Cato.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
57% 
Page structure
50% 
Link structure
63% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
104.90 kB
Words
822
Media files
4
Number of links
124 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cato Institute | Individual Liberty, Free Markets, and Peace
The length of the page title is perfect. (525 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Promoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.
The length of the meta description is perfect. (822 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cato.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsnoodp
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langen
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og:urlhttps://www.cato.org/
og:titleCato Institute
og:descriptionPromoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.
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og:image:typeimage/jpeg
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og:image:height1531
og:image:altCato Institute office building and logo
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og:localityWashington
og:regionDC
og:postal_code20001
og:country_nameUnited States
og:phone_number(202) 842-0200
og:localeen_US
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 822 words. That's ok.
21.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.9 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 19 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...GettyImages-1183533396.jpg?itok=CRA0f10DStack of coins in front of a New York City background
...425f5e90-0caa-4470-8dee-33fac62f94d3.pngPurchase Book

Page structure

H1 heading
(Critically important)
COVID-19 Policy: A Failure of Economic Thinking
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 COVID-19 Policy: A Failure of Economic Thinking
H1 Listen in on the latest from Cato
H2 Main navigation
H2 Issues
H2 The Effect of State Marijuana Legalizations: 2021 Update
H2 Footer 1
H2 Footer 2
H2 Footer 3
H2 Footer 4
H3 Latest from Cato
H3 Manufactured Crisis: “Deindustrialization,” Free Markets, and National Security
H3 Circumventing Section 230: Product Liability Lawsuits Threaten Internet Speech
H3 Deregulating Legal Immigration: A Blueprint for Agency Action
H3 Wretched Refuse? The Political Economy of Immigration and Institutions
H3 Cato Daily Podcast
H3 Power Problems
H3 The Data Detective: Ten Easy Rules to Make Sense of Statistics
H3 Believe in People: A Virtual Conversation with Charles Koch and Brian Hooks
H3 Stay Connected to Cato
H4 Topics in the News
H4 A Global Leader in Obsolete Technology
H4 Algorithmic Bias Under the Biden Administration
H4 Antidumping, China and “Deindustrialization”
H4 Biden Tells the State Department to Launch Private Refugee Sponsorship
H4 Marijuana Licensing Corruption
H4 Vehicle‐​Mile Fees: A Good Idea If Done Right
H5 Pandemics and Policy
H5 Featured Book
H5 Latest Podcast Episodes
H5 Hosted by Caleb O. Brown
H5 Listen & Subscribe
H5 Hosted by John Glaser
H5 Listen & Subscribe Duplicate text
Some anchor texts are used more than once.
6 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 23 external links on this page.
LinkAttributesAnchor text
https://www.cato.org/Anchor Skip to main content
https://www.cato.org/No Text
https://www.cato.org/aboutAbout
/about/annual-reportsAnnual Reports
/about/leadershipLeadership
https://www.cato.org/about/jobsJobs
https://www.cato.org/studentsStudent Programs
https://www.cato.org/for-mediaMedia Information
https://store.cato.org/External Subdomain Store
https://www.cato.org/contactContact
https://www.cato.org/peopleExperts
/people/policy-scholarsPolicy Scholars
/people/adjunct-scholarsAdjunct Scholars
/people/fellowsFellows
https://www.cato.org/eventsEvents
/events/upcomingUpcoming
/events/archivesPast
https://www.cato.org/events/faqsEvent FAQs
https://www.cato.org/sphereSphere Summit
https://www.cato.org/publicationsPublications
https://www.cato.org/studiesStudies
https://www.cato.org/commentaryCommentary
https://www.cato.org/booksBooks
/reviews-journalsReviews and Journals
/public-filingsPublic Filings
https://www.cato.org/blogBlog
https://securessl.cato.org/sup...External Subdomain Donate
https://www.cato.org/supportSponsorship Benefits
/support/ways-to-giveWays to Give
/support/planned-givingPlanned Giving
/constitution-lawConstitution and Law
/constitutional-lawConstitutional Law
/criminal-justiceCriminal Justice
/free-speech-civil-libertiesFree Speech and Civil Liberties
https://www.cato.org/economicsEconomics
/banking-financeBanking and Finance
/monetary-policyMonetary Policy
/regulatory-studiesRegulation
/tax-budget-policyTax and Budget Policy
/politics-societyPolitics and Society
https://www.cato.org/educationEducation
/government-politicsGovernment and Politics
https://www.cato.org/health-careHealth Care
/poverty-social-welfarePoverty and Social Welfare
/technology-privacyTechnology and Privacy
/internationalInternational
/defense-foreign-policyDefense and Foreign Policy
/global-freedomGlobal Freedom
https://www.cato.org/immigrationImmigration
https://www.cato.org/trade-policyTrade Policy
/pandemics-policy/covid-19-pol...COVID-19 Policy: A Failure of Economic Thinking
/people/ryan-bourneRyan Bourne
/pandemics-policy/covid-19-pol...carefully consider the costs and benefits of their actions
/pandemics-policy/covid-19-pol...Read the Study
/pandemics-policy/covid-19-pol...IMG-ALT Stack of coins in front of a New York City background
https://www.cato.org/covid-19COVID-19
https://www.cato.org/immigrationText duplicate Immigration
https://www.cato.org/health-careText duplicate Health Care
https://www.cato.org/trade-policyText duplicate Trade Policy
/government-politicsText duplicate Government and Politics
/policy-analysis/effect-state-...No Text
/policy-analysis/effect-state-...The Effect of State Marijuana Legalizations: 2021 Update
/people/jeffrey-mironJeffrey Miron
/blog/global-leader-obsolete-t...A Global Leader in Obsolete Technology
/blog/algorithmic-bias-under-b...Algorithmic Bias Under the Biden Administration
/blog/antidumping-gets-its-mom...Antidumping, China and “Deindustrialization”
/blog/biden-tells-state-depart...Biden Tells the State Department to Launch Private Refugee Sponsorship
/blog/marijuana-licensing-corr...Marijuana Licensing Corruption
/blog/vehicle-mile-fees-good-i...Vehicle‐​Mile Fees: A Good Idea If Done Right
/publications/policy-analysis/...No Text
/publications/policy-analysis/...Manufactured Crisis: “Deindustrialization,” Free Markets, and National Security
/people/scott-lincicomeScott Lincicome
/policy-analysis/circumventing...No Text
/policy-analysis/circumventing...Circumventing Section 230: Product Liability Lawsuits Threaten Internet Speech
/people/will-duffieldWill Duffield
/publications/study/deregulati...No Text
/publications/study/deregulati...Deregulating Legal Immigration: A Blueprint for Agency Action
/people/david-j-bierDavid J. Bier
https://www.amazon.com/Wretche...External IMG-ALT Book cover for Wretched Refuse
https://www.amazon.com/Wretche...External Wretched Refuse? The Political Economy of Immigration and Institutions
https://cta-redirect.hubspot.c...New window External Subdomain IMG-ALT Purchase Book
/multimedia/cato-daily-podcastCato Daily Podcast
/multimedia/power-problemsPower Problems
/multimedia/eventsCato Events
https://www.cato.org/catoaudioCatoAudio
https://www.cato.org/podcastsSee more podcasts
/multimedia/cato-daily-podcastText duplicate Cato Daily Podcast
/people/caleb-o-brownCaleb O. Brown
http://itunes.apple.com/podcas...External Subdomain Apple Podcasts
https://podcasts.google.com/fe...External Subdomain Google Podcasts
https://open.spotify.com/show/...External Subdomain Spotify
/multimedia/power-problemsText duplicate Power Problems
/people/john-glaserJohn Glaser
https://itunes.apple.com/us/po...External Subdomain Text duplicate Apple Podcasts
https://podcasts.google.com/fe...External Subdomain Text duplicate Google Podcasts
https://open.spotify.com/show/...External Subdomain Text duplicate Spotify
/events/data-detective-ten-eas...No Text
/events/data-detective-ten-eas...The Data Detective: Ten Easy Rules to Make Sense of Statistics
https://register.cato.org/data...New window External Subdomain Register
/events/believe-people-virtual...Believe in People: A Virtual Conversation with Charles Koch and Brian Hooks
https://register.cato.org/beli...New window External Subdomain Text duplicate Register
/events/upcomingView All Upcoming Events
https://www.cato.org/ecommunityView All Newsletters
https://www.cato.org/No Text
https://www.facebook.com/CatoI...External No Text
https://twitter.com/catoinstituteExternal No Text
https://www.youtube.com/catoin...External No Text
https://www.linkedin.com/compa...External No Text
https://instagram.com/catoinst...External No Text
/ecommunity/rssNo Text
https://www.cato.org/contactContact Us
https://www.cato.org/privacyPrivacy
https://www.cato.org/aboutText duplicate About
/about/annualreportsText duplicate Annual Reports
/about/leadershipText duplicate Leadership
https://www.cato.org/about/jobsText duplicate Jobs
https://www.cato.org/studentsText duplicate Student Programs
https://www.cato.org/for-mediaText duplicate Media Information
https://store.cato.org/External Subdomain Text duplicate Store
https://www.cato.org/peopleText duplicate Experts
/people/policy-scholarsText duplicate Policy Scholars
/people/adjunct-scholarsText duplicate Adjunct Scholars
/people/fellowsText duplicate Fellows
https://www.cato.org/eventsText duplicate Events
/events/upcomingText duplicate Upcoming
/search/category/eventText duplicate Past
https://www.cato.org/events/faqsText duplicate Event FAQs
https://www.cato.org/sphereText duplicate Sphere Summit
https://www.cato.org/contactText duplicate Contact
https://www.cato.org/publicationsText duplicate Publications
/search/category/booksText duplicate Books
https://www.cato.org/cato-journalCato Journal
https://www.cato.org/regulationText duplicate Regulation
/policy-reportCato Policy Report
/supreme-court-reviewSupreme Court Review
https://www.cato.org/catos-letterCato's Letter
/human-freedom-index/current-i...Human Freedom Index
/economic-freedom-world/curren...Economic Freedom of the World
/cato-handbook-policymakersCato Handbook for Policymakers
https://www.cato.org/blogText duplicate Blog
https://securessl.cato.org/sup...External Subdomain Text duplicate Donate
https://www.cato.org/supportText duplicate Sponsorship Benefits
/support/ways-to-giveText duplicate Ways to Give
/support/planned-givingText duplicate Planned Giving
https://www.libertarianism.org/New window External Libertarianism.org
https://www.humanprogress.org/New window External Humanprogress.org
https://www.downsizinggovernme...New window External Downsizinggovernment.org

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.cato.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 17 CSS files. This may affect the page load time negatively.
This website loads 19 JavaScriptt files. This may affect the load time negatively.
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

NameValue
connectionkeep-alive
content-typetext/html; charset=UTF-8
x-drupal-dynamic-cacheHIT
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
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x-cdnIncapsula
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External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 36,137 referring domains.
This website has 5,361,659 backlinks.
This website has backlinks from 25,737 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /acast_podcast_episode/
Disallow: /call_to_action/
Disallow: /blog/tags/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /index.php/acast_podcast_episode/
Disallow: /index.php/call_to_action/
Disallow: /index.php/blog/tags/

Sitemap: https://www.cato.org/sitemap.xml

Facebook popularity

Shares / Likes / Comments
3,963

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.cato.org
Cato Institute | Individual Liberty, Free Markets, and Peace
Promoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cato68%Check
Policy66%Check
Free Markets62%Check
Markets61%Check
Free61%Check
Cato Institute58%Check
Public Policy58%Check
Cato Research52%Check
Foreign Policy52%Check
Cato Daily Podcast51%Check

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