Cam.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
83% 
Page structure
60% 
Link structure
0% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
68.60 kB
Words
743
Media files
35
Number of links
37 internal / 52 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Cambridge
The length of the page title is perfect. (217 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.
The length of the meta description is perfect. (885 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cam.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionThe mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.
keywordsuniversity of cambridge, research, learning, cambridge uni, study
ratinggeneral
generatorDrupal 7 (https://www.drupal.org)
p:domain_verify48b546924c00b92af29f471e842ab23f
langen
twitter:cardsummary_large_image
twitter:site@cambridge_uni
twitter:site:id33474655
twitter:creator@cambridge_uni
twitter:creator:id33474655
twitter:titleUniversity of Cambridge
twitter:urlhttps://www.cam.ac.uk/homepage-experiment
twitter:descriptionThe mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.
twitter:imagehttps://www.cam.ac.uk/sites/www.cam.ac.uk/files/styles/content-885x432/public/about-the-university/senatehouse57172580980cb6542b9bb.jpg?itok=CPILK-Jf
twitter:image:width720
twitter:image:height351
og:site_nameUniversity of Cambridge
og:typearticle
og:urlhttps://www.cam.ac.uk/homepage-experiment
og:titleNew homepage
og:localityCambridge
og:regionCambridgeshire
og:country_nameUnited Kingdom
Content-Typetext/html; charset=utf-8

Test up to 1.000 webpages of cam.ac.uk with our free plan!

Sign Up Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 743 words. That's ok.
30% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.07 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 6 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ages/interface/cambridge_university2.svgUniversity of Cambridge
.../public/catherine_hero.jpg?itok=krZFp6NACatherine Arnold
...-_cambridge_university.jpg?itok=yV1-BYU1A student using a laptop
..._of_cambridge_day_1-63.jpg?itok=yd_LR4M1Students with papers
...-_cambridge_university.jpg?itok=Gwkno59_A student looking through a microscope
...-_cambridge_university.jpg?itok=QsRyfQ8zTwo students in medical gowns smiling
...niversity_of_cambridge.jpg?itok=NkqDtfmjTwo students walking across cobbles
...-_cambridge_university.jpg?itok=QQwkpFtAThree students chatting with a text book
...-_cambridge_university.jpg?itok=xqzdQC90Three students chatting and laughing
...-_cambridge_university.jpg?itok=4GIrKOBYFour students playing table football
...cambridge_university_1.jpg?itok=aquP7IbrA student with scientific equipment and a laptop
...-_cambridge_university.jpg?itok=4IgBxUrcStudents chatting and laughing
...-_cambridge_university.jpg?itok=1EdKBiMAStudents walking down a street
...public/libraries_-_800.jpg?itok=pDTxT3DVWoman reading book
...blic/libraries_-_800_0.jpg?itok=hubz8yFHNo alt attribute provided
...ridge_university_-_800.jpg?itok=Ygr82om4Museum exhibit
...dge_university_-_800_0.jpg?itok=xSZkYmaiNo alt attribute provided
...test_research_homepage.jpg?itok=7cQs2yIrCorona virus
...st_research_homepage_0.jpg?itok=v3pjRxdqNo alt attribute provided
...young-woman-in-lab-800.jpg?itok=nMxnJPZlYoung woman in lab
...ung-woman-in-lab-800_0.jpg?itok=x952XVWHNo alt attribute provided
...ni_-_attenboroug_-_box.png?itok=BXsFkdkrDavid Attenborough
..._-_attenboroug_-_box_0.png?itok=WqD6yMwWNo alt attribute provided
...-_cambridge_university.jpg?itok=nx_bJeM4Two boxers
...cambridge_university_0.jpg?itok=e94PjiP-No alt attribute provided
...lic/goviral-logo-red_0.jpg?itok=Si4y-Gs-Go Viral logo
...ic/a65i0206-2_homepage.jpg?itok=ZLjt8pBUPaul Grainge and Betty Raynor
.../public/sharon-378x328.jpg?itok=dImGMv7ESharon Mehari, ACS president
.../film-festival-cropped.jpg?itok=Js9gkhouNo alt attribute provided
...blic/open-days-378x328.jpg?itok=rZzjHkelNo alt attribute provided
...en-grundy-1-2480x3473.jpeg?itok=EUOXbpS4No alt attribute provided
...c/may-yeo-insta-detail.jpg?itok=nspZEL9CResearcher with facemask in lab.
...s/interface/university_logo_white-01.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Unexpected
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Unexpected
H2 Why Cambridge?
H2 How to apply
H2 News
H2 Events
H2 Student voices
H2 Cambridge on Instagram
H2 Follow us
H3 Accommodation
H3 Teaching
H3 How the University works
H3 Careers
H3 Living here
H3 Funding
H3 An international community
H3 Accommodation Duplicate text
H3 Careers Duplicate text
H3 Cambridge life
H3 The city of Cambridge
H3 News - Cambridge game ‘pre-bunks' COVID-19 conspiracies in fight against fake news
H3 Features - The colleagues who've scored almost a century in continuous service
H3 Features - On being black at Cambridge
H3 Festival - Queer QandI Journeys and Destinations film festival: 9-18 October
H3 Online - Postgraduate virtual open days: 2-15 November
H3 Online - Museum Remix: Unheard
H3 University of Cambridge
H3 Study at Cambridge
H3 About the University
H3 Research at Cambridge
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are too many external links (52) on this page.
LinkAttributesAnchor text
https://www.cam.ac.uk/Anchor Skip to main content
http://www.cam.ac.uk/IMG-ALT University of Cambridge
https://search.cam.ac.uk/webExternal Search
https://www.undergraduate.stud...External Subdomain Undergraduate study
https://www.postgraduate.study...External Subdomain Postgraduate study
https://www.alumni.cam.ac.uk/?...External Alumni and giving
/business-and-enterprise?ucam-...Business and enterprise
https://www.cambridgestudents....External Cambridge students
https://www.jobs.cam.ac.uk/External Jobs
/research?ucam-ref=home-menuResearch
/colleges-and-departments?ucam...Colleges and departments
https://www.staff.admin.cam.ac...External Subdomain Staff pages
/email-and-phone-search?ucam-r...Email and phone search
/about-the-university?ucam-ref...About the University
https://cambridge.eu.qualtrics...External Give feedback
/coronavirus/stay-safe-cambrid...Stay Safe Cambridge Uni
/stories/UE-Catherine-Arnold?u...says Catherine Arnold
https://www.undergraduate.stud...External Subdomain Courses
https://www.undergraduate.stud...External Subdomain How to apply
https://www.undergraduate.stud...External Subdomain How to choose a college
https://www.undergraduate.stud...External Subdomain International students
/about-the-university/term-dat...Term dates
https://www.undergraduate.stud...External Subdomain Visit us
https://www.graduate.study.cam...External Subdomain Text duplicate Courses
https://www.graduate.study.cam...External Subdomain Funding
https://www.graduate.study.cam...External Subdomain Text duplicate How to apply
https://www.graduate.study.cam...External Subdomain Fees
https://www.graduate.study.cam...External Subdomain Text duplicate International students
https://www.postgraduate.study...External Subdomain Text duplicate Visit us
https://www.undergraduate.stud...External Subdomain Read more about accommodation
https://www.undergraduate.stud...External Subdomain Read more about how you will be taught
https://www.undergraduate.stud...External Subdomain Discover how the University works
https://www.undergraduate.stud...External Subdomain Learn more about our Careers Service's wide range of support
https://www.undergraduate.stud...External Subdomain great transport connections
https://www.postgraduate.study...External Subdomain our many funding opportunities
https://www.internationalstude...External the support we provide for international scholars
https://www.graduate.study.cam...External Subdomain postgraduate accommodation
https://www.graduate.study.cam...External Subdomain Careers Service
https://www.graduate.study.cam...External Subdomain Learn more about Cambridge life
https://www.graduate.study.cam...External Subdomain 45 minutes from London and a short hop by plane or train to Europe
https://www.undergraduate.stud...External Subdomain Undergraduate
https://www.graduate.study.cam...External Subdomain Postgraduate
https://www.libraries.cam.ac.u...External Libraries
IMG-ALT Woman reading book
https://www.museums.cam.ac.uk/...External Museums
IMG-ALT Museum exhibit
/research?ucam-ref=home-linkboxLatest research
IMG-ALT Corona virus
/business-and-enterprise?ucam-...Text duplicate Business and enterprise
IMG-ALT Young woman in lab
https://www.alumni.cam.ac.uk/?...External Text duplicate Alumni and giving
IMG-ALT David Attenborough
https://www.sport.cam.ac.uk/?u...External Sport
IMG-ALT Two boxers
/stories/goviralNews - Cambridge game ‘pre-bunks' COVID-19 conspiracies in fight against fake news
IMG-ALT Go Viral logo
/thiscambridgelife/paulgrainge...Features - The colleagues who've scored almost a century in continuous service
IMG-ALT Paul Grainge and Betty Raynor
/stories/onbeingblackatcambrid...Features - On being black at Cambridge
IMG-ALT Sharon Mehari, ACS president
http://www.cam.ac.uk/newsSee more news
https://www.admin.cam.ac.uk/wh...External Festival - Queer QandI Journeys and Destinations film festival: 9-18 October
https://www.postgraduate.study...External Subdomain Online - Postgraduate virtual open days: 2-15 November
https://www.museums.cam.ac.uk/...External Online - Museum Remix: Unheard
/whatson?ucam-ref=home-eventsSee more events
https://www.youtube.com/user/C...External YouTube
https://www.instagram.com/camb...External Instagram
IMG-ALT Researcher with facemask in lab.
http://www.cam.ac.uk/facebookFacebook
http://www.cam.ac.uk/instagramText duplicate Instagram
http://www.cam.ac.uk/twitterTwitter
http://www.cam.ac.uk/youtubeText duplicate YouTube
http://www.cam.ac.uk/linkedinLinkedIn
https://www.weibo.com/Cambridg...External Sina Weibo
http://www.cam.ac.uk/Text duplicate University of Cambridge
/about-the-university/contact-...Contact the University
/about-this-site/accessibility...Accessibility
http://www.information-complia...External Subdomain Freedom of information
http://www.registrarysoffice.a...External Subdomain Statement on Modern Slavery
A-TITLE Modern Slavery Act Transparency Statement
/about-this-site/terms-and-con...Terms and conditions
/university-a-z?ucam-ref=globa...University A-Z
/study-at-cambridge?ucam-ref=g...Study at Cambridge
http://www.study.cam.ac.uk/und...External Text duplicate Undergraduate
http://www.graduate.study.cam....External Subdomain Text duplicate Postgraduate
http://www.ice.cam.ac.uk/?ucam...External Continuing education
http://www.epe.admin.cam.ac.uk...External Subdomain Executive and professional education
http://www.educ.cam.ac.uk/?uca...External Courses in education
/about-the-university?ucam-ref...Text duplicate About the University
/about-the-university/how-the-...How the University and Colleges work
/about-the-university/visiting...Visiting the University
http://map.cam.ac.uk/?ucam-ref...External Maps
/news?ucam-ref=global-footerNews
http://www.jobs.cam.ac.uk/External Text duplicate Jobs
https://www.philanthropy.cam.a...External Give to Cambridge
/research?ucam-ref=global-footerResearch at Cambridge
/research/news?ucam-ref=global...Research news
/research/spotlight-on?ucam-re...Spotlight on...
/research/research-at-cambridg...About research at Cambridge
/public-engagement?ucam-ref=gl...Public engagement

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.cam.ac.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 6 CSS files. This may affect the page load time negatively.
This website loads 6 JavaScriptt files. This may affect the load time negatively.
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (69 kB).

HTTP Response Header

NameValue
serverApache 4.7 (ZX81), GNUTLS 3.1415
varyCookie,Accept-Encoding
cache-controlpublic, max-age=900
content-typetext/html; charset=utf-8
content-encodinggzip
strict-transport-securitymax-age=15638400
strict-transport-securitymax-age=15638400
dateFri, 16 Oct 2020 19:48:40 GMT
link<https://www.cam.ac.uk/>; rel="canonical",<https://www.cam.ac.uk/>; rel="shortlink"
expiresSun, 19 Nov 1978 05:00:00 GMT
content-languageen
accept-rangesbytes
x-content-type-optionsnosniff
x-content-type-optionsnosniff
etag"gz[1602877401-0]"
via1.1 varnish
set-cookie77 Characters
x-frame-optionsSAMEORIGIN
last-modifiedFri, 16 Oct 2020 19:43:21 GMT
age318
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 126,572 referring domains.
This website has 39,955,803 backlinks.
This website has backlinks from 82,694 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt for www.cam.ac.uk
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

# Cambridge additions
Disallow: /subjects/
Disallow: /affiliations/
Disallow: /people/
Disallow: /external-affiliations/
Disallow: /taxonomy/
Disallow: /news-feed-generator
Disallow: /homepage-experiment
Disallow: /new-homepage

Facebook popularity

Shares / Likes / Comments
12,081

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.cam.ac.uk
University of Cambridge
The mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cambridge70%Check
University70%Check
Cambridge University70%Check
at Cambridge64%Check
Research at Cambridge62%Check
Research at57%Check
University works56%Check
Cambridge life56%Check
Research54%Check
International52%Check

Test up to 1.000 webpages of cam.ac.uk with our free plan!

Sign Up Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions