Bupa.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
73% 
Page structure
78% 
Link structure
35% 
Server
22% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
155.00 kB
Words
1736
Media files
21
Number of links
177 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Private healthcare | Bupa UK
The length of the page title is perfect. (262 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Bupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.
The length of the meta description is perfect. (984 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bupa.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, minimum-scale=1.0, width=device-width
keywordsprivate health insurance Bupa
descriptionBupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.
google-site-verificationnlYC_CCeloyPD94LplTJ5glhV-QnUTPy_gVmYHn6_88
langen-gb
X-UA-CompatibleIE=edge, chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: 00:20 At Bupa Care Homes we’ve always provided individual care for e...
This page contains 1736 words. That's ok.
31.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.52 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "initial-scale=1.0, minimum-scale=1.0, width=device-width" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 145 characters this one is longer than 70 characters:
"for the latest updates, support and guidance about covid-19 and how we're supporting our customers, pl..."
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Private healthcare
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Private healthcare
H2 Health insurance. Giving you choice and flexibility.
H2 Pay as you go healthcare.
H2 Care homes. Care is at the heart of everything we do.
H2 Dental care. Our services are open to everyone.
H2 Travel insurance. For the adventure.
H2 Health cash plans. Spread the cost.
H2 Already a member? Sign in to your online account.
H2 Health information. Reliable and free.
H2 We care for all, no matter how unique their needs are
H2 Free Dental Plan with small business health insurance
H3 Personal contact line
H3 Members contact line
H3 Business contact line
H5 We’re now offering coronavirus (COVID-19) antibody testing
H5 See a GP usually within two hours with Digital GP
H5 We’re committed to helping people improve their mental health
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 19 external links on this page.
LinkAttributesAnchor text
https://www.bupa.co.uk/Individuals & families
A-TITLE Individuals text
https://www.bupa.co.uk/businessBusiness
/intermediariesIntermediaries
/healthcare-professionalsHealthcare professionals
https://finder.bupa.co.uk/New window External Subdomain Find a healthcare professional or service
A-TITLE opens in a new window
/help-and-supportHelp & support
A-TITLE Help & support
https://www.bupa.co.uk/contact/Contact us
A-TITLE Contact us
/search?entsp=a__HM&client=bup...Search
A-TITLE Search
/MyBupa/productselectionSign in
A-TITLE Sign in
https://www.bupa.co.uk/healthHealth
https://www.bupa.co.uk/dentalDental
/care-servicesCare homes
/travel-insuranceTravel
/health-informationHealth information
/mental-healthMental health
/coronavirusCoronavirus
https://www.bupa.co.uk/Text duplicate Individuals & families
https://www.bupa.co.uk/businessText duplicate Business
/intermediariesText duplicate Intermediaries
/healthcare-professionalsText duplicate Healthcare professionals
https://finder.bupa.co.uk/External Subdomain Text duplicate Find a healthcare professional or service
https://www.bupa.co.uk/healthText duplicate Health
/health/health-insuranceHealth insurance Giving you choice and flexibility
/health/health-insurance/quote...Get a quote
/business/business-health-insu...Business health insurance Health insurance specifically for business
/health/health-insurance/leavi...Leaving your company health insurance scheme?
/health/health-insurance/cash-...Health cash plans Giving you choice and flexibility
/health/paygPay as you go healthcare
/health/health-assessmentsHealth assessments Help to understand your health and identify any future health risks
/health/smartdnaSmartDNA
/health/payg/physiotherapyPhysiotherapy
/health/payg/muscles-bones-jointsMusculoskeletal Services
/health/payg/remote-gpPrivate GP services
https://www.bupacromwellhospit...External Cromwell Hospital
/help-and-support/individuals/...Making a claim
https://www.bupa.co.uk/dentalText duplicate Dental
/dental/dental-careBupa Dental Care
/dental/dental-careFind a dental practice
/dental/dental-care/treatmentsTreatments View our range of dental treatments
/dental/dental-care/symptomsSymptoms Find information about dental symptoms
/dental/dental-care/servicesServices View our suite of services including NHS and private care
/dental/dental-care/about-us/d...Dental FAQs Browse our dental FAQs
/dental/dental-care/newsNews View all the latest news from Bupa Dental Care
/dental/dental-care/services/e...Dental emergency Find out how we can help you in an emergency
/dental/dental-care/services/p...Parents and children Tips and advice on supporting your child’s dental health
/dental/dental-care/professionalsDental professionals
/dental/dental-care/profession...Dentist referrals Refer your patient to us for specific treatments
https://jobs.bupadentalcare.co...External Subdomain Dental careers Look for a career with Bupa Dental Care
/dental/dental-insuranceDental insurance
/dental/dental-insurance/compa...Compare dental insurance See how our dental plans compare
/dental/dental-insurance/faqsDental insurance FAQs A selection of questions and answers that we’ve already helped our customers with
/dental/dental-insurance/make-...Make a claim
/care-servicesText duplicate Care homes
/care-services/choosing-a-care...Where do I start?
/care-services/what-type-of-ca...What type of care do I need?
/care-services/life-in-a-bupa-...Life in a Bupa Care Home
/care-services/care-home-fundingFunding for care
/care-services/news-and-eventsNews and events
/care-services/care-homes-careersCare home careers
/care-servicesWatch our TV advert
/care-services/customer-care-teamCustomer Care Team Arranging care can be stressful, we’re here to help. Based in Leeds, our Customer Care Team provides free advice and support whenever you ...
/care-services/care-homes/find...Find a care home
/travel-insuranceText duplicate Travel
/travel-insurance/how-to-claimHow to claim
/coronavirus/travel-insuranceCoronavirus travel FAQs
/travel-insurance/brexit-trave...Brexit travel FAQs
/health-informationText duplicate Health information
/health-information/a-to-zAll A-Z topics Reviewed by experts, written in plain English
/health-information/health-blogAll our articles Over 300 articles, from our health experts, to help you live a longer, healthier, happier life
/health-information/health-blo...Move. Reach your fitness goals
/health-information/health-blo...Feel. Take care of your mental wellbeing
/health-information/health-blo...Discover. Manage, prevent and recover
/health-information/dementiaDementia With more and more of us touched by dementia, getting the right information is essential
/health-information/knee-clinicBupa knee clinic If you've injured your knee or have a long-term knee problem, we can help you find the information and support you need
/health-information/cancerCancer Information to help you during your cancer journey
/health-information/workplace-...Workplace mental health Info and advice to help yours and your colleagues workplace mental health
/coronavirus?intcmp=covid19-ho...Visit the hub
/health/health-insurance/quote...Text duplicate Get a quote
/health/health-insuranceFind out more
/health/health-assessments/boo...Book online
/health/payg/covid-testingLearn more about COVID-19 testing
/health/health-insurance/digit...See a GP usually within two hours with Digital GP
/health/health-insurance/digit...Learn more about Digital GP
/mental-healthWe’re committed to helping people improve their mental health
/mental-healthVisit the mental health hub
/health/health-insuranceHealth insurance
/health/health-insurance/famil...Family health insurance
/business/business-health-insu...Business health insurance
https://www.bupaglobal.com/en?...New window External Global health insurance
A-TITLE Opens in new window
/health/health-insurance/quote...Text duplicate Get a quote
/health/payg/covid-testingCoronavirus (COVID-19) testing
/health/payg/gp-servicesText duplicate Private GP services
/health/payg/physiotherapyText duplicate Physiotherapy
https://www.bupacromwellhospit...New window External Anchor Private hospital treatment
A-TITLE Opens in new window
/health/smartdnaSmart DNA
/health/health-assessmentsHealth assessments
/health/paygLearn more
/care-servicesCare services
/care-services/what-type-of-ca...What care do I need?
/care-services/care-home-fundingText duplicate Funding for care
/care-services/choosing-a-care...Text duplicate Where do I start?
/care-services/customer-care-teamCustomer care team
/care-services/care-homes/find...Text duplicate Find a care home
/dental/dental-careDental services
/dental/dental-care/treatmentsTreatments and services
/dental/dental-careBook an appointment
/dental/dental-insuranceText duplicate Dental insurance
/dental/dental-careText duplicate Find a dental practice
/travel-insuranceTravel insurance
/travel-insuranceMulti-trip travel insurance
/travel-insuranceHow to make a claim
/health/health-insurance/cash-...Text duplicate Learn more
https://cashplanclaims.bhwclou...New window External Subdomain Make a cash plan claim
A-TITLE Opens in new window
/help-and-support/individuals/...Text duplicate Make a claim
/help-and-supportHelp and support
/mybupa/productselectionText duplicate Sign in
/health-informationText duplicate Health information
/health-information/tools-calc...Tools and calculators
/health-information/exercise-f...Exercise and fitness
/health-information/health-blogHealth blogs
/health/health-insurance/under...What’s keeping you up at night?
https://www.bupa.co.uk/Anchor View transcript
/care-services/care-homes/find...Text duplicate Find a care home
/business/small-business-healt...Dental Plan Level 1
/business/small-business-healt...T&Cs apply
/business/business-health-insu...Get a guide price
/business/small-business-healt...Text duplicate Find out more
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
A-TITLE Opens in new window
/sitecore/service/notfound.asp...Text duplicate Get a guide price
https://www.bupa.co.uk/healthText duplicate Health
https://www.bupa.co.uk/healthHealth overview
/health/health-insuranceText duplicate Health insurance
/health/health-insurance/cash-...Health cash plans
/health/health-assessmentsText duplicate Health assessments
/health/paygText duplicate Pay as you go healthcare
/health/smartdnaText duplicate SmartDNA
/health/health-assessments/our...Bupa Centres
https://www.bupa.co.uk/dentalText duplicate Dental
https://www.bupa.co.uk/dentalDental overview
/dental/treatment-services/cos...Cosmetic dentistry
/dental/finance-and-insuranceText duplicate Dental insurance
/dental/treatment-services/eme...Emergency treatment
/dental/treatment-services/gen...General and specialist dentistry
/dental/treatment-servicesText duplicate Treatments and services
/mental-healthText duplicate Mental health
/mental-healthMental health overview
/mental-health/our-campaignOur commitment
/health/health-insurance/menta...How we support you
/health/health-insurance/menta...Conditions we support
/health/health-insurance/menta...FAQs
/mental-health/how-we-support-youHow can Bupa help
/health/health-insurance/menta...Your stories
/health/health-insurance/menta...Advice and tools for mental wellbeing
/care-servicesText duplicate Care homes
/care-servicesText duplicate Care homes
/care-services/choosing-a-care...Text duplicate Where do I start?
/care-services/what-type-of-ca...Text duplicate What type of care do I need?
/care-services/life-in-a-bupa-...Text duplicate Life in a Bupa Care Home
/care-services/care-home-fundingText duplicate Funding for care
/care-services/customer-care-teamCustomer Care Team
/care-services/news-and-eventsText duplicate News and events
/care-services/care-homes/find...Text duplicate Find a care home
/health-informationText duplicate Health information
/health-informationHealth information overview
/health-information/a-to-zA-Z directory
/health-information/tools-calc...Text duplicate Tools and calculators
/health-information/health-blogHealthy living advice
/health-information/cancerCancer
/health-information/dementiaDementia
/health-information/mental-healthText duplicate Mental health
https://www.bupa.co.uk/travelText duplicate Travel
https://www.bupa.co.uk/travelTravel overview
/travel-insurance/how-to-claimText duplicate How to claim
/about-bupa-ukAbout Bupa
/about-bupa-ukAbout Bupa overview
http://www.bupa.com/business-a...New window External Financial information
A-TITLE Opens in new window
https://newsroom.bupa.com/New window External Subdomain Bupa Newsroom
A-TITLE Opens in new window
/cancer-promiseCancer promise
/about-bupa-uk/our-leadersOur leaders
https://www.facebook.com/bupaukNew window External A-TITLE Facebook - Opens in new window
https://www.linkedin.com/compa...New window External A-TITLE LinkedIn - Opens in new window
https://twitter.com/bupaukNew window External A-TITLE Twitter - Opens in new window
https://www.youtube.com/user/bupaNew window External A-TITLE Youtube - Opens in new window
/help-and-supportMember help and support
IMG-ALT support
https://www.bupa.co.uk/careersCareers
A-TITLE Opens in new window
/legal-notices/privacy-and-coo...Privacy and cookies
https://www.bupa.co.uk/sitemapSitemap
/accessibilityAccessibility
/legal-noticesLegal notices
/legal-notices/data-tipsData tips
https://www.bupa.com/corporate...New window External Modern Slavery Act
A-TITLE Opens in a new window
https://www.bupa.co.uk/copyright© Bupa 2020
https://www.facebook.com/bupaukNew window External Text duplicate A-TITLE Facebook - Opens in new window
https://www.linkedin.com/compa...New window External Text duplicate A-TITLE LinkedIn - Opens in new window
https://twitter.com/bupaukNew window External Text duplicate A-TITLE Twitter - Opens in new window
https://www.youtube.com/user/bupaNew window External Text duplicate A-TITLE Youtube - Opens in new window

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bupa.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (155 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
set-cookie74 Characters
dateFri, 13 Nov 2020 20:10:02 GMT
transfer-encodingchunked
connectionclose
strict-transport-securitymax-age=31536000; includeSubDomains
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 13,727 referring domains.
This page has 18,461,975 backlinks.
This page has backlinks from 8,113 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /search
Disallow: *cssId*
Disallow: /vivisimo/
Disallow: /jahia/
Disallow: /bupaukcmshome/
Disallow: /wellnessprogramme/jsp/healthcheck/index.jsp
Disallow: /resource/maint/
Disallow: /care-services/care-journey-guide-ppc
Disallow: /accessonline/
Disallow: /*?lname
User-agent: UptimeRobot/2.0
Disallow: /
User-agent: Spinn3r
Disallow: /
User-agent: ezooms.bot@gmail.com
Disallow: /
User-agent: 008
Disallow: /
User-agent: FatBot 2.0
Disallow: /
Sitemap: https://www.bupa.co.uk/sitemap.xml

Facebook popularity

Shares / Likes / Comments
2,364

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.bupa.co.uk
Private healthcare | Bupa UK
Bupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Health80%Check
Health Care80%Check
Private healthcare77%Check
Healthcare77%Check
Bupa health74%Check
Bupa73%Check
Health Insurance66%Check
Health Information66%Check
we re66%Check
Bupa insurance65%Check

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