Britishcouncil.org - SEO Checker

Overview of the SEO Check
Meta information
91% 
Page quality
48% 
Page structure
66% 
Link structure
73% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
71.90 kB
Words
555
Media files
7
Number of links
53 internal / 121 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
British Council | The UK's international culture and education organisation
The page title should be shorter than 580 pixels. It is 659 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The British Council is the United Kingdom's international organisation for cultural relations and educational opportunities.
The length of the meta description is perfect. (741 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.britishcouncil.org/
https://www.britishcouncil.org/welcome-british-council
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
WT.spUK;Home
descriptionThe British Council is the United Kingdom's international organisation for cultural relations and educational opportunities.
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width, initial-scale=1.0
langen
twitter:dnton
og:imagehttps://www.britishcouncil.org/profiles/solas2/themes/solas_ui/images/desktop/britishcouncil_og_logo.jpg
Content-Typetext/html; charset=utf-8
X-UA-CompatibleIE=edge
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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 34 words is high.
This page contains 555 words. That's ok.
13.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...lic/homepage_july_2020.jpg?itok=qOW4q2euTwo people reading books together
...o_speak_gayle_nathan_1.jpg?itok=4tPXhDw_Singer with a microphone on a stage
...-active_citizens_00248.jpg?itok=8RUq0CjBWoman using a laptop
...ic/ciaran_devane_photo.png?itok=-D1GNd2SCiarán Devane, Chief Executive, British Council
...canva-photo-editor_1_0.png?itok=WSuFbCPcNo alt attribute provided
...olution-uk_schools_994.jpg?itok=3u4JL0ugPupils in a classroom
...ge_futurelearn_promo_0.jpg?itok=7UesWfxUman smiling at computer screen

Page structure

H1 heading
(Critically important)
Welcome to the British Council
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Welcome to the British Council
H2 British Council
H2 Learn English near you and online
H2 Take IELTS near you
H2 Study towards a UK university qualification
H2 Watch More Films for Freedom
H2 Covid-19 and our work
H2 Covid-19 message from Ciarán Devane, Chief Executive
H2 Download free resources for virtual classrooms and home learning
H2 Voices Magazine
H2 Language learning is still in decline in England's schools
H2 How will higher education be different in 2030?
H2 TikTok – a journalist's new best friend
H2 Six tips for running online courses
H2 Empty heading
H2 Browse our free online courses developed with FutureLearn
H2 British Council Worldwide
H2 Connect with us
H2 © 2020 British Council
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (121) on this page.
LinkAttributesAnchor text
https://www.britishcouncil.org/Anchor Skip to main content
https://www.britishcouncil.org/British Council
https://www.britishcouncil.org/Home
/englishLearn English
/examTake an exam
/study-work-abroadStudy and work abroad
/school-resourcesSchool and teacher resources
/programmesArts, education and society
/voices-magazineVoices Magazine
/contactContact us
https://www.britishcouncil.org/Anchor Close search
/learn-englishLearn English near you and online
/examTake IELTS near you
https://study-uk.britishcounci...New window External Subdomain Study towards a UK university qualification
A-TITLE Opens in a new tab or window.
http://film.britishcouncil.org...New window External Subdomain Watch More Films for Freedom
IMG-ALT Singer with a microphone on a stage
A-TITLE Opens in a new tab or window.
/coronavirus-covid-responseCovid-19 and our work
IMG-ALT Woman using a laptop
/covid-19-ciaran-devane-chief-...Covid-19 message from Ciarán Devane, Chief Executive Read the response from our Chief Executive Ciarán Devane
IMG-ALT Ciarán Devane, Chief Executive, British Council
/school-resources/stay-connectedDownload free resources for virtual classrooms and home learning
/voices-magazine/language-lear...Voices - May 2020 Language learning is still in decline in England's schools
/voices-magazine/future-higher...Voices - May 2020 How will higher education be different in 2030?
/voices-magazine/tiktok-journa...Voices - May 2020 TikTok – a journalist's new best friend
/voices-magazine/moderator-tip...Voices - May 2020 Six tips for running online courses
https://www.futurelearn.com/pa...New window External Browse our free online courses developed with FutureLearn
IMG-ALT man smiling at computer screen
A-TITLE Opens in a new tab or window.
/afghanistanAfghanistan
/albaniaAlbania
https://www.britishcouncil.dz/enExternal Algeria
https://argentina.britishcounc...External Subdomain Argentina
https://www.britishcouncil.am/enExternal Armenia
.au/External Australia
https://www.britishcouncil.at/External Austria
https://www.britishcouncil.az/External Azerbaijan
https://www.britishcouncil.bh/enExternal Bahrain
.bd/External Bangladesh
https://www.britishcouncil.be/External Belgium
https://www.britishcouncil.ba/External Bosnia and Herzegovina
https://www.britishcouncil.co.bw/External Botswana
.br/External Brazil
https://brunei.britishcouncil....External Subdomain Brunei
https://www.britishcouncil.bg/External Bulgaria
https://cambodia.britishcounci...External Subdomain Cambodia
https://www.britishcouncil.cm/External Cameroon
https://www.britishcouncil.ca/External Canada
https://caribbean.britishcounc...External Subdomain Caribbean
https://www.britishcouncil.cl/External Chile
https://www.britishcouncil.cn/enExternal China
https://www.britishcouncil.co/External Colombia
https://www.britishcouncil.hr/External Croatia
https://www.britishcouncil.com...External Cyprus
https://www.britishcouncil.cz/External Czech Republic
https://www.britishcouncil.dk/External Denmark
.eg/External Egypt
https://england.britishcouncil...External Subdomain England
https://www.britishcouncil.ee/External Estonia
https://ethiopia.britishcounci...External Subdomain Ethiopia
https://www.britishcouncil.fi/External Finland
https://www.britishcouncil.fr/External France
https://www.britishcouncil.ge/enExternal Georgia
https://www.britishcouncil.de/enExternal Germany
.gh/External Ghana
https://www.britishcouncil.gr/External Greece
https://www.britishcouncil.hk/External Hong Kong, SAR of China
https://www.britishcouncil.hu/External Hungary
https://www.britishcouncil.in/External India
https://www.britishcouncil.id/External Indonesia
https://iraq.britishcouncil.org/External Subdomain Iraq
https://www.britishcouncil.ie/External Ireland
.il/External Israel
https://www.britishcouncil.it/External Italy
https://www.britishcouncil.jp/External Japan
https://www.britishcouncil.jo/External Jordan
https://www.britishcouncil.kz/External Kazakhstan
https://www.britishcouncil.co.ke/External Kenya
https://www.britishcouncil.kr/External Korea, Republic of
https://kosovo.britishcouncil....External Subdomain Kosovo
https://www.britishcouncil.com...External Kuwait
https://www.britishcouncil.la/External Laos
https://www.britishcouncil.lv/External Latvia
.lb/External Lebanon
https://www.britishcouncil.ly/enExternal Libya
https://www.britishcouncil.lt/External Lithuania
https://www.britishcouncil.mw/External Malawi
https://www.britishcouncil.my/External Malaysia
.mt/External Malta
https://www.britishcouncil.mu/External Mauritius
.mx/External Mexico
https://www.britishcouncil.me/External Montenegro
https://www.britishcouncil.ma/enExternal Morocco
.mz/External Mozambique
.mm/External Myanmar (Burma)
https://www.britishcouncil.na/External Namibia
.np/External Nepal
https://www.britishcouncil.nl/External Netherlands
.nz/External New Zealand
.ng/External Nigeria
https://www.britishcouncil.mk/External North Macedonia
https://nireland.britishcounci...External Subdomain Northern Ireland
https://www.britishcouncil.no/External Norway
https://www.britishcouncil.ps/External Occupied Palestinian Territories
https://www.britishcouncil.om/enExternal Oman
https://www.britishcouncil.pk/External Pakistan
https://www.britishcouncil.pe/External Peru
https://www.britishcouncil.ph/External Philippines
https://www.britishcouncil.pl/External Poland
https://www.britishcouncil.pt/External Portugal
https://www.britishcouncil.qa/External Qatar
https://www.britishcouncil.ro/External Romania
https://www.britishcouncil.ru/External Russia
https://www.britishcouncil.rw/External Rwanda
https://www.britishcouncil.sa/External Saudi Arabia
https://scotland.britishcounci...External Subdomain Scotland
https://www.britishcouncil.com...External Senegal
https://www.britishcouncil.rs/External Serbia
https://www.britishcouncil.sl/External Sierra Leone
https://www.britishcouncil.sg/External Singapore
https://www.britishcouncil.sk/External Slovakia
/sloveniaSlovenia
.za/External South Africa
https://southsudan.britishcoun...External Subdomain South Sudan
/spainSpain
https://www.britishcouncil.lk/External Sri Lanka
https://sudan.britishcouncil.org/External Subdomain Sudan
https://www.britishcouncil.se/External Sweden
https://www.britishcouncil.ch/External Switzerland
/syriaSyria
.tw/External Taiwan
https://www.britishcouncil.or.tz/External Tanzania
https://www.britishcouncil.or.th/External Thailand
https://www.britishcouncil.tn/External Tunisia
.tr/External Turkey
https://www.britishcouncil.ug/External Uganda
http://www.britishcouncil.org.ua/External Ukraine
https://www.britishcouncil.ae/External United Arab Emirates
https://www.britishcouncil.us/External United States of America
https://www.britishcouncil.uy/External Uruguay
/uzbekistanUzbekistan
.ve/External Venezuela
https://www.britishcouncil.vn/External Vietnam
https://wales.britishcouncil.o...External Subdomain Wales
https://yemen.britishcouncil.o...External Subdomain Yemen
.zm/External Zambia
https://www.britishcouncil.co.zw/External Zimbabwe
/about-usAbout us
/about-us/how-we-workHow we work
/about-us/how-we-are-runHow we are run
/about-us/our-valuesOur values
/about-us/historyOur history
/workWork with us
https://careers.britishcouncil...External Subdomain Careers
/work/partnerPartner with us
/work/staff-alumniStaff and alumni associations
/research-policy-insightResearch and policy insight
/research-policy-insight/insig...Insight articles
/research-policy-insight/resea...Research reports
/research-policy-insight/resea...Research series
/research-policy-insight/polic...Policy reports
/research-policy-insight/essay...Essay collections
/research-policy-insight/polic...Policy positions
/research-policy-insight/consu...Current research consultancy opportunities
/contactText duplicate Contact us
/contact/pressPress office
/contact/local-officeContact your local British Council office
/contact/freedom-of-informationMake a freedom of information request
/contact/complaintsMake a complaint
https://twitter.com/britishcou...External Twitter
https://www.facebook.com/briti...External Facebook
https://www.linkedin.com/compa...External LinkedIn
https://www.youtube.com/user/b...External YouTube
http://instagram.com/britishco...External Instagram
/termsTerms of use
A-TITLE Terms of use
/terms-conditions-saleTerms and conditions of sale
/accessibilityAccessibility
/privacy-cookiesPrivacy and cookies
/statement-slaveryStatement on modern slavery
/sitemapSite map

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.britishcouncil.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 7 CSS files. This may affect the page load time negatively.
This website loads 6 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (72 kB).

HTTP Response Header

NameValue
content-encodinggzip
content-languageen
content-typetext/html; charset=utf-8
etag"1594619111-1"
last-modifiedMon, 13 Jul 2020 05:45:11 GMT
link<https://www.britishcouncil.org/welcome-british-council>; rel="canonical"
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x-ua-compatibleIE=edge,chrome=1
content-length15918
cache-controlpublic, max-age=1800
expiresMon, 13 Jul 2020 08:13:47 GMT
dateMon, 13 Jul 2020 07:43:47 GMT
connectionkeep-alive
varyAccept-Encoding
feature-policycamera 'none'
referrer-policyno-referrer-when-downgrade
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-frame-optionsSameOrigin
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External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 52,315 referring domains.
This website has 10,273,647 backlinks.
This website has backlinks from 38,747 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/wc/robots.html
#
# For syntax checking, see:
# http://www.sxw.org.uk/computing/robots/check.html

User-agent: *
Crawl-delay: 10
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /api/
Disallow: /bcapi/
Disallow: /alerts/*
Disallow: /comment/reply/
Disallow: /external-page/*
Disallow: /filter/tips/
Disallow: /media/*
Disallow: /node/add/
Disallow: /person/*
Disallow: /promo/*
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=alerts/*
Disallow: /?q=comment/reply/
Disallow: /?q=external-page/*
Disallow: /?q=filter/tips/
Disallow: /?q=media/*
Disallow: /?q=node/add/
Disallow: /?q=person/*
Disallow: /?q=promo/*
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
# Search engines
Disallow: /search*
Disallow: /en/search*
# Generated images
Disallow: /sites/default/files/styles/*
Sitemap: https://www.britishcouncil.org/sitemap.xml
User-agent: Googlebot
Crawl-delay: 10
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /api/
Disallow: /bcapi/
Disallow: /alerts/*
Disallow: /comment/reply/
Disallow: /external-page/*
Disallow: /filter/tips/
Disallow: /media/*
Disallow: /node/add/
Disallow: /person/*
Disallow: /promo/*
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=alerts/*
Disallow: /?q=comment/reply/
Disallow: /?q=external-page/*
Disallow: /?q=filter/tips/
Disallow: /?q=media/*
Disallow: /?q=node/add/
Disallow: /?q=person/*
Disallow: /?q=promo/*
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
# Search engines
Disallow: /search*
Disallow: /en/search*
Sitemap: https://www.britishcouncil.org/sitemap.xml
User-agent: Facebot
Crawl-delay: 10
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /api/
Disallow: /bcapi/
Disallow: /alerts/*
Disallow: /comment/reply/
Disallow: /external-page/*
Disallow: /filter/tips/
Disallow: /media/*
Disallow: /node/add/
Disallow: /person/*
Disallow: /promo/*
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=alerts/*
Disallow: /?q=comment/reply/
Disallow: /?q=external-page/*
Disallow: /?q=filter/tips/
Disallow: /?q=media/*
Disallow: /?q=node/add/
Disallow: /?q=person/*
Disallow: /?q=promo/*
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
# Search engines
Disallow: /search*
Disallow: /en/search*
Sitemap: https://www.britishcouncil.org/sitemap.xml
User-agent: Twitterbot
Crawl-delay: 10
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /api/
Disallow: /bcapi/
Disallow: /alerts/*
Disallow: /comment/reply/
Disallow: /external-page/*
Disallow: /filter/tips/
Disallow: /media/*
Disallow: /node/add/
Disallow: /person/*
Disallow: /promo/*
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=alerts/*
Disallow: /?q=comment/reply/
Disallow: /?q=external-page/*
Disallow: /?q=filter/tips/
Disallow: /?q=media/*
Disallow: /?q=node/add/
Disallow: /?q=person/*
Disallow: /?q=promo/*
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
# Search engines
Disallow: /search*
Disallow: /en/search*
Sitemap: https://www.britishcouncil.org/sitemap.xml

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www.britishcouncil.org
British Council | The UK's international culture and education...
The British Council is the United Kingdom's international organisation for cultural relations and educational opportunities.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
British91%Check
British Council91%Check
education52%Check
education organisation51%Check
organisation47%Check
international47%Check
international organisation46%Check
Higher Education38%Check
England and Wales36%Check

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