Dma.org.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
80% 
Page structure
71% 
Link structure
27% 
Server
47% 
External factors
100% 
SEO Score
Response time
0.57 s
File size
54.90 kB
Words
666
Media files
11
Number of links
73 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
DMA - Data & Marketing Association | DMA
The length of the page title is perfect. (387 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msvalidate.0148399B9C385A24C831D346EC3098675E
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 666 words. That's ok.
20.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.33 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 17 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/uploads/user/msturrock3.jpgMichael Sturrock
.../articles/T-cHJldmlldw==-eu-digital1.jpgT-cHJldmlldw%3D%3D-eu-digital1.jpg
...ldw==-dma_student_membership-hero[1].pngT-cHJldmlldw%3D%3D-dma_student_membership-hero[1].png
/uploads/user/msturrock3.jpgMichael Sturrock
/uploads/articles/T-cHJldmlldw==-fedma.pngT-cHJldmlldw%3D%3D-fedma.png
...ingethnicminority_brand-level[23082].pngT-cHJldmlldw%3D%3D-supportingethnicminority_brand-level[23082].png
/uploads/articles/winningwork2.gifwinningwork.gif
/uploads/user/thumbnail_img_5185a.jpgLisa McLauchlan
...lldw==-scotsman-data-capital-podcast.pngT-cHJldmlldw%3D%3D-scotsman-data-capital-podcast.png
/uploads/user/anna-oct-2019.jpgAnna Lancashire
/uploads/articles/T-1_the-north.pngT-1_the-north.png

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Searching...
H2 Data Adequacy Gets Green Light From EU Commission
H2 Introducing: DMA Student Membership
H2 FEDMA Press Release on ePrivacy Legislation
H2 Supporting Ethnic Minority Leaders: IDM's New Training Programme
H2 BT Sport Campaign from Wunderman Thompson Wins DMA Awards Grand Prix
H2 Scotsman Data Capital Podcast: Enough About Data - Let's Talk About People
H2 Welcome to DMA North
H4 Filter By
H4 Connect to
H4 Are you looking for a...
H4 Choose a business type
H4 Choose a business type Duplicate text
H4 Choose a business type Duplicate text
H4 and/or enter a company name, postcode or keyword
Baselink: https://dma.org.uk
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are no external links on this page.
LinkAttributesAnchor text
https://dma.org.uk/registerRegister
A-TITLE Register
/forgotten-password?redirectTo=/Forgot Password?
A-TITLE Forgot Password?
https://dma.org.uk/loginLogin
A-TITLE Login
https://dma.org.uk/my-bookmarksBookmarks
A-TITLE Keep your favourite content to hand
/connect/connect_type/organisa...Member directory
A-TITLE Find your next great collaboration
https://dma.org.uk/filter/searchSearch
A-TITLE Instant access to exactly what you want
https://dma.org.uk/?filtersShow All
/my-contributions/createStart Contributing
A-TITLE Start Contributing
/my-contributionsMy Contributions
A-TITLE My Contributions
/user/michael-sturrockIMG-ALT Michael Sturrock
A-TITLE Michael Sturrock
/user/michael-sturrockText duplicate Michael Sturrock
A-TITLE Michael Sturrock
/article/data-adequacy-gets-gr...Data Adequacy Gets Green Light From EU Commission
A-TITLE Data Adequacy Gets Green Light From EU Commission
/bookmark/YTo0OntzOjQ6InVzZXIi...Clip
A-TITLE Clip
/article/data-adequacy-gets-gr...IMG-ALT T-cHJldmlldw%3D%3D-eu-digital1.jpg
A-TITLE Data Adequacy Gets Green Light From EU Commission
/article/introducing-dma-stude...Introducing: DMA Student Membership
A-TITLE Introducing: DMA Student Membership
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/introducing-dma-stude...IMG-ALT T-cHJldmlldw%3D%3D-dma_student_membership-hero[1].png
A-TITLE Introducing: DMA Student Membership
/user/michael-sturrockText duplicate IMG-ALT Michael Sturrock
A-TITLE Michael Sturrock
/user/michael-sturrockText duplicate Michael Sturrock
A-TITLE Michael Sturrock
/article/fedma-press-release-o...FEDMA Press Release on ePrivacy Legislation
A-TITLE FEDMA Press Release on ePrivacy Legislation
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/fedma-press-release-o...IMG-ALT T-cHJldmlldw%3D%3D-fedma.png
A-TITLE FEDMA Press Release on ePrivacy Legislation
/article/supporting-ethnic-min...Supporting Ethnic Minority Leaders: IDM's New Training Programme
A-TITLE Supporting Ethnic Minority Leaders: IDM's New Training Programme
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/supporting-ethnic-min...IMG-ALT T-cHJldmlldw%3D%3D-supportingethnicminority_brand-level[23082].png
A-TITLE Supporting Ethnic Minority Leaders: IDM's New Training Programme
/article/bt-sport-campaign-fro...BT Sport Campaign from Wunderman Thompson Wins DMA Awards Grand Prix
A-TITLE BT Sport Campaign from Wunderman Thompson Wins DMA Awards Grand Prix
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/bt-sport-campaign-fro...IMG-ALT winningwork.gif
A-TITLE BT Sport Campaign from Wunderman Thompson Wins DMA Awards Grand Prix
/user/lisa-mclauchlanIMG-ALT Lisa McLauchlan
A-TITLE Lisa McLauchlan
/user/lisa-mclauchlanText duplicate Lisa McLauchlan
A-TITLE Lisa McLauchlan
/article/scotsman-data-capital...Scotsman Data Capital Podcast: Enough About Data - Let's Talk About People
A-TITLE Scotsman Data Capital Podcast: Enough About Data - Let's Talk About People
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/scotsman-data-capital...IMG-ALT T-cHJldmlldw%3D%3D-scotsman-data-capital-podcast.png
A-TITLE Scotsman Data Capital Podcast: Enough About Data - Let's Talk About People
/user/anna-lancashireIMG-ALT Anna Lancashire
A-TITLE Anna Lancashire
/user/anna-lancashireText duplicate Anna Lancashire
A-TITLE Anna Lancashire
/article/welcome-to-dma-northWelcome to DMA North
A-TITLE Welcome to DMA North
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/welcome-to-dma-northIMG-ALT T-1_the-north.png
A-TITLE Welcome to DMA North
/filter/curate/page/2Next Page
https://dma.org.uk/contactusJoin Us
A-TITLE Join Us
https://dma.org.uk/about-the-dmaAbout us
/article/welcome-to-a-new-data...The new DMA
https://dma.org.uk/communitiesCouncils and Committees
/filter/curate/authorType/comm...DMA member newsfeed
https://dma.org.uk/the-dma-codeThe Code
https://dma.org.uk/idmInstitute of Data & Marketing
https://dma.org.uk/talentDMA Talent
/talent/welcome-to-a-new-look-...Text duplicate About us
/talent/contact-us-talentContact us
/dma-corporate-learningDMA Corporate Learning
/greatbritishcreativityGreat British Creativity
/customer-engagementCustomer Engagement
/responsible-marketingResponsible Marketing
https://dma.org.uk/value-of-dataValue of Data
https://dma.org.uk/awardsDMA Awards
/awards/contact-us-awards-1Text duplicate Contact us
/filter/curate/authorType/dma/...Diversity & Inclusion
/filter/curate/authorType/dma/...Coronavirus: Advice and Help
https://dma.org.uk/eventsEvents & Upcoming webinars
https://dma.org.uk/eventsOur calendar
/contact-us-eventsText duplicate Contact us
https://dma.org.uk/webinarsWebinar Library
https://dma.org.uk/researchResearch
https://dma.org.uk/researchReports and snapshots
/contact-us-researchText duplicate Contact us
https://dma.org.uk/guidesBest practice and guidance
https://dma.org.uk/public-affairsPublic Affairs
https://dma.org.uk/contactText duplicate Contact us
https://dma.org.uk/contactusText duplicate Join Us
A-TITLE Join Us
https://dma.org.uk/contactContact Us
A-TITLE Report a bug
/terms-conditionsTerms and Conditions
A-TITLE Terms and Conditions
/privacy-and-cookie-policyPrivacy and Cookies
A-TITLE Privacy and Cookies
https://dma.org.uk/contactContact
A-TITLE Contact

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://dma.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.57 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 17 JavaScriptt files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libaries can save bandwith for the JQuery files.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
servernginx/1.10.3 (Ubuntu)
dateSat, 20 Feb 2021 00:21:22 GMT
content-typetext/html; charset=UTF-8
content-length10157
connectionkeep-alive
varyHost,Accept-Encoding
set-cookie100 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 6,721 referring domains.
This website has 3,119,974 backlinks.
This website has backlinks from 5,303 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Allow: /
Disallow: /user/kerry-mailbird-co-uk
Disallow: /catalog

Facebook popularity

Shares / Likes / Comments
249

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
DMA70%Check
Data58%Check
DMA North57%Check
DMA Awards55%Check
Data Marketing53%Check
Council DMA53%Check
DMA Scotland53%Check
Data Capital52%Check
Data Marketing Association51%Check
Data Adequacy50%Check

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