 heading
(Critically important)
Applying for 2021?
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Applying for 2021?
H1 Latest news
H1 Vitamin D deficiency increased risk of COVID in healthcare workers
H1 Athletes using sport supplements are more open to doping
H1 Latest events
H1 Plastics - Values and Future Needs
H1 High Speed Rail: Education Interchange 2020
H2 Recommended pages
H2 Online Postgraduate Open Week
H2 Online research database boosts battle against COVID-19
H2 University staff recognised in 2020 Queen's Birthday Honours
H2 A City-region Economy Disrupted
H2 Undergraduate study
H2 Why do some people suffer from life-threatening COVID-19 while others show no symptoms?
H2 Saving lives with ‘COVID-19 free' hospital areas
H2 Culture and collections
H2 Schools, institutes and departments
H2 Services and facilities
H3 College of Arts and Law
H3 College of Medical and Dental Sciences
H3 College of Life and Environmental Sciences
H3 College of Engineering and Physical Sciences
H3 College of Social Sciences
H3 See all schools, departments, research and professional services
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 19 external links on this page.
LinkAttributesAnchor text
/index.aspxAnchor Skip to main content
/index.aspxUniversity of Birmingham
/university/hefi/index.aspxTeaching excellence
/alumni/index.aspxAlumni
/staff/index.aspxWork here
/events/index.aspxEvents
/visit/index.aspxVisit
/index.aspxUK
/dubai/index.aspxDubai
/study/index.aspxStudy
/research/index.aspxResearch
/International/index.aspxInternational
/partners/index.aspxBusiness
/news/index.aspxNews
/university/index.aspxAbout us
/university/hefi/index.aspxText duplicate Teaching excellence
/alumni/index.aspxText duplicate Alumni
/staff/index.aspxText duplicate Work here
/events/index.aspxText duplicate Events
/visit/index.aspxText duplicate Visit
/dubai/index.aspxSwitch to Dubai campus
/welcome/index.aspxWelcome
/undergraduate/visit/index.aspxUndergraduate open days
/postgraduate/visit/index.aspxPostgraduate open days
/study/accommodation/index.aspxAccommodation
/teachers/index.aspxInformation for teachers
/contact/directions/index.aspxMaps and directions
https://www.sportandfitness.bh...External Subdomain Sport and fitness
/contact/index.aspxContact us
/study/index.aspxApplying for 2021?
/coronavirus/index.aspxCoronavirus (COVID-19) latest updates and FAQs Read our advice and guidance
/postgraduate/visit/open-day/i...Online Postgraduate Open Week
/news/latest/2020/10/online-re...Online research database boosts battle against COVID-19
/news/latest/2020/10/universit...University staff recognised in 2020 Queen's Birthday Honours
/research/perspective/shock-ri...Birmingham Perspective
/research/perspective/shock-ri...A City-region Economy Disrupted
/research/perspective/shock-ri...Join the conversation
/news/latest/2020/10/vitamin-d...IMG-ALT Vitamin D deficiency increased risk of COVID in healthcare workers
/news/latest/2020/10/vitamin-d...Text duplicate Vitamin D deficiency increased risk of COVID in healthcare workers
/news/latest/2020/10/athletes-...IMG-ALT Athletes using sport supplements are more open to doping
/news/latest/2020/10/athletes-...Text duplicate Athletes using sport supplements are more open to doping
http://www.birmingham.ac.uk/newsAll news
/events/events/plastics-values...Plastics - Values and Future Needs
/research/railway/events/2020/...High Speed Rail: Education Interchange 2020
/eventsAll events
/undergraduate/index.aspxUndergraduate study
/research/quest/21st-century-h...Why do some people suffer from life-threatening COVID-19 while others show no symptoms?
/news/latest/2020/10/covid-19-...Saving lives with ‘COVID-19 free' hospital areas
http://barber.org.uk/External Barber Institute of Fine Arts
https://thebramall.co.uk/External Bramall Music Building
/facilities/cadbury/index.aspxCadbury Research Library
/facilities/lapworth-museum/in...Lapworth Museum of Geology
https://www.winterbourne.org.uk/External Winterbourne House and Garden
/schools/lcahm/departments/mus...University Music
/facilities/rcc/index.aspxResearch and Cultural collections
/university/colleges/artslaw/i...College of Arts and Law
/schools/law/index.aspxBirmingham Law School
/schools/edacs/index.aspxEnglish, Drama and Creative Studies
/schools/historycultures/index...History and Cultures
/schools/lcahm/index.aspxLanguage, Cultures, Art History and Music
/schools/ptr/index.aspxPhilosophy, Theology and Religion
/university/colleges/mds/index...College of Medical and Dental Sciences
/research/applied-health/index...Applied Health Research
/schools/biomedical-science/in...Biomedical Science
/schools/medical-school/index....Birmingham Medical School
/research/cancer-genomics/inde...Cancer and Genomic Sciences
/research/cardiovascular-scien...Cardiovascular Sciences
/research/clinical-sciences/in...Clinical Sciences
/schools/dentistry/index.aspxDentistry
/schools/mds-graduate-school/i...Graduate School
/research/immunology-immunothe...Immunology and Immunotherapy
/research/inflammation-ageing/...Inflammation and Ageing
/research/activity/metabolism-...Metabolism and Systems Research
/research/microbiology-infecti...Microbiology and Infection
/schools/nursing/index.aspxNursing
/schools/pharmacy/index.aspxPharmacy
/university/colleges/les/index...College of Life and Environmental Sciences
/schools/biosciences/index.aspxBiosciences
/schools/gees/index.aspxGeography, Earth and Environmental Sciences
/schools/psychology/index.aspxPsychology
/schools/sport-exercise/index....Sport, Exercise and Rehabilitation Sciences
/university/colleges/eps/index...College of Engineering and Physical Sciences
/schools/chemical-engineering/...Chemical Engineering
/schools/chemistry/index.aspxChemistry
https://www.cs.bham.ac.uk/External Subdomain Computer Science
/schools/engineering/index.aspxEngineering
/schools/mathematics/index.aspxMathematics
/schools/metallurgy-materials/...Metallurgy and Materials
/schools/physics/index.aspxPhysics and Astronomy
/university/colleges/socsci/in...College of Social Sciences
/schools/business/index.aspxBirmingham Business School
/schools/education/index.aspxEducation
/schools/government-society/in...Government
/schools/social-policy/index.aspxSocial Policy
/schools/index.aspxSee all schools, departments, research and professional services
/schools/liberal-arts-and-scie...Liberal Arts and Natural Sciences
https://conferences.bham.ac.uk/External Subdomain Conferences and hospitality
/facilities/index.aspxFacilities search
https://www.birminghamdaynurse...External Birmingham Day Nurseries
/libraries/index.aspxLibraries
https://www.guildofstudents.com/External Guild of students
https://uobschool.org.uk/External University of Birmingham School
https://www.sportandfitness.bh...External Subdomain UoB Sport and Fitness
https://shop.bham.ac.uk/External Subdomain Online Shop
/partners/freedom-of-speech/in...Freedom of Speech
/index.aspxText duplicate University of Birmingham
https://instagram.com/unibirmi...External Instagram
https://www.facebook.com/unibi...External Facebook
https://twitter.com/unibirminghamExternal Twitter
https://www.youtube.com/user/u...External YouTube
https://www.weibo.com/unibirmi...External Weibo
/contact/we-chat.aspxWeChat
/privacy/index.aspxPrivacy
/legal/index.aspxLegal
/accessibility/index.aspxAccessibility
https://intranet.birmingham.ac...External Subdomain Intranet
https://www.my.bham.ac.uk/External Subdomain my.bham portal
https://canvas.bham.ac.uk/External Subdomain Canvas Learning Environment
/university/governance/publica...Publication Scheme
/undergraduate/courses/applica...Information for Applicants
/university/governance/policie...Freedom of information
/university/governance/publica...Charitable information
/privacy/cookies.aspxCookies and cookie policy
/sitemap/SiteMap.aspxSite map
/contact/feedback/index.aspxWebsite feedback
/contact/index.aspxText duplicate Contact us

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.birmingham.ac.uk/index.aspx"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
This website only loads 1 CSS files. That's ok.
This website only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (50 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-contensis-viewer-groups0
x-node1629853
x-depends1624020 1624015 1624016 1624017 1822905
content-security-policyframe-ancestors https://*.cloud.contensis.com https://*.birmingham.ac.uk https://*.bham.ac.uk
dateMon, 26 Oct 2020 07:00:37 GMT
x-origin-serverz-uob-WEB2
content-encodinggzip
varyAccept-Encoding
x-varnish-authenticationskip
x-cache-hits216
x-age437
cache-controlno-cache, no-store
pragmano-cache
x-cache-aspxtrue
expires-1
accept-rangesbytes
content-length19102
x-server-namez-uob-CACHE2
strict-transport-securitymax-age=15768000
x-xss-protection1;mode=block
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 1,981 referring domains.
This website has 552,698 backlinks.
This website has backlinks from 1,764 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /campaigns/
Disallow: /contact/feedback/
Disallow: /dubai/campaigns/
Disallow: /emergency/
Disallow: /personal-page/content/
Disallow: /research/heroes/landing/
Disallow: /schools/eps/non-searchable/
Disallow: /SiteElements/
Disallow: /training/
Disallow: /university/colleges/artslaw/campaigns/
Disallow: /webteam/
Disallow: /websupport/
Disallow: /*?*download=
Disallow: /*?*search_keywords=
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User-Agent: AhrefsBot 
Crawl-Delay: 10

Sitemap: https://www.birmingham.ac.uk/SiteMap.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.birmingham.ac.uk › index.aspx
University of Birmingham - A leading global university
A world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Birmingham63%Check
University62%Check
University College54%Check
Art54%Check
recognised in 2020 Queen54%Check
Research44%Check
open44%Check
latest43%Check
Graduate School43%Check
Postgraduate open43%Check

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