Charitynavigator.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
49% 
Page structure
70% 
Link structure
25% 
Server
40% 
External factors
100% 
SEO Score
Response time
1.03 s
File size
58.10 kB
Words
516
Media files
8
Number of links
98 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Charity Navigator - Your Guide To Intelligent Giving | Home
The length of the page title is perfect. (526 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Charity Navigator is the largest and most-utilized evaluator of charities in the United States providing data on 1.8 million nonprofits and ratings for close to 10,000 charities.
The meta description is too long: 1050 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
MSSmartTagsPreventParsingTRUE
keywordscharity navigator, charity ratings, charity evaluations, charity rater, charity score, charity rank, charity evaluator
descriptionCharity Navigator is the largest and most-utilized evaluator of charities in the United States providing data on 1.8 million nonprofits and ratings for close to 10,000 charities.
robotsindex
langen
fb:page_id72994058780
fb:app_id455191431231125
og:titleCharity Navigator - Your Guide To Intelligent Giving | Home
og:typenon_profit
og:urlhttp://www.charitynavigator.org/index.cfm?
og:imagehttps://d20umu42aunjpx.cloudfront.net/_gfx_/promo/printable/jpegs/general_square.jpg
og:site_nameCharity Navigator
og:descriptionCharity Navigator is the largest and most-utilized evaluator of charities in the United States providing data on 1.8 million nonprofits and ratings for close to 10,000 charities.
Content-Typetext/html;charset=utf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
This page contains 516 words. That's ok.
25% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
NEW RATING: IMPACT & RESULTS
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 NEW RATING: IMPACT & RESULTS
H1 Discover >
H1 Rating Methodology >
H1 Donate with Giving Basket >
H2 Learn how Charity Navigator is rating the impact of nonprofits for the first time LEARN MORE >>>
H2 Browse by category or hot topics
H2 Learn how we rate charities
H2 Give to one or many charities easily in one place
H2 19 years
H2 160,000 charities rated
H2 10M+ visits annually
H2 912,000 registered users
H2 $95M donated through our Giving Basket
H2 Charity Navigator Advisories > Charities that raise concerns from our experts
H2 Join Our Mailing List
H2 Thank you for your interest in Charity Navigator and Informed Giving
H2 About Us
H2 Products & Services
H2 Media
H2 Connect With Us
H3 Join over 400,000 other informed givers and get updates on charity ratings, new features, hot topics, and tips for donating.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.
LinkAttributesAnchor text
/?bay=preview&offDisable all preview features
https://www.charitynavigator.org/Anchor Skip to Main Content
https://www.charitynavigator.org/IMG-ALT Charity Navigator
/index.cfm?bay=content.view&cp...For Charity Representatives
/index.cfm?bay=my.charities.listMy Charities
/index.cfm?bay=my.accountMy Account
/index.cfm?bay=my.logoutSign out
/index.cfm?bay=my.loginSign in
/index.cfm?bay=my.loginRegister
/index.cfm?bay=my.donations.ba...0 Giving Basket
/index.cfm?bay=toptenTop Ten Lists
/index.cfm?bay=content.view&cp...Charities with Perfect Scores
/index.cfm?bay=topten.detail&l...10 Most Followed Charities
/index.cfm?bay=topten.detail&l...10 Charities Expanding in a Hurry
/index.cfm?bay=topten.detail&l...10 Most Frequently Viewed Charities
/index.cfm?bay=topten.detail&l...10 Celebrity-Related Charities
/index.cfm?bay=topten.detail&l...10 Super-Sized Charities
/index.cfm?bay=topten.detail&l...10 Charities Overpaying their For-Profit Fundraisers
/index.cfm?bay=topten.detail&l...10 Charities with the Most Consecutive 4-Star Ratings
/index.cfm?bay=topten.detail&l...10 Highly Rated Charities Relying on Private Contributions
/index.cfm?bay=topten.detail&l...10 of the Best Charities Everyone's Heard Of
/index.cfm?bay=topten.detail&l...10 Charities Worth Watching
/index.cfm?bay=content.view&cp...Hot Topics
/index.cfm?bay=content.view&cp...Indigenous Peoples & Native-Led Nonprofits
/index.cfm?bay=content.view&cp...Breast Cancer Charities
/index.cfm?bay=content.view&cp...Suicide Prevention and Awareness
/index.cfm?bay=content.view&cp...Voting Rights and Election Laws
/index.cfm?bay=content.view&cp...Tropical Storm Marco and Hurricane Laura
/index.cfm?bay=content.view&cp...California and Pacific Northwest Wildfires
/index.cfm?bay=content.view&cp...Beirut Explosion
/index.cfm?bay=content.view&cp...Black-Founded Nonprofits
/index.cfm?bay=content.view&cp...COVID-19 Top Nonprofits
/index.cfm?bay=content.view&cp...Immigration and Refugees
/index.cfm?bay=content.view&cp...Protecting the Environment
/index.cfm?bay=content.view&cp...Humanitarian Crisis in Yemen
/index.cfm?bay=content.view&cp...Civil Rights
/index.cfm?bay=content.view&cp...Tips for Donors
/index.cfm?bay=content.view&cp...Avoiding Charity Scams: Questions to Ask & Ways to Give
/index.cfm?bay=content.view&cp...Tips For Giving In Times Of Crisis
/index.cfm?bay=content.view&cp...Giving Statistics
/index.cfm?bay=content.view&cp...How to Protect Your Personal Data
/index.cfm?bay=content.view&cp...A Quick Guide to Deducting Your Donations
/index.cfm?bay=content.view&cp...Tax Benefits of Giving
/index.cfm?bay=content.view&cp...Five Steps to Informed Giving
/index.cfm?bay=content.view&cp...Questions To Ask Charities Before Donating
/index.cfm?bay=content.view&cp...Understanding Charitable State Registrations
/index.cfm?bay=content.view&cp...What To Do When A Charity Calls
/index.cfm?bay=content.view&cp...How To Manage Your Mailbox
/index.cfm?bay=content.view&cp...Protecting Yourself From Online Scams
/index.cfm?bay=content.view&cp...Evaluating Charities Not Currently Rated by Charity Navigator
/index.cfm?bay=content.view&cp...Guide To Donating Your Car
/index.cfm?bay=content.view&cp...Guide to Donating Noncash Items
/index.cfm?bay=content.view&cp...Guide To Volunteering
/index.cfm?bay=content.view&cp...Should You Buy that Charity Affiliated Product?
/index.cfm?bay=tools.sectorSector Analyzer
http://blog.charitynavigator.org/External Subdomain Blog
/index.cfm?bay=content.supportSupport Charity Navigator
/index.cfm?bay=content.supportDonate Now
/index.cfm?bay=content.view&cp...Other Ways To Give
/index.cfm?bay=my.donations.ba...No Text
/index.cfm?bay=search.advancedAdvanced
/index.cfm?bay=search.alphaA-Z Directory
/index.cfm?bay=search.results&...4-Star Charities
/index.cfm?bay=content.view&cp...Help Center
/index.cfm?bay=content.view&cp...Learn how Charity Navigator is rating the impact of nonprofits for the first time LEARN MORE >>>
/index.cfm?bay=content.view&cp...IMG-ALT encompass rating promo banner
/index.cfm?bay=content.view&cp...Learn more about Charity Navigator >
/index.cfm?bay=content.view&cp...As seen on
/index.cfm?bay=content.view&cp...Overview
/index.cfm?bay=content.view&cp...Mission, Vision, and Goals
/index.cfm?bay=content.view&cp...Rating Methodology
/index.cfm?bay=content.view&cp...Financials and Policies
/index.cfm?bay=content.view&cp...Our Staff
/index.cfm?bay=content.view&cp...Our Board of Directors
/index.cfm?bay=content.view&cp...Expert Groups
/index.cfm?bay=content.view&cp...Charity Navigator's API
/index.cfm?bay=content.view&cp...Ratings in Print
/index.cfm?bay=content.view&cp...Customized Charity Lists
/index.cfm?bay=content.view&cp...Press Room
/index.cfm?bay=content.articlesArticles
http://blog.charitynavigator.org/External Subdomain Text duplicate Blog
/index.cfm?bay=content.view&cp...Link to Us
/index.cfm?bay=content.view&cp...Join Our Team
/index.cfm?bay=content.view&cp...Support Our Work
/index.cfm?bay=content.view&cp...FAQ
https://charity-navigator.tend...External Subdomain Knowledge Base
https://charity-navigator.tend...External Subdomain Contact Us
/index.cfm?bay=search.summary&...IMG-ALT Charity Navigator 4 Star seal
https://give.org/charity-revie...New window External IMG-ALT Better Business Bureau accreditation seal
/index.cfm?bay=content.view&cp...Privacy Policy
/index.cfm?bay=content.view&cp...Terms of Use
/index.cfm?bay=content.view&cp...Donor Privacy Policy
/index.cfm?bay=content.view&cp...Copyright Notice
http://www.facebook.com/charit...New window External Follow us on Facebook
http://twitter.com/CharityNavNew window External Follow us on Twitter
https://www.instagram.com/char...New window External IMG-ALT Follow us on Instagram
http://www.youtube.com/charity...New window External IMG-ALT Follow us on YouTube
http://www.linkedin.com/compan...New window External Follow us on Linkedin
/index.cfm?bay=content.view&cp...Text duplicate Terms of Use
/index.cfm?bay=content.view&cp...Text duplicate Privacy Policy
/index.cfm?bay=my.loginText duplicate Sign in
/index.cfm?bay=content.supportText duplicate Support Charity Navigator
/index.cfm?bay=content.view&cp...Text duplicate Other Ways To Give
/index.cfm?bay=my.charities.listText duplicate My Charities
/index.cfm?bay=my.accountText duplicate My Account
/index.cfm?bay=toptenText duplicate Top Ten Lists
/index.cfm?bay=content.view&cp...Text duplicate Hot Topics
/index.cfm?bay=content.view&cp...Text duplicate Tips for Donors
http://blog.charitynavigator.org/External Subdomain Text duplicate Blog

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.charitynavigator.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.03 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store, must-revalidate
pragmax;
content-typetext/html;charset=UTF-8
content-encodinggzip
serverMicrosoft-IIS/8.5
set-cookie71 Characters
set-cookie117 Characters
set-cookie77 Characters
set-cookie171 Characters
set-cookie95 Characters
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policyorigin-when-cross-origin
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubDomains
x-powered-byASP.NET
accept-rangesbytes
age0
dateSun, 01 Nov 2020 00:36:30 GMT
via1.1 varnish
x-served-bycache-hhn4060-HHN
x-cacheMISS
x-cache-hits0
x-timerS1604190989.445377,VS0,VE789
varyAccept-Encoding
x-cache-typeWould PASS ext:
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 29,960 referring domains.
This page has 32,389,943 backlinks.
This page has backlinks from 20,170 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

###
# robots.txt file created at http://www.yellowpipe.com
# For domain: http://www.charitynavigator.org
###


###
#Unsafe robots to keep away
###

User-agent: *
Disallow: /*search.history.detail*print=1*
Disallow: /preview*
Disallow: /beacon*
Disallow: /?bay=preview

User-agent: msnbot
Crawl-delay: 120

User-agent: Aqua_Products
Disallow: /

User-agent: asterias
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User-agent: b2w/0.1
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User-agent: BackDoorBot/1.0
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Facebook popularity

Shares / Likes / Comments
53,470

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.charitynavigator.org
Charity Navigator - Your Guide To Intelligent Giving | Home
Charity Navigator is the largest and most-utilized evaluator of charities in the United States providing data on 1.8 million nonprofits and ratings for close to 10,000 charities.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Charity86%Check
Charity Navigator82%Check
RATING68%Check
NEW56%Check
Charities54%Check
10 Charities54%Check
IMPACT54%Check
Giving53%Check
RESULTS50%Check
Nonprofits50%Check

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