Bufalo.pl - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
8% 
Page structure
95% 
Link structure
90% 
Server
55% 
External factors
56% 
SEO Score
Response time
0.32 s
File size
87.40 kB
Words
6469
Media files
13
Number of links
37 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Búfalo pielęgnacji obuwia. Doświadczenie. Zaufanie. Doskonała pielęgnacja.
The page title should be shorter than 580 pixels. It is 686 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bufalo.pl/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: pl
Language defined in HTML: pl-pl
Server location: Germany
The following language is defined by HTML: pl-pl
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
generatorWPML ver:4.1.3 stt:1,42;
langpl-pl
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The content of this page is too large (6469 words). Maybe the content could be divided into several pages.
There are 18 text duplicates on this page:
  • Duplicate 1: Osoba kontaktowa ds. strony internetowej Birgitta Schenz Telefon: +49 ...
  • Duplicate 2: Kontakt Werner & Mertz Delta Polska Sp. z.o.o. ul. Londyńska 4/3 03-9...
  • Duplicate 3: Pomysł, projekt strony oraz wykonanie Geometry Global GmbH Darmstädt...
  • Duplicate 4: Odpowiedzialność za treści Jako dostawca usług odpowiadamy za wła...
  • Duplicate 5: Powyższe zastrzeżenie nie wpływa na zobowiązania do usunięcia lub...
  • Duplicate 6: Odpowiedzialność za linki Nasza oferta zawiera linki do zewnętrznyc...
  • Duplicate 7: Nie można jednak wymagać stałej kontroli treści umieszczonych na p...
  • Duplicate 8: Prawo autorskie Treści i prace sporządzone przez operatora, umieszcz...
  • Duplicate 9: W przypadku gdy treści umieszczone na tej stronie nie zostały sporz...
16.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
83 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 12.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The following tag is repeated too often: wydawca
Some tags are too long. With 171 characters this one is longer than 70 characters:
"prawo do sprzeciwu wobec gromadzenia danych w szczególnych przypadkach oraz prawo do sprzeciwu wobec p..."
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
At least one image file was found, which is not integrated via HTTPS.
This website uses HTTPS to protect privacy and integrity of the exchanged data.

Media list

URLAlt attributeTitle
...ntent/themes/bufalo/player/img/close.pngNo alt attribute provided
...e8a5805-516fc30d45732-0.0-home-bg_03.jpg
Insecure Content
No alt attribute provided
...ent/themes/bufalo/images/bufalo-logo.pngNo alt attribute provided
...-517ed7fe1195d-betun_en_crema_teaser.png
Insecure Content
No alt attribute provided
...9b3717-141208_navi_lederlotion_250ml.png
Insecure Content
No alt attribute provided
...avigation_135x195_self_shining_creme.png
Insecure Content
No alt attribute provided
...46-517f5c8f23b52-crema_autobrillante.png
Insecure Content
No alt attribute provided
...-141118_navigation_super_impregnator.png
Insecure Content
No alt attribute provided
...-content/uploads/2013/05/teaser_lupe.pngNo alt attribute provided
...uploads/2013/05/Putztuch_CareTips_05.pngNo alt attribute provided
...ess/wp-content/uploads/news_teaser-1.pngNo alt attribute provided
Video URLWidthHeight
...mes/bufalo/video/bg-video-2-33_Ratio.mp4
...om/embed/ec8wcRxfv2o?rel=0&enablejsapi=1560315

Page structure

H1 heading
(Critically important)
Doświadczenie. Zaufanie. Doskonała pielęgnacja.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Doświadczenie. Zaufanie. Doskonała pielęgnacja.
H1 Informacje prawne i upoważnienia
H1 Oświadczenie o ochronie danych
H1 Informacje prawne i upoważnienia Duplicate text
H2 Witamy w świecie Búfalo. Pielęgnacja obuwia na każdą okazję.
H2 Znajdź produkt
H2 Wskazówki
H2 NOWOŚĆ
H2 1. Ochrona danych w skrócie
H2 2. Informacje ogólne i informacje obowiązkowe
H2 4. Gromadzenie danych na naszej stronie internetowej
H2 5. Media społecznościowe
H2 6. Narzędzia analityczne i reklama
H2 7. Newsletter
H2 8. Wtyczki i narzędzia
H2 9. Usługi własne
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.
LinkAttributesAnchor text
http://www.bufalo.pl/No Text
https://www.bufalo.pl/produkty/Produkty
/productlines/classic/Classic
/products/pasta-w-kremie/Pasta w kremie
/products/pasta-w-kremie/Dodatkowe informacje.
/products/balsam-do-skory/Balsam do skóry
/products/balsam-do-skory/Dodatkowe informacje
/productlines/express/Express
/products/pasta-polysk-2w1/Pasta + Połysk 2w1
/products/pasta-polysk-2w1/Text duplicate Dodatkowe informacje
/products/gabka-do-pielegnacji...Gąbka do pielęgnacji obuwia
/products/gabka-do-pielegnacji...Text duplicate Dodatkowe informacje
/productlines/safeguard/Safeguard
/products/super-impregnator/Super Impregnator
/products/super-impregnator/Text duplicate Dodatkowe informacje.
/znajdz-produkt/Znajdź produkt
https://www.bufalo.pl/porady/Porady
/porady/wskazowki/Wskazówki
/o-firmie-bufalo/O Firmie Búfalo
/o-firmie-bufalo/historia-firmy/Historia Firmy
/o-firmie-bufalo/filozofia-firmy/Filozofia Firmy
https://www.bufalo.pl/kontakt/Kontakt
/znajdz-produkt/Znajdź produkt Błyskawicznie znajdź produkt odpowiadający Twoim wymaganiom.
/porady/wskazowki/Wskazówki Specjalistyczne porady na temat butów i produktów skórzanych.
/pasta-polysk-2w1-wygodna-w-uz...NOWOŚĆ Búfalo Pasta + Połysk 2w1 to błyskawiczny połysk, i łatwa plikacja i pełna ochrona.
/informacje-prawne-i-upowaznie...Informacje prawne i upoważnienia
/polityce-prywatnosci/Oświadczenie o ochronie danych
http://www.wmdp.pl/New window External Werner & Mertz Delta
http://www.werner-mertz.de/eng...New window External Werner & Mertz (Holding)
https://www.bufalo.pl/Anchor Kraj
http://www.bufalo.be/External België
http://www.erdal.de/External DEUTSCHLAND
http://www.bufalo.es/External ESPAÑA
http://www.erdal.hr/External HRVATSKA
http://www.erdal.at/External ÖSTERREICH
https://www.bufalo.pl/Polska
http://www.erdal.ru/External РОССИЯ
http://www.erdal.rs/External SRBIJA | СРБИЈА
https://www.bufalo.pl/Anchor Text duplicate Kraj
https://www.bufalo.pl/Anchor Wybierz język
http://www.bufalo.pl/polski
http://www.bufalo.pl/en/English
https://www.bufalo.pl/Anchor Text duplicate Wybierz język
https://developers.facebook.co...New window External Subdomain URL anchor text
https://developers.facebook.com/docs/plugins/?locale=de_DE
https://de-de.facebook.com/pri...New window External Subdomain URL anchor text
https://de-de.facebook.com/privacy/explanation
https://twitter.com/de/privacyNew window External URL anchor text
https://twitter.com/de/privacy
https://twitter.com/account/se...New window External URL anchor text
https://twitter.com/account/settings
https://instagram.com/about/le...New window External URL anchor text
https://instagram.com/about/legal/privacy/
https://www.linkedin.com/legal...New window External URL anchor text
https://www.linkedin.com/legal/privacy-policy
https://www.xing.com/app/share...New window External URL anchor text
https://www.xing.com/app/share?op=data_protection
https://tools.google.com/dlpag...New window External Subdomain URL anchor text
https://tools.google.com/dlpage/gaoptout?hl=de
/Dezaktywuj Google AnalyticsNew window Dezaktywuj Google Analytics
https://support.google.com/ana...New window External Subdomain URL anchor text
https://support.google.com/analytics/answer/6004245?hl=de
https://support.google.com/ana...New window External Subdomain URL anchor text
https://support.google.com/analytics/answer/7667196?hl=de
https://www.quantcast.com/opt-...New window External URL anchor text
https://www.quantcast.com/opt-out/
https://www.google.com/setting...New window External URL anchor text
https://www.google.com/settings/ads/onweb/
https://policies.google.com/te...New window External Subdomain URL anchor text
https://policies.google.com/technologies/ads?hl=de
https://policies.google.com/pr...New window External Subdomain URL anchor text
https://policies.google.com/privacy?hl=de
/Zasadami Facebooka dotyczącym...New window Zasadami Facebooka dotyczącymi wykorzystywania danych
https://de-de.facebook.com/abo...New window External Subdomain URL anchor text
https://de-de.facebook.com/about/privacy/
https://www.facebook.com/ads/p...New window External URL anchor text
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
http://www.youronlinechoices.c...New window External URL anchor text
http://www.youronlinechoices.com/de/praferenzmanagement/
https://policies.google.com/pr...New window External Subdomain Text duplicate URL anchor text
https://policies.google.com/privacy?hl=de
https://www.google.de/intl/de/...New window External URL anchor text
https://www.google.de/intl/de/policies/privacy/
https://www.bufalo.pl/Anchor Więcej informacji na temat ciasteczek oraz ich deaktywacji znajdziesz tutaj.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bufalo.pl/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 10 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (87 kB).

HTTP Response Header

NameValue
dateFri, 11 Dec 2020 06:00:57 GMT
serverApache/2.4.29 (Ubuntu)
x-pingbackhttps://www.bufalo.pl/wordpress/xmlrpc.php
link<https://www.bufalo.pl/wp-json/>; rel="https://api.w.org/", <https://www.bufalo.pl/wp-json/wp/v2/pages/1294>; rel="alternate"; type="application/json", <https://www.bufalo.pl/>; rel=shortlink
upgradeh2
connectionUpgrade
varyAccept-Encoding
content-encodinggzip
content-length23906
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page has only a few links from other websites.
This page only has backlinks from 13 referring domains.
This page only has 615 backlinks.
This page only has few backlinks from 7 different ip addresses.
Facebook popularity
(Somewhat important)
This page is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

Disallow: /staging
Disallow: /geometry

Facebook popularity

Shares / Likes / Comments
1

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Búfalo pielęgnacji obuwia51%Check
ze swojego konta49%Check
pielęgnacji obuwia48%Check
informacje47%Check
Gromadzenie danych47%Check
Ochrona danych47%Check
ochronie danych47%Check
Narzędzia47%Check
danych47%Check
przetwarzania danych45%Check

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