City.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
65% 
Page structure
100% 
Link structure
80% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
54.20 kB
Words
506
Media files
19
Number of links
103 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to City | City, University of London
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
City, University of London is a leading global university committed to academic excellence, focused on business and the professions and located in the heart of London, UK.
The meta description is too long: 1057 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.city.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
dcterms.titleWelcome to City
descriptionCity, University of London is a leading global university committed to academic excellence, focused on business and the professions and located in the heart of London, UK.
dcterms.created2020-10-13 13:46:21
dcterms.modified2020-10-13 13:46:28
dcterms.publisherCity, University of London
dcterms.identifierhttps://www.city.ac.uk/home
city:layout241646
city:design241526
city:asset87
city:editorUnknown
langen
twitter:cardsummary
twitter:creator@CityUniLondon
twitter:titleWelcome to City
twitter:descriptionCity, University of London is a leading global university committed to academic excellence, focused on business and the professions and located in the heart of London, UK.
twitter:image:srchttps://www.city.ac.uk/__data/assets/image/0010/442486/city-logo-500.jpg
twitter:domaincity.ac.uk
og:typewebsite
og:titleWelcome to City
og:descriptionCity, University of London is a leading global university committed to academic excellence, focused on business and the professions and located in the heart of London, UK.
og:urlhttps://www.city.ac.uk/home
og:site_nameCity, University of London
og:imagehttps://www.city.ac.uk/__data/assets/image/0010/442486/city-logo-500.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
This page contains 506 words. That's ok.
21.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 5 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...main/i/logo/city-uol-logo-responsive.svgCity, University of London
...Online-events_shutterstock_363301124.jpgNo alt attribute provided
...sets/image/0009/558747/OpenDay-tween.jpgMulticultural group of female students walking towards Northampton Sq entrance.
.../0007/524338/Coronavirus-microscopic.jpg3D rendering of the Coronavirus
.../0013/245011/Schools-and-departments.jpgStudents and staff in the lobby of the Rhind Building
...ts/image/0003/328800/recent-research.jpgA City engineering academic doing research
...s/image/0011/328799/academic-experts.jpgA group of City academic experts talking in the Tait Building
...5/383001/cass-corp-morelondon-CMYK-1.jpgAerial view of City of London
.../533967/cass-corp-cityaerial-500x333.jpgAerial picture of London
...ge/0005/570164/Rory-Fitzgerald-thumb.jpgProfessor Rory Fitzgerald
...ge/0010/328798/develop-your-business.jpgBusiness people and City Interaction Lab discussing a project
...ge/0009/328797/building-partnerships.jpgThe London skyline showing the River Thames and the Shard
...8/328796/student-and-graduate-talent.jpgTwo entrepreneurial City students talking in Northampton Square
...ssets/image/0008/364256/this-is-city.jpgYoung female student stands outside of Northampton Square main reception.
/api/static-city-map.pngMap showing our location
...4007/main/i/athena-swan-bronze-award.svgAthena SWAN Bronze Award
...bridge/0018/344007/main/i/tef-silver.svgTeaching Excellence Framework Silver Award
...007/main/i/logo/university-of-london.svgUniversity of London
...018/344007/main/i/logo/city-uol-logo.svgCity, University of London

Page structure

H1 heading
(Critically important)
City, University of London
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 City, University of London
H2 Virtual Postgraduate Open Evening
H2 Online Open Day
H2 COVID-19
H2 Research at City
H2 News from City
H2 Events
H2 Business services
H3 Schools and departments
H3 Recent research
H3 Academic experts
H3 Business School experts scoop research prize
H3 Business School ranked top UK MBA programme for entrepreneurship
H3 ESS Director appointed Academy of Social Sciences Fellow
H3 Creative Writing Seminar: Nikesh Shukla, Tes Noah Asfaw and Chika Unigwe
H3 The Cost of Trafficking in Human Beings: Report Launch
H3 Book Launch of ‘Naoroji – Pioneer of Indian Nationalism'
H3 Develop your business
H3 Build partnerships
H3 Student and graduate talent
H3 Contact us
H3 Find us
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
There are 22 external links on this page.
LinkAttributesAnchor text
https://www.city.ac.uk/Anchor Skip to main content
https://www.city.ac.uk/Anchor Skip to search
https://www.city.ac.uk/Anchor Skip to accessibility help
https://www.city.ac.uk/directoryStaff directory
A-TITLE Staff directory
https://studenthub.city.ac.uk/External Subdomain Student Hub
https://www.city.ac.uk/Anchor Staff
https://email.city.ac.uk/External Subdomain Email
A-TITLE Email
https://staffhub.city.ac.uk/External Subdomain Staff Hub
A-TITLE Staff Hub
https://moodle.city.ac.uk/External Subdomain Moodle
A-TITLE Moodle
https://libraryservices.city.a...External Subdomain Library
A-TITLE Library
https://www.city.ac.uk/IMG-ALT City, University of London
https://www.city.ac.uk/Anchor Search
https://www.city.ac.uk/Anchor Menu
https://www.city.ac.uk/studyCourses and study
/study/coursesCourse finder
/study/courses/undergraduateUndergraduate and foundation
/study/courses/postgraduatePostgraduate
/study/courses/research-degreesResearch degrees
/study/courses/cpdContinuing Professional Development
/study/courses/short-coursesShort courses
https://www.city.ac.uk/studyStudy
/study/applyingApplying
/study/fees-and-fundingFees and funding
/study/fees-and-funding/schola...Scholarships and bursaries
/study/living-in-londonLiving in London
/study/living-in-london/accomm...Accommodation
/study/visit-usVisit us
/study/visit-us/undergraduate-...Undergraduate Open Days
/study/visit-us/postgraduate-o...Postgraduate Open Evenings
/study/student-supportStudent support
/study/internationalInternational students
/study/international/visa-immi...Visa and immigration
/study/international/exchange-...Exchange and study abroad
/study/international/pathway-p...Preparatory programmes
/study/prospectusOrder a prospectus
https://www.city.ac.uk/researchResearch
https://www.city.ac.uk/researchText duplicate Research
/research/impactResearch impact
/research/statistics-and-factsStatistics and facts
/research/integrityResearch integrity
/research/news-and-insightsNews and insights
/business-servicesBusiness services
/business-servicesText duplicate Business services
/business-services/consultingConsultancy
/business-services/commercial-...Commercial opportunities
/business-services/case-studiesCase studies
/business-services/industry-pa...Industry partnerships
/business-services/entrepreneu...Entrepreneurship
https://www.city.ac.uk/alumniAlumni
https://www.city.ac.uk/alumniText duplicate Alumni
/alumni/benefits-and-servicesAlumni benefits
/alumni/newsNews
/alumni/alumni-ambassadorsAlumni Ambassadors
/alumni/support-usSupport us
/alumni/careersCareers and professional development
/alumni/contact-usContact us
/alumni/update-your-detailsUpdate your details
https://www.city.ac.uk/aboutAbout City
https://www.city.ac.uk/aboutText duplicate About City
/about/schoolsSchools and departments
/about/governanceGovernance and leadership
/about/working-at-cityWorking at City
/about/historyOur history
https://www.city.ac.uk/about/moreMore about City
/about/campus-mapCampus map
https://www.city.ac.uk/directoryText duplicate Staff directory
https://studenthub.city.ac.uk/External Subdomain Text duplicate Student Hub
https://outlook.com/city.ac.ukExternal Text duplicate Email
https://staffhub.city.ac.uk/External Subdomain Text duplicate Staff Hub
http://moodle.city.ac.uk/External Subdomain Text duplicate Moodle
https://libraryservices.city.a...External Subdomain Text duplicate Library
https://www.shutterstock.com/External Arthur Stock /Shutterstock.com
A-TITLE {asset_metadata_carousel.rightContent^explode:./?a=^index:1^explode:
/study/visit-us/postgraduate-o...Join us online on Wednesday 11th November to speak to our academics, staff and students about studying a master’s degree at City.
/?result_255724_result_page=22
/?result_255724_result_page=33
/?result_255724_result_page=44
/study/coursesBrowse all courses
/study/visit-us/undergraduate-...Online Open Day Book your place on our next Undergraduate Open Day, taking place on the 28th November.
IMG-ALT Multicultural group of female students walking towards Northampton Sq entrance.
/about/coronavirusCOVID-19 Coronavirus: latest information for staff and students.
IMG-ALT 3D rendering of the Coronavirus
https://www.city.ac.uk/researchResearch at City
/about/schoolsSchools and departments Discover research in our five Schools and their specialist departments and centres
IMG-ALT Students and staff in the lobby of the Rhind Building
/news/spotlight-on-researchRecent research Explore how we are advancing knowledge and bringing value to society
IMG-ALT A City engineering academic doing research
/people/academicsAcademic experts Meet our academic experts across our different Schools
IMG-ALT A group of City academic experts talking in the Tait Building
https://www.city.ac.uk/newsNews from City
/news/2020/october/business-sc...IMG-ALT Aerial view of City of London
A-TITLE Business School experts scoop research prize
/news/2020/october/business-sc...Business & Finance
/news/2020/october/business-sc...Business School experts scoop research prize
A-TITLE Business School experts scoop research prize
/news/2020/october/business-sc...IMG-ALT Aerial picture of London
A-TITLE Business School ranked top UK MBA programme for entrepreneurship
/news/2020/october/business-sc...Text duplicate Business & Finance
/news/2020/october/business-sc...Business School ranked top UK MBA programme for entrepreneurship
A-TITLE Business School ranked top UK MBA programme for entrepreneurship
/news/2020/october/ess-directo...IMG-ALT Professor Rory Fitzgerald
A-TITLE ESS Director appointed Academy of Social Sciences Fellow
/news/2020/october/ess-directo...Arts & Culture
/news/2020/october/ess-directo...ESS Director appointed Academy of Social Sciences Fellow
A-TITLE ESS Director appointed Academy of Social Sciences Fellow
https://www.city.ac.uk/eventsEvents
/events/2020/october/creative-...Creative Writing Seminar: Nikesh Shukla, Tes Noah Asfaw and Chika Unigwe
/events/2020/october/the-cost-...The Cost of Trafficking in Human Beings: Report Launch
/events/2020/november/book-lau...Book Launch of ‘Naoroji – Pioneer of Indian Nationalism'
/business-servicesText duplicate Business services
/business-services/consultingDevelop your business Benefit from our tailored consultancy, research and professional development
IMG-ALT Business people and City Interaction Lab discussing a project
http://www.shutterstock.com/External Shutterstock.com
A-TITLE Shutterstock.com
/business-services/industry-pa...Build partnerships Become one of our strategic partners in impactful local and national initiatives
IMG-ALT The London skyline showing the River Thames and the Shard
/business-services/entrepreneu...Student and graduate talent Tap into the talent of our current students and recent graduates
IMG-ALT Two entrepreneurial City students talking in Northampton Square
https://www.city.ac.uk/studyFind out more about studying at City.
https://www.youtube.com/embed/...External IMG-ALT Young female student stands outside of Northampton Square main reception.
/news/social-media-hubVisit our Social Hub
https://www.facebook.com/CityU...External No Text
https://www.youtube.com/mycity...External No Text
https://twitter.com/CityUniLondonExternal No Text
https://www.linkedin.com/edu/c...External No Text
https://www.instagram.com/city...External No Text
http://www.weibo.com/cityunive...External No Text
http://i.youku.com/CityUnivers...External Subdomain No Text
/about/contactMake an enquiry
/about/campus-mapText duplicate Campus map
IMG-ALT Map showing our location
/about/working-at-cityJobs
/about/governance/legalLegal
/about/governance/charity-info...Charity information
/news/press-officers/city-pres...Press
/accessibility/statementAccessibility
/alumni/support-usSupport City
https://estore.city.ac.uk/External Subdomain Store
/about/working-at-city/equalit...IMG-ALT Athena SWAN Bronze Award
A-TITLE Athena SWAN Bronze Award
/about/education/teaching-at-cityIMG-ALT Teaching Excellence Framework Silver Award
A-TITLE Teaching Excellence Framework Silver Award
https://london.ac.uk/External IMG-ALT University of London
https://www.city.ac.uk/Text duplicate IMG-ALT City, University of London

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.city.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 5 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.23 seconds.
This website only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (54 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
varyAccept-Encoding
cache-controlmax-age=0, private
x-cacheHIT from squizedge.net
serveropenresty
x-content-type-optionsnosniff
dateSat, 31 Oct 2020 02:26:14 GMT
content-encodinggzip
age542
via1.1 squizedge.net
x-matrix-permissions["11","12","267","101130","207173","258661","349711","453056","493973","493977","524054","logged_in","public_user"]
x-upgrade-enabledoff
x-frame-optionsSAMEORIGIN
x-request-id450c04c6-ada2-48f6-b500-e3ed1a0ef057
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 16,613 referring domains.
This website has 3,678,333 backlinks.
This website has backlinks from 12,793 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

##############################################
# ROBOTS.TXT				                 
# City, University of London (www.city.ac.uk) 
##############################################

# all bots
User-agent: *

Disallow: /visit/feeds
Disallow: /web-services
Disallow: /apis
Disallow: /api
Disallow: /staging
Disallow: /__data
Disallow: /tools
Disallow: /staging
Disallow: /applicant
Disallow: /_media
Disallow: /news/city-statements

Sitemap: https://www.city.ac.uk/sitemap-index.xml
User-agent: *
Crawl-delay: 5

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.city.ac.uk
Welcome to City | City, University of London
City, University of London is a leading global university committed to academic excellence, focused on business and the professions and located in the heart of London, UK.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
City93%Check
City University86%Check
University77%Check
London76%Check
University London76%Check
at City75%Check
city map67%Check
Business58%Check
Global University58%Check
Academic54%Check

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