Clarkart.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
89% 
Page structure
58% 
Link structure
71% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.56 s
File size
29.00 kB
Words
1143
Media files
32
Number of links
84 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Clark - Home
The page title is too short. (162 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Clark is one of only a handful of institutions globally with a dual mission as an art museum and a distinguished center for research and higher education, dedicated to advancing and extending the public understanding of art.
The meta description is too long: 1395 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionThe Clark is one of only a handful of institutions globally with a dual mission as an art museum and a distinguished center for research and higher education, dedicated to advancing and extending the public understanding of art.
keywordsmuseum, art museum, the clark, clark art, clarkart
msapplication-TileColor#da532c
msapplication-TileImage/mstile-144x144.png
theme-color#ffffff
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Members receive 25 percent off all merchandise purchased in the Clark ...
This page contains 1143 words. That's ok.
32.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.77 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: members' holiday shopping weekend
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/dist/images/logo.pngClark Art Logo
/dist/images/icon-plus.svgExpand
/dist/images/icon-minus.svgClose
/dist/images/icon-plus.svgExpand
/dist/images/icon-minus.svgClose
/dist/images/icon-plus.svgExpand
/dist/images/icon-minus.svgClose
/dist/images/icon-plus.svgExpand
/dist/images/icon-minus.svgClose
/dist/images/icon-plus.svgExpand
/dist/images/icon-minus.svgClose
/dist/images/icon-plus.svgExpand
/dist/images/icon-minus.svgClose
/dist/images/icon-plus.svgExpand
/dist/images/icon-minus.svgClose
...-pools_©-jeff-goldberg,-esto-(2)-(1).jpgClark Center and Reflecting Pools
...lang=en-US&width=600&height=600&ext=.jpgLines from Life: French Drawings from the Diamond Collection
...rkart/media/home/groundwork.jpg?ext=.jpgGROUND/WORK
...lang=en-US&width=536&height=536&ext=.jpgPia Camil: Velo Revelo
...lang=en-US&width=600&height=600&ext=.jpgPermanent Collection
...lang=en-US&width=427&height=428&ext=.pngResearch & Academic Program
...cast Graphic vFINAL 1400x1400 AC_330.jpg“Can You Show Thinking?”: Mieke Bal on Film & Writing
online.clarkart.edu/images/weddle1.pngThe Urban Networks of Sex Workers in Sixteenth-Century Venice
...cast Graphic vFINAL 1400x1400 AC_330.jpg“Philosophical Grounding”: Michael Ann Holly on Building Visual Studies
online.clarkart.edu/images/vaughn1.pngDepreciating Assets: Studio Practice, Projects, Exhibitions
online.clarkart.edu/images/Wreath.jpgMembers' Holiday Shopping Weekend
online.clarkart.edu/images/Wreath.jpgMembers' Holiday Shopping Weekend
...edu/images/December Free Sunday CROP.jpgFirst Sundays Free: In Tune
...rkart.edu/images/Dec-10-rare-books-2.jpgMember Rare Books Talk: More Than Skin Deep
.../images/Start with Art DECEMBER CROP.jpgStart with Art Preschool Program
...176-46ba569a01f6/alan-sekula-library.jpgNo alt attribute provided
/dist/images/footer-logo.pngClark Art Logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 WE ARE OPEN!
H2 TODAY
H2 ON VIEW
H2 EVENTS
H2 OCTOBER EVENTS
H2 LIBRARY
H2 BLACK LIVES MATTER
H4 Read More
H5 Buy Tickets
H5 Can You Show Thinking?: Mieke Bal on Film & Writing
H5 The Urban Networks of Sex Workers in Sixteenth-Century Venice
H5 Philosophical Grounding: Michael Ann Holly on Building Visual Studies
H5 Depreciating Assets: Studio Practice, Projects, Exhibitions
H5 Members' Holiday Shopping Weekend
H6 Lines from Life: French Drawings from the Diamond Collection
H6 Closes December 13
H6 GROUND/WORK
H6 OPEN THROUGH OCTOBER 2021
H6 Pia Camil: Velo Revelo
H6 OPEN Through January 3, 2021
H6 Permanent Collection
H6 Research & Academic Program
H6 Can You Show Thinking?: Mieke Bal on Film & Writing Duplicate text
H6 November 10, 2020
H6 The Urban Networks of Sex Workers in Sixteenth-Century Venice Duplicate text
H6 November 13, 2020
H6 Philosophical Grounding: Michael Ann Holly on Building Visual Studies Duplicate text
H6 November 17, 2020
H6 Depreciating Assets: Studio Practice, Projects, Exhibitions Duplicate text
H6 November 20, 2020
H6 Members' Holiday Shopping Weekend Duplicate text
H6 December 5, 2020
H6 Members' Holiday Shopping Weekend Duplicate text
H6 December 6, 2020
H6 First Sundays Free: In Tune
H6 December 6, 2020 Duplicate text
H6 Member Rare Books Talk: More Than Skin Deep
H6 December 10, 2020
H6 Start with Art Preschool Program
H6 December 12, 2020
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
/join-give/make-a-giftMAKE A GIFT
https://www.clarkart.edu/mapMAP
https://www.clarkart.edu/IMG-ALT Clark Art Logo
https://www.clarkart.edu/mapMap
/visit/hours-and-admissionHours and Admission
/visit/what-to-expectWhat to Expect
/visit/directionsDirections
/visit/campusCampus
/visit/familiesFamilies
/visit/plan-your-visitPlan Your Visit
/visit/special-occasionsSpecial Occasions
/visit/museum-storeMuseum Store
/visit/diningDining
/visit/tour-groupsTour Groups
/visit/school-groupsSchool Groups
/museum/overviewOverview
/museum/exhibitionsExhibitions
/museum/collectionsCollections
/museum/educationEducation
/museum/publicationsPublications
/museum/clark-connectsClark Connects
/museum/art-on-the-groundsArt on the Grounds
/museum/study-centerStudy Center
/research-academic/about-rapAbout RAP
/research-academic/rap-eventsRAP Events
/research-academic/art-worlds-...Art Worlds of Brazil
/research-academic/podcastPodcast
/research-academic/fellowship-...Fellowship Program
/research-academic/publicationsText duplicate Publications
/research-academic/graduate-pr...Graduate Program
/library/about-the-libraryAbout The Library
/library/library-servicesLibrary Services
/library/library-services-duri...Library Services During COVID-19
/library/search-library-catalogSearch Library Catalog
/join-give/support-the-clarkSupport the Clark
/join-give/membershipMembership
/join-give/clark-societyClark Society
/join-give/planned-givingPlanned Giving
/join-give/gifts-of-artGifts of Art
/join-give/make-a-giftGive Now
/events/browse-eventsBrowse Events
https://www.clarkart.edu/shopShop
/about/the-clarkThe Clark
/about/historyHistory
/about/architectureArchitecture
/about/clark-prizeClark Prize
/about/press-roomPress Room
/about/financial-dataFinancial Data
/about/community-requestsCommunity Requests
/about/employmentEmployment
/about/special-occasionsText duplicate Special Occasions
/join-give/make-a-giftText duplicate MAKE A GIFT
/Microsites/Ground-Work/Exhibi...Ground/work
/Visit/What-to-ExpectText duplicate What to Expect
https://www.clarkart.edu/mapExplore our trails
/Museum/Collections/Browse-Col...Browse Collections
/Visit/What-to-ExpectTrivial anchor text
HERE
https://online.clarkart.edu/In...External Subdomain Trivial anchor text
Click here
/About/Press-Room/Press-Room-A...Trivial anchor text
Read More
https://online.clarkart.edu/In...External Subdomain Buy Tickets
/event/detail/1702-66893Can You Show Thinking?: Mieke Bal on Film & Writing Tuesday November 10, 2020 9:00 AM
/event/detail/1727-66896The Urban Networks of Sex Workers in Sixteenth-Century Venice Friday November 13, 2020 12:00 PM
/event/detail/1703-66892Philosophical Grounding: Michael Ann Holly on Building Visual Studies Tuesday November 17, 2020 9:00 AM
/event/detail/1728-66897Depreciating Assets: Studio Practice, Projects, Exhibitions Friday November 20, 2020 12:00 PM
/event/detail/1708-66804Members' Holiday Shopping Weekend Saturday December 5, 2020 10:00 AM
/Museum/ExhibitionsSee all
/Microsites/Lines-from-LifeLines from Life: French Drawings from the Diamond Collection Closes December 13 In celebration of the generous, ongoing gift of Herbert and Carol Diamond, th...
IMG-ALT Lines from Life: French Drawings from the Diamond Collection
/Microsites/Ground-Work/Exhibi...GROUND/WORK OPEN THROUGH OCTOBER 2021 The Clark's first outdoor exhibition features site-responsive works by contemporary artists Kelly Akashi, Nairy Baghram...
IMG-ALT GROUND/WORK
/exhibition/detail/Pia-CamilPia Camil: Velo Revelo OPEN Through January 3, 2021 This yearlong exhibition in public spaces around the Clark features a new, site specific installation by ...
IMG-ALT Pia Camil: Velo Revelo
/Museum/Collections/Browse-Col...Permanent Collection Revisit an old favorite or discover something new in our permanent collection. More
IMG-ALT Permanent Collection
/Research-Academic/RAP-Events/...Research & Academic Program RAP organizes and invites proposals for year-round scholarly programs, which allow for sustained inquiry into a particular subjec...
IMG-ALT Research & Academic Program
/Events/Browse-EventsText duplicate See all
/event/detail/1702-66893Can You Show Thinking?: Mieke Bal on Film & Writing November 10, 2020 The Research and Academic Program presents “Can You Show Thinking?: Mieke Bal on Film &...
IMG-ALT “Can You Show Thinking?”: Mieke Bal on Film & Writing
/event/detail/1727-66896The Urban Networks of Sex Workers in Sixteenth-Century Venice November 13, 2020 Manton Fellow Saundra Weddle presents, “The Urban Networks of Sex Workers in ...
IMG-ALT The Urban Networks of Sex Workers in Sixteenth-Century Venice
/event/detail/1703-66892Philosophical Grounding: Michael Ann Holly on Building Visual Studies November 17, 2020 The Research and Academic Program presents “Philosophical Grounding: ...
IMG-ALT “Philosophical Grounding”: Michael Ann Holly on Building Visual Studies
/event/detail/1728-66897Depreciating Assets: Studio Practice, Projects, Exhibitions November 20, 2020 Futures Fellow Jessica Vaughn presents, “Depreciating Assets: Studio Practice, ...
IMG-ALT Depreciating Assets: Studio Practice, Projects, Exhibitions
/event/detail/1708-66804Members' Holiday Shopping Weekend December 5, 2020 Members receive 25 percent off all merchandise purchased in the Clark Museum Store during this special two...
IMG-ALT Members' Holiday Shopping Weekend
/event/detail/1708-66805Members' Holiday Shopping Weekend December 6, 2020 Members receive 25 percent off all merchandise purchased in the Clark Museum Store during this special two...
IMG-ALT Members' Holiday Shopping Weekend
/event/detail/1718-66852First Sundays Free: In Tune December 6, 2020 CLICK HERE to register! Share some seasonal harmony at a music-themed Free Sunday. See—and hear!—the galleries i...
IMG-ALT First Sundays Free: In Tune
/event/detail/1740-67298Member Rare Books Talk: More Than Skin Deep December 10, 2020 Collections Development Librarian Terri Boccia looks at illustrations from the Clark library’s ...
IMG-ALT Member Rare Books Talk: More Than Skin Deep
/event/detail/1719-66853Start with Art Preschool Program December 12, 2020 Start with Art looks a little different this year, but we're still excited to see preschool families at th...
IMG-ALT Start with Art Preschool Program
https://clarkartkentico.blob.c...External Subdomain View the PDF
http://francine.clarkart.edu/s...External Subdomain Trivial anchor text
More
https://www.clarkart.edu/Text duplicate IMG-ALT Clark Art Logo
/about/press-roomText duplicate Press Room
/about/contact-usContact Us
/about/employmentText duplicate Employment
/about/privacy-policyPrivacy Policy
https://www.facebook.com/clark...New window External No Text
https://www.twitter.com/the_clarkNew window External No Text
https://www.instagram.com/clar...New window External No Text
https://www.flickr.com/groups/...New window External No Text
https://www.youtube.com/user/c...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.clarkart.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.56 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (29 kB).

HTTP Response Header

NameValue
dateMon, 02 Nov 2020 23:18:18 GMT
content-typetext/html; charset=utf-8
set-cookie151 Characters
cache-controlprivate
varyAccept-Encoding
x-aspnetmvc-version5.2
x-aspnet-version4.0.30319
x-powered-byASP.NET
cf-cache-statusDYNAMIC
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expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
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servercloudflare
cf-ray5ec192ecd921dfbb-FRA
content-encodinggzip
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,308 referring domains.
This page has 50,130 backlinks.
This page has backlinks from 2,427 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Search preview

www.clarkart.edu
The Clark - Home
The Clark is one of only a handful of institutions globally with a dual mission as an art museum and a distinguished center for research and higher education, dedicated to advancing and extending the public understanding of art.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Clark73%Check
Clark Art71%Check
Art70%Check
Bal61%Check
Clark Art Institute59%Check
Art Museum58%Check
Research56%Check
Mieke Bal55%Check
Contemporary Art52%Check
Art Institute52%Check

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