Dma.org.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
80% 
Page structure
71% 
Link structure
22% 
Server
49% 
External factors
100% 
SEO Score
Response time
0.58 s
File size
59.00 kB
Words
779
Media files
14
Number of links
79 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
DMA - Data & Marketing Association | DMA
The length of the page title is perfect. (387 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msvalidate.0148399B9C385A24C831D346EC3098675E
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 779 words. That's ok.
23.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.08 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 16 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/uploads/user/icon_email-council1.pngEmail Council
...--what-does-it-mean-for-marketers-01.pngT-cHJldmlldw%3D%3D-test-and-trace--what-does-it-mean-for-marketers-01.png
...cb386bdf4f1-capture2_5acb386bdf467-2.PNGGeorge Jones
...data-collection_what-has-changed--12.pngT-cHJldmlldw%3D%3D-test-and-trace-data-collection_what-has-changed--12.png
/uploads/user/icon_email-council1.pngEmail Council
...o-get-marketing-opt-in_email-council.pngT-cHJldmlldw%3D%3D-using-registration-forms-to-get-marketing-opt-in_email-council.png
/uploads/user/msturrock3.jpgMichael Sturrock
/uploads/articles/T-cHJldmlldw==-ccs.pngT-cHJldmlldw%3D%3D-ccs.png
...infographics_general-articles-copy-3.pngT-cHJldmlldw%3D%3D-infographics_general-articles-copy-3.png
/uploads/user/james-dredge.814.jpgJames Dredge
...s/T-cHJldmlldw==-images_article-copy.pngT-cHJldmlldw%3D%3D-images_article-copy.png
...cHJldmlldw==-heaven-or-hells-kitchen.pngT-cHJldmlldw%3D%3D-heaven-or-hells-kitchen.png
...ldmlldw==-customer-engagement-02-(1).pngT-cHJldmlldw%3D%3D-customer-engagement-02-(1).png
/uploads/articles/T-cHJldmlldw==-july.jpgT-cHJldmlldw%3D%3D-july.jpg

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Searching...
H2 Test and Trace: What Does it Mean for Marketers?
H2 Test and Trace Data Collection- What Has Changed?
H2 DMA Email Council: How to Use Registration Forms to Get Marketing Opt-In
H2 CCS Survey on SMEs Winning Government Procurement Contracts
H2 DMA Insight: The Creative Opportunity
H2 Asda confirmed as sponsors of Leeds Creative Data Academy
H2 Heaven or Hell's Kitchen: Insights from a Freelance Creative Director on Lockdown Inspiration
H2 DMA Insight: Less Can Be More for Door Drops
H2 Coronavirus: July 2020 - Business Impacts Barometer
H4 Filter By
H4 Connect to
H4 Are you looking for a...
H4 Choose a business type
H4 Choose a business type Duplicate text
H4 Choose a business type Duplicate text
H4 and/or enter a company name, postcode or keyword
Baselink: https://dma.org.uk
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are no external links on this page.
LinkAttributesAnchor text
https://dma.org.uk/registerRegister
A-TITLE Register
/forgotten-passwordForgot Password?
A-TITLE Forgot Password?
https://dma.org.uk/loginLogin
A-TITLE Login
https://dma.org.uk/my-bookmarksBookmarks
A-TITLE Keep your favourite content to hand
/connect/connect_type/organisa...Member directory
A-TITLE Find your next great collaboration
https://dma.org.uk/filter/searchSearch
A-TITLE Instant access to exactly what you want
https://dma.org.uk/?filtersShow All
/my-contributions/createStart Contributing
A-TITLE Start Contributing
/my-contributionsMy Contributions
A-TITLE My Contributions
/user/email-councilIMG-ALT Email Council
A-TITLE Email Council
/user/email-councilText duplicate Email Council
A-TITLE Email Council
/article/test-and-trace-what-d...Test and Trace: What Does it Mean for Marketers?
A-TITLE Test and Trace: What Does it Mean for Marketers?
/bookmark/YTo0OntzOjQ6InVzZXIi...Clip
A-TITLE Clip
/article/test-and-trace-what-d...IMG-ALT T-cHJldmlldw%3D%3D-test-and-trace--what-does-it-mean-for-marketers-01.png
A-TITLE Test and Trace: What Does it Mean for Marketers?
/user/george-jones-1IMG-ALT George Jones
A-TITLE George Jones
/user/george-jones-1Text duplicate George Jones
A-TITLE George Jones
/article/test-and-trace-data-c...Test and Trace Data Collection- What Has Changed?
A-TITLE Test and Trace Data Collection- What Has Changed?
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/test-and-trace-data-c...IMG-ALT T-cHJldmlldw%3D%3D-test-and-trace-data-collection_what-has-changed--12.png
A-TITLE Test and Trace Data Collection- What Has Changed?
/user/email-councilText duplicate IMG-ALT Email Council
A-TITLE Email Council
/user/email-councilText duplicate Email Council
A-TITLE Email Council
/article/dma-email-council-how...DMA Email Council: How to Use Registration Forms to Get Marketing Opt-In
A-TITLE DMA Email Council: How to Use Registration Forms to Get Marketing Opt-In
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/dma-email-council-how...IMG-ALT T-cHJldmlldw%3D%3D-using-registration-forms-to-get-marketing-opt-in_email-council.png
A-TITLE DMA Email Council: How to Use Registration Forms to Get Marketing Opt-In
/user/michael-sturrockIMG-ALT Michael Sturrock
A-TITLE Michael Sturrock
/user/michael-sturrockText duplicate Michael Sturrock
A-TITLE Michael Sturrock
/article/ccs-survey-on-smes-wi...CCS Survey on SMEs Winning Government Procurement Contracts
A-TITLE CCS Survey on SMEs Winning Government Procurement Contracts
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/ccs-survey-on-smes-wi...IMG-ALT T-cHJldmlldw%3D%3D-ccs.png
A-TITLE CCS Survey on SMEs Winning Government Procurement Contracts
/research/dma-insight-the-crea...DMA Insight: The Creative Opportunity
A-TITLE DMA Insight: The Creative Opportunity
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/research/dma-insight-the-crea...IMG-ALT T-cHJldmlldw%3D%3D-infographics_general-articles-copy-3.png
A-TITLE DMA Insight: The Creative Opportunity
/user/james-dredgeIMG-ALT James Dredge
A-TITLE James Dredge
/user/james-dredgeText duplicate James Dredge
A-TITLE James Dredge
/article/asda-confirmed-as-spo...Asda confirmed as sponsors of Leeds Creative Data Academy
A-TITLE Asda confirmed as sponsors of Leeds Creative Data Academy
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/asda-confirmed-as-spo...IMG-ALT T-cHJldmlldw%3D%3D-images_article-copy.png
A-TITLE Asda confirmed as sponsors of Leeds Creative Data Academy
/article/heaven-or-hells-kitch...Heaven or Hell's Kitchen: Insights from a Freelance Creative Director on Lockdown Inspiration
A-TITLE Heaven or Hell's Kitchen: Insights from a Freelance Creative Director on Lockdown Inspiration
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/heaven-or-hells-kitch...IMG-ALT T-cHJldmlldw%3D%3D-heaven-or-hells-kitchen.png
A-TITLE Heaven or Hell's Kitchen: Insights from a Freelance Creative Director on Lockdown Inspiration
/research/dma-insight-less-can...DMA Insight: Less Can Be More for Door Drops
A-TITLE DMA Insight: Less Can Be More for Door Drops
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/research/dma-insight-less-can...IMG-ALT T-cHJldmlldw%3D%3D-customer-engagement-02-(1).png
A-TITLE DMA Insight: Less Can Be More for Door Drops
/article/coronavirus-july-2020...Coronavirus: July 2020 - Business Impacts Barometer
A-TITLE Coronavirus: July 2020 - Business Impacts Barometer
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/coronavirus-july-2020...IMG-ALT T-cHJldmlldw%3D%3D-july.jpg
A-TITLE Coronavirus: July 2020 - Business Impacts Barometer
/filter/curate/page/2Next Page
https://dma.org.uk/about-the-dmaAbout us
/article/welcome-to-a-new-data...The new DMA
https://dma.org.uk/communitiesCouncils and Committees
/filter/curate/authorType/comm...DMA member newsfeed
https://dma.org.uk/contactusJoin us
https://dma.org.uk/the-dma-codeThe Code
https://dma.org.uk/idmInstitute of Data & Marketing
https://dma.org.uk/talentDMA Talent
/talent/welcome-to-a-new-look-...Text duplicate About us
/talent/contact-us-talentContact us
/greatbritishcreativityGreat British Creativity
/customer-engagementCustomer Engagement
/responsible-marketingResponsible Marketing
https://dma.org.uk/value-of-dataValue of Data
https://dma.org.uk/awardsDMA Awards
/awards/contact-us-awards-1Text duplicate Contact us
/filter/curate/authorType/dma/...Coronavirus: Advice and Help
https://dma.org.uk/eventsEvents & Upcoming webinars
https://dma.org.uk/eventsOur calendar
/contact-us-eventsText duplicate Contact us
https://dma.org.uk/webinarsWebinar Library
https://dma.org.uk/researchResearch
https://dma.org.uk/researchReports and snapshots
/contact-us-researchText duplicate Contact us
https://dma.org.uk/guidesBest practice and guidance
https://dma.org.uk/public-affairsPublic Affairs
https://dma.org.uk/contactText duplicate Contact us
https://dma.org.uk/contactusJoin Us
A-TITLE Join Us
https://dma.org.uk/contactContact Us
A-TITLE Report a bug
/terms-conditionsTerms and Conditions
A-TITLE Terms and Conditions
/privacy-and-cookie-policyPrivacy and Cookies
A-TITLE Privacy and Cookies
https://dma.org.uk/contactContact
A-TITLE Contact

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://dma.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.58 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 16 javascript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libaries can save bandwith for the JQuery files.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
servernginx/1.10.3 (Ubuntu)
dateTue, 15 Sep 2020 03:23:34 GMT
content-typetext/html; charset=UTF-8
content-length10621
connectionkeep-alive
varyHost,Accept-Encoding
set-cookie100 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 6,529 referring domains.
This website has 2,590,364 backlinks.
This website has backlinks from 4,971 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Allow: /
Disallow: /user/kerry-mailbird-co-uk
Disallow: /catalog

Facebook popularity

Shares / Likes / Comments
249

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
DMA59%Check
Data Marketing49%Check
Data49%Check
Marketing44%Check
Data Marketing Association44%Check
Trace Data42%Check
Data Collection41%Check
Creative Data40%Check
Email Marketing37%Check
Data Driven37%Check

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