- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.27 s
File size
45.90 kB
Media files
Number of links
181 internal / 6 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Citizens Advice
The page title is too short. (139 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Online free advice from Citizens Advice to help you find a way forward, whatever the problem. Our research enables us to campaign on issues affecting people's lives.
The meta description is too long: 1022 pixels from max. 1000 pixels. Optimize description
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The Doctype markup is not in the first line of your HTML document. There must be no white spaces before the doctype markup.
The doctype HTML 5 is set correctly.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1, maximum-scale=2.0
cab-titleCitizens Advice
descriptionOnline free advice from Citizens Advice to help you find a way forward, whatever the problem. Our research enables us to campaign on issues affecting people's lives.
twitter:titleCitizens Advice
twitter:descriptionOnline free advice from Citizens Advice to help you find a way forward, whatever the problem. Our research enables us to campaign on issues affecting people's lives.
og:titleCitizens Advice
og:descriptionOnline free advice from Citizens Advice to help you find a way forward, whatever the problem. Our research enables us to campaign on issues affecting people's lives.

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Page quality

(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
This page contains 896 words. That's ok.
32.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.43 words is good.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=2.0" is provided.
At least one Apple touch icon is specified.
This website only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The amount of tags is very high (19). We recommend using a maximum of 18 tags for this page.
The following tag is repeated too often: top links
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This website is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Welcome to Citizens Advice
The H1 heading contains the words Welcome to! Use important keywords instead.
Some headings occur twice on the page.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Citizens Advice
H2 Benefits
H2 Work
H2 Debt and money
H2 Housing
H2 Family
H2 Law and courts
H2 Health
H2 About Citizens Advice
H2 Coronavirus advice
H2 Volunteer with us
H2 Policy research and campaigns
H2 Find your local Citizens Advice
H2 Feedback
H2 Advice
H2 Resources and tools
H2 More from us
H2 About Citizens Advice Duplicate text
H2 Get advice for:
H3 Top links
H3 Top links Duplicate text
H3 Top links Duplicate text
H3 Top links Duplicate text
H3 Top links Duplicate text
H3 Top links Duplicate text
H3 Top links Duplicate text
H3 Top links Duplicate text
H3 Top links Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to navigation
/Anchor Skip to content
/Anchor Skip to footer
/about-us/citizens-advice-priv...You can find out more or opt-out from some cookies
/IMG-ALT Citizens Advice home
/Anchor Menu
/login/?redirect=false&ReturnU...Sign in
/benefits/Text duplicate Benefits
/benefits/coronavirus-check-wh...Coronavirus - check what benefits you can get
/benefits/coronavirus-check-if...Coronavirus - check if there are changes to your benefits
/benefits/benefits-introduction/Benefits - introduction
/benefits/help-if-on-a-low-inc...Help on a low income
/benefits/sick-or-disabled-peo...Sick or disabled people and carers
/benefits/universal-credit/Universal Credit
/benefits/child-benefit/Child Benefit
/benefits/support-for-mortgage...Support for mortgage interest (SMI)
/benefits/View all in Benefits
/benefits/help-if-on-a-low-inc...Housing benefit
/work/Text duplicate Work
/work/coronavirus-being-furlou...Coronavirus - being furloughed if you can't work
/work/coronavirus-if-you-have-...Coronavirus - if you have problems getting your furlough pay
/work/coronavirus-if-youre-sel...Coronavirus - if you're self-employed
/work/coronavirus-if-youre-wor...Coronavirus - if you're worried about working
/work/coronavirus-if-you-need-...Coronavirus - if you need to be off work to care for someone
/work/rights-at-work/Rights at work
/work/leaving-a-job/Leaving a job
/work/problems-at-work/Problems at work
/work/View all in Work
/work/problems-at-work/Letter-...Template letter to raise a grievance at work
/debt-and-money/Debt and money
/debt-and-money/Text duplicate Debt and money
/debt-and-money/if-you-cant-pa...If you can't pay your bills because of coronavirus
/debt-and-money/help-with-debt/Help with debt
/debt-and-money/debt-solutions/Debt solutions
/debt-and-money/mortgage-probl...Mortgage problems
/debt-and-money/rent-arrears/Rent arrears
/debt-and-money/action-your-cr...Action your creditor can take
/debt-and-money/borrowing-money/Borrowing money
/debt-and-money/View all in Debt and money
/debt-and-money/pensions/Our pensions advice
/debt-and-money/sample-letters...Write a letter to your creditors
/consumer/somethings-gone-wron...If you want a refund because of coronavirus
/consumer/get-more-help/if-you...Contact the consumer helpline
/consumer/get-more-help/report...Report to Trading Standards
/consumer/buying-or-repairing-...Problems with a used car
/consumer/somethings-gone-wron...Return faulty goods
/consumer/buying-or-repairing-...Buying a used car
/consumer/energy/energy-supply/Your energy supply
/consumer/View all
/housing/Text duplicate Housing
/housing/coronavirus-if-you-ha...Coronavirus - if you have problems with renting
/housing/renting-privately/Renting privately
/housing/social-housing/Renting from the council or a housing association
/housing/repairs-in-rented-hou...Repairs in rented housing
/housing/renting-a-home/Renting a home
/debt-and-money/mortgage-probl...Text duplicate Mortgage problems
/housing/discrimination-in-hou...Discrimination in housing
/housing/View all in Housing
/family/Text duplicate Family
/family/living-together-marria...Living together, marriage and civil partnership
/family/ending-a-relationship/Ending a relationship
/family/death-and-wills/Death and wills
/family/gender-violence/Gender violence
/family/children-and-young-peo...Children and young people
/family/looking-after-people/Looking after people
/family/death-and-wills/wills/Making a will
/health/nhs-and-social-care-co...Complaining about social care services
/family/looking-after-people/m...What does it mean to have power of attorney?
/family/children-and-young-peo...Child abuse - advice and support
/law-and-courts/Law and courts
/law-and-courts/Text duplicate Law and courts
/law-and-courts/legal-system/Legal system
/law-and-courts/personal-injur...Claiming compensation for a personal injury
/law-and-courts/brexit-what-it...Brexit - what it means for you
/law-and-courts/parking-tickets/Parking tickets
/law-and-courts/civil-rights/Civil rights
/law-and-courts/brexit-what-it...Text duplicate Brexit - what it means for you
/law-and-courts/legal-system/s...Making a small claim
/family/gender-violence/rape-a...Help for victims of rape and sexual violence
/immigration/staying-in-the-uk...Staying in the UK after Brexit
/immigration/staying-in-the-uk...Keeping your family in the UK after Brexit
/immigration/visas-family-and-...Getting a visa for your spouse or partner
/immigration/visas-family-and-...Getting a visa for family and friends
/immigration/stay-in-uk/visas-...Staying in the UK after a divorce
/immigration/stay-in-uk/overst...If you've overstayed your visa or leave
/immigration/living-in-the-uk-...If you're in the UK illegally
/immigration/asylum-and-refuge...After you get refugee status
/immigration/View all in Immigration
/health/Text duplicate Health
/health/coronavirus-what-it-me...Coronavirus – what it means for you
/health/coronavirus-rules-you-...Coronavirus – rules you need to follow
/health/nhs-healthcare/NHS healthcare
/health/help-with-health-costs/Help with health costs
/health/discrimination-in-heal...Discrimination in health and care services
/health/going-abroad-for-denta...Going abroad for dental care
/health/nhs-and-social-care-co...NHS and social care complaints
/health/nhs-healthcare/what-he...What health care can I get on the NHS?
/health/nhs-healthcare/nhs-pat...NHS patients' rights NHS Choices - Information on hospitals, conditions and treatments.
/health/nhs-and-social-care-co...NHS and adult social care complaints
/about-us/More from us
/about-us/About Citizens Advice
/about-us/introduction-to-the-...Introduction to the Citizens Advice service
/about-us/how-we-provide-advice/How we provide advice
/about-us/contact-us/contact-u...Contact us
/about-us/difference-we-make/The difference we make
/about-us/future-of-advice-our...Future of advice: our strategic framework 2019-22
/about-us/support-us/Support us
/about-us/policy/Policy research
/about-us/our-campaigns/Our campaigns
/about-us/View all in About Citizens Advice
/about-us/contact-us/contact-u...Find your local Citizens Advice
/about-us/support-us/volunteer...Volunteer with us
/about-us/how-citizens-advice-...Jobs in our network
/about-us/how-citizens-advice-...Press releases
https://wearecitizensadvice.or...External Our blogs
/?_escaped_fragment_Anchor Trivial anchor text
/England home
/?lang=en-NIRNorthern Ireland home
/?lang=en-SCTScotland home
/?lang=en-WLSWales home Subdomain see what other people are searching for
/health/coronavirus-what-it-me...Text duplicate Coronavirus – what it means for you
/work/coronavirus-being-furlou...Being furloughed if you can't work
/benefits/coronavirus-check-wh...No Text
/work/coronavirus-if-youre-sel...If you're self-employed
/work/coronavirus-if-youre-wor...If you're worried about working
/work/coronavirus-if-you-have-...If you have problems getting your furlough pay
/benefits/coronavirus-check-wh...No Text
/consumer/somethings-gone-wron...If you want a refund
/benefits/coronavirus-check-wh...Check what benefits you can get
/debt-and-money/if-you-cant-pa...If you can't pay your bills
/housing/coronavirus-if-you-ha...If you have problems with renting
/about-us/support-us/volunteer...Our volunteer opportunities
/about-us/our-campaigns/See our latest campaigns
/about-us/policy/Read our policy research work
/about-us/difference-we-make/i...Find out about the impact of our advice Share on Twitter Share on Facebook
/?_escaped_fragment_Anchor Close window External Let us know
/benefits/Text duplicate Benefits
/work/Text duplicate Work
/debt-and-money/Text duplicate Debt and money
/consumer/Text duplicate Consumer
/family/Text duplicate Family
/housing/Text duplicate Housing
/law-and-courts/Text duplicate Law and courts
/immigration/Text duplicate Immigration
/health/Text duplicate Health
/about-us/how-citizens-advice-...Adviser resources
/about-us/how-we-provide-advic...Education resources
/resources-and-tools/search-na...Site search
/resources-and-tools/search-na...A to Z of advice
/about-us/About us
/about-us/how-citizens-advice-...Annual reports
/about-us/contact-us/contact-u...Text duplicate Contact us
/about-us/policy/Text duplicate Policy research
/about-us/support-us/Text duplicate Support us
/about-us/how-we-provide-advice/Text duplicate How we provide advice
/about-us/difference-we-make/Text duplicate The difference we make
/about-us/support-us/Text duplicate Support us
/about-us/how-citizens-advice-...How Citizens Advice works
/resources-and-tools/about-thi...Terms and conditions
/about-us/citizens-advice-priv...Privacy and cookies
/?lang=en-GBText duplicate England
/?lang=en-NIRNorthern Ireland

Server configuration

HTTP redirects
(Critically important)
This website redirects to ""
HTTP header
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
(Somewhat important)
The page response time is excellent with 0.27 seconds.
This website only loads 2 CSS files. That's ok.
This website only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (46 kB).

HTTP Response Header

cache-controlpublic, must-revalidate, max-age=0
content-security-policydefault-src https:; connect-src https: *; script-src 'unsafe-inline' 'unsafe-eval' https: *; style-src 'unsafe-inline' https: *; img-src 'self' data: https:; font-src 'self' data: https:; object-src 'self'; frame-src *
content-typetext/html; charset=utf-8
dateWed, 28 Oct 2020 21:32:55 GMT
expiresWed, 28 Oct 2020 21:37:55 GMT
feature-policygeolocation 'self'; microphone 'none'; notifications 'none'; camera 'none';
referrer-policyno-referrer, strict-origin-when-cross-origin
set-cookie164 Characters
set-cookie189 Characters
x-xss-protection1; mode=block

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 25,365 referring domains.
This website has 4,665,030 backlinks.
This website has backlinks from 15,726 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


<!DOCTYPE html>
<html lang="en-GB">
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        <meta charset="utf-8" />
        <title>404 Page not found</title>
        <meta content="noindex, nofollow" name="robots" />
        <meta name="viewport" content="width=device-width initial-scale=1, maximum-scale=2.0" />
		    html {
			    font: 1.2em/1.5 sans-serif;
			    padding: 0;
			    margin: 0;
			    text-align: center;
		    .hidden {
		    	border: 0;
				clip: rect(0 0 0 0);
				height: 1px;
				margin: -1px;
				overflow: hidden;
				padding: 0;
				position: absolute;
				width: 1px;
		    h1 {color: #004B88; font-size: 2em;} 
		    a, a:link, a:visited {color: #004B88; text-decoration: none;}
		    a:hover {text-decoration:underline;}
		    a img {border: 0;}
		    .light {color: #aaa;}
		    .container {margin: auto; max-width: 800px; padding: 1em;} 
		    body {background: #F2F6F9; padding: 0; margin: 0;}
		    .header {background: #fff; border-bottom: 1em solid #004B88; }
		    .header .container {padding: .5em 1em 0 1em ; position: relative;}
		    .header h1 {margin: 0; padding: 0;}
		    .main .container {padding: 0 1em 2em 1em; overflow: hidden;}
		    .footer {background: #B2C9DB; color: #000;}
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                ga('create', 'UA-8734782-39', 'auto');
                ga('send', 'event', '404', location.pathname + + location.hash, '', {
                    nonInteraction: true
	    <div class="header" role="banner">
		    <div class="container">
			  	<h1><img src="/static/images/cab-logo.png" alt="Citizens Advice" width="100" height="100" /></h1>

	    <div class="main" role="main">
		    <div class="container">	    
				<h1>Page not found</h1>
				<p class="light">Error 404</p>
				<p>Sorry, looks like we can't find this page.</p>
                <p>It may have been moved, updated or deleted.</p>
                <p>Please check the web address, go back or <a href="/">visit the home page</a>.</p>
	    <div class="footer" role="contentinfo">
		    <div class="container">	
			    <p>© 2020 Citizens Advice. All rights reserved Registered charity no: 279057 Company no: 1436945 England</p>

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview
Citizens Advice
Online free advice from Citizens Advice to help you find a way forward, whatever the problem. Our research enables us to campaign on issues affecting people's lives.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Citizens Advice95%Check
local Citizens Advice77%Check
Advice Service66%Check
Advice and Support62%Check
Free Advice55%Check
in UK52%Check
in housing51%Check

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