Cato.org - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
65% 
Page structure
77% 
Link structure
78% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
71.60 kB
Words
1340
Media files
9
Number of links
106 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cato Institute | Individual Liberty, Free Markets, and Peace
The length of the page title is perfect. (525 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Promoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.
The length of the meta description is perfect. (822 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cato.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
robotsnoodp
descriptionPromoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
article:publisherhttps://www.facebook.com/CatoInstitute
langen
twitter:cardsummary_large_image
twitter:site@CatoInstitute
fb:admins5311211
fb:pages26668999076
fb:app_id158687980817033
og:site_nameCato Institute
og:typewebsite
og:urlhttps://www.cato.org/
og:titleCato Institute
og:descriptionPromoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.
og:street_address1000 Massachusetts Avenue, N.W.
og:localityWashington
og:regionDC
og:postal_code20001
og:country_nameUnited States
og:phone_number(202) 842-0200
og:localeen_US
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1340 words. That's ok.
27% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.62 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 20 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/build/cato/images/cato-logo-white.svgCato Institute home
...0-08/202008_trade_dems.jpg?itok=wIGSvmBBBusiness partnership stock image
...ghlight/cannon-new-rad.jpg?itok=8vzLXJbiNo alt attribute provided
...es/posters/image_22734.jpg?itok=b2i4vQgQNo alt attribute provided
...edia/podcast/healy-pod.jpg?itok=gG0tJ6t5No alt attribute provided
/build/cato/images/cato-logo-white.svgCato Institute home

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Democrats and Trade 2021: A Pro‐​Trade Policy for the Democratic Party
H2 Health Care Workforce Reform: COVID-19 Spotlights Need for Changes to Clinician Licensing
H2 Poll: 62% of Americans Say They Have Political Views They're Afraid to Share
H2 How Property and Civil Rights Help Forest Tribes Modernize and Prosper: Lessons from India
H4 Featured
H4 We Can Finally Stop Pretending Trump Isn't a Protectionist
H4 Trump's Executive Actions on Stimulus
H4 COVID-19 Has Made It Undeniable: We Need School Choice
H4 Is Two‐​Party Polarization A Threat to Liberty?
H4 Most Americans Are Scared Stiff to Talk Politics. Why?
H4 Nice Video Streaming Business You Got There...
H4 Occupational Licensing Reform Moves Forward
H4 Multimedia
H4 Prosecutor Turned Senator Kamala Harris on Criminal Justice
H4 Michael F. Cannon discusses health care on The Bob Harden Show
H4 Gabriela Calderon discusses the Ecuadorian economy during COVID-19 on Mariela TV
H4 Trump Executive Orders on COVID-19 vs. Congressional Prerogatives
H4 Research Areas
H4 Upcoming Events
H4 The Evolution of Banking: The 2020 Cato Summit on Financial Regulation
H4 Is Free Speech Still Alive on the American College Campus?
H4 19th Annual Constitution Day
H4 Crisis: Housing and Homelessness in California
H4 Sign Up
H4 Social Media
H4 Also From Cato
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 25 external links on this page.
LinkAttributesAnchor text
https://www.cato.org/Anchor Skip to main content
https://www.cato.org/IMG-ALT Cato Institute home
A-TITLE Home
https://www.cato.org/researchResearch
https://www.cato.org/eventsEvents
https://www.cato.org/publicationsPublications
https://www.cato.org/commentaryCommentary
https://store.cato.org/External Subdomain Store
https://www.cato.org/supportDonate
https://www.cato.org/aboutAbout Cato
https://www.cato.org/blogBlog
/people/policy-scholarsOur Experts
https://www.cato.org/projectsOur Centers
https://www.facebook.com/CatoI...New window External Facebook
https://twitter.com/catoinstituteNew window External Twitter
/publications/policy-analysis/...Democrats and Trade 2021: A Pro‐​Trade Policy for the Democratic Party
/publications/policy-analysis/...IMG-ALT Business partnership stock image
/publications/policy-analysis/...a new paper
/people/james-bacchusJames Bacchus
/publications/policy-analysis/...Text duplicate Democrats and Trade 2021: A Pro‐​Trade Policy for the Democratic Party
/publications/policy-analysis/...Health Care Workforce Reform: COVID-19 Spotlights Need for Changes to Clinician Licensing
/publications/policy-analysis/...IMG-ALT Media Name: 200901doctor.jpg
/publications/policy-analysis/...Text duplicate a new paper
/people/shirley-svornyShirley Svorny
/people/michael-cannonMichael F. Cannon
/publications/policy-analysis/...Text duplicate Health Care Workforce Reform: COVID-19 Spotlights Need for Changes to Clinician Licensing
/publications/survey-reports/p...Poll: 62% of Americans Say They Have Political Views They're Afraid to Share
/publications/survey-reports/p...IMG-ALT woman holding american flag in crowd
/publications/survey-reports/p...new Cato national survey
/blog/poll-71-americans-say-po...since 2017
/publications/survey-reports/p...Text duplicate Poll: 62% of Americans Say They Have Political Views They're Afraid to Share
/publications/policy-analysis/...How Property and Civil Rights Help Forest Tribes Modernize and Prosper: Lessons from India
/publications/policy-analysis/...IMG-ALT Media Name: 200901land.jpg
/publications/policy-analysis/...Text duplicate a new paper
/people/swaminathan-anklesaria...Swaminathan S. Anklesaria Aiyar
/publications/policy-analysis/...Text duplicate How Property and Civil Rights Help Forest Tribes Modernize and Prosper: Lessons from India
/publications/commentary/we-ca...We Can Finally Stop Pretending Trump Isn't a Protectionist
/people/scott-lincicomeScott Lincicome
/blog/trumps-executive-actions...Trump's Executive Actions on Stimulus
/people/chris-edwardsChris Edwards
/publications/commentary/covid...COVID-19 Has Made It Undeniable: We Need School Choice
/people/neal-mccluskeyNeal McCluskey
/blog/two-party-polarization-t...Is Two‐​Party Polarization A Threat to Liberty?
/people/andy-craigAndy Craig
/publications/commentary/most-...Most Americans Are Scared Stiff to Talk Politics. Why?
/people/emily-ekinsEmily Ekins
/blog/nice-video-streaming-bus...Nice Video Streaming Business You Got There...
/people/julian-sanchezJulian Sanchez
/blog/occupational-licensing-r...Occupational Licensing Reform Moves Forward
/people/michael-tannerMichael D. Tanner
/multimedia/cato-daily-podcastPodcasts
https://www.cato.org/catoaudioCato Audio
/multimedia/cato-videoVideos
https://www.cato.org/multimediaTrivial anchor text
More
https://assets.pippa.io/shows/...New window External Subdomain Download Episode
https://open.spotify.com/show/...New window External Subdomain Spotify
http://itunes.apple.com/podcas...New window External Subdomain Apple Podcasts
https://play.google.com/music/...New window External Subdomain Anchor Google Play
/multimedia/cato-daily-podcast...Prosecutor Turned Senator Kamala Harris on Criminal Justice
/people/jay-schweikertJay Schweikert
/people/caleb-o-brownCaleb O. Brown
/multimedia/media-highlights-r...No Text
/multimedia/media-highlights-r...Michael F. Cannon discusses health care on The Bob Harden Show
/people/michael-cannonText duplicate Michael F. Cannon
/multimedia/media-highlights-t...No Text
/multimedia/media-highlights-t...Gabriela Calderon discusses the Ecuadorian economy during COVID-19 on Mariela TV
/people/gabriela-calderon-debu...Gabriela Calderon de Burgos
/multimedia/cato-daily-podcast...No Text
/multimedia/cato-daily-podcast...Trump Executive Orders on COVID-19 vs. Congressional Prerogatives
/people/gene-healyGene Healy
/people/caleb-o-brownText duplicate Caleb O. Brown
/archives/type/multimediaMore Multimedia
/research/law-constitutionConstitution, the Law, and the Courts
/research/covid-19COVID-19
/research/criminal-law-civil-l...Criminal Law and Civil Liberties
/research/education-child-policyEducation and Child Policy
/research/energy-environmentEnergy and Environment
/research/finance-banking-mone...Finance, Banking & Monetary Policy
/research/foreign-policy-natio...Foreign Policy and National Security
/research/government-politicsGovernment and Politics
/research/health-careHealth Care
/research/international-econom...International Economics, Development & Immigration
/research/political-philosophyPolitical Philosophy
/research/poverty-social-welfarePoverty & Social Welfare
/research/regulatory-studiesRegulatory Studies
/research/social-securitySocial Security
/research/tax-budget-policyTax and Budget Policy
/research/telecom-internet-inf...Telecom, Internet & Information Policy
/research/trade-policyTrade Policy
/archives/type/events?event_da...Past Events
/events/evolution-banking-2020...The Evolution of Banking: The 2020 Cato Summit on Financial Regulation
/events/evolution-banking-2020...September 9, 2020 11:00 AM to 2:00 PM EDT
/events/evolution-banking-2020...Live Online
/events/is-free-speech-still-a...Is Free Speech Still Alive on the American College Campus?
/events/is-free-speech-still-a...September 10, 2020 6:00 PM to 7:30 PM EDT
/events/is-free-speech-still-a...Text duplicate Live Online
https://www.twitter.com/JasonK...New window External @JasonKuznicki
https://www.twitter.com/KatieH...External @KatieHarbath
https://www.twitter.com/RobbyS...New window External @RobbySoave
https://www.twitter.com/katmurtiNew window External @KatMurti
/events/19th-annual-constituti...19th Annual Constitution Day
/events/19th-annual-constituti...September 17, 2020 10:45 AM to 5:30 PM EDT
/events/19th-annual-constituti...Text duplicate Live Online
/supreme-court-reviewNew window Cato Supreme Court Review
/events/crisis-housing-homeles...Crisis: Housing and Homelessness in California
/events/crisis-housing-homeles...September 22, 2020
/events/crisis-housing-homeles...10:00AM — 1:15PM PDT
/events/crisis-housing-homeles...September 23, 2020
/events/crisis-housing-homeles...10:00AM — 2:00PM PDT
/events/crisis-housing-homeles...Text duplicate Live Online
/events/upcomingMore Upcoming Events
https://www.cato.org/ecommunityNew window See our full list of email newsletters
https://www.facebook.com/CatoI...New window External Text duplicate Facebook
https://twitter.com/catoinstituteNew window External Text duplicate Twitter
https://www.youtube.com/catoin...New window External YouTube
https://www.linkedin.com/compa...New window External LinkedIn
https://instagram.com/catoinst...New window External Instagram
/ecommunity/rssRSS
https://www.cato.org/studentsInternships and Student Programs
https://www.projectsphere.org/New window External Project Sphere
https://www.libertarianism.org/New window External Libertarianism.org
http://humanprogress.org/New window External HumanProgress.org
https://www.downsizinggovernme...New window External DownsizingGovernment.org
https://www.cato-unbound.org/New window External Cato Unbound
https://www.unlawfulshield.com/New window External Unlawful Shield
https://www.freedominthe50stat...New window External Freedom in the 50 States
https://www.elcato.org/New window External ElCato.org
https://www.alt-m.org/New window External Alt-M
https://www.cato.org/Text duplicate IMG-ALT Cato Institute home
https://www.cato.org/privacyPrivacy Policy
https://www.cato.org/contactContact Us
https://www.cato.org/for-mediaMedia Contact

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.cato.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 21 CSS files. This may affect the page load time negatively.
This website loads 20 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (72 kB).

HTTP Response Header

NameValue
connectionkeep-alive
content-typetext/html; charset=UTF-8
x-drupal-dynamic-cacheUNCACHEABLE
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 14 Aug 2020 07:01:56 GMT
etagW/"1597388516"
fastly-drupal-htmlYES
strict-transport-securitymax-age=31536000; preload
content-encodinggzip
accept-rangesbytes
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age120
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x-cacheHIT, HIT
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x-cdnIncapsula
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x-iinfo14-70799962-70706957 pNNN RT(1597388636331 23) q(0 0 0 -1) r(1 1) U5
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 35,060 referring domains.
This website has 4,907,734 backlinks.
This website has backlinks from 25,164 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /acast_podcast_episode/
Disallow: /call_to_action/
Disallow: /blog/tags/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /index.php/acast_podcast_episode/
Disallow: /index.php/call_to_action/
Disallow: /index.php/blog/tags/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.cato.org
Cato Institute | Individual Liberty, Free Markets, and Peace
Promoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cato70%Check
Free62%Check
Cato Institute60%Check
Liberty58%Check
free markets57%Check
American56%Check
markets56%Check
Cato Research55%Check
Cato Unbound53%Check
Free Speech51%Check

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