Cam.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
83% 
Page structure
75% 
Link structure
0% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
71.40 kB
Words
819
Media files
35
Number of links
42 internal / 53 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Cambridge
The length of the page title is perfect. (217 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.
The length of the meta description is perfect. (885 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cam.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionThe mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.
keywordsuniversity of cambridge, research, learning, cambridge uni, study
ratinggeneral
generatorDrupal 7 (https://www.drupal.org)
p:domain_verify48b546924c00b92af29f471e842ab23f
langen
twitter:cardsummary_large_image
twitter:site@cambridge_uni
twitter:site:id33474655
twitter:creator@cambridge_uni
twitter:creator:id33474655
twitter:titleUniversity of Cambridge
twitter:urlhttps://www.cam.ac.uk/homepage-experiment
twitter:descriptionThe mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.
twitter:imagehttps://www.cam.ac.uk/sites/www.cam.ac.uk/files/styles/content-885x432/public/about-the-university/senatehouse57172580980cb6542b9bb.jpg?itok=CPILK-Jf
twitter:image:width720
twitter:image:height351
og:site_nameUniversity of Cambridge
og:typearticle
og:urlhttps://www.cam.ac.uk/homepage-experiment
og:titleNew homepage
og:localityCambridge
og:regionCambridgeshire
og:country_nameUnited Kingdom
Content-Typetext/html; charset=utf-8

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Page quality

Content
(Critically important)
This page contains 819 words. That's ok.
36.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ages/interface/cambridge_university2.svgUniversity of Cambridge
...justice-right-1280x666.jpg?itok=SFAT2sYULarge blue wave about to crash on to island shore.
...-_cambridge_university.jpg?itok=yV1-BYU1A student using a laptop
..._of_cambridge_day_1-63.jpg?itok=yd_LR4M1Students with papers
...-_cambridge_university.jpg?itok=Gwkno59_A student looking through a microscope
...-_cambridge_university.jpg?itok=QsRyfQ8zTwo students in medical gowns smiling
...niversity_of_cambridge.jpg?itok=NkqDtfmjTwo students walking across cobbles
...-_cambridge_university.jpg?itok=QQwkpFtAThree students chatting with a text book
...-_cambridge_university.jpg?itok=xqzdQC90Three students chatting and laughing
...-_cambridge_university.jpg?itok=4GIrKOBYFour students playing table football
...cambridge_university_1.jpg?itok=aquP7IbrA student with scientific equipment and a laptop
...-_cambridge_university.jpg?itok=4IgBxUrcStudents chatting and laughing
...-_cambridge_university.jpg?itok=1EdKBiMAStudents walking down a street
...public/libraries_-_800.jpg?itok=pDTxT3DVWoman reading book
...blic/libraries_-_800_0.jpg?itok=hubz8yFHNo alt attribute provided
...ridge_university_-_800.jpg?itok=Ygr82om4Museum exhibit
...dge_university_-_800_0.jpg?itok=xSZkYmaiNo alt attribute provided
...test_research_homepage.jpg?itok=7cQs2yIrCoronavirus
...st_research_homepage_0.jpg?itok=v3pjRxdqNo alt attribute provided
...young-woman-in-lab-800.jpg?itok=nMxnJPZlYoung woman in lab
...ung-woman-in-lab-800_0.jpg?itok=x952XVWHNo alt attribute provided
...ni_-_attenboroug_-_box.png?itok=BXsFkdkrDavid Attenborough
..._-_attenboroug_-_box_0.png?itok=WqD6yMwWNo alt attribute provided
...-_cambridge_university.jpg?itok=nx_bJeM4Two boxers
...cambridge_university_0.jpg?itok=e94PjiP-No alt attribute provided
...-boat-race-win-378x328.jpg?itok=qXmhiwV-Cambridge University Men and Women's Boat Race Crews celebrate their wins
...oven-haus-bonn-378x328.jpg?itok=MNItBmMeLudwig van Beethoven, Stieler portrait.
...sity-cambridge-378x328.jpg?itok=MS6hh6L4Examples of where University of Cambridge makes an impact.
...ty-crisis-flag-378x328.jpg?itok=NZ92Lvs8No alt attribute provided
...despair-action-378x328.jpg?itok=AYldzSMFNo alt attribute provided
...-masterclasses-378x328.jpg?itok=GaptU6BuNo alt attribute provided
...e-2023-winners-576x324.jpg?itok=g8sx1VgkThe Women's crew in their boat cheering after win.
...s/interface/university_logo_white-01.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The search for
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The search for
H2 Our impact on the UK economy
H2 Why Cambridge?
H2 How to apply
H2 News
H2 Events
H2 Student perspectives
H2 Settling in at Cambridge: advice from students and parents
H2 Cambridge on Instagram
H2 Follow us
H3 Accommodation
H3 Teaching
H3 How the University works
H3 Careers
H3 Living here
H3 Funding
H3 An international community
H3 Accommodation Duplicate text
H3 Careers Duplicate text
H3 Cambridge life
H3 The city of Cambridge
H3 News - Cambridge dominates a weekend of varsity sport
H3 Features - Beethoven's DNA reveals health clues
H3 News - Discover our economic impact
H3 Festival - Britain: a crisis of identity? - Fri 31 March
H3 Festival - Climate change: from despair to action - Thu 30 March
H3 Admissions - Subject Masterclasses - to Tue 25 April
H3 University of Cambridge
H3 Study at Cambridge
H3 About the University
H3 Research at Cambridge
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (53) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.cam.ac.uk/Anchor Skip to main content
http://www.cam.ac.uk/IMG-ALT University of Cambridge
https://search.cam.ac.uk/webExternal Search
https://www.undergraduate.stud...External Subdomain Undergraduate study
https://www.postgraduate.study...External Subdomain Postgraduate study
https://www.alumni.cam.ac.uk/?...External Alumni and giving
/business-and-enterprise?ucam-...Business and enterprise
https://www.cambridgestudents....External Cambridge students
/news?ucam-ref=home-menuNews
A-TITLE News
https://www.cam.ac.uk/jobsJobs
/research?ucam-ref=home-menuResearch
/colleges-and-departments?ucam...Colleges and departments
https://www.staff.admin.cam.ac...External Subdomain Staff pages
/email-and-phone-search?ucam-r...Email and phone search
/about-the-university?ucam-ref...About the University
/stories/climate-ICJ?ucam-ref=...seek climate justice
https://www.undergraduate.stud...External Subdomain Courses
https://www.undergraduate.stud...External Subdomain How to apply
https://www.undergraduate.stud...External Subdomain How to choose a College
https://www.undergraduate.stud...External Subdomain International students
/about-the-university/term-dat...Term dates
https://www.undergraduate.stud...External Subdomain Visit us
https://www.postgraduate.study...External Subdomain Text duplicate Courses
https://www.postgraduate.study...External Subdomain Funding
https://www.postgraduate.study...External Subdomain Text duplicate How to apply
https://www.postgraduate.study...External Subdomain Fees
https://www.postgraduate.study...External Subdomain Text duplicate International students
https://www.virtualtour.study....External Subdomain Virtual tour
https://www.undergraduate.stud...External Subdomain Learn more about undergraduate study
https://www.undergraduate.stud...External Subdomain Find your undergraduate course
https://www.postgraduate.study...External Subdomain Learn more about postgraduate study
https://www.postgraduate.study...External Subdomain Find your postgraduate course
/file/our-impact-on-the-uk-eco...Our impact on the UK economy
https://www.undergraduate.stud...External Subdomain Read more about accommodation
https://www.undergraduate.stud...External Subdomain Read more about how you will be taught
https://www.undergraduate.stud...External Subdomain Discover how the University works
https://www.undergraduate.stud...External Subdomain Learn more about our Careers Service's wide range of support
https://www.undergraduate.stud...External Subdomain great transport connections
https://www.postgraduate.study...External Subdomain our many funding opportunities
https://www.internationalstude...External the support we provide for international scholars
https://www.graduate.study.cam...External Subdomain postgraduate accommodation
https://www.graduate.study.cam...External Subdomain Careers Service
https://www.graduate.study.cam...External Subdomain Learn more about Cambridge life
https://www.undergraduate.stud...External Subdomain 45 minutes from London and a short hop by plane or train to Europe
https://www.undergraduate.stud...External Subdomain Text duplicate Undergraduate study
https://www.postgraduate.study...External Subdomain Text duplicate Postgraduate study
https://www.libraries.cam.ac.uk/External Libraries
IMG-ALT Woman reading book
https://www.museums.cam.ac.uk/External Museums
IMG-ALT Museum exhibit
https://www.cam.ac.uk/researchText duplicate Research
IMG-ALT Coronavirus
/business-and-enterpriseText duplicate Business and enterprise
IMG-ALT Young woman in lab
https://www.alumni.cam.ac.uk/External Text duplicate Alumni and giving
IMG-ALT David Attenborough
https://www.sport.cam.ac.uk/External Sport
IMG-ALT Two boxers
/news/cambridge-dominates-a-we...News - Cambridge dominates a weekend of varsity sport
IMG-ALT Cambridge University Men and Women's Boat Race Crews celebrate their wins
/stories/beethovens-dna-reveal...Features - Beethoven's DNA reveals health clues
IMG-ALT Ludwig van Beethoven, Stieler portrait.
/stories/cambridge-economic-im...News - Discover our economic impact
IMG-ALT Examples of where University of Cambridge makes an impact.
/news?ucam-ref=home-newsSee more news
https://www.festival.cam.ac.uk...External Festival - Britain: a crisis of identity? - Fri 31 March
https://www.festival.cam.ac.uk...External Festival - Climate change: from despair to action - Thu 30 March
https://www.undergraduate.stud...External Subdomain Admissions - Subject Masterclasses - to Tue 25 April
/whatson?ucam-ref=home-eventsSee more events
/file/settling-in-at-cambridge...Settling in at Cambridge: advice from students and parents
https://www.youtube.com/user/C...External YouTube
https://www.instagram.com/camb...External IMG-ALT The Women's crew in their boat cheering after win.
https://www.instagram.com/camb...External Instagram
https://www.cam.ac.uk/facebookFacebook
https://www.cam.ac.uk/instagramText duplicate Instagram
https://www.cam.ac.uk/linkedinLinkedIn
https://www.cam.ac.uk/twitterTwitter
https://www.cam.ac.uk/youtubeText duplicate YouTube
https://www.cam.ac.uk/tiktokTik Tok
http://www.cam.ac.uk/Text duplicate University of Cambridge
/about-the-university/contact-...Contact the University
/about-this-site/accessibilityAccessibility statement
http://www.information-complia...External Subdomain Freedom of information
/about-this-site/privacy-polic...Privacy policy and cookies
https://www.governanceandcompl...External Subdomain Statement on Modern Slavery
A-TITLE Modern Slavery Act Transparency Statement
/about-this-site/terms-and-con...Terms and conditions
/university-a-z?ucam-ref=globa...University A-Z
/study-at-cambridge?ucam-ref=g...Study at Cambridge
https://www.undergraduate.stud...External Subdomain Undergraduate
https://www.postgraduate.study...External Subdomain Postgraduate
https://www.ice.cam.ac.uk/?uca...External Continuing education
https://www.epe.admin.cam.ac.u...External Subdomain Executive and professional education
https://www.educ.cam.ac.uk/?uc...External Courses in education
/about-the-university?ucam-ref...Text duplicate About the University
/about-the-university/how-the-...How the University and Colleges work
https://www.philanthropy.cam.a...External Give to Cambridge
https://www.cam.ac.uk/jobsText duplicate Jobs
https://map.cam.ac.uk/?ucam-re...External Maps
/about-the-university/visiting...Visiting the University
/research?ucam-ref=global-footerResearch at Cambridge
/research/news?ucam-ref=global...Research news
/research/research-at-cambridg...About research at Cambridge
/public-engagement?ucam-ref=gl...Public engagement
/research/spotlight-on?ucam-re...Spotlight on...

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cam.ac.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
serverApache/2.4.6 (Red Hat Enterprise Linux) OpenSSL/1.0.2k-fips mod_ucam_webauth/2.0.5 PHP/7.4.33
varyCookie,Accept-Encoding
cache-controlpublic, max-age=900
content-typetext/html; charset=utf-8
content-encodinggzip
strict-transport-securitymax-age=15638400
content-security-policyframe-ancestors 'self';
dateFri, 31 Mar 2023 03:52:48 GMT
link<https://www.cam.ac.uk/>; rel="canonical",<https://www.cam.ac.uk/>; rel="shortlink"
expiresSun, 19 Nov 1978 05:00:00 GMT
x-xss-protection1
content-languageen
accept-rangesbytes
x-content-type-optionsnosniff
via1.1 varnish-v4
connectionkeep-alive
x-frame-optionsSAMEORIGIN
last-modifiedFri, 31 Mar 2023 03:52:48 GMT
age412
content-length13177
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 119,532 referring domains.
This page has 36,099,424 backlinks.
This page has backlinks from 75,412 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 12892 shares and comments on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt for www.cam.ac.uk
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

# Cambridge additions
Disallow: /subjects/
Disallow: /affiliations/
Disallow: /people/
Disallow: /external-affiliations/
Disallow: /taxonomy/
Disallow: /news-feed-generator
Disallow: /homepage-experiment
Disallow: /new-homepage

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Search preview

www.cam.ac.uk
University of Cambridge
The mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cambridge70%Check
University70%Check
University Cambridge70%Check
Search68%Check
University works56%Check
Cambridge life56%Check
Cambridge Car53%Check
Research52%Check
International52%Check
One Search52%Check
Show more keywords and terms

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